WSM

What WSM does

WSM GmbH is a family-owned German contract manufacturer headquartered in Reutlingen, Baden-Württemberg, with a second production site in Wehingen. The company, founded in 1997, operates within the precision sheet-metal fabrication segment and offers a full-process value chain: laser cutting, laser welding, punch-laser cutting, punching, forming (bending, folding, deep drawing), grinding and brushing, MIG/MAG/TIG/CMT and spot/stud welding, CNC milling, and complex welded-assembly manufacturing. Its machine park centers on TRUMPF automation (TruMatic Fiber 3000, TruBend Cell 5000 with ACB angular measurement, TruArc Weld robotic cell) supported by FRONIUS welding systems and Universal Robots UR10e cobots. WSM has been energy-positive since 2023 through a 450 kWp photovoltaic installation at Wehingen, and maintains ISO 9001, ISO 14001, MAQMSR, and VDA 6.3 (96/100 at Reutlingen) certifications.

The company serves enterprise customers across automotive, medical technology, aerospace, food, sanitary, semiconductor, mechanical and plant engineering, fire-detection, and consumer-goods (power tools) verticals. Named relationships include voestalpine as a strategic manufacturing partner (production transferred in May 2026), a leading global power-tools manufacturer (over 100,000 high-precision cutting knives per year across three variants), a major automotive OEM (VDA 6.3-audited), and a tunnel-and-fire-detection customer. Revenue is generated through project-based custom-manufacturing contracts—quotes are issued per technical drawing, material, tolerance, and series size—and the go-to-market is direct enterprise field sales with relationship-led project management rather than e-commerce or distribution intermediaries. Operating geography is concentrated in Baden-Württemberg and southern Germany, and the current senior generation (Klaus Hermle) is actively transitioning leadership to the next generation (Marcel, Alexander, and Simon Hermle).

Name

WSM

Legal name

WSM GmbH

Website

https://wsmgmbh.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

WSM GmbH is a family-owned German contract manufacturer specializing in precision sheet-metal fabrication—including laser cutting, welding, forming, CNC machining, and assembly—serving automotive, medical, aerospace, industrial, and consumer-goods customers from two Baden-Württemberg sites.

Ownership category

akta.pro rank

Product category

Sheet Metal Fabrication & Contract Manufacturing

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industries

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB), Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

Keywords

• Sheet metal fabrication
• CNC machining services
• Laser cutting services
• Metal forming technology
• Contract manufacturing

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Contract Manufacturing of Sheet Metal Components: WSM generates revenue through custom sheet metal manufacturing services, processing materials such as steel, stainless steel, aluminum, and non-ferrous metals into precision components and complex welded assemblies. Revenue is driven by project-based contracts ranging from prototypes to small and medium series production, as well as ongoing series orders. Pricing is quote-based and tailored to individual customer requirements and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WSM GmbH is a German contract manufacturer providing custom sheet metal fabrication and precision assembly services — including laser cutting, laser welding, punch laser cutting, punching, forming (bending and deep drawing), grinding and brushing, MIG/MAG/TIG/CMT/spot/stud welding, and CNC milling — delivered from prototypes through small and medium series production for industrial customers in automotive, medical technology, aerospace, semiconductor, food industry, fire detection, sanitary, and power tools sectors.

Product overview

WSM GmbH is a sheet metal processing company offering a comprehensive portfolio of manufacturing services across nine core technology areas: Laser Cutting, Laser Welding, Punch Laser Cutting, Punching, Forming Technology, Grinding & Brushing, Welding, CNC Milling, and Assemblies. The company operates from two locations (Wehingen and Reutlingen, Baden-Württemberg, Germany) and serves diverse industries including automotive, aerospace, medical technology, food industry, cleanroom technology, environmental technology, sanitary, machinery & plant engineering, semiconductor industry, and fire detection technology. WSM provides the complete value chain from individual parts to complex welded assemblies, from prototypes to small and medium series production, supported by quality management certified to ISO 9001, ISO 14001, and MAQMSR standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Cutting (Laserschneiden) Precision laser cutting technology for processing steel, stainless steel, aluminum, and non-ferrous metals with high accuracy (tolerances down to 0.05 mm) and minimal thermal influence, sold to industrial OEM customers.
• Laser Welding (Laserschweißen) Contact-free, high-precision laser welding for steel, stainless steel, aluminum and non-ferrous metals, enabling narrow seam geometries with minimal heat input, delivered as a contract manufacturing service.
• Punch Laser Cutting (Stanzlasern) Combined punching and laser cutting technology using the Trumpf TruMatic Fiber 3000, enabling efficient production of both simple and complex components with high precision for industrial customers.
• Punching (Stanzen) Eccentric presses and punching machines with press force of 2.5 to 150 tons for manufacturing punched and bent parts from steel, stainless steel, aluminum and non-ferrous metals as a contract manufacturing service.
• Forming Technology (Umformtechnik) Bending, folding, and deep drawing services using Trumpf TruBend machines with press force up to 230 tons and bending lengths up to 4,250 mm for complex sheet metal components, including deep drawing via a hydraulic press with integrated draw cushion.
• Grinding & Brushing (Schleifen & Bürsten) Automated metal surface finishing including deburring, brushing, and grinding using Timesavers Grindingmaster machines, targeted at food, aerospace, cleanroom and medical technology industries.
• Welding (Schweißen) Comprehensive welding services including TIG, MAG, MIG, CMT, spot welding, and stud welding for steel, stainless steel, and aluminum assemblies using both manual and robotic systems (FRONIUS sources integrated into TruArc Weld cell).
• CNC Milling (CNC-Fräsen) Precision CNC milling services with high-performance machining centers offering working area up to 1060 x 600 x 600 mm and 60-fold automatic tool changer for steel, stainless steel, aluminum, and non-ferrous metals.
• Assemblies (Baugruppen) Complete assembly and welded assembly manufacturing from steel, stainless steel, and aluminum including design, prototyping, and series production for various industries.

