Briar Ridge Country Club

What Briar Ridge Country Club does

Briar Ridge Country Club is a private, member-owned country club founded in 1980 by Donald S. Powers, located at 123 Country Club Dr., Schererville, Indiana, approximately 30 miles southeast of Chicago within a gated community in Northwest Indiana. The club operates a 27-hole championship golf course designed by Larry Packard (comprising three 9-hole courses: Red, White, and Blue, ranging from 5,200 to 6,900 yards), an expansive driving range, a short-game area, practice putting greens, and a golf simulator. Adjacent amenities include two on-site restaurants (The Turn and View 27) with an outdoor patio overlooking the course, a half-Olympic swimming pool with splash pad, four tennis courts, four pickleball courts, bocce courts, and a fully stocked Pro Shop carrying Callaway, Titleist, TaylorMade, Cobra, FootJoy, and Puma brands.

The club's business model rests on tiered recurring membership subscriptions across eight categories spanning Full Golf families, Associate Golf (ages 21-40), Social Athletic, Social Dining, and Social Senior (65+) tiers, complemented by transaction-based revenue from food and beverage, private event hosting (weddings, corporate events, banquets accommodating up to 225 guests across multiple ballrooms), and Pro Shop merchandise. The underlying technology layer is the third-party Clubessential platform, which powers the website, membership inquiry forms, and the member login portal. Event hosting is managed by a Private Events Director and requires member sponsorship for non-member clients, anchoring ancillary revenue back to the member ecosystem.

Briar Ridge pursues a hybrid sales-led and direct-to-consumer go-to-market, with the Membership Director managing prospect inquiries, member referrals, word-of-mouth, WeddingWire listings, and Google organic search visibility driving event bookings. The club has held USGA Qualifying Site status across multiple major championships (US Open, US Women's Open, US Senior Open, US Senior Women's Open, US Amateur) and operates a year-round social calendar including concerts, holiday brunches, cooking and wine classes, and the annual Briar Fest festival, which draws over 800 attendees. A long-standing partnership with the Evans Scholars Foundation has produced 20+ caddie scholarships, and the tennis program is operated under partnership with First Serve Tennis Academy.

Name

Briar Ridge Country Club

Legal name

Briar Ridge Country Club

Website

https://briarridgecc.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Briar Ridge Country Club is a private, member-owned country club founded in 1980 in Schererville, Indiana, serving Chicagoland-area families and individuals with a 27-hole championship golf course, two restaurants, racquet and pool amenities, and event venues.

Ownership category

akta.pro rank

Product category

Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Private country club
• Golf memberships
• Event venue rentals
• Racquet sports facilities
• Clubhouse dining

Headquarters

HQ city

Schererville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: The club generates primary revenue through various membership tiers including Full Golf, Individual Full Golf, Individual Limited Golf, Associate Golf (ages 21-40), Social Athletic, Social Dining, and Social Senior memberships. These provide recurring annual or monthly subscription revenue.
2. Food and Beverage: Revenue from two restaurant operations (The Turn and View 27), outdoor patio dining, and banquet/catering services for events. Members and event guests pay for dining and catering services.
3. Private Events and Banquets: Revenue from hosting weddings, corporate events, showers, birthday parties, and other private celebrations. Venue rental fees and catering charges apply. Non-members can host with sponsorship of a current member.
4. Golf Pro Shop: The fully stocked Pro Shop offers repairs, lessons, club fittings, apparel and products from top brands (Callaway, Titleist, TaylorMade, Cobra, FootJoy, Puma). Products are priced specially for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Briar Ridge Country Club operates a private 27-hole championship golf club in Schererville, Indiana, delivering golf, dining, racquet sports, pool, and private event experiences primarily to individual and family members. Offerings span the course itself, two restaurants (The Turn and View 27), tennis / pickleball / bocce courts, a pool with splash pad, a golf pro shop, golf instruction and leagues, and dedicated event spaces for weddings and corporate functions. The product bundle is sold through memberships supplemented by event and a la carte food-and-beverage revenue.

Product overview

Briar Ridge Country Club operates as a private, member-focused country club offering a unified portfolio of recreational and hospitality services centered around its 27-hole championship golf course (comprising three distinct 9-hole courses: Red, White, and Blue, designed by Larry Packard). The club provides a comprehensive suite of amenities including two dining venues (The Turn and View 27 restaurants), four tennis courts, four pickleball courts, a half-Olympic sized pool with splash pad, and three bocce ball courts—all accessible through eight tiered membership programs ranging from Full Golf to Social Dining. Event hosting capabilities include multiple banquet spaces (The Main Ballroom, St. Andrews Ballroom, Hart Room, Powers Board Room, and Bridal Suite) accommodating up to 225 guests for weddings and corporate functions. The club also operates a fully stocked Pro Shop and supports the Evans Scholars Caddie Program. A robust calendar of social events and entertainment programming, including the annual Briar Fest festival, rounds out the member experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Golf Membership Tiered private memberships granting individuals and families access to the 27-hole championship golf course, racquet sports, pool, dining venues, and club social programming at Briar Ridge Country Club in Schererville, Indiana.
• The Turn Restaurant Casual on-site dining venue at Briar Ridge Country Club serving members and event guests, integrated with the clubhouse and pre/post-round traffic.
• View 27 Restaurant Upscale on-site dining venue at Briar Ridge Country Club offering a higher-end food-and-beverage experience for members and private event guests.
• Racquet Sports Facilities On-site tennis, pickleball, and bocce ball courts available to Briar Ridge Country Club members as part of the broader amenity membership package.
• Swimming Pool with Splash Pad Outdoor swimming pool with a children's splash pad, available to Briar Ridge Country Club members as a family-oriented recreational amenity.
• Private Event Hosting Wedding, corporate-event, banquet, and social-function hosting at Briar Ridge Country Club, leveraging the club's indoor and outdoor event spaces and on-site catering.
• Golf Pro Shop On-site golf retail store at Briar Ridge Country Club offering equipment, apparel, and accessories to members and golf guests.
• Golf Instruction and Leagues Golf lessons, clinics, leagues, and member programming delivered through the club's golf staff and pro shop to Briar Ridge Country Club members.

