Australian Association of Practice Management

What Australian Association of Practice Management does

The Australian Association of Practice Management (AAPM) is a not-for-profit, national peak association established in 1979 and headquartered at Suite 209, 517 Flinders Lane, Melbourne. It is self-described as Australia's only peak association dedicated specifically to healthcare Practice Management, serving practice managers, business managers, operations managers, CEOs and principals across general practice, specialist, allied health, dental, and multidisciplinary healthcare practices. Membership is structured around five categories (Individual, Practice, Certified Practice Manager, Medical Practice Assistant, and International), with Practice Memberships tied to the business entity rather than individual staff.

AAPM's product surface centres on professional recognition, education, and community rather than proprietary technology. Core offerings include the Certified Practice Manager (CPM) certification, a Fellowship program requiring 300 CPD points per triennium, an HR Advisory Service, The Practice Manager Journal, and a Member Assistance Program. Education is delivered through webinars (on Zoom), State-Committee-run networking meetings across QLD, NSW/ACT, VIC, and WA, and an annual National Conference (the 2026 edition scheduled for Brisbane, 13–16 October). Content resources include MBS Quick Guides, MyMedicare, DVA, and accreditation toolkits. The organisation runs no proprietary software stack; it operates on Membes AMS association software and routes members to third-party platforms such as Avant, MedicalDirector, Healthengine, Best Practice, Magentus, HotDoc, AGPAL, and UNE Partnerships through a portfolio of at least 16 commercial partnerships.

AAPM's revenue model is membership-subscription-led, with additional streams from Practice Memberships priced by site count, journal advertising, job board listings (Medical Practice Jobs), shop products, and conference/event fees. Pricing is not publicly disclosed. The National Office operates with approximately 8 staff (CEO, Finance Manager, Events Manager and Co-ordinator, Membership Manager and Co-ordinator, Operations Manager, Corporate Development Manager), supported by a National Board including a National President, Treasurer, and Company Secretary. As a member-funded not-for-profit incorporated in Victoria, AAPM has no external investors or parent company and publishes Annual Financial Reports (most recent cited: 2024–2025).

Name

Australian Association of Practice Management

Legal name

Australian Association of Practice Management Ltd

Website

https://www.aapm.org.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

The Australian Association of Practice Management (AAPM) is a not-for-profit, national peak association founded in 1979 that provides membership, certification (CPM and Fellowship), education, and networking services to healthcare practice managers across Australia.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Healthcare practice management
• Professional certification programs
• Continuing professional development
• Membership association services
• Medical administration education

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Fees: Annual membership fees for individual healthcare practice managers. Categories include Individual, Certified Practice Manager (CPM), Medical Practice Assistant, and International membership types. Members receive CPD points requirements and access to member benefits.
2. Practice Membership Fees: Membership for medical, GP, specialist, dental, allied health practices or community health centres. Based on number of sites operating under each company. Allows multiple persons within a single practice to access services and benefits.
3. Member Resources and Services: HR Advisory Service, The Practice Manager Journal, advertising revenue from journal, job advertising services, and shop products.
4. Event and Conference Fees: Revenue from networking meetings, webinars, and annual national conferences including the 2026 AAPM National Conference in Brisbane.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AAPM delivers a professional membership program for healthcare practice managers across Australia, offering five membership categories (Individual, Practice, CPM, Medical Practice Assistant, International) plus the Certified Practice Manager (CPM) credential and Fellowship pathway. Members receive CPD-accredited education, webinars, networking events, the annual national conference, an HR Advisory Service, The Practice Manager Journal, and access to sector-specific Member Engagement Groups supporting General Practice, Specialist, Allied Health, Dental, and Multidisciplinary practice managers.

Product overview

AAPM is a not-for-profit national peak association providing membership services to healthcare practice managers. The organization offers professional development through education programs, webinars, and networking events; certification programs including Certified Practice Manager (CPM) and Fellowship credentials; HR advisory services; and The Practice Manager Journal publication. The core offering is membership across five categories (Individual, Practice, CPM, Medical Practice Assistant, International) supporting practice managers across general practice, allied health, specialty, psychology, dental, physiotherapy, and podiatry sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual membership for individual persons managing healthcare practices or actively involved in healthcare practice management in Australia. Members must achieve a minimum of 100 CPD points per triennium and receive access to CPD-accredited education, webinars, networking events, The Practice Manager Journal, HR Advisory Service, and Member Engagement Groups.
• Practice Membership Annual organisational membership for medical, GP, specialist, dental, allied health practices and community health centres, based on number of operating sites. Allows multiple persons within a single practice to access AAPM services and benefits, with membership remaining with the business irrespective of staff changes.
• Certified Practice Manager (CPM) Certification Formal certification program for healthcare practice managers requiring minimum 12 months AAPM membership, a Diploma of Practice Management, 3 years of professional experience, and 200 CPD points per triennium. Recognised credential for professional practice managers.
• AAPM Fellowship Program Prestigious fellowship honour recognising significant commitment to Practice Management, requiring CPM status, an additional qualification, and completion of 300 CPD points per triennium.
• AAPM HR Advisory Service Member-only human resources advisory service providing workplace advice, guidance, and templates for healthcare practices on human resource management matters.
• The Practice Manager Journal Professional journal publication providing resources, articles, and information for healthcare practice managers, with advertising opportunities available for partners and suppliers.
• Member Engagement Groups (MEG) Peer-to-peer collaborative member groups covering General Practice, Specialist Practice, Allied Health Practice, Dental Practice, and Multidisciplinary Practice sectors, providing members with sector-specific collaboration and support.
• AAPM Education and Webinars Continuing professional development program including AAPM webinars on digital health, MBS compliance, and practice management topics, as well as education resources, with CPD points available for participation.
• AAPM National Conference Annual national conference bringing together healthcare practice managers across Australia for professional development, networking, and education. The 2026 AAPM National Conference is scheduled for 13-16 October 2026 at the Brisbane Convention and Exhibition Centre.