Quantifiable outcome

• Welding time reduced from ~25 minutes (manual) to ~2 minutes (automated) — approximately 12x faster
• +4 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• voestalpinecoreStrategic or Co-development Partner · 12 May 2026WSM and voestalpine have expanded their long-standing manufacturing partnership. voestalpine, an international steel and technology group, transferred additional sheet metal production volumes to WSM. WSM assumed existing sheet metal parts and integrated them into its manufacturing organization at the Reutlingen and Wehingen sites. The partnership includes stamping, forming, laser/stamp-laser cutting, bending cells, robotic welding, and spot welding processes. This strategic collaboration strengthens WSM's production base across both locations and extends its expertise in managing strategic manufacturing transfers and complex existing products.
• TRUMPFcoreTechnology or IntegrationTRUMPF is the primary equipment supplier for WSM's manufacturing operations. WSM operates TRUMPF machinery including the TruMatic Fiber 3000 (punch laser cutting), TruBend Cell 5000 (automated bending with cobot), and TruArc Weld (robotic welding cell). TRUMPF technology enables WSM's high-precision, automated sheet metal processing capabilities.
• FRONIUScoreTechnology or IntegrationFRONIUS supplies welding technology for WSM's production, including the FRONIUS TPS 320i C PULSE welding source (3–320 A) with optional CMT technology, integrated into the TruArc Weld automated welding cell. FRONIUS welding systems enable MIG/MAG and CMT processes for steel, stainless steel, and aluminum.
• Universal Robots (UR10e)supportingTechnology or IntegrationThe UR10e 6-axis cobot is used in WSM's TruArc Weld automated welding cell for precise, repeatable welding operations. The cobot has a reach of 1,300 mm and repeatability of ±0.05 mm.
• Wirtschaftsverband HeubergminorStrategic or Co-development PartnerWSM hosted the 'Gipfeltreffen' (summit meeting) of the Wirtschaftsverband Heuberg, a regional industry/business association. Approximately 50 guests from member companies attended factory tours at WSM, gaining insights into modern, automated, energy-efficient sheet metal manufacturing. This engagement supports regional networking and industry visibility.
• GRIPS (CAQ Software)supportingTechnology or IntegrationWSM uses the GRIPS CAQ (Computer-Aided Quality) software system to meet the requirements of the automotive supplier industry as well as medical technology. GRIPS supports quality documentation, inspection planning, and traceability across the production process.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Schuler Group: Global leader in press technology and metal forming equipment, with systems manufacturing capability adjacent to WSM's forming services. Operates broader portfolio including automotive production systems and automation.
• Mubea: Large global automotive supplier of precision metal components (chassis, body, drivetrain) — overlaps WSM's automotive deep-drawing and stamping capability but at substantially greater scale and geographic footprint.

Others

• TRUMPF: WSM's primary equipment supplier and strategic technology partner. While not a direct competitor in contract manufacturing, TRUMPF's machine roadmap, service network, and pricing directly shape WSM's operating economics.

Direct peers

• Gebhardt Stahl GmbH: German sheet metal fabrication and structural metal products manufacturer with comparable capabilities across cutting, forming, welding, and assembly for industrial customers.
• Kirchhoff Automotive: Automotive supplier of complex metal-formed components and assemblies, serving OEMs and tier-1s with stamping, welding, and assembly — the same value chain WSM operates, though at meaningfully larger scale.
• Läpple AG: German automotive-focused metal forming and assembly company with a comparable portfolio of stamping, welding, and assembly services for tier-1 automotive customers. Operates at similar scale to WSM within the same southern-German industrial corridor.
• Alois Müller GmbH: German metal processing and sheet metal fabrication company with similar in-house capabilities (laser cutting, bending, welding, assembly) serving multi-vertical industrial customers — a comparable mittelstand peer.
• H.P. Kaysser GmbH & Co. KG: Family-owned German metal processing company offering laser cutting, punching, bending, welding, and assembly — directly overlapping with WSM's nine core processes. Serves comparable multi-vertical customer base from Baden-Württemberg.
• WKW Group: Automotive supplier specializing in metal finishing and formed components, with surface treatment capabilities overlapping WSM's grinding and brushing services. Comparable customer base across European OEMs.
• Lassner Metalltechnik: Contract sheet metal fabricator in southern Germany offering laser cutting, forming, welding, and assemblies — same core service portfolio as WSM with overlap in automotive and industrial machinery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wsmgmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSM