Electronic Representatives
Electronic Representatives, Inc. (ERI) is an Indianapolis-based independent technical manufacturers' representative firm founded in 1973, connecting 12+ electronics component manufacturers with engineers and OEMs across 23 US states, supplemented by value-add assembly services.
- Company typePrivate
- Founded1973
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Electronic Representatives does
Electronic Representatives, Inc. (ERI) is a privately-held, independent technical sales representative firm headquartered in Indianapolis, Indiana, founded in 1973 and operating continuously for over 50 years. The firm acts as a commission-based intermediary between 12+ electronics component manufacturers (Orion Fans, Cooling Source, GlobTek, Anderson Power Products, Metz Connect, Teledyne, InterFET, Dialight, EI Sensor, Wi2Wi, EnOcean, Nelson Miller Group) and the engineers and OEM manufacturers that design with their products, covering 23 US states across the Central, Midwest, Southeast, and South-Central regions through a field team of approximately nine regional sales managers (Area Sales Managers, Sr. Area Sales Managers, a Key Account Manager, and a Distribution Sales Manager) under Group President Ian Johnson.
Beyond its core sales representation business, ERI provides six value-add manufacturing and assembly services — Battery Packs & BMS, Metal Fabrication & CNC, Wire Harness & Cable, Bare PCB & Layout, Custom Thermal Management, and HMI Design & Assembly — sourced through vetted US-based partners such as Nelson Miller Group for HMI design. Components are made available through a network of 25+ authorized distributors including Arrow Electronics, Avnet, DigiKey, Mouser, Future Electronics, TTI, Heilind, and Sager, enabling same-day availability, consignment, and custom supply chain programs.
The company serves demanding industry verticals — Transportation, Medical, Military & Aerospace, Instrumentation, and Power/Energy & Audio — where component reliability, technical support, and long-term supply continuity are critical. ERI monetizes through two streams: (1) commissions on manufacturer sales flowing through its territory and distribution network, and (2) value-add professional services for custom solutions from prototype to production. It carries no public financials, no institutional investors, and operates as a closely-held entity with apparent family involvement in senior leadership.
Electronic Representatives firmographics
Firmographics- Name
- Electronic Representatives
- Legal name
- Electronic Representatives, Inc.
- Website
- http://electronicreps.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electronic Representatives, Inc. (ERI) is an Indianapolis-based independent technical manufacturers' representative firm founded in 1973, connecting 12+ electronics component manufacturers with engineers and OEMs across 23 US states, supplemented by value-add assembly services.
- Ownership category
- akta.pro rank
Where Electronic Representatives is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Electronic Representatives business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Manufacturer Representative Commissions: Commission-based revenue from representing electronics component manufacturers. ERI connects manufacturers with engineers who design with their products, earning commissions on sales through their distribution network.
- Value-Add Services: Custom assembly and manufacturing solutions including battery packs, metal fabrication, wire harnesses, bare PCBs, thermal management, and HMI assembly through vetted manufacturing and assembly partners.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Electronic Representatives product offering
Product offeringCore offering
Electronic Representatives, Inc. (ERI) is a technical manufacturers' representative firm that connects electronics component manufacturers with engineers and OEMs across 23 US states. The company represents 12+ manufacturer partners in thermal management, power, interconnect, sensors, lighting, and mil/aero components, supported by a network of 25+ authorized distributors. ERI supplements its representation business with value-add custom assembly services including battery packs, metal fabrication, wire harnesses, bare PCB fabrication, thermal management, and HMI assemblies delivered through vetted manufacturing partners.
Product overview
Electronic Representatives (ERI) is a technical manufacturers' representative firm for the electronics industry, not a software product company. The core offering is sales representation and technical support for component manufacturers, supplemented by value-add services. ERI connects leading component manufacturers with engineers and offers six primary value-add services: Battery Packs & BMS, Metal Fabrication & CNC, Wire Harness & Cable, Bare PCB & Layout, Custom Thermal Management, and HMI Design & Assembly. The company represents 12+ manufacturer partners across categories including Orion Fans, Cooling Source, GlobTek, Anderson Power Products, Metz Connect, Teledyne, InterFET, Dialight, EI Sensor, and Wi2Wi. Components are distributed through a network of 25+ authorized distributors including Arrow Electronics, Avnet, DigiKey, Mouser, and Newark. Services span design support from first sample through production, serving Transportation, Medical, Military & Aerospace, Instrumentation, and Power, Energy & Audio industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Battery Packs & BMS Custom battery assemblies and battery management systems for demanding OEM equipment, including custom pack design, integrated BMS & charging, and UL & UN38.3 testing, delivered through ERI's vetted manufacturing partners.
