Posters

What Posters does

Posters Inc. is a privately held, founder-owned e-commerce business headquartered in Holyoke, Massachusetts that sells reproduction and original posters, postcards, magnets, and notecards centered on American military and historic imagery. The company was founded in the late 1960s by veteran Wayne W. Worsham and operates a single-product-line catalog spanning World War I, World War II, the Korean War, Vietnam War, Desert Storm, Gulf War II, and Navy SEALs recruitment imagery, plus WPA Federal Art Project reproductions, 1960s-era social commentary posters, 1968 presidential caricatures, and original college/university line drawings from the 1960s. Its technology stack consists of a standard Avactis PHP shopping cart on postersinc.com with a parallel wholesale portal at wholesale.postersinc.com for bulk reseller orders.

The business operates a direct-to-consumer model selling one-time unit-priced physical goods (posters $8.25–$30.00, magnets $3.00, notecard sets $10.00, individual postcards from $1.40, postcard packs up to $40.00). Customer acquisition is driven by organic catalog browsing, category-structured navigation by era and conflict, embedded social sharing buttons (Twitter, Facebook, Google+, Pinterest, YouTube), physical catalog distribution, and email/newsletter engagement. There is no disclosed recurring revenue, no enterprise or institutional customers, and no geographic reach beyond the United States. With 1–10 employees and no external funding, the company operates at the scale of a long-running niche microbusiness, with periodic catalog additions (WPA posters in 2009, Navy SEALs in 2012) and a self-claim of being one of the largest publishers of historic posters in the nation.

Name

Posters

Legal name

Posters Inc.

Website

http://postersinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Posters Inc. is a privately held, founder-owned e-commerce business in Holyoke, Massachusetts that sells reproduction and original military, historic, and vintage posters, postcards, magnets, and notecards directly to individual collectors, history enthusiasts, and wholesale resellers across the United States.

Ownership category

akta.pro rank

Product category

Historic Poster Publishing

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Art Dealers (45992)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Historic military posters
• Military recruitment reproductions
• Patriaotic memorabilia
• Vintage postcard prints
• WPA poster reproductions

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales - Posters: Direct sales of physical poster products including military recruitment posters, political caricatures, university posters, and vintage reproductions. Products sold as one-time purchases with standard e-commerce checkout.
2. Product Sales - Magnets: Sales of magnetic reproductions of popular poster designs, sold individually at fixed price points.
3. Product Sales - Note Cards: Sales of boxed notecard sets featuring military and patriotic designs, sold at fixed price points.
4. Product Sales - Postcards: Individual and bulk postcard sales including single items and themed postcard packs.
5. Wholesale/Bulk Orders: Separate wholesale portal for bulk purchasing of posters and related products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Posters Inc. publishes and sells reproduction historic military recruitment posters covering World War I through modern conflicts (including famous images such as Uncle Sam 'I Want You' and the Iwo Jima flag raising), along with 1930s WPA Federal Art Project posters, 1960s college line drawings, political caricature prints, and related merchandise (magnets, boxed notecard sets, and themed postcards). Sales are conducted through the company's e-commerce website and a separate wholesale portal for bulk orders.

