Tourismo

What Tourismo does

Tourismo is a collaborative SaaS destination management platform that serves Destination Marketing Organizations (DMOs), sector associations, and individual tourism operators across Western Canada. The platform unifies content management, visitor engagement, and destination intelligence into a single agentic system, with the Content Engine providing AI-ready structured place data, the Engagement Engine powering travel passports, loyalty programs, location check-ins, contests, and chatbot experiences, and the Destination Intelligence module delivering geotagged analytics, persona alignment mapping, and KPI monitoring. Underlying technology combines leading models from OpenAI, Google Gemini, and Anthropic Claude with the customer's own real-time destination data, distributed via a web platform, native mobile app, and an official WordPress plugin.

The company makes money through three revenue streams: (1) annual SaaS subscriptions billed in advance under individually negotiated Order Forms (pricing not publicly disclosed), (2) bundled professional-services campaign packages covering video, newsletter, poster, themed-trail, and rewards execution, and (3) a 10% commission on transactions processed through Stripe Connect for loyalty and rewards redemptions, where Tourismo acts as merchant of record. Go-to-market combines direct website sales, a content-led demand generation engine (blog, playbooks, case studies, LinkedIn, Instagram), a free WordPress plugin for self-service onboarding, and a public beta program (Project Ismo) for AI-driven destination intelligence.

Tourismo was launched in December 2024 as a spin-out of The Number Inc., a Victoria BC family-owned creative technology company with 20+ years serving small businesses and tourism. The platform went to market with 45,000+ already-subscribed traveler users and has since added named engagements with BC Ale Trail, Savour Alberta, Travel Drumheller, BC Farmers Market Trail, Alberta Ale Trail, Paddle BC, BC Bird Trail, Re:BC, Highway 3, and Canada's Badlands. Tourismo is privately held, founder-led by Chris Nohr, and headquartered in Victoria, BC, with no disclosed external institutional funding.

Name

Tourismo

Legal name

Tourismo Digital Inc.

Website

https://tourismo.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Marketing & Destination Management Software

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAMAIAJ

Tours, Activities & Experiences Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHALAKAG

CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

SECONDARYTHALAKAM

Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

SECONDARYTHALAKAN

Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

Keywords

• Destination management software
• DMO marketing platform
• Visitor engagement tools
• Destination analytics platform
• Travel loyalty software

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual subscription-based SaaS services with licensing model. Fees are invoiced annually in advance. Customers receive access to platform features including content management, engagement tools, and analytics. Subscription terms auto-renew unless 30-day notice is given.
2. Transaction Processing Commission: For transaction-enabled services (e.g., rewards redemption, loyalty programs), Tourismo earns a 10% commission on gross transaction amounts processed through Stripe Connect. The company acts as the merchant-of-record facilitator.
3. Professional Services: One-off consulting and professional services including campaign packages (video production, newsletter campaigns, poster campaigns, themed trails, rewards programs, social campaigns), creative services (design, animation, copywriting), and implementation support. Defined in statements of work separate from SaaS subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Tourismo is a collaborative SaaS destination management platform that gives Destination Marketing Organizations (DMOs), sector associations, and tourism operators an integrated agentic system for content, engagement, and intelligence. The platform combines an AI-powered Content Engine (structured place data and AI-ready omni-channel publishing), an Engagement Engine (travel passports, loyalty/rewards programs, location check-ins, contests, surveys, and chatbot), and Destination Intelligence (real-time geotagged analytics, persona alignment, KPI monitoring). It also sells managed Campaign Packages and distributes a WordPress plugin and REST API for self-service content integration.

Product overview

Tourismo is a collaborative SaaS destination management platform offering three integrated agentic capabilities: Content Engine, Engagement Engine, and Destination Intelligence. The platform enables DMOs, tourism organizations, and destination marketers to create AI-powered content, engage visitors through passports and loyalty programs, and gain actionable intelligence from real-time data. Add-on products include the official WordPress Plugin for content integration, Tourismo Campaigns for campaign execution services, and Project Ismo (currently in private beta) for advanced AI-powered destination intelligence. The platform is built by The Number, a Victoria BC creative technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourismo Platform Collaborative SaaS destination management platform that connects place brand, storytelling content, operator data, real-time analytics, reviews, and social signals into a single agentic system for Destination Marketing Organizations and tourism sector associations. Combines Content Engine (AI-ready structured place data and omni-channel publishing), Engagement Engine (passports, loyalty/rewards programs, location check-ins, contests, surveys, chatbot), and Destination Intelligence (real-time geotagged analytics, persona alignment mapping, KPI monitoring).
• Tourismo Campaigns Bundled professional services offering in which Tourismo delivers managed end-to-end tourism campaigns on behalf of DMOs and sector associations, including themed trail campaigns, video production, newsletter campaigns, poster campaigns, social campaigns, and rewards programs with online redemption. Provided as defined Statements of Work separate from the SaaS subscription.
• Tourismo WordPress Plugin (Itinerator) Official WordPress plugin that lets destination websites embed Tourismo content blocks — including itineraries, listings, events, maps, and challenges — directly into WordPress via Gutenberg blocks, shortcodes, or popular page builders (Elementor, Divi, Beaver Builder). Distributed through the WordPress plugin directory as a self-serve on-ramp to the platform.

Quantifiable outcome

• 20% increase in daily check-ins (engagement) for BC Ale Trail
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• OpenAIcoreTechnology or IntegrationLeading AI model provider powering Tourismo's generative AI capabilities. Tourismo combines OpenAI's models with customer real-time destination data for AI-powered content generation, insights, and destination intelligence.
• Google (Gemini)coreTechnology or IntegrationAI model provider (Google Gemini) combined with Google Places, Google Maps, Google My Business API, and Google Analytics integrations. Tourismo pulls operator data, reviews, and analytics from Google ecosystem and uses Gemini models for AI analysis.
• Anthropic (Claude)coreTechnology or IntegrationAI model provider powering Tourismo's AI capabilities alongside OpenAI and Google Gemini. Tourismo combines Anthropic's Claude models with customer destination data for responsible AI-powered insights.
• Stripe ConnectcoreTechnology or IntegrationPayment processing provider for transaction-enabled services including loyalty rewards redemption, merchandise sales, and rewards market functionality. Tourismo takes 10% commission on transactions processed through Stripe Connect.
• Amazon Web ServicescoreTechnology or IntegrationCloud hosting and infrastructure sub-processor for Tourismo's platform and data storage.
• Google Cloud PlatformcoreTechnology or IntegrationCloud hosting and infrastructure sub-processor, complementing AWS. Listed in the data processing addendum sub-processors table.
• Google AnalyticssupportingTechnology or IntegrationProduct usage reporting sub-processor listed in Tourismo's data processing addendum.
• WordPresscoreTechnology or IntegrationOfficial WordPress plugin enables destinations to embed Tourismo content (itineraries, listings, events, maps, challenges) directly into WordPress websites. Plugin supports both Gutenberg block editor and classic editor/page builders.
• Meta (Facebook, Instagram)supportingTechnology or IntegrationSocial media data source and distribution channel. Tourismo pulls UGC from Meta platforms and enables social sharing of campaign content through Facebook and Instagram.
• TikToksupportingTechnology or IntegrationSocial media data source and video distribution channel for destination campaign content.
• TripAdvisorsupportingTechnology or IntegrationTravel review platform integrated as a data source for operator reviews and destination intelligence.
• X (Twitter)supportingTechnology or IntegrationSocial media platform integrated for UGC content pulling and social signal data.
• WooCommercesupportingTechnology or IntegrationE-commerce platform used for rewards redemption stores integrated with Tourismo's loyalty program. BC Farmers Market Trail uses WooCommerce to power branded online redemption store for earned points.
• The Number Inc.coreStrategic or Co-development PartnerParent/founder company. Tourismo was created from The Number Inc., a family-owned creative technology company based in Victoria, BC, serving small businesses and the tourism industry for over 20 years. The Number Inc. is the contracting entity for data processing agreements and legal agreements.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simpleview: Simpleview is the dominant CRM, CMS, and digital marketing platform purpose-built for destination marketing organizations. It is the most direct competitor to Tourismo's Content Engine and operator-collaboration modules, serving the same DMO customer base.
• Bandwango: Bandwango powers experience passes, passports, and trail-based loyalty programs for DMOs and tourism partners. Its product closely mirrors Tourismo's Engagement Engine (passports, check-ins, rewards), making it a primary direct competitor in the trail-passport niche.
• Zartico: Zartico is a destination intelligence platform providing movement, spend, and visitor analytics to DMOs and tourism organizations. It competes head-on with Tourismo's Destination Intelligence / Project Ismo module for analytics and KPI-monitoring budgets.
• CrowdRiff: CrowdRiff is a visual user-generated content platform used by tourism boards, DMOs, and travel brands to source, curate, and publish destination imagery. It overlaps with Tourismo's Content Engine for UGC-powered storytelling and campaign content.
• Arrivalist: Arrivalist provides destination marketing organizations with real-time visitation data and campaign attribution analytics. It is a direct comparator for Tourismo's geotagged analytics and visitor-intelligence capabilities.
• Miles Partnership: Miles Partnership is a destination marketing services and content firm working with state and regional DMOs on strategy, content, and campaigns. It is a direct peer for Tourismo's managed-campaign packages and content services.

Broad incumbents

• Sojern: Sojern is a broad travel marketing platform serving DMOs, hotels, and airlines with audience targeting and programmatic campaign execution. It is an incumbent competitor for destination marketing budgets, though it does not specialize in Tourismo's operator-engagement or itinerary modules.
• ADARA: ADARA is a travel data and intelligence platform leveraging global travel commerce data for audience insights and marketing. It overlaps with Tourismo's destination intelligence theme as a broader incumbent in travel data.
• Tripadvisor Experience / Bokun: Tripadvisor (with Bokun) provides operator listings, booking infrastructure, and review data for tours, activities, and experiences globally. It is a broad incumbent that overlaps with Tourismo's listings management and experiences platform modules.

Others

• Google Business Profile / Destination Insights: Google's free Business Profile, Maps, and Destination Insights tools are embedded inputs into Tourismo's operator data layer and serve as a baseline competitor (free alternative) for small tourism operators who might otherwise adopt the Engagement Engine's listing module.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tourismo-co
• Instagraminstagram.com/tourismo_co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismo