All People

What All People does

All People Limited (APL) is a Hong Kong-based digital creative agency headquartered in Kwun Tong, operating since 2000 with a team of 11-50 employees. The firm delivers an integrated service mix spanning web design and development, e-commerce storefronts, UI/UX design, brand identity, SEO/SEM, content marketing, and graphic design. Notable enterprise engagements include long-running relationships with Swarovski Hong Kong (2021-2025), VAIO across five Asian markets (2019-2024), Samsung, FWD Hong Kong, Cyberport, HKDI, Lingtech, ARC International, and U-Treasure, alongside a long-tail SMB and startup clientele. The firm also operates across the Asia-Pacific region, with active project delivery in Hong Kong, Taiwan, Singapore, Malaysia, and India.

The business model combines bespoke project and retainer work for enterprise clients with tiered package pricing for smaller customers: Solo Plan at HKD 3,999, Enterprise Plan at HKD 16,999, and E-Commerce Plan at HKD 39,999. The lower tiers target startups and SMEs as a volume funnel, while the named enterprise logos anchor revenue through higher-value bespoke engagements. Selected deliverables demonstrate capability breadth ranging from government-adjacent platforms (Cyberport DTSPP, Smart Space leasing, iAMSmart Sandbox, Connect.cyberport with OCR API integration) to consumer campaigns (Swarovski Christmas and mooncake collaborations, FWD's MoLaLa character) and education-sector work (HKDI Low-altitude Economic Monitoring Centre, 2025).

Operationally, APL is a bootstrapped, founder-led agency with no disclosed external funding, acquisitions, or leadership transitions. Technology footprint is conventional web/UI tooling augmented by a single third-party OCR API integration on the Connect.cyberport project; there is no documented proprietary AI/ML capability, patents, or published research. The agency's competitive position rests on multi-disciplinary craft competence, an enterprise logo portfolio, and durable client relationships accumulated over 25 years, with current signals indicating a stable rather than growth-stage operating profile.

Name

All People

Legal name

All People Limited

Website

https://allpeople.com.hk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

All People Limited is a Hong Kong-based digital creative agency founded in 2000 that delivers web design, e-commerce, UI/UX, branding, and digital marketing services to enterprise clients including Swarovski, Samsung, VAIO, and Cyberport, alongside SMB and startup customers across Asia-Pacific.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Web design services
• Digital marketing
• Brand building
• E-commerce solutions
• UI/UX design

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Professional web design and development services delivered as project-based engagements, including responsive website creation, WordPress setup, and custom web applications. Revenue is generated through one-time project fees based on scope and complexity.
2. E-commerce Platform Services: Shopify setup, payment gateway integration, and e-commerce system development. Includes ongoing maintenance, security monitoring, and technical support services for online store operations.
3. Brand Building & Design Services: Comprehensive branding solutions including logo design, visual identity systems, corporate branding materials, and brand strategy development. Delivered as project-based or retainer engagements.
4. Digital Marketing Services: SEO/SEM services, digital marketing strategy, content creation, eDM design, and promotional banner production. Revenue generated through service fees and ongoing retainer arrangements.
5. UI/UX Design Services: User experience research, wireframe design, usability testing, visual design, prototyping, and user guide development for websites, applications, and interactive kiosks.
6. Website Maintenance & Support: Ongoing website maintenance, server management, content updates, security monitoring, and technical support services to ensure optimal performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

All People is a Hong Kong-based digital creative agency offering one-stop creative solutions covering web design and development, e-commerce platforms, brand building, UI/UX design, graphic design, SEO/SEM, and content marketing. The agency delivers project-based and retainer engagements across four foundational pillars — Strategy, Design, Content, and Execution — targeting startups, SMEs, and enterprise clients. Services are delivered through established platforms such as WordPress and Shopify, complemented by ongoing website maintenance, technical support, and digital marketing integration.

