What LNGVTY does

LNGVTY (legal entity Aesthex Labs Private Limited, Mumbai) is an Indian direct-to-consumer skincare company that sells three reformulation variants of a single proprietary base — the Skin Longevity System 5 — across Deep Hydration/Glow, Dark Spots/Pore Control, and Acne/Blemish Control serums. The formulation combines sun-safe bio-retinoids, Korean clinic-grade adipocyte stem cell conditioned media, a five-ceramide barrier system (Ceramide AP, AS, EOP, NP, NS), a six-peptide signaling complex, and marine biotic factors, with each serum tuned to a distinct concern. The brand anchors its positioning on a 75-day protocol aligned to three 28-day skin renewal cycles, supported by published in-vitro and in-vivo clinical endpoints (hyaluronic acid production, cell migration, collagen production, cell proliferation, pore area reduction).

The company operates exclusively through its owned Shopify storefront (lngvty.in) within India, with a self-serve quiz-to-serum funnel, no subscriptions, no third-party retail, and no paid advertising channels explicitly disclosed. Pricing ranges from Rs. 499 (10ml mini) to Rs. 1,199 (30ml full-size) across SKUs, with a Rs. 900 free-gift threshold replacing promotional discounting. The customer base is Indian adults (women 18-45 primary, plus a secondary preventive-care segment in their mid-20s) with chronic skin concerns — acne, hyperpigmentation, dehydration — that have not resolved with surface-level products. The company maintains a single Mumbai headquarters, has no disclosed funding rounds, no external investors identified, and is led by co-founders Nishit Ratthe (ex-L'Oréal and Marico, 14 years) and Pratha Bhatia (Parsons-trained, ex-NYC).

Name

LNGVTY

Legal name

Aesthex Labs Private Limited

Website

https://lngvty.in

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

LNGVTY (Aesthex Labs Private Limited) is an Indian direct-to-consumer skincare brand selling three serums built on a proprietary Skin Longevity System 5 platform, targeting Indian adults with chronic skin concerns through a 75-day protocol and owned Shopify storefront.

Ownership category

akta.pro rank

Product category

Premium Skincare Serums

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Facial skincare serums
• Regenerative skincare products
• Skin longevity treatments
• Acne treatment serums
• Hydrating face serums

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Serum Sales: One-time purchase model for topical skincare serums. Three SKUs across three concern areas (Acne, Dark Spots, Deep Hydration) sold in 10ml and 30ml formats. No subscription or recurring revenue model indicated. Revenue driven by unit sales through owned e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LNGVTY formulates and sells three topical skincare serums (Deep Hydration + Glow, Dark Spots + Pore Control, Acne + Blemish Control) built on its proprietary Skin Longevity System 5, packaged in 10ml and 30ml formats and sold direct-to-consumer through its own Shopify storefront (lngvty.in) targeting Indian consumers with chronic skin concerns. Each serum is positioned around a 75-day protocol spanning three 28-day skin renewal cycles, with published quantitative clinical biomarker data underpinning the regenerative-science positioning.

Product overview

LNGVTY is an Indian skin longevity skincare brand offering three serums—Deep Hydration + Glow, Dark Spots + Pore Control, and Acne + Blemish Control—all built on the proprietary Skin Longevity System 5. Each serum targets a different biological pathway while sharing the same five-pillar foundation. The brand follows a 75-day protocol anchored on three full skin renewal cycles (28 days each), with results that become structural rather than temporary. A four-question skin quiz helps users identify their primary concern and select the appropriate serum. The products are manufactured in India at a GMP-certified facility, with ingredients sourced from South Korea, France, Belgium, Spain, Germany, and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Hydration, Glow Serum

Quantifiable outcome

• +254% hyaluronic acid production (Hyaluronan Synthase-2 promotion in NHDF cells after 48-hour exposure)
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Forest Essentials: Indian premium skincare brand with luxury positioning and clinical-natural hybrid claims. Relevant incumbent benchmark for Indian premium skincare pricing and retail presence.
• CeraVe: Global dermocosmetics leader with ceramide-led barrier repair positioning. Comparable on the five-ceramide barrier system claim and on clinical-transparency brand narrative.
• The Ordinary (DECIEM): Global science-forward single-actives skincare leader. Sets the category benchmark for transparent, percent-disclosure serums and is available in India via Sephora — relevant as the global template LNGVTY is localizing for Indian skin concerns.

Direct peers

• mCaffeine: Indian caffeine-ingredient-led skincare brand sold primarily through own e-commerce. Comparable DTC growth-stage competitor targeting young Indian consumers.
• Plum: Indian DTC beauty/skincare brand with broader category footprint but overlapping target consumer and similar paid/organic acquisition playbook.
• Minimalist: Indian skincare brand built around actives and clinical efficacy claims, sold DTC and through marketplaces. Closest direct peer on actives-led positioning targeting Indian consumers frustrated with mass-market skincare.
• Dot & Key: Indian skincare brand selling actives-led serums through own D2C site and marketplaces. Comparable on premium Indian D2C positioning and target demographic.
• The Derma Co: Indian dermocosmetics brand selling actives-led serums direct-to-consumer. Comparable target customer (problem-skin Indian adults) and price point.
• Deconstruct: Indian skincare brand focused on percentage-driven actives and clinical claims. Directly comparable on science-forward, single-concern serum architecture.
• Foxtale: Indian DTC skincare brand with science-forward positioning, premium pricing, and serum-led product range. Most direct competitor in Indian actives/skincare intersection with similar customer acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61591850154364
• LinkedInlinkedin.com/company/lngvty-in
• Instagraminstagram.com/lngvty.in/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LNGVTY