What hoppekids does

Hoppekids is a Scandinavian children's furniture company founded in 1995, specializing in modular beds and bedroom furnishings sold direct-to-consumer across 35+ European countries. The company is privately held and operates through two legal entities, Hoppekids ApS in Denmark and Hoppekids SIA in Latvia, with a logistics footprint that supports cross-border EU/EEA fulfillment. The product portfolio is organized across multiple series spanning entry-level to premium tiers (ECO Comfort, ECO Dream, ECO Luxury, DELUXE, PURE, Blend, ECO One), all built around a modular bed architecture with compatible accessories including mattresses, drawers, bed rails, curtains, ladders, slides, desk surfaces, and lounge modules.

The core technical/product proposition is a modular, safety-certified bed system manufactured from solid fir wood with water-based lacquer. Three product series carry the Nordic Swan Ecolabel, an independent third-party certification covering chemicals, wood sourcing, and manufacturing, and the products are also TÜV certified. ECO Luxury carries a lifetime warranty while other series carry a 10-year factory warranty, and pricing spans 999 to 13,554 DKK. In 2023-2024 the company expanded the premium tier with the ECO Luxury Mid-High Bed and ECO Luxury MEGA bed (the latter configured for older children and teens via integrated lounge and desk modules), and in 2024 launched two new lines, PURE and Blend, broadening the design and price-point coverage.

Hoppekids operates a pure-play DTC e-commerce model on Shopify, with Klaviyo integrated for email marketing automation. The company has no disclosed external funding, no published headcount, and no reported revenue. Go-to-market is direct-to-consumer only, with no retail or B2B channel disclosed. In 2022 the company introduced bundled packages (Sengepakker & Deals) combining beds with accessories and mattresses as a lever on average order value. Lifetime volume of 3 million+ beds sold establishes scale, but contemporary annual revenue, growth rate, and category share are not disclosed in the available data.

Name

hoppekids

Legal name

Hoppekids SIA / Hoppekids ApS

Website

https://hoppekids.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoppekids is a Scandinavian direct-to-consumer children's furniture company founded in 1995, selling modular beds and bedroom furnishings certified to the Nordic Swan Ecolabel across 35+ European countries.

Ownership category

akta.pro rank

Product category

Children's Bedroom Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industry

Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

Keywords

• Children's bedroom furniture
• Modular kids beds
• Sustainable nursery furniture
• Scandinavian furniture manufacturer
• Nordic Swan certified beds

Headquarters

HQ city

Saldus

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Hoppekids generates revenue through direct-to-consumer e-commerce sales via their Shopify-hosted online store. Customers purchase beds, mattresses, and accessories at listed prices. The company offers various product bundles (sengepakker) that combine beds with mattresses, drawers, and bed guards at discounted package prices. Shipping is free to most of Europe.
2. Product Accessories and Add-ons: Revenue is also generated from accessories including drawers, bed modules, pull-out beds, ladders and slides, bed desks, bed guards, textiles (bedding, pillows, curtains with various themes), and mattress covers. These items can be purchased separately or as part of bundle packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hoppekids designs, manufactures, and sells Scandinavian-style modular children's beds and bedroom furniture directly to consumers through its European Shopify e-commerce store. The portfolio spans entry-level to premium bed series (ECO Comfort, ECO Dream, ECO Luxury, DELUXE, Blend, PURE, ECO One) made primarily from solid pine/fir wood with water-based lacquer, supported by mattresses, shelving, themed textiles, and modular accessories that allow beds to be reconfigured as children grow.

Product overview

Hoppekids is a Scandinavian children's furniture company specializing in modular beds and bedroom furnishings. The product portfolio centers on five bed series: ECO Comfort (entry-level), ECO Dream (mid-range partial modularity), ECO Luxury (premium full modularity with lifetime warranty), DELUXE (elegant modern design), and PURE/BLEND (MDF-based modern alternatives). Each series offers multiple bed types including junior beds, half-high beds, mid-high beds, high beds, bunk beds, house beds, and canopy beds. The beds are made primarily from solid pine wood with water-based lacquer finishes and are Nordic Swan Ecolabel certified for ECO Comfort, ECO Dream, and ECO Luxury series. The modular design allows beds to be reconfigured as children grow through conversion kits and modules. Supporting products include mattresses (ECO, cold foam, foam, special, baby), storage solutions (STOREY shelving, drawers), bed accessories (curtains in 12 themed designs, bed rails, ladders, slides), and workspace solutions (lounge modules, desk surfaces, corner desks). The complete ecosystem enables parents to purchase complete bedroom solutions through pre-configured bundles.

Differentiator

Problem solved

Functional benefit

Brands

• ECO Comfort: Entry-level series of children's beds with solid pine wood construction, 42x42mm bed posts, max weight 60kg, Svanemærket certified, 10-year factory warranty
• ECO Dream
• ECO Luxury
• DELUXE
• PURE
• Blend

