OZO Hotels

What OZO Hotels does

OZO Hotels & Resorts is a mid-market hotel brand operating approximately 7-8 properties across Thailand (North Pattaya, Phuket, Chaweng Samui, Emmaline Hotel Nan), Malaysia (George Town Penang, Medini), and Hong Kong SAR (Hotel 108, Y Hotel), positioned as an asset-leveraged sub-brand under the Thailand-based ONYX Hospitality Group. The portfolio spans two tiers: five core 'OZO' branded properties targeting leisure, business, and family travelers with mid-range nightly rates, and three 'Inspired by OZO' affiliated properties that extend brand standards to soft-franchised hotels. Revenue is generated primarily through room reservations, supplemented by on-site food and beverage (EAT, THIRST, PREGO outlets), meetings and events, and curated stay packages (e.g., Sunset Suite, Stay and Splash, OZO x Andamanda Waterpark).

Distribution is anchored on a direct-to-consumer model: ozohotels.com runs on the SynXis booking engine, an ONYX Rewards mobile app enables bookings and mobile check-in up to 48 hours pre-arrival, and a Best Rate Guarantee matches lower third-party rates plus an additional 20% discount. Phone reservations and the multi-tier ONYX Rewards loyalty programme (offering up to 30% off dining/spa, upgrades, and birthday bonuses) round out the channel mix. Supporting operational technology includes paperless SPOT check-in, the ONYX Clean health and safety programme co-developed with ECOLAB, and multilingual booking interfaces in English, Thai, French, and Simplified Chinese.

Customer segments are horizontal and broad: leisure travelers, business/bleisure guests, families, long-stay guests (30+ day Hong Kong product), and small-scale corporate event buyers. Pricing is tiered from ~1,500 THB/night at Pattaya to ~2,615 THB/night at Koh Samui and HK$17,400-19,800/month at Y Hotel Hong Kong. The brand has earned consecutive TripAdvisor Travelers' Choice Awards (2025, 2026), Haute Grandeur Global Awards for the Penang property, and Thailand-specific SHA/SHA PLUS/SHA Extra PLUS and WTTC Safe & Secure certifications.

Name

OZO Hotels

Legal name

ONYX Hospitality Group

Website

https://ozohotels.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

OZO Hotels & Resorts is a mid-market hotel brand under ONYX Hospitality Group operating approximately 7-8 properties across Thailand, Malaysia, and Hong Kong, serving leisure, business, and family travelers via direct-to-consumer booking, an ONYX Rewards loyalty program, and a Best Rate Guarantee.

Ownership category

akta.pro rank

Headquarters

HQ city

Ko Samui

HQ country

Thailand

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Reservations: Primary revenue stream from guest room bookings across 7 properties in Thailand, Malaysia, and Hong Kong. Revenue generated through direct website bookings, mobile app, phone reservations, and walk-in guests. Variable nightly rates ranging from approximately 1,500-2,600 THB depending on property and season.
2. Food and Beverage: On-site dining outlets including EAT all-day restaurants, THIRST pool bars, and PREGO specialty restaurants. Revenue from breakfast buffets, à la carte dining, in-room dining orders, and catering services for events and meetings.
3. Meetings and Events: Function rooms and event spaces available at select properties (OZO George Town Penang features TALK and Hall venues totaling 130 sqm). Revenue from corporate meetings, training sessions, private celebrations, and event catering services.
4. Hotel Packages and Promotions: Curated stay packages including Sunset Suite @ OZO, Stay and Splash with Ramayana, OZO x Andamanda Waterpark Explore Package, and various seasonal promotions generating incremental revenue through bundled offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OZO Hotels operates a portfolio of hotel properties offering accommodation, on-site food and beverage outlets (EAT, THIRST, PREGO), meeting and event spaces, and curated stay packages across Thailand, Malaysia, and Hong Kong. The brand sells directly to guests through its official website, ONYX Rewards mobile app, and phone reservations, supported by a cross-property loyalty program (ONYX Rewards) and a Best Rate Guarantee.

Product overview

OZO Hotels & Resorts is a hospitality brand under ONYX Hospitality Group operating a portfolio of hotel properties across Asia. The core offering consists of five OZO-branded hotels (OZO North Pattaya, OZO Phuket, OZO Chaweng Samui, OZO George Town Penang, OZO Medini Malaysia) and three 'Inspired by OZO' properties (Hotel 108 Hong Kong, Y Hotel Hong Kong, Emmaline Hotel Nan). Supporting the hotel portfolio is the ONYX Rewards loyalty programme with a companion mobile app, the ONYX Clean health and safety programme, and a sustainability initiative. The brand tagline is 'Unpack. Good. Vibes.' with a focus on smart, simple, and playful guest experiences featuring quality sleep, fast connectivity, and vibrant social spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Inspired by OZO: A sub-brand tier for affiliated properties that share OZO's commitment to uplifting guest experiences. Properties include Emmaline Hotel Nan, Hotel 108 Hong Kong, and Y Hotel Hong Kong, each offering a personal sanctuary with genuine care and attentiveness.

Products and services

• OZO North Pattaya Beachfront hotel in North Pattaya, Thailand, featuring rooms with blackout curtains and smart technology, with restaurants EAT and THIRST, pool facilities, and meeting spaces.
• OZO Phuket
• OZO Chaweng Samui
• OZO George Town Penang

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ECOLABcoreStrategic or Co-development PartnerECOLAB is a global leader in hygiene and safety that has partnered with ONYX Hospitality Group (parent company of OZO Hotels) for the ONYX Clean initiative. This partnership provides enhanced protocols for sanitization, hand hygiene, and cleaning standards across all OZO properties. ECOLAB's expertise ensures that OZO maintains industry-leading health and safety measures compliant with international standards.
• Doi Chang CoffeeminorChannel Partner/ Reseller/ DistributorLocal producer of ethical coffee capsules used in OZO guest rooms as part of sustainability initiatives. Supports local producers while providing guests with quality coffee products.
• SCB (Siam Commercial Bank)minorGTM or Marketing PartnerSCB Card X collaboration with ONYX Dining offering 10% off food and beverages plus extra 5% when registering for ONYX Rewards (up to 15% savings). Exclusive SCB Signature Mocktail available at OZO Phuket THIRST restaurant.
• Tourism Authority of Thailand (TAT)coreStrategic or Co-development PartnerGovernment tourism body that has certified OZO's Thailand properties under the SHA (Safety and Health Administration) certification program, including SHA PLUS and SHA Extra PLUS tiers, demonstrating compliance with enhanced health and safety standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anantara Hotels, Resorts & Spas: Minor Hotels' upscale-resort brand with strong Thailand and Southeast Asia presence. Comparable on destination portfolio and Thai hospitality DNA, but operating in a higher price tier above OZO's midscale positioning.

Direct peers

• Centara Hotels & Resorts: Thailand-headquartered hotel group operating midscale to luxury resorts across Thailand, Maldives, Vietnam, and other Asian destinations. Direct competitor in Thai beach destinations and comparable midscale-resort positioning.
• Mercure Hotels (Accor): Accor's midscale hotel brand with strong presence across Southeast Asia (including Thailand). Comparable on midscale tier, local-discovery positioning, and resort-friendly footprint in the same competitive set as OZO.
• Dusit Thani Hotels & Resorts: Thailand-based hotel group operating midscale to upper-upscale hotels across Thailand and Southeast Asia, including beach destinations (Pattaya, Phuket, Koh Samui). Comparable Thai hospitality heritage and mid-market resort positioning.
• Ibis Styles (Accor): Accor's design-focused economy-to-midscale brand with widespread Asia-Pacific presence. Direct competitor in the value-to-midscale tier, particularly in Thailand and Malaysia.
• Holiday Inn Express (IHG): IHG's midscale brand with extensive Asia-Pacific footprint including Thailand and Hong Kong. Comparable on price tier, sleep-and-connectivity functional focus, and limited-service urban/resort model.
• Park Hotel Group: Singapore-headquartered regional boutique hotel operator with properties across Asia-Pacific. Comparable on regional boutique positioning, midscale price tier, and Asian urban/leisure footprint.
• Moxy Hotels (Marriott): Marriott's youthful, playful midscale lifestyle brand with a 'fun-focused' value proposition. Direct comparable to OZO's 'Unpack. Good. Vibes.' positioning and similar target guest and price point.
• Amari Hotels & Resorts: Sister brand under ONYX Hospitality Group operating midscale and upscale hotels across Thailand, Malaysia, and other Asian destinations. Most directly comparable in terms of parent, geography, and target customer (Asian leisure + business travelers).
• Aloft Hotels (Marriott):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OZOhotels
• Instagraminstagram.com/ozohotels
• LinkedInlinkedin.com/company/ozo-chaweng-samui

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OZO Hotels