Barrett's Alehouse

What Barrett's Alehouse does

Barrett's Alehouse is a privately held, family-style American sports bar and casual dining operator running five differentiated venues across southeastern Massachusetts: Old Scotland Links (golf course/event venue), West Bridgewater (arcade entertainment), Bridgewater, Fall River, and a Waterfront location. The company's core offering is dine-in service featuring American comfort food — house-marinated steak tips, Mozambique bowls, signature pizzas, and handcrafted cocktails — paired with imported beers and a sports bar atmosphere that includes arcade games and live entertainment at select venues. Menu items are priced à la carte in the $10-$20 range, with signature promotional pricing on the Mini Mozi Monday ($10/$13) and pizza bundle deals.

The business operates across five revenue streams: dine-in food and beverage sales, off-site catering, on-site private event hosting (wedding receptions, corporate happy hours, family reunions), direct online takeout ordering via the Swipeby platform, and a phone-based loyalty program powered by Toast Tab. Branded merchandise (Barrett's Brunch Club t-shirts) is sold through bartoptees.com as an ancillary line. The technology stack is non-proprietary and built on third-party platforms — Popmenu for the website, Swipeby for online ordering, and Toast Tab for loyalty — with no disclosed AI, custom software, or API offerings.

The customer base is split across three primary segments: local families and sports enthusiasts for dine-in, event planners and corporate clients for private events and catering, and celebration/party hosts for birthdays and group gatherings. Marketing relies on email newsletters, social media, an active promotions calendar (Kids Eat Free, Mini Mozi Monday, Crunch & Munch fitness discount), themed events (Bookish Brunch, Sing-Along Brunch, trivia nights), and an online review solicitation program with a $500 giveaway incentive. No parent company, institutional investors, funding rounds, or leadership team disclosures are available in public sources.

Name

Barrett's Alehouse

Legal name

Barrett's Alehouse

Website

https://barrettsalehouse.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurants
• Sports bar chains
• American comfort food
• Private event venues
• Catering services

Headquarters

HQ city

West Bridgewater

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Full-service restaurant offering American comfort food, imported beers, and handcrafted cocktails for dine-in customers at five Massachusetts locations
2. Catering Services: Off-site catering for events from casual backyard gatherings to corporate luncheons and wedding receptions
3. Private Event Hosting: Venue rentals for wedding receptions, corporate events, family reunions, and celebrations across multiple event spaces including Old Scotland Links and Waterfront venue
4. Online Ordering and Takeout: Digital ordering platform for takeout orders through Swipeby, excluding third-party delivery services from certain promotions
5. Loyalty Program: Points-based loyalty program where customers earn and redeem rewards using phone number, managed through Toast Tab platform
6. Merchandise Sales: Branded merchandise including Barrett's Brunch Club t-shirts sold through bartoptees.com

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Barrett's Alehouse operates five family-style American sports bar restaurants across Massachusetts (Old Scotland Links, West Bridgewater, Bridgewater, Fall River, and Waterfront), serving American comfort food such as house-marinated steak tips, Mozambique bowls, handcrafted cocktails, and imported beers in a sports-viewing atmosphere. The company supplements dine-in service with off-site catering, private event hosting, online takeout ordering via Swipeby, and a phone-based loyalty program powered by Toast Tab.

Product overview

Barrett's Alehouse is a family-style American sports bar restaurant group operating five distinct Massachusetts locations: Old Scotland Links (golf course/event venue), West Bridgewater (arcade entertainment), Bridgewater, Fall River, and Waterfront (brunch venue). The company offers dine-in restaurant services featuring signature dishes like house-marinated steak tips and Mozambique bowls, catering services for events from casual gatherings to wedding receptions, and private event hosting across various themed venues. The product portfolio includes the core restaurant operations, catering services, private events hosting, a phone-based loyalty program powered by Toast Tab, and various promotional offerings including Mini Mozi Monday specials, pizza promotions, and kids eat free weekday deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Barrett's Alehouse Dine-In Restaurant Service
• Barrett's Alehouse Catering
• Private Event Hosting
• Online Takeout Ordering
• Barrett's Loyalty Program
• Branded Merchandise

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Applebee's: National casual dining chain offering American comfort food, bar service, and family-friendly atmosphere. Comparable broader incumbent competing for similar value-conscious family and casual diner demographic.
• Yard House: National upscale-casual sports bar chain with extensive beer selection, American food menu, and sports viewing. Comparable broader incumbent with overlapping craft beer and American comfort food positioning.
• Chili's Grill & Bar: National casual dining chain with full bar service, American menu (burgers, ribs, fajitas), and sports viewing. Comparable broader incumbent with similar bar-and-grill positioning and family appeal.
• TGI Fridays: Established national casual dining chain with full bar, American comfort food menu, and sports bar atmosphere. Comparable broader incumbent with overlapping family/casual dining positioning and similar bar-and-grill operational model.

Regional players

• British Beer Company: New England-based pub chain offering British-themed casual dining, craft beer selection, and family-friendly atmosphere. Comparable regional peer operating in adjacent New England geographies with similar pub-style sports bar model.
• Not Your Average Joe's: Massachusetts-based casual dining restaurant chain offering American comfort food, craft beer, and cocktails in a family-friendly atmosphere. Closely comparable regional peer competing directly in Barrett's home market.

Direct peers

• Dave & Buster's: Entertainment-focused restaurant chain combining arcade games, sports viewing, American food, and bar service. Comparable to Barrett's West Bridgewater location in particular due to its arcade entertainment component and family entertainment positioning.
• Uno Pizzeria & Grill: Casual dining chain specializing in pizza with full bar service and sports-friendly atmosphere. Comparable to Barrett's pizza-focused menu items and bar-and-grill model at similar regional chain scale.
• Hooters: Sports bar chain with American bar food menu, beer focus, and sports viewing emphasis. Comparable to Barrett's sports bar positioning, though targeting a different primary demographic.
• Buffalo Wild Wings: National sports bar chain focused on American comfort food, wings, beer, and sports viewing. Directly comparable to Barrett's as a sports bar concept targeting similar family/sports demographic, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/barrettsbridge
• Facebookfacebook.com/BarrettsAlehouseBridgewater
• LinkedInlinkedin.com/company/barrett-s-alehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrett's Alehouse