What sendinblue.com does

Brevo (legal entity Sendinblue SAS) is a Paris-headquartered, privately held customer-platform company that provides multichannel marketing automation and CRM software spanning email, SMS, WhatsApp, push notifications, live chat, chatbot, VoIP phone (Brevo Phone, powered by Twilio), meeting scheduling, customer-loyalty programs with mobile-wallet card support, and a unified Brevo Data Platform for customer data activation. The platform is sold via a freemium-to-enterprise motion with tiered subscriptions (Free, Starter, Standard, Professional up to 2 million contacts, Enterprise custom), usage-based pay-as-you-go SMS/WhatsApp credits, dedicated IP subscriptions, and recurring add-on packages (Sales Packages, AI Features, PushOwl ecommerce push). It targets entrepreneurs and small businesses through self-serve, mid-market and enterprise via field sales, ecommerce/retail verticals with verticalized capabilities (cart recovery, loyalty, product recommendations), and developers via an open REST API, SDKs, and 150+ native integrations (Shopify, Salesforce, Stripe, Zapier, WordPress, etc.).

The technology stack combines an AI-powered agentic layer (Aura AI Agents for Marketing, Sales, Data Analyst, and Conversations) with conventional marketing-automation engines, AI segmentation, predictive send-time optimization, recommendation systems, and anomaly/fraud detection; foundation-model inference is provided by OpenAI, Google Gemini, and Anthropic, with Langfuse for model observability. Hosting is split between OVH (France) and Google Cloud Platform (Belgium) with Cloudflare CDN/WAF, and SMS/voice routing is multi-sourced across Twilio, Vonage, Telnyx, iBasis, and Sinch for cost and geographic coverage. The company operates through wholly-owned subsidiaries in Germany (Brevo GmbH, Berlin), the United States (SIB INC., Austin and Delaware), India (Brevo CRM Solutions Private, Noida), and Austria (Yodel GmbH), with compliance posture covering ISO 27001:2022, GDPR, CCPA, PCI-DSS, NIST 800-53, CMMC Level 1, FedRAMP-aligned controls, NIS2, and DORA, plus B Corp certification.

Revenue mechanics are dominated by recurring subscriptions across 600,000+ active customers globally, augmented by usage-based SMS/WhatsApp credits (12-month validity) and annual dedicated-IP subscriptions; customer concentration is structurally low due to the freemium long tail, with marquee enterprise logos (eBay, Louis Vuitton, IKEA, Nestle, Michelin, Volkswagen, Epic Games) supplementing mid-market wins. Recent strategic posture has shifted decisively upmarket and toward AI: a 2023 rebrand from Sendinblue to Brevo, a 2025 plan restructure and wave of platform additions (WhatsApp, AI segmentation, custom objects, SSO, landing pages, dashboards, marketing-pressure management), and the February 2026 launch of Aura AI Agents mark an explicit move from SMB email tool to enterprise-ready AI-native customer platform.

Name

sendinblue.com

Legal name

Sendinblue SAS

Website

https://sendinblue.com

Company type

Private

Operating status

Operating

Short description

Brevo (formerly Sendinblue) is a Paris-headquartered, privately held AI-powered customer platform offering multichannel marketing automation, transactional messaging, sales CRM, and loyalty tools to 600,000+ customers ranging from SMBs to global enterprises like IKEA and Louis Vuitton.

Ownership category

akta.pro rank

Product category

Marketing Automation Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Unified Communications (UCaaS) Apps (BPAMACAE), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Email marketing platform
• Marketing automation software
• Multichannel customer engagement
• Transactional email API
• Customer data platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription plans (Free, Starter, Standard, Professional, Enterprise) with monthly or annual billing. Each tier includes different feature sets, contact limits, email quotas, and seat limitations. Professional plan allows up to 2 million contacts; Starter and Standard allow up to 500,000 contacts.
2. Seat Add-ons: Additional user seats can be purchased as add-ons to all plans. Seats are billed on top of base subscription fees and renew automatically with the subscription.
3. Pay-as-you-go SMS and WhatsApp: Prepaid credits for SMS and WhatsApp messaging on pay-as-you-go basis. Credits are valid for 12 months from purchase. Ratio (messages per credit) varies by country and market prices.
4. Sales Packages: Optional sales packages (Essential for Starter+ plans, Advanced for Professional plan) that add sales platform features including Brevo Meetings, Conversations, and Phone. Billed as recurring add-on fees.
5. Dedicated IP Addresses: Yearly subscription for dedicated IP addresses for email sending. Invoiced separately from regular subscription plans. Owned and operated by Brevo.
6. E-commerce Push Services (PushOwl): Push notification services for ecommerce via Shopify integration, billed through Shopify's platform. Pricing based on number of push notifications sent.
7. Plugin Add-ons: Third-party plugins for integration with platforms like Salesforce. Additional subscription fees for plugin access.
8. AI Features Add-on: AI-assisted marketing features including AI segmentation, dashboards & scores available as add-ons in specific plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Brevo provides an AI-powered customer platform combining email marketing, SMS, WhatsApp, push notifications, live chat, chatbot, VoIP phone, and sales automation under a single integrated suite. The offering spans marketing automation, transactional messaging via SMTP/API, sales pipeline management, customer data unification (Brevo Data Platform), and a built-in loyalty program, sold on freemium to enterprise subscription tiers. Developers extend the platform through an open REST API, SDKs, and SMTP relay infrastructure.

Product overview

Brevo is an AI-powered customer platform offering a unified suite of marketing and sales tools. The core platform consists of the Marketing Platform (email, SMS, WhatsApp, push automation), Transactional Email (real-time messaging via SMTP/API), Sales Platform (pipelines, chat, phone), and Brevo Data Platform (customer data unification). Additional add-on modules include Aura AI (autonomous agents for marketing/sales/support), Customer Loyalty (rewards programs with mobile wallet), Brevo Meetings (scheduling), Chatbot/Live Chat (conversational tools), Push Notifications, and specialized features like AI Segmentation, Product Recommendations, Landing Pages, and Custom Objects. The platform targets businesses from entrepreneurs to enterprise, supporting 600,000+ customers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Platform Core multichannel marketing automation platform combining email, SMS, WhatsApp and push notifications with a drag-and-drop campaign editor, ready-to-use templates, no-code automation and advanced segmentation for entrepreneurs through enterprise.
• Transactional Email Transactional messaging service for sending real-time email, SMS and WhatsApp messages triggered via SMTP relay and API, including dedicated IP addresses for high-volume senders.
• Sales Platform Sales management solution with custom pipelines, sales automation, meetings, chat functionality and VoIP phone capabilities to accelerate revenue for sales teams.
• Brevo Data Platform Customer data platform that unifies and activates customer data across all touchpoints for smarter marketing and faster time-to-value, powering AI segmentation capabilities.
• Customer Loyalty Loyalty program with a fully integrated rewards system and mobile wallet card integration to turn customers into loyal fans.
• Aura AI AI-powered agent system delivering always-on marketing, sales and support capabilities, including Marketing Agent, Sales Assistant, Data Analyst and Conversations Agent, powered by OpenAI, Google Gemini and Anthropic.
• Brevo Phone Cloud-based VoIP phone system providing access to international phone numbers for outbound sales calling, with Twilio as underlying routing provider.
• Brevo Meetings Appointment scheduling solution for sales teams to book meetings with prospects and customers, sold as part of the Sales Packages add-ons.
• Push Notifications Web and mobile push notification campaigns for re-engagement, including dedicated ecommerce Push Services via PushOwl integration with Shopify.
• SMS Marketing Text message marketing campaigns with MMS support and pay-as-you-go credits, integrating with WhatsApp Business for omnichannel messaging.
• WhatsApp Campaigns WhatsApp Business messaging for customer engagement through campaigns and transactional messages via Meta's WhatsApp Business API.
• Live Chat Real-time customer messaging tool enabling direct communication with website visitors and customers through the Brevo Conversations suite.
• Chatbot AI-powered chatbot for automated customer conversations, support responses and lead qualification, integrated with Brevo Conversations.
• Brevo Academy Educational platform providing webinars and training content for Brevo users to learn platform features and best practices.

Quantifiable outcome

• Adbloom grows revenue by $1M/year using Brevo's all-in-one platform
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability11 records

Feature8 records

Partnerships

38 partnerships are on record, tiered core and standard.