- Metal Fabrication & CNC Precision sheet metal, machined parts, enclosures, and chassis for OEM customers, including sheet metal & CNC machining, enclosures & chassis, and finishing & plating, delivered through ERI's vetted manufacturing partners.
- Wire Harness & Cable Custom cable assemblies and wire harnesses built to OEM specification, including custom harnesses & cables, connector assembly, and 100% continuity testing, delivered through ERI's vetted manufacturing partners.
- Bare PCB & Layout Bare-board fabrication plus layout support from schematic to manufacturable board for OEM customers, including bare PCB fabrication, layout & DFM review, and quick-turn prototypes, delivered through ERI's vetted manufacturing partners.
- Custom Thermal Management Custom heat sinks, cold plates, and extrusions engineered to OEM-specified power envelopes, including custom heat sinks & cold plates, aluminum & copper extrusions, and concept-to-qualified production, delivered through ERI's vetted manufacturing partners.
- HMI Design & Assembly Membrane switches, keypads, and integrated HMI assemblies delivered via Nelson Miller Group, including membrane switches & keypads, displays & backlighting, and full electromechanical build for OEM customers.
- Orion Fans Product Line Manufacturer partner product line of AC, DC & EC fans, blowers, and accessories, including IP-rated models for industrial enclosures, telecom, and transportation, sold through ERI's sales channel.
- Cooling Source Product Line Manufacturer partner product line of custom thermal extrusions, cold plates, and heat sinks for high-power electronics, LED systems, and power conversion, sold through ERI's sales channel.
- GlobTek Product Line Manufacturer partner product line of custom battery packs, power supplies, chargers, and cord sets for medical, industrial, and consumer electronics, sold through ERI's sales channel.
- Anderson Power Products Product Line Manufacturer partner product line of high-current power connectors for forklifts, AGVs, EVs, and industrial equipment, with the SB series as an industry standard, sold through ERI's sales channel.
- Metz Connect Product Line Manufacturer partner product line of terminal blocks, I/O connectors, RJ45, and M12 connectors for industrial automation, building technology, and data communications, sold through ERI's sales channel.
- Teledyne Product Line Manufacturer partner product line of MIL/Aero RF switches, electromechanical relays, and solid-state relays for defense electronics, avionics, and ground support, sold through ERI's sales channel.
- InterFET Product Line Manufacturer partner product line of JFETs (world's largest supplier), including low-noise, high-precision devices for industrial sensing through mil/aero applications, sold through ERI's sales channel.
- Dialight Product Line Manufacturer partner product line of IP-rated panel indicators, light pipes, circuit board indicators, and specialty LEDs for industrial and transportation applications, sold through ERI's sales channel.
- Wi2Wi Product Line Manufacturer partner product line of MIL-PRF-55310 frequency control devices including quartz crystals and oscillators for mission-critical timing in aerospace and defense applications, sold through ERI's sales channel.
- EI Sensor Product Line Manufacturer partner product line of precision thermistors (NTC & PTC), RTDs, and custom probe assemblies for medical, HVAC, and process monitoring applications, sold through ERI's sales channel.
- Authorized Component Distribution Channel-based stocking and distribution of represented manufacturer partners' components through 25+ authorized distributors including Arrow Electronics, Avnet, DigiKey, Mouser, Future Electronics, Heilind, TTI, and others, enabling same-day availability, consignment, and custom supply chain programs.
Companies that use Electronic Representatives
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Electronic Representatives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electronic Representatives partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and supporting.
- Arrow ElectronicscoreMajor authorized distributor partner enabling same-day availability and custom supply chain programs.
- AvnetcoreMajor authorized distributor partner for electronics components distribution.
- DigiKeycoreAuthorized distributor partner for same-day component availability.
- Mouser ElectronicscoreAuthorized distributor partner for electronics components.
- Future ElectronicscoreAuthorized distributor partner for component distribution.
- Heilind ElectronicscoreAuthorized distributor partner for electronics components.
- TTI Inc.coreAuthorized distributor partner for same-day availability and supply chain programs.
- Nelson Miller GroupcoreUS-based turnkey design and manufacturing partner providing HMI design and assembly, membrane switches, keypads, displays, backlighting, and full electromechanical build services.
- Orion FansmajorManufacturer partner for AC, DC & EC fans, blowers and accessories including IP-rated models for industrial enclosures, telecom, and transportation.
- Cooling SourcemajorManufacturer partner for custom thermal extrusions, cold plates, and heat sinks for high-power electronics, LED systems, and power conversion.
- GlobTekmajorManufacturer partner for custom battery packs, power supplies, chargers, and cord sets for medical, industrial, and consumer electronics.
- Anderson Power ProductsmajorManufacturer partner for high-current power connectors for forklifts, AGVs, EVs, and industrial equipment. SB series is an industry standard.