Quantifiable outcome

• Over 800 attendees at annual Briar Fest celebration
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Evans Scholars FoundationcoreStrategic or Co-development PartnerLong-standing partnership supporting the Evans Scholars caddie scholarship program. Over 20 Evans Scholars have received scholarships through this partnership. The club's members contribute to the foundation, providing full scholarships to deserving young caddies who demonstrate strong academic abilities, exceptional character, and outstanding caddie service. The 2025 Evans Scholar Recipients include Emma Boyer, Emma Edens, Hailey Wojtaszek, and Megan Virosztko.
• First Serve Tennis AcademycoreStrategic or Co-development PartnerFirst Serve Tennis Academy manages the tennis program at Briar Ridge Country Club. The academy provides high-quality instruction in Northwest Indiana, offering private and group lessons for both children and adults. The program includes weekly Junior Tennis Camp for kids and seasonal lessons from late March/early April through October.
• Golf Equipment Brands (Callaway, Titleist, TaylorMade, Cobra, FootJoy, Puma)minorChannel Partner/ Reseller/ DistributorThe Pro Shop offers products from top golf equipment brands including Callaway, Titleist, TaylorMade, Cobra, FootJoy, and Puma. These products are specially priced for members.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Troon: Largest third-party manager of golf courses and private clubs worldwide, managing operations, agronomy, and hospitality for hundreds of properties. A broad incumbent relevant to Briar Ridge's private club operating model given its management-services scale across golf facilities.
• Invited (formerly ClubCorp): Largest owner and operator of private golf and country clubs in the United States, with more than 150 country clubs, golf clubs, and city clubs. A broad incumbent comparable to Briar Ridge's core country club business model, though Invited operates at national scale across many properties.

Direct peers

• Exmoor Country Club: Private country club in Highland Park, Illinois on Chicago's North Shore, featuring an 18-hole championship course, clubhouse dining, pool, and racquet sports. Directly comparable to Briar Ridge as a Chicago-area private club with similar membership tiers, dining venues, and family-oriented amenities.
• Rich Harvest Farms: Private golf club in Sugar Grove, Illinois (western Chicago exurbs) featuring a championship 18-hole course that has hosted the 2007 Ryder Cup and NCAA Championships. Comparable to Briar Ridge in elite private club positioning in the greater Chicagoland market.
• Olympia Fields Country Club: Private country club in Olympia Fields, Illinois (south suburbs of Chicago), featuring 36 holes of championship golf and a history of hosting USGA championships including the 2003 US Open. Directly comparable to Briar Ridge as a Chicagoland-area private club with major-championship pedigree and similar full-amenity offerings.
• Butterfield Country Club: Private country club in Oak Brook, Illinois (western Chicago suburbs) with an 18-hole course, clubhouse, pool, tennis, and event facilities. Comparable to Briar Ridge as a Chicagoland private club with comparable full-amenity positioning and family membership orientation.
• Lake Shore Country Club: Private country club in Glencoe, Illinois on Chicago's North Shore with golf, tennis, swimming, dining, and social programming. Comparable to Briar Ridge as a Chicago-area private club with multi-amenity family membership structure and tiered access.
• Inverness Golf Club: Private golf club in Inverness, Illinois (northwest suburbs of Chicago) with an 18-hole championship course and a history of hosting Western Open and LPGA events. Comparable to Briar Ridge in regional positioning and tournament-hosting credentials.
• Medinah Country Club: Historic private country club in Medinah, Illinois (western suburbs of Chicago) with three 18-hole courses and a record of hosting US Opens, PGA Championships, and Ryder Cups. Highly comparable to Briar Ridge in geography, prestige tier, multi-course layout, and event hosting capability.
• Cog Hill Golf & Country Club: Golf club in Lemont, Illinois (southwest Chicago suburbs) featuring four 18-hole courses including the famed Course No. 4 (Dubsdread) that hosted PGA Tour events. Comparable to Briar Ridge in Chicagoland golf positioning and tournament pedigree.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/briarridgecc
• Instagraminstagram.com/briarridgecc
• LinkedInlinkedin.com/company/briar-ridge-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briar Ridge Country Club