Product overview

Posters Inc. is a historic poster publisher founded in the late 1960s, operating as a single-product e-commerce business selling physical poster prints and related merchandise. The company's core product portfolio centers on Historic Military Posters—reproductions and originals depicting military recruitment imagery from World War I, World War II, Korean War, Vietnam War, Desert Storm, and other eras. Supporting product lines include WPA posters from the 1930s Federal Art Project, College/University line drawings from the 1960s, 1960s era social commentary posters, Political Caricature election posters from 1968, and Classic vintage advertising posters. Related merchandise includes Military Magnets featuring the same iconic imagery, Note Cards (Marine and Navy themed boxed sets), and Postcards covering military history categories including World War I, World War II, Civil War, and other military eras. The company positions itself as one of the largest publishers of historic posters in the nation, headquartered in Holyoke, Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Historic Military Posters Reproduction and original military recruitment posters spanning World War I, World War II, Korean War, Vietnam War, Desert Storm, Gulf War II, and other military eras, including iconic posters such as 'Uncle Sam - I Want You' and Iwo Jima raising of the flag; aimed at history enthusiasts and collectors.
• WPA Posters Reproductions of Works Progress Administration posters from the Federal Art Project of 1935-1943, including Foreign Trade Zone, Barber Shop Quartet Contest, Municipal Airports, Amateur Contest, and Harmonica Contest; sold to history enthusiasts and collectors.
• College/University Posters Original line drawings printed in the 1960s featuring university and college campus imagery from institutions including Michigan State, Harvard, University of Michigan, Princeton, Yale, and others; targeted at alumni and college memorabilia collectors.
• 1960s Era Posters Humorous and statement-type posters from the 1960s era, including anti-war and social commentary pieces.
• Political Caricature Posters Caricature election posters of major 1968 presidential candidates including Hubert Humphrey, Eugene McCarthy, Nelson Rockefeller, George Romney, and Richard Nixon.
• Classic Posters Vintage advertising and decorative posters including Love One Another, Admiral Cigarettes, B.&O. S-W Excursion, and Girl In The Waves.
• Military Magnets Sturdy hard plastic magnets featuring military recruitment imagery including U.S. Flag, Heritage Navy, Victory Girl, Iwo Jima, and U.S. Marine designs, sold individually at $3.00 each.
• Note Cards Marine and Navy themed boxed notecard sets, including Series #2 Marine Assortment and Series #1 Navy Assortment, featuring iconic military imagery, sold at $10.00 per boxed set.
• Postcards Postcards spanning military history categories including World War I, World War II, Civil War, Other Military, Classics, and Misc, also offered in themed postcard packs such as Assorted Military Postcards ($40.00), Civil War Black & White Photo Postcards Set of 7 ($9.00), and Legends in Gray Postcards ($7.95); individual postcards available from $1.40 each.
• Wholesale/Bulk Orders Separate wholesale channel offering bulk purchasing of posters and related products to retail resellers through wholesale.postersinc.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Historic Prints & Posters: Online retailer specializing in historical, vintage, and reproduction posters and prints across American and world history. Directly comparable in product (poster reproductions), target customer (collectors, history enthusiasts, museums), and narrow DTC niche.
• The Old Print Shop: Long-established New York dealer in antique prints, maps, and historical posters. Comparable in offering curated historical paper reproductions and serving collectors and interior decorators looking for vintage Americana imagery.
• Vintage Poster Shop: Specialty retailer of vintage and reproduction advertising, travel, and propaganda posters. Directly comparable in product category (vintage/reproduction posters), DTC e-commerce model, and collector-oriented customer base.

Broad incumbents

• Art.com: Large online retailer of posters, prints, and wall art spanning categories from contemporary to vintage. Comparable product (poster reproductions), but at vastly greater scale and broader assortment, competing for the same end-consumer wall décor purchase occasions.
• AllPosters.com: Mass-market poster retailer offering millions of poster reproductions including military and historical categories. Overlaps directly in product type and price points but operates at much larger scale and broader assortment.
• CafePress: Online retailer of custom and licensed gift, apparel, and novelty products. Comparable in offering commemorative and themed gift/novelty items (magnets, postcards, mugs) and serving gifting/collectible occasions, though through a marketplace model.

Emerging players

• Zazzle: Custom product marketplace enabling creators to sell themed posters, postcards, magnets, and stationery. Comparable in product formats (posters, magnets, note cards, postcards) and gift/collectible use cases, though with a much larger creator base and lower curation bar.

Others

• Library of Congress Prints & Photographs Online Catalog: Public-domain digital archive of historical posters, photographs, and prints including WPA and recruitment imagery. Not a commercial peer but directly overlaps in raw content sourcing; many of Posters Inc.'s images originate from similar public-domain archives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Posters-Inc-100082014038056
• Xtwitter.com/intent/tweet
• Pinterestpinterest.com/pin/create/bookmarklet
• LinkedInlinkedin.com/company/posters-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posters