Vintage Vinyl

What Vintage Vinyl does

Vintage Vinyl is an independent retail record store founded in 1979 and headquartered on Delmar Boulevard in St. Louis, Missouri. The company sells new and used vinyl records, CDs, and music-related merchandise through a single brick-and-mortar storefront, mail order, and an e-commerce website built on the Broadtime platform. Its catalog spans Rock & Pop, Blues & Jazz, Rap & Hip-Hop, R&B/Soul, Punk, Country & Folk, Reggae, Dance & Electronic, and World Music, with notable depth in collectible and limited-edition formats including indie-exclusive colored vinyl variants, Record Store Day releases, and structured preorder programs. Branded merchandise (t-shirts, turntable mats, record bags, tote bags, koozies, magnets, bumper stickers) and gift certificates denominated from $10 to $500 supplement core music sales.

The business generates revenue through four primary streams: in-store physical music sales, online music sales, gift certificates (in-store, with a website version disclosed as coming soon), and branded merchandise. Pricing is unit-based, with vinyl records ranging from $9.98 to $349.98 depending on format and exclusivity, standard new releases typically $24-$35, and merchandise priced between $3 and $20. Vintage Vinyl markets itself through organic social media across five platforms (Facebook, Twitter/X, YouTube, Instagram, TikTok), email newsletters, and on-site news content featuring album reviews and artist spotlights. The company is privately held, founder- or family-owned in all likelihood, with no disclosed venture capital, private equity backing, or parent company, and serves primarily individual consumers in the Midwest and via its online channel nationally.

Name

Vintage Vinyl

Legal name

Vintage Vinyl

Website

https://vintagevinyl.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Vintage Vinyl is an independent, family-operated record store founded in 1979 in St. Louis, Missouri, selling new and used vinyl records, CDs, and music merchandise through a single storefront, mail order, and e-commerce site to collectors and general music consumers.

Ownership category

akta.pro rank

Product category

Independent Music Retail

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Vinyl record retail
• Independent record store
• Music merchandise sales
• Physical music media
• Indie exclusive vinyl

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Physical Music Sales: Retail sales of vinyl records, CDs, and other physical music media through the brick-and-mortar store location
2. Online Music Sales: E-commerce sales of vinyl records and CDs through the website, including preorders and indie exclusive releases
3. Gift Certificates: Physical gift certificates for use in the physical store, with denominations ranging from $10 to $500
4. Merchandise Sales: Sale of branded merchandise including t-shirts, bumper stickers, buttons, turntable mats, record bags, tote bags, koozies, and magnets

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Vintage Vinyl is an independent record store that sells new and used vinyl records, CDs, and music-related merchandise through a brick-and-mortar retail location in St. Louis, Missouri, and an e-commerce website. The store carries a multi-genre catalog spanning Rock & Pop, Blues & Jazz, Hip-Hop, R&B/Soul, Punk, Country & Folk, Reggae, Dance & Electronic, and World Music, alongside indie-exclusive colored vinyl pressings, Record Store Day releases, preorders for upcoming albums, gift certificates, and branded merchandise such as t-shirts, turntable mats, record bags, and tote bags.

Product overview

Vintage Vinyl operates as a physical and online vinyl record retailer offering a diverse catalog of music across multiple genres. The core product offering consists of vinyl records and CDs spanning Rock & Pop, Blues & Jazz, Rap & Hip-Hop, R&B/Soul, Punk, Country & Folk, Reggae, Dance & Electronic, and World Music. The company supplements its music catalog with branded merchandise (t-shirts, turntable mats, record bags) and gift certificates. Special product categories include Record Store Day exclusive releases, preorder programs for upcoming albums, indie-exclusive colored vinyl pressings, and restocked titles. The business operates from a St. Louis location and utilizes the Broadtime e-commerce platform for its online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records Vinyl records spanning multiple genres including Rock & Pop, Blues & Jazz, Rap & Hip-Hop, R&B/Soul, Punk, Country & Folk, Reggae, Dance & Electronic, and World Music. Available in-store and online with prices ranging from approximately $9.98 to $349.98 depending on format and exclusivity.
• CDs Compact discs across various music genres including Rock, Jazz, Hip-Hop, R&B, Country, and more, sold in-store and online.
• Record Store Day Releases Special annual event releases exclusive to independent record stores, including limited colored vinyl editions and rare pressings available through the Record Store Day program.
• Preorders Advance orders for upcoming album releases available in various colored vinyl and exclusive editions, allowing customers to secure copies before general release.
• Indie Exclusive Releases Exclusive vinyl pressings available only through independent record stores, featuring unique color variants and bonus content not available at mainstream retailers.
• Vintage Vinyl Branded Merchandise Branded merchandise including t-shirts ($20), bumper stickers ($3), buttons, turntable mats ($12), record bags ($11), tote bags ($5), koozies, and magnets.
• Gift Certificates Physical store gift certificates available in denominations of $10, $25, $50, $75, $100, $200, and $500 for use in the brick-and-mortar location. Mailed to the recipient's shipping address.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amoeba Music: Iconic independent record store chain with locations in Berkeley, Los Angeles, and San Francisco. Operates as both brick-and-mortar and online record retailer with deep new and used vinyl catalog and RSD participation, directly comparable to Vintage Vinyl's model.
• Rough Trade: Iconic independent record store with locations in NYC and London and a strong online store. Specializes in indie, vinyl, and exclusive releases with RSD participation, directly comparable to Vintage Vinyl's positioning and customer base.
• Waterloo Records: Long-standing independent record store in Austin, TX with a broad cross-genre vinyl and CD catalog, RSD participation, and live in-store events. Highly comparable single-metro indie record store model to Vintage Vinyl.
• Reckless Records: Independent record store in Chicago with multiple locations, focused on new and used vinyl across many genres. Operates an integrated online store, directly comparable to Vintage Vinyl's product mix and indie focus.
• Bull Moose Music: Independent record store chain in New England with deep catalog, indie exclusive programs, and online storefront. Comparable as a regional indie record retailer with multi-channel operations similar to Vintage Vinyl.
• Permanent Records: Independent record store and label with locations in Chicago and Los Angeles, specializing in new and used vinyl, indie exclusives, and RSD releases. Comparable as an indie-focused physical and online record retailer.
• Discogs: Online marketplace and database for vinyl records and music media with a strong used-vinyl marketplace. Comparable to Vintage Vinyl on the e-commerce channel for new and used physical music media, though operates as a marketplace rather than a single retailer.
• Zia Records: Independent record store chain in Arizona with multiple locations, broad catalog, used vinyl, and online sales. Comparable as an independent multi-store regional record retailer with similar product mix.
• Easy Street Records: Independent record store in Seattle operating a café alongside its vinyl and CD retail business, with strong online presence and indie/RSD focus. Comparable as a single-location indie record store with multi-channel operations.

Broad incumbents

• Newbury Comics: Regional New England pop culture retailer with a significant vinyl record and CD assortment alongside comics, apparel, and gifts. Comparable as a multi-channel specialty retailer in physical music media, but with a broader pop-culture portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vintagevinylstl
• YouTubeyoutube.com/vintagevinylstl
• Facebookfacebook.com/vintagevinylstlouis
• Instagraminstagram.com/vintagevinyl
• TikToktiktok.com/@vintagevinylstl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintage Vinyl