bomuca, s.a. de c.v.

What bomuca, s.a. de c.v. does

Bomuca, S.A. de C.V. is a privately held Mexican importer, distributor, and direct-to-consumer seller of pharmaceutical, herbal, and nutritional supplement products, founded in 1989 and headquartered in Tijuana, Baja California. The company markets a portfolio of 69 products organized across five demographic segments (women, men, children, babies, and adults) and multiple health-benefit categories (digestive, immune, general wellness, beauty and joint health, nutrition/energy, and stress/concentration). Core product lines include multivitamins (Vivioptal, Vitalica), gender-specific formulas (Evervital Women, Evervital Men, Evervital Novoma), infant formula (Capricare Stages 1-3), probiotics (Pre-O, Probvioptal), omega-3 (BNC Omega-3), herbal remedies (Cicatrisán Gastricus, Aspecton KM), and specialty supplements built around proprietary imported ingredients such as AHCC (shiitake-derived alpha-glucans), BioCell Collagen Type II, Lutemax, and Hedera helix extract sourced from European and American laboratories.

The business operates a multi-channel go-to-market model. Wholesale and shelf-distribution is the primary revenue channel, with products available in approximately 20,000 points of sale across 24+ Mexican retail chains spanning pharmacies (Farmacias Guadalajara, Farmacias Benavides, Farmacias YZA, Farmacias Klyns, Gusher Farmacias), supermarkets (Walmart, Costco, Soriana, HEB, Chedraui, Casa Ley), and naturist stores (Super Naturistas, Roma, Arteli). Direct-to-consumer sales run through bomuca.com (Shopify-based, supporting a Subscribe & Save subscription at 10% off 30-day recurring deliveries) and bomucaus.com for US consumers, supplemented by a tiered wholesale/mayoreo program offering trays of 24 and corrugados of 72-120 units. The company is operated from three offices: Tijuana (headquarters), Mexico City (distribution center), and Chula Vista, California (US sales).

Pricing is positioned in the mid-to-upper mass-market band, with single units ranging from approximately MX$245 to MX$729 and subscription pricing offering a 10% recurring discount; wholesale units scale up to roughly MX$28,246 for the largest corrugado tier. The company is independent, with no disclosed parent company, private equity or institutional backing, or M&A history, and relies on founder/family ownership. No publicly disclosed revenue figure exists in the source material. Strategic activity in recent years has centered on expanding the DTC and subscription channel, launching pre-configured wellness kits, formalizing wholesale bulk pricing, and opening US-based sales operations.

Name

bomuca, s.a. de c.v.

Legal name

BOMUCA, S.A. de C.V.

Website

https://www.bomuca.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Bomuca, S.A. de C.V. is a privately held Mexican importer and distributor, founded in 1989 and headquartered in Tijuana, that markets 69+ pharmaceutical, herbal, and nutritional supplements across five demographic segments (women, men, children, babies, adults) through ~20,000 Mexican retail points, direct-to-consumer e-commerce, and a US storefront.

Ownership category

akta.pro rank

Product category

Nutritional and Pharmaceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Nutritional supplements
• Pharmaceutical distribution
• Infant formula
• Vitamin products
• Herbal remedies

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Retail: Direct product sales through retail pharmacy chains, supermarkets, and naturist stores across Mexico. Products include vitamins, minerals, probiotics, herbal remedies, and infant formula sold at various price points from entry-level to premium.
2. E-commerce Direct Sales: Direct-to-consumer sales through bomuca.com website with individual product purchases, multi-pack bundles, and subscription options offering 10% recurring discounts.
3. Wholesale/Bulk Sales: Bulk wholesale purchasing channel (Mayoreo) with larger quantities at discounted per-unit pricing, targeting retailers and distributors.
4. Product Kits and Bundles: Pre-configured product bundles (kits) combining complementary products for specific health needs (digestive health, men's wellness, women's wellness, energy, general wellbeing) at package pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bomuca imports, exclusively distributes, and commercializes a portfolio of pharmaceutical, herbal, and nutritional supplement products sourced from European and American laboratories for the Mexican and US markets. Its offering spans multivitamins, gender-specific formulations, infant formulas, probiotics, omega-3s, herbal digestive and respiratory remedies, and specialty supplements organized by demographic segment (women, men, children, babies, adults). Products are sold through pharmacy chains, supermarkets, naturist stores, the company's own DTC e-commerce sites, and a wholesale channel.

Product overview

Bomuca S.A. de C.V. is a Mexican pharmaceutical and health supplements company founded in 1989, specializing in the import, exclusive distribution, and commercialization of health products from European and American laboratories. The company offers a diverse portfolio of supplements organized by demographic (Women, Men, Children, Babies, Adults) and health benefit categories (Digestive, Immune, General Wellness, Beauty & Joint Health, Nutrition/Energy, Stress & Concentration). Core product lines include multivitamins (VIVIOPTAL®, VITALICA®), gender-specific formulas (EVERVITAL® Women/Men/Novoma), infant formulas (CAPRICARE® 1/2/3), probiotic supplements (PRE-O®, PROBVIOPTAL®), omega-3 products (BNC OMEGA-3®), herbal remedies (CICATRISÁN GASTRICUS®, ASPECTON KM®), and specialized supplements (AHCC®, VIVINOX-N®, F&M®). The company also offers bundled wellness kits and wholesale options.

Differentiator

Problem solved

Functional benefit

Brands

• EVERVITAL®: Vitamin and mineral supplement line including variants for women (EVERVITAL® Women, EVERVITAL® Novoma), men (EVERVITAL® Men), general wellness (EVERVITAL® Redntense, EVERVITAL® Zuckont, EVERVITAL® Lux, EVERVITAL® Lifestyle AHCC)
• VITALICA®
• ZURYN®
• PRE-O®
• PROBVIOPTAL®
• VIVIOPTAL®
• VIVINOX-N®
• BNC OMEGA-3®
• CITRICOR®
• CICATRISÁN GASTRICUS®
• ASPECTON KM®
• CAPRICARE®
• KIGÜI KAI®
• F&M®
• AHCC®
• REDNTENSE®
• IMUTAK-S®
• VPRO 20/100®
• Venta por Mayoreo
• Kits

Products and services

• VIVIOPTAL® Multivitamin with minerals supplement available in capsule formats for general adult wellness and nutritional support.
• EVERVITAL® Women

Quantifiable outcome

• Free shipping on all orders
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genomma Lab Internacional: Mexico's largest OTC pharmaceutical and personal care company, distributing branded consumer health products through mass retail and pharmacy chains. Directly comparable to Bomuca in category, channel, and Mexican market focus, though at significantly larger scale.
• PiSA Farmacéutica: Major Mexican pharmaceutical company with significant consumer health and supplement operations, distributing through pharmacy chains and retailers across Mexico. Comparable distribution model and product breadth in the Mexican health market.
• Laboratorios Sanfer: Mexican pharmaceutical company with growing consumer health and supplement portfolio distributed through Mexican pharmacy chains. Comparable in geographic focus, channel strategy, and product positioning.
• Productos Medix: Mexican pharmaceutical and supplement manufacturer with pharmacy channel distribution. Comparable in product categories (pharmaceuticals, supplements) and Mexican retail focus.

Broad incumbents

• Herbalife Nutrition: Global supplement and weight management company with significant Mexican/Latin American operations. Comparable in product category (vitamins, supplements, wellness) and cross-border presence, though primarily distributed through MLM rather than retail channels.
• USANA Health Sciences: Global supplement manufacturer with a portfolio of vitamins, minerals, and specialty supplements sold internationally. Comparable in product range and premium positioning, with similar demographic segmentation strategy.
• Laboratorios Bayer México: Mexican operations of global pharmaceutical giant with significant consumer health division (vitamins, supplements, OTC). Comparable in pharmacy distribution and supplement category, though operates as a much larger multinational with broader portfolio.
• Omnilife: Mexican-origin multi-level marketing company focused on supplements, wellness, and personal care with strong Latin American presence. Comparable in product category and cross-border expansion, though differs in distribution model.

Regional players

• Mega Lifesciences: Asia-Pacific headquartered supplement and pharmaceutical company with Latin American distribution. Comparable in distributing European/American-sourced formulations through emerging markets, though Bomuca is geographically opposite.

Emerging players

• Nature's Sunshine Products: Herbal and nutritional supplements company with international distribution. Comparable in product mix (herbal, vitamins, specialty supplements) and multi-segment targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bomucamx
• Facebookfacebook.com/bomucamx
• Instagraminstagram.com/bomucamx
• TikToktiktok.com/@bomuca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bomuca, s.a. de c.v.