standby

What standby does

Standby Group AB is a Swedish B2B technology company that develops warning and lighting systems, control units, and electronics for emergency and special vehicles. Founded under the leadership of Robert Jakobsson in 2016 and headquartered in Trollhättan, the company designs and manufactures lightbars (W5, W3, LB200, EMY), LED warning lamps (L52, L54, L56, L88), LED beacons (M130), sirens and control units (MS350), software platforms (Carat Responder IT system with telematics), and accessories such as the Sun Visor Display and RHODON 25 HE warning light. Products carry ECE R65, ECE R10, ECE R148, and SAE J578/J595/J845 approvals, and are sold primarily to police, fire and rescue, ambulance, military, airport, security, and special-vehicle operators in Nordic and key Western European markets.

The company operates through wholly-owned subsidiaries in Germany (Standby GmbH, Dinslaken), France (Standby Mercura), and the UK (Standby UK, Cannock) and reaches Finland, giving the group five-country coverage. Standby runs an enterprise field-sales go-to-market targeting government agencies and emergency-services operators, supplemented by a quotation-request system and an integrated B2B webshop launched on the Swedish site in September 2025. Revenue is generated predominantly through hardware sales, complemented by software/telematics subscriptions and recurring service agreements (for example, a multi-year support and spare-parts contract with the Swedish Police Authority). Pricing is quote-based and not publicly disclosed.

Standby has executed a strategic pivot from a pure hardware manufacturer to a combined hardware-and-software provider, with proprietary telematics and vehicle IT positioned as a competitive differentiator by new CEO Daniel Tibell. The group is privately held with no disclosed funding rounds or external investors; ownership is restricted to private shareholders. Sustainability investments include a remanufacturing program for returned lightbars, recycled-plastic housing on the EMY platform, and ISO 9001/27001/45001-aligned operating standards.

Name

standby

Legal name

Standby Group AB

Website

https://standby.eu

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Standby Group AB is a Swedish B2B manufacturer of warning lights, lightbars, control systems, and telematics software for emergency and special vehicles, serving police, fire, ambulance, military, and security operators across Sweden, Germany, France, the UK, and Finland.

Ownership category

akta.pro rank

Product category

Emergency Vehicle Warning Equipment

NAICS

Electric Lighting Equipment Manufacturing (3351), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electrical Equipment Manufacturing (33531)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Signaling & Stack Lights (Tower/andon lights, beacons, strobes, signal columns) (IMAGAIAE)

Keywords

• Emergency vehicle lighting
• Warning equipment systems
• Vehicle lightbar manufacturing
• Emergency vehicle control systems
• Automotive telematics software

Headquarters

HQ city

Trollhättan

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical products including lightbars, warning lights, control systems, sirens, speakers, interior lights, beacons, work lights, and accessories for emergency and special vehicles. One-time purchase model with long product lifecycle.
2. Software Solutions: Advanced automotive software, telematics solutions, and IT support systems for vehicles. Core business includes both hardware and software solutions bringing competitive advantage.
3. Service Contracts: Service agreements including support, maintenance, spare parts supply, and product reuse programs. Example: service agreement with Swedish Police Authority for ongoing functionality maintenance.
4. E-commerce/Web Shop Sales: Integrated web shop on company website for B2B customers to place orders directly online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Standby designs, manufactures and sells warning equipment, lighting, control and electronics systems for emergency and special vehicles. The product portfolio centers on lightbars, LED warning and work lights, sirens, beacons, control panels, and software/telematics solutions such as the Carat Responder IT platform. The company has transitioned from a hardware-only supplier to a combined hardware and software provider, serving police, fire, ambulance, military, airport, security and special-vehicle operators through field sales, regional subsidiaries and an integrated webshop.

Product overview

Standby is a B2B technology company specializing in warning and lighting solutions for emergency and special vehicles. The product portfolio centers on three interconnected hardware and software solution categories: (1) Lightbars — including the modular W5, slim LB200, premium multicolored W3, and eco-friendly EMY; (2) Warning and Work Lights — including the L54, L52, L56, L88 series and M130 beacon; and (3) Control Systems and Software — including Carat Responder IT platform, MS350 siren/control unit, RHODON 25 HE, and sun visor displays. The company has transitioned from a hardware-only provider to one that also offers advanced automotive software with telematics for data transmission, as noted by new CEO Daniel Tibell. Products are sold primarily to police, fire/ambulance, military, airport, security, and special vehicle operators across Nordic, German, French, and UK markets through the Standby Group parent company and subsidiaries (Standby AB, Standby GmbH, Standby Mercura, Standby UK).