Quantifiable outcome

• Members recommended to achieve minimum 100 CPD points per triennium
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AvantcoreGTM or Marketing PartnerAustralia's largest doctor-owned mutual providing comprehensive suite of tailored products and services for medical practices. Supports practice owners with protection and risk management.
• MedicalDirectorcoreTechnology or IntegrationLeading healthcare software provider supporting clinical decision-making with cloud-based solutions. Over 25 years supporting healthcare professionals.
• HealthenginecoreTechnology or IntegrationPatient engagement platform simplifying Australia's complex healthcare system. Helps practices reach more patients, optimise booking, and build patient relationships.
• Best PracticecoreTechnology or IntegrationLeader in development, marketing and support of quality medical software for Australasian medical practices. Offers Bp Premier and Bp VIP.net products.
• Magentus Practice ManagementcoreTechnology or IntegrationFormerly Genie Solutions, providing practice management solutions for Australian specialists for over 30 years. Offers Genie (desktop) and Gentu (cloud) products.
• UNE PartnershipscoreStrategic or Co-development PartnerLeader in online learning delivering nationally recognised qualifications for medical training sectors. Developed suite of qualifications for general and specialist medical practices. AAPM and PMAANZ members receive exclusive discounts.
• HotDoccoreGTM or Marketing PartnerAustralia's largest patient engagement platform founded in 2012. Trusted by over 18,000 GPs with 1 in 4 Australians booking doctor appointments via HotDoc.
• Hillhouse Legal PartnersminorOthersMid-sized client-centric law firm with dedicated health and medical team. Expertise in corporate, commercial, employment, IP, technology, litigation, and property.
• Australian General Practice Accreditation Limited (AGPAL)coreGTM or Marketing PartnerLeading not-for-profit accreditation provider for general practices, Medical Deputising Services, After-Hours Services, Aboriginal Medical Services, and Royal Flying Doctor Services.
• AusDocminorGTM or Marketing PartnerAustralia's leading medical community platform keeping doctors informed through news, clinical updates, CPD-accredited education, and professional networking.
• Medical Practice JobsminorGTM or Marketing PartnerDedicated job board helping employers reach medical practice staff with advertising options. AAPM Members receive exclusive benefits and discounts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Practice Managers Association of Australia and New Zealand (PMAANZ): PMAANZ is the closest direct peer — a Trans-Tasman professional association specifically for healthcare practice managers, offering overlapping CPD, certification, and membership services. Both organisations co-market with UNE Partnerships, indicating direct member-overlap dynamics.
• Allied Health Professions Australia (AHPA): AHPA is the peak body for allied health professions in Australia, with a membership and CPD model analogous to AAPM but focused on allied health practitioners rather than practice managers. Their Member Engagement Group for allied health practices overlaps with AAPM's audience.

Broad incumbents

• Royal Australian College of General Practitioners (RACGP): RACGP is Australia's largest peak body for GPs and a key audience for AAPM members (general practice managers). It offers overlapping CPD/QI programs, accreditation resources, and member services, and competes for the same practice-management relationship.
• Australian Medical Association (AMA): AMA is Australia's peak professional body for doctors and runs CPD, advocacy, and practice support services that intersect with AAPM's General Practice segment. Its broader remit makes it a broad incumbent competitor for member mindshare.
• Australian General Practice Accreditation Limited (AGPAL): AGPAL is a leading not-for-profit accreditation provider for general practices and is a 'Core' strategic partner of AAPM. Its broader scope (accreditation across multiple healthcare service types) and larger organisation size make it a comparable membership/standards body.
• Australian Primary Health Care Nurses Association (APNA): APNA is the peak professional body for nurses working in primary health care, offering CPD, education, and member services that overlap with AAPM's broader primary-care audience. Its scale and digital member programs make it a relevant adjacent peer.
• Australian Dental Association (ADA): ADA is the peak national body for dentists and operates CPD, member services, and practice support relevant to dental practice managers. AAPM operates a Dental Practice MEG, putting ADA in direct adjacency for that segment.
• Australian Healthcare and Hospitals Association (AHHA): AHHA is Australia's national peak body for public and not-for-profit hospitals and healthcare organisations. It offers CPD and advocacy services for healthcare leaders, placing it as a broad-incumbent peer serving healthcare management professionals more broadly than AAPM.

Emerging players

• Health Information Management Association of Australia (HIMAA): HIMAA is the national professional association for health information managers, with a CPD and certification model analogous to AAPM's. It addresses an adjacent niche (clinical/administrative data professionals in healthcare) and shares a similar member-funded model.

Others

• Avant: Avant is Australia's largest doctor-owned mutual and a 'Core' strategic partner of AAPM. While not a direct peer, its medical practice protection and risk management offerings overlap with AAPM's HR Advisory Service value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AAPM_National
• Facebookfacebook.com/AAPMAustralia
• LinkedInlinkedin.com/company/aapm

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Association of Practice Management