FORZA
FORZA is a UK-based manufacturer and direct-to-consumer retailer of football goals, training equipment, balls, and teamwear, selling to consumers, schools, clubs, and professional teams across 190 countries via regional e-commerce sites backed by warehouses in Wrexham, UK and Ohio, US.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What FORZA does
FORZA is a UK-based sports equipment brand owned and operated by Net World Sports Limited, a UK-incorporated private limited company headquartered in Wrexham. The company designs and manufactures football (soccer) goals and training equipment in-house, producing a portfolio that spans entry-level PVC garden goals, mid-range Steel42 and ProFlex portable goals, professional Alu60/Alu80 aluminium goals, and elite Alu110 stadium box goals installed at venues including Old Trafford and St James' Park. The product range extends to FIFA Quality certified footballs (Icon Pro Match, Academy, Evoglide Training), goalkeeper gloves and training equipment, full custom football kits and teamwear, replacement goal nets, and a broad catalogue of training accessories (cones, bibs, rebounders, mannequins, ball launchers). Underlying technology centers on proprietary mechanical innovations including the Essential Locking System frame connection mechanism, POD folding aluminium goal design, ProFlex pop-up goals, and powder-coated steel frame constructions.
FORZA operates a direct-to-consumer e-commerce model selling exclusively through its own regional websites for the UK, US, Australia, Canada, and Ireland, with warehouses in Wrexham, UK and Ohio, US. The company maintains more than 5,000 products in stock ready for dispatch and ships internationally to 190 countries. Revenue is generated through one-time hardware sales across a £9.99 to £3,000+ price range, with bulk purchase options for clubs and schools. Customer segments span individual home users, schools and educational institutions, grassroots and amateur clubs, professional/elite clubs (Manchester United, Manchester City, Liverpool, Bayern Munich, multiple MLS clubs, A-League clubs, Canadian Premier League teams), and tournament supply (FIFA World Cup). The company has received recognition including The Sunday Times Hundred Award, Lloyds Bank British Business Excellence Award, The Sunday Times BDO Profit Track 100, and Great British Entrepreneur Awards.
FORZA firmographics
Firmographics- Name
- FORZA
- Legal name
- Net World Sports Limited
- Website
- https://www.forza.com/
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FORZA is a UK-based manufacturer and direct-to-consumer retailer of football goals, training equipment, balls, and teamwear, selling to consumers, schools, clubs, and professional teams across 190 countries via regional e-commerce sites backed by warehouses in Wrexham, UK and Ohio, US.
- Ownership category
- akta.pro rank
FORZA industry classification
Industry- Product category
- Sports Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Soccer Equipment Retail (CRAMAEAC)
- akta.pro secondary industries
- Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where FORZA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FORZA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time purchase model for physical sports equipment including football goals, training equipment, balls, kits, and accessories. Products range from budget PVC goals to premium aluminium stadium goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget PVC Goals - Essential locking system goals for garden and casual use |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Metal Goals - Steel42 and ProFlex goals for regular use |
| One time/ perpetual license | Pay-as-you-go | Premium Aluminium Goals - Alu60, Alu80, Alu110 for professional and club use |
| One time/ perpetual license | Pay-as-you-go | Training Equipment - Cones, bibs, rebounders, mannequins |
| Unit Pricing | Pay-as-you-go | Footballs - Training, match, and FIFA certified balls |
| One time/ perpetual license | Pay-as-you-go | Custom Kits and Teamwear |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
FORZA product offering
Product offeringCore offering
FORZA designs, manufactures, and sells football goals and training equipment directly to consumers, schools, clubs, and professional teams through its own e-commerce websites in the UK, US, Australia, Canada, and Ireland. The product range spans PVC, steel, and aluminium football goals, FIFA-certified footballs, goalkeeper equipment, training aids, team kits, and club/matchday accessories, with over 5,000 SKUs dispatched from UK and US warehouses to 190 countries.
