FutureSports

What FutureSports does

FutureSports is a Chicago-based independent index administrator founded in 2022 and publicly launched on July 23, 2026, after nearly four years in stealth. The company's sole commercial product is the FutureSports Performance Index (FSPI) family — rules-based financial indexes that convert live, play-by-play sports statistics from professional and college teams and athletes into continuous index values. Each index is reset to a standardized base value of 7,500 at the start of every season and moves up or down in real time based on officially reported game statistics. Initial coverage spans all 32 NHL franchises, with the index methodology designed to extend to other professional and collegiate sports leagues.

Underlying the indexes is a proprietary rules-based methodology that leverages officially reported statistical outcomes from leagues and data partners (including Sportradar and STATS, where multiple senior executives previously held leadership roles). The indexes are explicitly engineered to function as the underlying benchmark for tradable financial instruments — listed derivatives contracts, exchange-traded funds (ETFs), and over-the-counter (OTC) swaps — analogous to how equity benchmarks underpin listed products on global exchanges.

FutureSports' business model rests on two revenue streams: (i) licensing FSPI index values to exchanges and financial product issuers for use as the basis of derivatives, ETFs, and OTC swaps, and (ii) subscription-based institutional benchmark data services for asset managers, pension funds, and professional trading firms. The go-to-market is enterprise field sales targeting institutional counterparties — exchanges, ETF issuers, OTC swap dealers, league broadcasting partners, sponsors, and insurers — leveraging the co-founders' two decades each of derivatives trading experience and board connections to CME Group, ICE, S&P Dow Jones Indices, and FTSE Russell. The seed round (July 2026) was co-led by Marquee Ventures (the Chicago Cubs ownership spin-out) and CME Ventures, with participation from Robinhood Markets, WEDBUSH, DRW Special Investments, Motivate VC, Phoenix Capital Ventures, and John and Linda Henry (Fenway Sports Group). No commercial revenue, listed derivatives, or ETF products have yet been launched at the time of the public announcement.

Name

FutureSports

Legal name

FutureSports

Website

https://futuresports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

FutureSports is a Chicago-based independent index administrator that transforms professional and collegiate sports statistics into rules-based FutureSports Performance Indexes (FSPI) designed to underpin listed derivatives, ETFs, and OTC swaps for institutional and retail market participants.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Index licensing for exchange-listed products: FutureSports creates FSPI indexes designed to underpin tradable financial products including listed derivatives contracts, exchange-traded funds (ETFs), and over-the-counter (OTC) swaps. Revenue is derived from licensing index values to exchanges and financial product issuers.
2. Index data and benchmarking services: Provides institutional-grade benchmark indexes for asset managers, pension funds, and professional trading firms to reference for performance tracking and risk management purposes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FutureSports develops and licenses rules-based financial indexes that transform live sports statistics into continuous index values designed to serve as the underlying benchmarks for derivatives, ETFs, and OTC swaps. The FutureSports Performance Index (FSPI) is the named flagship offering built on this methodology.

Product overview

FutureSports offers a single unified product: the FutureSports Performance Index (FSPI), a rules-based financial benchmarking system that converts live sports statistics from professional and collegiate teams/athletes into continuous index values. The indexes are designed to underpin tradable financial instruments including listed derivatives, exchange-traded funds (ETFs), and over-the-counter (OTC) swaps. The FSPI serves the same benchmarking function as leading equity, commodity, and fixed income indexes used across global exchanges.

Differentiator

Problem solved

Functional benefit

Products and services

• FutureSports Performance Index (FSPI) A rules-based financial index that continuously transforms live sports statistics into tradable benchmark values, designed to underlie derivatives, ETFs, and OTC swaps for institutional financial-product issuers.

Quantifiable outcome

• Indexes start from a standardized base value of 7,500 at season start and move in real-time based on official game statistics

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Major sports leagues (partnerships pending)flagshipStrategic or Co-development Partner · 23 July 2026FutureSports will soon unveil exclusive partnerships with major sports leagues to enable institutional investors and companies to manage risk through regulated, tradable index futures contracts based on team and athlete statistical performance. These are expected to be fundamental to the company's success.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sportradar: Sportradar is the leading global sports data and content provider, supplying official data feeds to sportsbooks, media, and leagues. It is directly comparable to FutureSports as the upstream sports-data infrastructure layer; both FutureSports' CTO (Dave Abbott) and Head of Partnerships (Steve Byrd) are former Sportradar senior executives.
• MSCI: MSCI is a leading global index and analytics provider, licensing equity, fixed income, and alternatives benchmarks that underly ETFs, futures, and OTC derivatives. It is comparable to FutureSports as a premium index administrator monetizing through licensing; the company represents the established incumbent model that FSPI seeks to extend into the sports vertical.
• FTSE Russell: FTSE Russell is a global index provider (owned by LSEG) creating benchmarks used across ETFs, futures, and institutional portfolios. It is comparable to FutureSports as an index administrator licensing rules-based methodologies for financial products; FutureSports' Head of Business Development (Tom Jenkins) previously led Index Partnerships at FTSE Russell.
• S&P Dow Jones Indices: S&P Dow Jones Indices is the world's largest index provider, licensing benchmarks (S&P 500, Dow Jones) that underlie derivatives, ETFs, and structured products globally. It is the closest direct comparable in business model — an index administrator licensing rules-based benchmarks to exchanges and product issuers; FutureSports' Head of Index Services (Jodie Gunzberg) is a former S&P DJI Managing Director.
• STATS LLC: STATS is a major sports data and AI company providing play-by-play statistics, tracking, and analytics to leagues, media, and betting operators. It is comparable to FutureSports as a sports-data originator; FutureSports' Head of Partnerships (Steve Byrd) was previously COO of STATS, and the company's FSPI methodology ingests officially reported stats of the type STATS produces.

Broad incumbents

• DraftKings: DraftKings is a major U.S. sports betting and daily fantasy operator enabling price discovery and trading on sports outcomes. It is comparable as a scaled platform monetizing consumer demand for sports-outcome exposure, though its regulatory and product framework (sportsbook/DFS) differs materially from FutureSports' exchange-listed derivatives approach.
• CME Group: CME Group is the world's largest derivatives marketplace, listing futures and options across asset classes. It is comparable as the dominant venue where FSPI-based futures would list; CME Ventures is a co-lead investor and Tim McCourt (CME Group SMD) sits on FutureSports' board, signaling a likely listing pathway.
• Intercontinental Exchange (ICE): ICE is a leading global exchange operator and clearing house offering futures, equities, and fixed income products. It is comparable as a derivatives exchange and clearing venue for FSPI products; FutureSports' Chairman Mark Wassersug is ICE's longtime former COO & CIO, giving the company direct access to ICE's listing infrastructure.

Emerging players

• Sporttrade: Sporttrade is an early-stage U.S. sports betting exchange offering a trading-style interface for sports outcomes with bid/ask liquidity. It is comparable as an emerging exchange-format platform enabling two-sided trading on sports events — conceptually adjacent to FSPI's vision of exchange-traded sports exposure, but in the regulated sportsbook channel rather than CFTC-registered derivatives.
• Kalshi: Kalshi is a CFTC-regulated U.S. event-futures exchange offering exchange-listed contracts on real-world outcomes. It is comparable as an emerging regulated venue building a new asset class of event-driven derivatives, providing a regulatory and distribution template relevant to FSPI's exchange-listing strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/futuresports-fspi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutureSports