Wisconsin Beef Council

Name

Wisconsin Beef Council

Legal name

Wisconsin Beef Council

Website

https://beeftips.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Beef Checkoff Program: Producer-funded program where $1 per head is deducted from the sale of every bovine animal in the United States. The checkoff is mandatory and applies to all cattle sold or traded, regardless of age, sex, or registry, and whether dairy or beef. This includes all private treaty sales (farmer-to-farmer or farmer direct-to-consumer). The program operates under guidance of 21 board members appointed by agriculture, beef, and dairy organizations across the state. Dollars are invested in promotion, research, consumer information, industry information, foreign marketing, and producer communications.

Distribution channels4 records

Marketing channels7 records

Core offering

The Wisconsin Beef Council administers the federally mandated Beef Checkoff program at the state level, collecting $1 per head on every bovine animal sold in Wisconsin. The organization invests those funds into beef promotion, research, consumer information, industry information, foreign marketing, and producer communications. It delivers recipe content, cooking education, nutrition information, K-12 classroom grants, and producer resources through its beeftips.com website and supporting programs.

Product overview

Wisconsin Beef Council operates beeftips.com as its primary digital platform, offering a comprehensive portfolio of programs and services focused on beef promotion, education, and producer support. The core offering consists of recipe and cooking content, nutrition information, and K-12 education programs including the Beef in the Classroom grant and Beef University. Supporting programs include the Wisconsin's Best Burger Contest, Local Beef Directory, Farm Signs design services, and the Prime Rib Trail promotional initiative. The organization also administers the Beef Checkoff program, which funds industry promotion and research activities.

Differentiator

Problem solved

Functional benefit

Products and services

• beeftips.com Website

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wisconsin Cattlemen's AssociationcoreStrategic or Co-development Partner · 28 February 2026Joint events including the Winter Conference and Annual Meeting. Tucker Brown serves as keynote speaker for the 2026 Winter Conference. WCA represents cattle producers across Wisconsin.
• Beef Promotion and Research BoardcoreOthersNational oversight board that provides guidance and coordination for the Beef Checkoff program at the state level. The Wisconsin Beef Council operates under the guidance of this board for checkoff investments.
• Cattlemen's Beef BoardcoreOthersNational beef promotion board that oversees checkoff-funded programs and research initiatives that Wisconsin participates in.
• Kwik TripminorChannel Partner/ Reseller/ DistributorAs Seen at Kwik Trip recipe program featuring recipes that can be prepared using Kwik Trip store offerings.
• Beef It's What's for DinnercoreGTM or Marketing PartnerNational beef promotion brand providing resources, recipes, and marketing materials. Wisconsin Beef Council links to beefitswhatsfordinner.com for additional resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pennsylvania Beef Council: State beef checkoff council for Pennsylvania operating the same federally mandated $1/head program. Runs comparable consumer education, K-12 programs, and producer communications in its state.
• Kansas Beef Council: State beef council managing Beef Checkoff programs in Kansas, another major cattle state. Runs analogous nutrition, education, and consumer promotion programs and is overseen by the same national Cattlemen's Beef Board.
• Iowa Beef Industry Council: Iowa's state beef checkoff council. Comparable in size and Midwest focus to the Wisconsin Beef Council, administering the same $1/head assessment and producer-funded promotion programs.
• Nebraska Beef Council: State beef checkoff council administering Beef Checkoff funds in Nebraska, a top-three cattle-producing state. Mirrors the Wisconsin Beef Council's structure under the Cattlemen's Beef Board with similar state-level promotion and education mandates.
• Texas Beef Council: State-level beef checkoff council administering the mandatory $1/head program in Texas, the largest U.S. cattle state. Operates the same promotion, research, and education model directed at producers and consumers in its state.
• Colorado Beef Council: State beef council for Colorado with the same checkoff funding structure and promotion/education mandate. Directly comparable in operating model to the Wisconsin Beef Council.

Broad incumbents

• National Pork Board: National checkoff board for the U.S. pork industry, structurally analogous to the Cattlemen's Beef Board. Comparable as a federally mandated commodity checkoff program that funds promotion, research, and education.
• American Egg Board: National checkoff board for eggs, operating under the same federal commodity checkoff framework. Structurally analogous to Wisconsin Beef Council with similar producer-funded promotion and education missions.
• National Cattlemen's Beef Association: National trade association for the U.S. cattle industry that conducts Beef Checkoff-funded programs on behalf of the Cattlemen's Beef Board. A broader policy, lobbying, and marketing counterpart to the Wisconsin Beef Council's state-level scope.
• Cattlemen's Beef Board: National-level oversight board that administers the Beef Checkoff at the federal level. The Wisconsin Beef Council operates under its guidance, making it the parent/oversight authority for the council's program investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WIBeefCouncil
• Facebookfacebook.com/WisconsinBeefCouncil
• LinkedInlinkedin.com/company/wisconsin-beef-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Beef Council