Products and services

• ECO Comfort Series Entry-level modular children's bed series certified with the Nordic Swan Ecolabel. Made from solid pine wood with water-based lacquer finish. Features 42x42mm bed posts, 60kg weight capacity, 9cm maximum mattress height, and basic modularity between bed configurations. Junior beds start from 999 DKK.
• ECO Dream Series Mid-range modular children's bed series with partial modularity and Nordic Swan Ecolabel certification. Solid pine wood construction with 52x52mm bed posts and 100kg weight capacity. Supports configurations including junior, half-high, mid-high, high, and bunk beds in sizes 70x160, 70x190, and 90x200cm. Maximum mattress height 9cm. Junior beds from 2,299 DKK.
• ECO Luxury Series Premium fully modular children's bed series with Nordic Swan Ecolabel certification and lifetime warranty. Features 65x65mm bed posts, 100kg weight capacity, 12cm maximum mattress height, and complete reconfigurability across all bed types including junior, half-high, mid-high, high, bunk, and MEGA configurations. Available in 70x160, 90x190, 90x200, and 120x200cm sizes. Junior beds from 2,819 DKK; MEGA beds from 9,759 DKK.
• DELUXE Series Elegant and modern design children's bed series featuring decorative bed ends with built-in pull-out storage solutions. Not Nordic Swan certified but offers stylish design focus. Junior beds start from 3,549 DKK.
• Blend Series Modern children's bed series featuring elegant MDF sides treated with water-based lacquer and solid oak bed legs. Size 70x160cm. Positioned as an affordable alternative with contemporary aesthetics. Junior beds from 2,999 DKK.
• PURE Series Timeless and classic design children's bed series made from MDF with water-based lacquer finish. Modular design allows conversion to junior bed configuration. Available in 90x200cm size. Half-high beds from 4,799 DKK; junior beds from 2,499 DKK; high beds from 6,599 DKK; bunk beds from 7,298 DKK.
• ECO One Series Budget-friendly children's bed series produced in limited quantities with varying specifications, accessories, and prices. Basic modular functionality with affordable pricing from 1,799 DKK.
• Sengepakker & Deals (Bed Bundles) Pre-configured bed bundle packages combining beds with mattresses, drawers, bed rails, and accessories at discounted prices compared to purchasing separately. Includes single beds, beds with mattresses, beds with curtains, bunk beds, high beds, and outlet items.
• Hoppekids Madrasser (Mattresses) Complete mattress collection including ECO mattresses (Swan-labeled, allergy-friendly), cold foam mattresses, foam mattresses, special mattresses, and baby mattresses. All with removable covers. ECO mattresses from 2,799 DKK.
• STOREY Reolsystem (Modular Shelving System) Modular shelving system for children's rooms. Versatile storage solution that can be configured in multiple ways to meet varying storage needs.
• ECO Luxury MEGA Seng (Premium High Bed with Workspace) Premium high bed configuration in the ECO Luxury series featuring a lounge module and desk surface combination. Designed for older children and teens needing dedicated workspace integrated with the bed. Available as part of the Study and Chill Module package from 13,554 DKK for complete setups.
• Sengeforhæng (Themed Bed Curtains Collection) Decorative curtains for children's beds available in 12 textile themes (Ole Lukoie, Mermaid, Tin Soldier, Pets, Winter Wonderland, Dinosaur, Unicorn, Princess, Cars, Creator, Construction, Fairytale Flower, Fairytale Knight). Creates enclosed play caves and themed bedroom spaces. Curtains and bed canopies priced 589-959 DKK depending on theme.

Quantifiable outcome

• 3 million+ children's beds sold to happy customers
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform infrastructure for hoppekids.com, including hosting, payment processing, checkout (Shop Pay), live chat, and analytics. Hoppekids uses Shopify's platform services, checkout solutions, and app ecosystem for their entire online retail operations.
• GooglecoreTechnology or IntegrationHoppekids uses multiple Google services: Google Analytics 4 for web analytics, Google Ads for paid search and remarketing, Google Maps API for address validation in checkout, Google Web Fonts for typography, YouTube for video content, and Google Customer Reviews for ratings and reviews.
• PinterestminorGTM or Marketing PartnerPinterest retargeting pixel installed on the website for advertising purposes, targeting users who have visited the site with relevant ads on Pinterest.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Oliver Furniture: Danish sustainable children's furniture maker offering convertible, modular beds with a Nordic-design and eco-friendly positioning. Comparable to Hoppekids in sustainability narrative, modular bed concept, and premium Scandinavian aesthetic.
• Cam Cam Copenhagen: Danish sustainable children's interior brand producing organic textiles, cribs, and selected furniture. Comparable to Hoppekids on sustainability messaging and Nordic design but with a softer-goods focus rather than core beds.
• Sebra: Danish children's interior brand offering beds, textiles, and nursery décor with a vintage-inspired Nordic aesthetic. Comparable to Hoppekids on European children's bedroom focus and broad product ecosystem around the bed.

Broad incumbents

• JYSK: Danish-founded European discount home furnishings retailer carrying a meaningful children's bed range. Competes with Hoppekids on price and pan-European accessibility rather than sustainability positioning.
• IKEA: Swedish mass-market home furnishing giant with a broad children's bedroom range (e.g., extendable beds, KURA, STUVA). Overlaps with Hoppekids in furniture retail, particularly children's beds, but competes at much lower price points and across all home categories.
• Stokke: Norwegian premium brand best known for Tripp Trapp high chair and broader children's furniture portfolio. Comparable to Hoppekids as a Scandinavian premium children's brand with strong design-led positioning and European distribution.

Direct peers

• Lifetime Kids Rooms: Danish-founded children's bed and furniture brand offering modular, convertible bed systems. Directly comparable in product type (modular junior-to-bunk beds), Nordic origin, European e-commerce focus, and target customer (parents of young children).
• Flexa: Danish children's furniture maker specializing in modular beds, desks, and storage for kids' rooms. Closely comparable to Hoppekids in product category (modular beds), Nordic design heritage, sustainability positioning, and European DTC distribution.

Regional players

• Çilek Mobilya: Turkish children's and youth room furniture manufacturer with themed bedroom sets distributed across Europe and MENA. Comparable in children's bedroom furniture focus and themed product approach, but serves different regional markets primarily.
• Vox Furniture: Polish children's and youth furniture manufacturer with broad modular bedroom ranges across Central and Eastern Europe. Comparable to Hoppekids in product type but competes primarily on price in a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hoppekids