• ShopifycoreTechnology or IntegrationNative integration with Shopify for ecommerce marketing automation, push notifications via PushOwl, and seamless data synchronization for online stores.
• WooCommercecoreTechnology or IntegrationNative WordPress/WooCommerce integration for ecommerce businesses to manage marketing campaigns and customer communications.
• WordPresscoreTechnology or IntegrationNative integration for WordPress websites enabling email marketing, automation, and contact management directly within WordPress.
• SalesforcecoreTechnology or IntegrationSalesforce plugin allows synchronization of leads and contacts between Brevo and Salesforce CRM platforms.
• StripestandardTechnology or IntegrationIntegration for payment data synchronization and transaction-triggered marketing communications.
• PayPalstandardTechnology or IntegrationIntegration for payment data and customer transaction information synchronization.
• ZapierstandardTechnology or IntegrationIntegration via Zapier for connecting Brevo with 5,000+ applications and automating workflows across platforms.
• Google AnalyticsstandardTechnology or IntegrationIntegration for tracking and attribution of marketing campaign performance within Google Analytics.
• OpenAIcoreTechnology or IntegrationAI provider powering Brevo's AI Features including Aura agents, chatbots, and AI-powered segmentation.
• TwiliocoreTechnology or IntegrationSMS routing provider for NorAm zone and phone number services for Brevo Phone (VoIP) functionality.
• Meta (WhatsApp)coreTechnology or IntegrationWhatsApp Business integration for WhatsApp campaigns and messaging capabilities.
• OVHcoreTechnology or IntegrationPrimary hosting provider for Brevo infrastructure located in France.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud hosting infrastructure for Brevo services with servers in Belgium.
• CloudflarecoreTechnology or IntegrationContent Delivery Network and Web Application Firewall (WAF) for performance and security.
• PushOwlstandardTechnology or IntegrationEcommerce push notification service via Shopify, providing abandoned cart recovery and marketing push notifications.
• Make (formerly Integromat)standardTechnology or IntegrationIntegration for visual workflow automation connecting Brevo with other applications.
• VonagestandardTechnology or IntegrationSMS routing provider for messaging services.
• TelnyxstandardTechnology or IntegrationSMS routing provider with EU localization options for incoming and outgoing numbers.
• iBasisstandardTechnology or IntegrationSMS routing provider for regions excluding NorAm zone and France.
• SinchstandardTechnology or IntegrationSMS routing provider for Portugal, India, Indonesia, and the Bahamas.
• ElementorstandardTechnology or IntegrationIntegration for WordPress page builder to embed Brevo forms and capture leads.
• BigCommercestandardTechnology or IntegrationNative integration for BigCommerce ecommerce platform for marketing automation.
• WixstandardTechnology or IntegrationIntegration with Wix website builder platform.
• MagentostandardTechnology or IntegrationIntegration with Adobe Magento ecommerce platform for enterprise marketing.
• EventbritestandardTechnology or IntegrationIntegration for event registration data synchronization and event-triggered marketing.
• AnthropicstandardTechnology or IntegrationAI provider for certain AI Features within the Brevo platform.
• Google GeministandardTechnology or IntegrationAI provider for AI Features within the platform.
• LangfusestandardTechnology or IntegrationAI infrastructure provider for model observability and monitoring.
• Eldar ITstandardTechnology or IntegrationMaintenance support for Salesforce plugin development.
• IntegrystandardTechnology or IntegrationIntegration platform for connecting third-party software with Brevo.
• ConvrrtstandardTechnology or IntegrationLanding page creation service for custom landing pages within Brevo.
• ZendeskstandardTechnology or IntegrationSupport ticketing system for customer service operations.
• OmnistandardTechnology or IntegrationDashboard provider for analytics and reporting visualization.
• EntristandardTechnology or IntegrationPlatform integration referenced in terms for government/marketplace compliance.
• Google FontsstandardTechnology or IntegrationFont library used within Brevo's platform and for email templates.
• Google RecaptchastandardTechnology or IntegrationBot protection service for forms and signup processes.
• Cloudflare TurnstilestandardTechnology or IntegrationAlternative bot protection to Recaptcha for forms.
• Facebook AdsstandardTechnology or IntegrationIntegration for Facebook advertising campaigns and data synchronization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mailchimp: Mailchimp (owned by Intuit) is the leading SMB email marketing and automation platform, offering comparable email campaigns, automation, templates, and now multichannel features — Brevo's closest direct competitor across SMB and mid-market tiers.
• Klaviyo: Klaviyo is a leading ecommerce-focused email/SMS marketing and CDP platform with deep Shopify/WooCommerce integrations — directly competing with Brevo's ecommerce vertical positioning, especially for mid-market online retailers.
• ActiveCampaign: ActiveCampaign provides email marketing, marketing automation, and CRM with a strong SMB/mid-market positioning and increasingly comparable AI features — a direct SMB/mid-market competitor to Brevo.
• Constant Contact: Constant Contact is an established SMB email and now multichannel marketing platform with a similar SMB-first GTM and comparable feature breadth — competing directly with Brevo at the lower end of the market.
• SendGrid (Twilio): SendGrid, owned by Twilio, is a leading transactional and marketing email platform — directly comparable to Brevo's Transactional Email/SMTP/API business and overlapping in marketing email.
• GetResponse: GetResponse is an email marketing, automation, and webinar platform targeting SMB and mid-market — a direct competitor with comparable feature set and similar self-serve GTM motion.

Broad incumbents

• HubSpot: HubSpot offers Marketing Hub as part of a broader CRM/sales/service platform suite, competing with Brevo on marketing automation while also offering a much wider sales/CRM bundle that Brevo is now extending into.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise incumbent for email, SMS, and journey orchestration — competing with Brevo's enterprise tier with broader resources but at a much higher price point and complexity.

Emerging players

• Omnisend: Omnisend is an ecommerce-specialist email/SMS marketing automation platform with deep Shopify/WooCommerce integration — competing with Brevo's ecommerce vertical with a more focused feature set.
• Customer.io: Customer.io is a developer-focused behavioral email and messaging platform — competing with Brevo's developer/API positioning, particularly for SaaS and product-led growth customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sendinblue

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sendinblue.com