Product overview

All People is a Hong Kong-based digital agency offering a unified suite of creative services rather than a discrete software product. The core offering comprises four integrated service pillars: Strategy (consulting and planning), Design (visual production), Content (copywriting), and Execution (production). These foundation services are delivered through specialized digital service lines including eCommerce Solutions (powered by Shopify and open-source platforms), UI/UX Design Services, Web Design & Development, Brand Building, Technical SEO & SEM, Content Marketing, and Graphic Design. The company also offers three structured pricing packages—Solo Plan (HKD 3,999), Enterprise Plan (HKD 16,999), and E-Commerce Plan (HKD 39,999)—as well as ongoing Web Maintenance services. Founded in 2000, the agency serves clients including Swarovski, Samsung, VAIO, U-Treasure, and Cyberport across web design, e-commerce, branding, and digital marketing projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting service focused on understanding client goals, target audiences, and business bottlenecks before project execution. Includes market research, objective clarification, and digital initiative planning.
• Design Creative design production service building on confirmed brand strategy, covering visual design across digital and print mediums to deliver aesthetically compelling and commercially effective design solutions.
• Content Professional copywriting support service enhancing visual assets with compelling written content, including brand storytelling, product descriptions, and marketing copy.
• Execution End-to-end production execution service including photo shooting, video editing, sampling, and print production, managing all operational aspects of delivering final creative outputs.
• eCommerce Solutions End-to-end e-commerce solutions using Shopify and other open-source and enterprise platforms, creating omnichannel experiences that connect online and in-store shopping to drive sales and accelerate growth.
• UI/UX Design Services User experience and interface design service for websites, applications, and interactive kiosks that synthesizes creative vision and technical precision to produce intuitive interfaces with superior usability and engagement.
• Web Design & Development Responsive enterprise website development combining user experience with visual design, including concept development, WordPress setup, function development, eDM and banner design, and web applications.
• Brand Building Comprehensive brand development service from market positioning to visual identity, including distinctive naming, brand stories, tone of voice, and design systems establishing market differentiation.
• Technical SEO & SEM Search engine optimization and marketing service increasing website traffic and conversion rates via Google and other search engines, combining organic SEO with paid search advertising.
• Content Marketing Content creation and production service supporting websites, banners, e-newsletters, and social media, including professional copywriting, graphic design, and video production for brand-building and product demonstration.
• Graphic Design Visual design services including logo design, name card design, brochure design, poster design, packaging design, and presentation materials.
• Web Maintenance Ongoing website maintenance service ensuring optimal performance, security updates, content management, and technical support including HTML production and functional development.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huge Inc: Digital experience agency delivering web design, e-commerce platforms, brand and UI/UX services for global brands. Comparable on Shopify/enterprise commerce builds, UI/UX design and integrated brand work for enterprise and consumer clients.
• AKQA: Independent digital design and innovation agency specializing in web, e-commerce, UI/UX and brand experience work for global brands. Directly comparable on service mix (web design, e-commerce, UX, brand) and target customer profile (Samsung, Swarovski-tier enterprise brands).
• R/GA: Global digital agency focused on brand design, web, e-commerce, and connected product experiences. Comparable as an integrated creative and digital experience agency serving enterprise clients with brand-building, UX and commerce capabilities.
• MediaMonks (Monks): Global digital production and creative agency offering web design, e-commerce, content, and digital marketing services. Comparable as a one-stop creative and digital shop serving enterprise brands with similar end-to-end project scopes.
• Daydream Believers Design House: Hong Kong-based boutique creative and design studio offering branding, web design and digital services to SMEs and enterprise clients. Comparable as a similarly sized HK creative agency competing for the same SME and mid-market digital project pipeline.

Others

• Publicis Hong Kong: Global advertising and communications network with HK operations offering creative, digital and PR services. Comparable as a broad incumbent competing for enterprise brand and digital mandates in the Hong Kong market.

Broad incumbents

• BBDO Hong Kong: Global creative advertising network with Hong Kong presence offering full-service creative, brand and digital marketing. Comparable as a Hong Kong–based full-service creative agency pursuing enterprise accounts similar to All People's client base.
• Dentsu Hong Kong: Major global advertising network with HK presence offering creative, digital, media and brand strategy services. Comparable as a one-stop creative and digital marketing provider for enterprise clients in Hong Kong, competing for the same regional brand-building and digital project mandates.
• Ogilvy Hong Kong: Global full-service advertising and brand agency with a Hong Kong office offering integrated creative, digital, and brand-building services. Comparable as an enterprise-grade creative provider targeting similar B2B clients in HK and APAC, though at much larger scale and broader portfolio.
• Wunderman Thompson Hong Kong: Global digital and creative agency network with HK operations spanning brand, experience design, e-commerce and marketing technology. Comparable as a digital-first full-service agency competing for similar enterprise web, e-commerce and brand mandates in HK/APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All People