Differentiator

Problem solved

Functional benefit

Products and services

• W5 Lightbar Modular lightbar developed for users with high demands on visibility, flexibility, and operational reliability; each module can be customized in color, function, and placement to create a lightbar adapted to specific missions and use cases.
• LB200 Lightbar Standby's slimmest lightbar model to date, featuring latest LED technology for emergency vehicles.
• W3 Lightbar High-performance multicolored premium lightbar with optional solar-PV module to cut parasitic loads and extend battery life. Designed with aerodynamic profile for low drag and fuel savings. SAE certified.
• EMY Lightbar Aerodynamic lightbar combining cutting-edge design with eco-conscious materials; sleek profile minimizes wind resistance to reduce fleet fuel consumption; housing molded entirely from recycled plastic, 3kg lighter than previous generation.
• L56 Warning Light Robust two-colored warning lamp with very powerful light output for demanding emergency vehicle applications. ECE R65 Class 1 and Class 2 approved.
• L54 LED Lamp Warning light specially adapted for mounting in tight spaces with low profile for discreet mounting while delivering powerful light output. Available in single and double configurations and ECE R65 Class 2 approved.
• L52 LED Lamp Sleek and stylish warning lamp at only 9mm thin profile. Available in horizontal and vertical mounting configurations, single and dual color variants. Also offered as interior light and work light versions.
• L88 LED Lamp Small and powerful warning light with ECE R65 Class 2 approval, featuring compact installation depth for space-limited applications. Available as single version with driver or kit with two lamps.
• Carat Responder IT support system for emergency vehicles, providing integrated software and hardware solutions for fleet management and vehicle control; part of Standby's transition from hardware-only to hardware and software company.
• MS350 Siren and Control Unit Combination of a public warning system and a control unit for emergency vehicles, providing audio warning capabilities alongside vehicle control integration.
• M130 LED Beacon (GyroLed) Approved LED beacon for category A and B vehicles, providing visible warning signals for emergency and service vehicles. ECE R65 approved.
• RHODON 25 HE Warning light designed to ensure reliable warning effect even when mounted on sloping vehicle roofs, providing greater flexibility for different vehicle types and rapid installation situations.
• Sun Visor Display Display integrated into vehicle sun visor providing additional warning and communication functions; instantly visible when required and unobtrusively concealed during normal driving; designed for unmarked and covert emergency vehicles.
• L52 Interior Light Interior light version of the L52 lamp with integrated driver unit reducing space and total vehicle weight; adjusted luminosity and wider spread for interior illumination.
• Integrated Webshop New integrated webshop on the company website designed for business customers to place orders directly online, with multi-product quotation functionality and a modern ordering platform.

Quantifiable outcome

• Products often outlast the vehicles they are installed in, enabling reuse programs and extended service life.
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Truck-Lite (Clarience Technologies): US-headquartered LED vehicle lighting manufacturer with growing European presence through the Dun-Bri Group. Overlaps with Standby on warning lighting products for commercial and emergency vehicles, primarily competing in North American and UK markets.
• Grote Industries: North American manufacturer of vehicle lighting and safety systems including emergency warning lights and beacons. Comparable product categories though primarily North American distribution footprint limits direct overlap with Standby's European stronghold.

Others

• Axis Communications: Swedish-headquartered network camera and video systems company serving security, traffic, and public safety markets. Complementary rather than competing — Standby's 'Videosystem' product category and security/bevakning segment overlap with Axis's adjacent public-safety surveillance offerings, and both are based in the Nordics.
• Phoenix Contact (Vehicle Electronics): While not a direct lightbar competitor, Phoenix Contact supplies vehicle-grade electronics, control modules, and connectivity solutions relevant to Standby's Carat Responder IT platform and telematics roadmap. Adjacent enabling technology provider for the connected emergency vehicle stack.

Direct peers

• Whelen Engineering: US-based manufacturer of emergency vehicle warning lights, lightbars, sirens, and control systems serving police, fire, and EMS markets globally. Closest direct competitor to Standby's lightbar and warning light portfolio, with overlapping certifications (SAE, ECE) and customer base.
• Rontan: Dutch/European manufacturer of lightbars, warning lights, and sirens for emergency, police, and special vehicles. Direct European competitor with similar product portfolio and customer segments to Standby.
• ECCO Safety Group: Global manufacturer of commercial vehicle safety lighting, beacons, and warning systems under brands including ECCO and Britax. Direct competitor in the European emergency and commercial vehicle lighting segment where Standby operates.
• Juluen Enterprise Co. Taiwan-based manufacturer of LED warning lights, lightbars, and beacons for emergency and special vehicles. Comparable product mix and serves overlapping customer segments across Europe and globally.
• Federal Signal: Publicly traded US manufacturer of emergency warning equipment, lightbars, sirens, and integrated vehicle electronics for public safety and specialty vehicles. Comparable product depth (Federal Signal's Whelen, Elgin, and Code 3 brands) and similar end-market exposure.

Broad incumbents

• Hella (now FORVIA/HELLA): Major automotive lighting and electronics supplier with emergency and special vehicle product lines. Larger-scale incumbent that competes with Standby in OEM channels and on automotive-grade technology, though emergency vehicles are a smaller slice of Hella's overall portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/standbygroupcom
• LinkedInlinkedin.com/company/standbygroup
• Instagraminstagram.com/standbygroupcom

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about standby