Product overview
FORZA is a sports equipment company offering a comprehensive portfolio of football/soccer equipment primarily targeting clubs, schools, and individuals across UK, Australia, USA, Canada, and Ireland markets. The product range centers on football goals in multiple material tiers (PVC, Steel42, Steel76, Alu60, Alu80, Alu110) and configurations (portable/POP-Up, folding POD, socketed, freestanding, stadium box), complemented by FIFA-certified footballs (Icon Pro Match, Academy, Training), goalkeeper equipment (gloves, training gear), and extensive training equipment including ball launchers, rebounders, mannequins, and cones. The portfolio extends to team kits and clothing, ground/club equipment, and goal nets. Products are manufactured in-house with headquarters in Wrexham, UK and US warehouse in Ohio, serving over 190 countries with over 5,000 products in stock.
Differentiator
Problem solved
Functional benefit
Brands
- FORZA: The primary brand name under which football goals, training equipment, footballs, and sports kits are sold.
- Net World Sports
- ProFlex
- POD
- Steel42
- Steel76
- Alu60
- Alu80
- Alu110
Products and services
- FORZA Football Goals (PVC Series) Entry-level PVC football goals featuring the Essential Locking System for quick assembly; designed for garden and recreational use, weatherproof and durable for outdoor storage. Marketed to home users, schools, and amateur clubs.
- FORZA ProFlex Pop-Up Goals Portable pop-up football goals that fold flat into carry bags for easy transport and can be set up in approximately 3 minutes; ideal for trips, temporary setups, and family use.
- FORZA POD Folding Goals Professional-grade folding aluminium goals that set up in seconds and fold into included carry bags; used by professional clubs including Manchester United for training purposes.
- FORZA Steel42 Goals Football goals with 42mm powder-coated steel frames for added durability; suitable for permanent garden setups with authentic feel and professional look.
- FORZA Steel76 Goals Heavy-duty 76mm steel frame goals designed for intensive club use and socketed installation; professional-grade durability for regular play.
- FORZA Alu60 Goals Premium 60mm aluminium frame football goals suitable for permanent outdoor installation; weather-resistant and designed for club-level performance.
- FORZA Alu80 Goals Professional-grade 80mm aluminium target goals designed for training sessions and matchday warmups; premium option for football venues.
- FORZA Alu110 Goals Elite-grade 110mm aluminium goals available in freestanding, socketed, and stadium box configurations; used in professional stadiums including Old Trafford and St James' Park.
- FORZA Combi Goals Multi-sport goals combining football with rugby or American football functionality; available in various sizes for versatile sporting use.
- FORZA Icon Pro Match Football (FIFA Quality) FIFA Quality certified match football for elite-level competitive play; top-tier professional match ball.
- FORZA Academy Football (FIFA Basic) FIFA Basic certified training ball suitable for training and recreational use at clubs and schools.
- FORZA Training Football (Evoglide) Training football designed for regular training sessions and practice; engineered for durability and consistent performance.
- FORZA HYB Goalkeeper Gloves Professional goalkeeper gloves designed for training and match use with hybrid palm technology.
- FORZA Goalkeeper Training Equipment Includes ball deflectors, deflection ramps, and react balls for goalkeeper reaction training; equipment designed to improve shot-stopping and handling.
- FORZA Training Equipment Comprehensive training equipment range including ball launchers, training bibs/vessels, marker cones, hurdles, free kick mannequins, rebound boards, tactics boards, slalom poles, and target sheets.
- FORZA RapidFire Pop-Up Rebounders Pop-up football rebounders for solo training and skill development; features Wave Rebound Board technology.
- FORZA Ball Launchers Automated ball launching machines for solo training; award-winning product for consistent passing and shooting practice.
- FORZA Football Kits Complete football kits including shirts, shorts, and socks for men, women, and children; available as custom kits for team orders.
- FORZA Goalkeeper Kits Specialized goalkeeper kits including short sleeve and long sleeve options; available in XS–XXL sizes.
- FORZA Teamwear & Training Wear Training and teamwear including polo shirts, tracksuits, hoodies, jackets, base layers, and accessories.
- FORZA Football Nets Replacement goal nets available in various sizes including kids/junior nets, full-size nets, standard nets, straight back nets, stadium box nets, and ball stop netting.
- FORZA Ground & Matchday Equipment Club equipment including corner flags, equipment bags, coaching boards, team shelters, dugouts, line marking machines, line paint, crowd barriers, and boot wipers.
- FORZA Club Stadium Goal Packages Complete stadium goal packages including UEFA Standard and UEFA/FIFA certified configurations for professional venue installation.
Quantifiable outcome
- Delivered to 190 countries worldwide
Companies that use FORZA
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
FORZA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
FORZA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
FORZA competitors and assessment
Company assessmentDirect peers
- Mitre Sports: Heritage football equipment brand selling balls, goals, training gear, and teamwear through DTC and sports retail. Comparable to FORZA in football-specific equipment portfolio and grassroots-to-elite customer coverage.
- Select Sport: Danish football equipment manufacturer specializing in footballs, goalkeeper gloves, and training equipment with strong professional and amateur club distribution. Comparable to FORZA in football-only focus and B2B club channel.
- Hummel: Danish sportswear and football equipment brand producing kits, training wear, and teamwear with notable European club partnerships. Comparable to FORZA in teamwear and football equipment B2B club channel.
- Joma Sport: Spanish football equipment brand producing boots, balls, kits, and training gear with strong European and Latin American club sponsorship. Comparable to FORZA in football-specialist positioning and elite club customer base.
- Net World Sports: Parent entity of FORZA and broader multi-brand sporting goods retailer (cricket, hockey, rugby, tennis, basketball). Comparable as the corporate parent operating FORZA and as a direct competitor across adjacent sports categories.
- Umbro: Heritage English football brand specializing in kits, training wear, and footballs with significant grassroots and club presence. Comparable to FORZA in football-focused equipment and overlapping amateur/semi-pro customer segments.
- Kwik Goal: US-based manufacturer and retailer of football/soccer goals, training equipment, and field accessories. Highly comparable to FORZA in core product (goals) and target market (clubs, schools, professional teams), with similar product tiers from portable to stadium-grade.
Broad incumbents
- Nike Football: Nike's football category producing boots, balls, kits, and training apparel with dominant professional sponsorship portfolio. Comparable to FORZA in football equipment and overlapping elite club endorsements.
- Puma Football: Football division of Puma producing boots, kits, and training gear with growing professional club presence. Overlaps with FORZA in football equipment and grassroots-to-elite consumer targeting.
- Adidas Football: Global football-focused division of Adidas producing footballs, boots, kits, and training equipment with massive marketing scale. Overlaps with FORZA on balls, training gear, and teamwear at both consumer and professional levels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FORZA social profiles
Digital presenceFORZA financial estimates
Financial estimateRevenue estimate
Valuation estimate
FORZA leadership team
Management profileNumber of profiles
FORZA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FORZA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FORZA
What does FORZA do?
FORZA designs, manufactures, and sells football goals and training equipment directly to consumers, schools, clubs, and professional teams through its own e-commerce websites in the UK, US, Australia, Canada, and Ireland. The product range spans PVC, steel, and aluminium football goals, FIFA-certified footballs, goalkeeper equipment, training aids, team kits, and club/matchday accessories, with over 5,000 SKUs dispatched from UK and US warehouses to 190 countries.
Is FORZA a public or private company?
FORZA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FORZA founded?
FORZA was founded in 2010. It employs 251 to 500 people.
Where is FORZA based?
FORZA is headquartered in London, United States, in the North America region.
How does FORZA make money?
One revenue line is on record: hardware Sales.
Who are FORZA's main competitors?
Direct peers on record are Mitre Sports, Select Sport, Hummel, Joma Sport, Net World Sports, Umbro and Kwik Goal. Broad incumbents are Nike Football, Puma Football and Adidas Football.
Does FORZA have an API?
No public API is recorded for FORZA.
What industry is FORZA in?
FORZA's product category is Sports Equipment. Its primary akta.pro industry code is CRAMAEAC, Soccer Equipment Retail, with a secondary code of CRAMAEAK, Team Sports Goals, Nets & Field Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.