- Metz ConnectmajorManufacturer partner for terminal blocks, I/O connectors, RJ45 and M12 connectors for industrial automation, building tech, and data comms.
- TeledynemajorManufacturer partner for MIL/Aero RF switches, electromechanical relays, and solid-state relays for defense electronics, avionics, and ground support.
- InterFETmajorManufacturer partner - world's largest supplier of JFETs. Low-noise, high-precision devices from industrial sensing through mil/aero.
- DialightmajorManufacturer partner for IP-rated panel indicators, light pipes, circuit board indicators, and specialty LEDs for industrial and transportation.
- EI SensormajorManufacturer partner for precision thermistors (NTC & PTC), RTDs, and custom probe assemblies for medical, HVAC, and process monitoring.
- Wi2WimajorManufacturer partner for MIL-PRF-55310 frequency control — quartz crystals and oscillators for mission-critical timing in aerospace and defense.
- ERA (Electronic Representatives Association)supportingIndustry association membership for manufacturer representatives.
- ECIA (Electronic Components Industry Association)supportingIndustry association membership for electronic components industry.
Scale indicators6 records
Electronic Representatives competitors and assessment
Company assessmentDirect peers
- Jaco Electronics: Indiana-based electronics manufacturers' representative and distributor serving OEM customers with interconnect, electromechanical, and passive components — directly comparable to ERI in geography, product mix, and rep-plus-distribution model.
- Hughes-Peters: Ohio-based electronics manufacturers' representative firm serving industrial, military, and aerospace customers in the Midwest — closely comparable to ERI in territory, vertical mix, and technical field-sales model.
- Carlton-Bates Company: Midwest-based electronics representative and distributor focused on connectors, electromechanical, and related components for industrial customers — comparable to ERI in geography, vertical emphasis, and rep-plus-value-add positioning.
- Powell Electronics: Electronics representative and authorized distributor specializing in interconnect, electromechanical, and mil-spec components for defense and industrial customers — comparable to ERI as a hybrid rep/distributor serving demanding applications.
- Sager Electronics: North American electronics distributor and manufacturers' representative serving power, thermal, interconnect, and mil/aero customers — comparable to ERI in product mix, vertical exposure, and hybrid rep-plus-distribution GTM.
- Marsh Electronics: Midwest-based electronics representative and distributor for interconnect, passive, and electromechanical components — comparable to ERI in territory, manufacturer-rep model, and demanding-vertical mix.
- Master Electronics: Authorized electronics distributor carrying connectors, passives, sensors, and power components — comparable to ERI as a broad-line distributor/rep with same-day availability and consignment programs.
- Heilind Electronics: North American electronics distributor specializing in interconnect, electromechanical, and sensor products — comparable to ERI in product mix, authorized-distribution relationships, and supply-chain programs.
Broad incumbents
- TTI Inc. Large global authorized electronics distributor specializing in interconnect, passive, electromechanical, and discrete components — comparable to ERI's product categories but at significantly larger scale and broader geography.
- WPG Americas: Americas arm of global semiconductor and component distributor WPG Holdings — operates a broad-line authorized distribution model comparable to ERI's distribution partnerships, but at substantially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electronic Representatives social profiles
Digital presenceElectronic Representatives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronic Representatives leadership team
Management profileNumber of profiles
Profiles9 records
Electronic Representatives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronic Representatives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronic Representatives
What does Electronic Representatives do?
Electronic Representatives, Inc. (ERI) is a technical manufacturers' representative firm that connects electronics component manufacturers with engineers and OEMs across 23 US states. The company represents 12+ manufacturer partners in thermal management, power, interconnect, sensors, lighting, and mil/aero components, supported by a network of 25+ authorized distributors. ERI supplements its representation business with value-add custom assembly services including battery packs, metal fabrication, wire harnesses, bare PCB fabrication, thermal management, and HMI assemblies delivered through vetted manufacturing partners.
Is Electronic Representatives a public or private company?
Electronic Representatives is a private company. It is classified as family owned and is currently operating.
When was Electronic Representatives founded?
Electronic Representatives was founded in 1973. It employs 11 to 50 people.
Where is Electronic Representatives based?
Electronic Representatives is headquartered in Indianapolis, United States, in the North America region.
How does Electronic Representatives make money?
Two revenue lines are on record. Manufacturer Representative Commissions are the primary driver. The others are value-Add Services.
Who are Electronic Representatives's main competitors?
Direct peers on record are Jaco Electronics, Hughes-Peters, Carlton-Bates Company, Powell Electronics, Sager Electronics, Marsh Electronics, Master Electronics and Heilind Electronics. Broad incumbents are TTI Inc. and WPG Americas.
Does Electronic Representatives have an API?
No public API is recorded for Electronic Representatives.