OZO Hotels
OZO Hotels & Resorts is a mid-market hotel brand under ONYX Hospitality Group operating approximately 7-8 properties across Thailand, Malaysia, and Hong Kong, serving leisure, business, and family travelers via direct-to-consumer booking, an ONYX Rewards loyalty program, and a Best Rate Guarantee.
- Company typePrivate
- Founded2020
- HeadquartersKo Samui, Thailand
- Headcount251–500
- GTM typeB2C
- OfferingServices
What OZO Hotels does
OZO Hotels & Resorts is a mid-market hotel brand operating approximately 7-8 properties across Thailand (North Pattaya, Phuket, Chaweng Samui, Emmaline Hotel Nan), Malaysia (George Town Penang, Medini), and Hong Kong SAR (Hotel 108, Y Hotel), positioned as an asset-leveraged sub-brand under the Thailand-based ONYX Hospitality Group. The portfolio spans two tiers: five core 'OZO' branded properties targeting leisure, business, and family travelers with mid-range nightly rates, and three 'Inspired by OZO' affiliated properties that extend brand standards to soft-franchised hotels. Revenue is generated primarily through room reservations, supplemented by on-site food and beverage (EAT, THIRST, PREGO outlets), meetings and events, and curated stay packages (e.g., Sunset Suite, Stay and Splash, OZO x Andamanda Waterpark).
Distribution is anchored on a direct-to-consumer model: ozohotels.com runs on the SynXis booking engine, an ONYX Rewards mobile app enables bookings and mobile check-in up to 48 hours pre-arrival, and a Best Rate Guarantee matches lower third-party rates plus an additional 20% discount. Phone reservations and the multi-tier ONYX Rewards loyalty programme (offering up to 30% off dining/spa, upgrades, and birthday bonuses) round out the channel mix. Supporting operational technology includes paperless SPOT check-in, the ONYX Clean health and safety programme co-developed with ECOLAB, and multilingual booking interfaces in English, Thai, French, and Simplified Chinese.
Customer segments are horizontal and broad: leisure travelers, business/bleisure guests, families, long-stay guests (30+ day Hong Kong product), and small-scale corporate event buyers. Pricing is tiered from ~1,500 THB/night at Pattaya to ~2,615 THB/night at Koh Samui and HK$17,400-19,800/month at Y Hotel Hong Kong. The brand has earned consecutive TripAdvisor Travelers' Choice Awards (2025, 2026), Haute Grandeur Global Awards for the Penang property, and Thailand-specific SHA/SHA PLUS/SHA Extra PLUS and WTTC Safe & Secure certifications.
OZO Hotels firmographics
Firmographics- Name
- OZO Hotels
- Legal name
- ONYX Hospitality Group
- Website
- https://ozohotels.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OZO Hotels & Resorts is a mid-market hotel brand under ONYX Hospitality Group operating approximately 7-8 properties across Thailand, Malaysia, and Hong Kong, serving leisure, business, and family travelers via direct-to-consumer booking, an ONYX Rewards loyalty program, and a Best Rate Guarantee.
- Ownership category
- akta.pro rank
OZO Hotels industry classification
Industry- Product category
- Mid-Range Hotel Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- akta.pro primary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where OZO Hotels is headquartered
LocationHeadquarters
- HQ city
- Ko Samui
- HQ country
- Thailand
- HQ region
- Asia
Offices7 records
Markets served
OZO Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Room Reservations: Primary revenue stream from guest room bookings across 7 properties in Thailand, Malaysia, and Hong Kong. Revenue generated through direct website bookings, mobile app, phone reservations, and walk-in guests. Variable nightly rates ranging from approximately 1,500-2,600 THB depending on property and season.
- Food and Beverage: On-site dining outlets including EAT all-day restaurants, THIRST pool bars, and PREGO specialty restaurants. Revenue from breakfast buffets, à la carte dining, in-room dining orders, and catering services for events and meetings.
- Meetings and Events: Function rooms and event spaces available at select properties (OZO George Town Penang features TALK and Hall venues totaling 130 sqm). Revenue from corporate meetings, training sessions, private celebrations, and event catering services.
- Hotel Packages and Promotions: Curated stay packages including Sunset Suite @ OZO, Stay and Splash with Ramayana, OZO x Andamanda Waterpark Explore Package, and various seasonal promotions generating incremental revenue through bundled offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard nightly rates across OZO properties |
| Subscription | Pay-as-you-go | Premium suite packages |
| Subscription | Monthly | Long-stay rates (Hong Kong properties) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OZO Hotels product offering
Product offeringCore offering
OZO Hotels operates a portfolio of hotel properties offering accommodation, on-site food and beverage outlets (EAT, THIRST, PREGO), meeting and event spaces, and curated stay packages across Thailand, Malaysia, and Hong Kong. The brand sells directly to guests through its official website, ONYX Rewards mobile app, and phone reservations, supported by a cross-property loyalty program (ONYX Rewards) and a Best Rate Guarantee.
Product overview
OZO Hotels & Resorts is a hospitality brand under ONYX Hospitality Group operating a portfolio of hotel properties across Asia. The core offering consists of five OZO-branded hotels (OZO North Pattaya, OZO Phuket, OZO Chaweng Samui, OZO George Town Penang, OZO Medini Malaysia) and three 'Inspired by OZO' properties (Hotel 108 Hong Kong, Y Hotel Hong Kong, Emmaline Hotel Nan). Supporting the hotel portfolio is the ONYX Rewards loyalty programme with a companion mobile app, the ONYX Clean health and safety programme, and a sustainability initiative. The brand tagline is 'Unpack. Good. Vibes.' with a focus on smart, simple, and playful guest experiences featuring quality sleep, fast connectivity, and vibrant social spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Inspired by OZO: A sub-brand tier for affiliated properties that share OZO's commitment to uplifting guest experiences. Properties include Emmaline Hotel Nan, Hotel 108 Hong Kong, and Y Hotel Hong Kong, each offering a personal sanctuary with genuine care and attentiveness.
Products and services
- OZO North Pattaya Beachfront hotel in North Pattaya, Thailand, featuring rooms with blackout curtains and smart technology, with restaurants EAT and THIRST, pool facilities, and meeting spaces.
- OZO Phuket
- OZO Chaweng Samui
- OZO George Town Penang
Companies that use OZO Hotels
Customer profileSegments5 records
Ideal customer profiles5 records
OZO Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OZO Hotels partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ECOLABcoreECOLAB is a global leader in hygiene and safety that has partnered with ONYX Hospitality Group (parent company of OZO Hotels) for the ONYX Clean initiative. This partnership provides enhanced protocols for sanitization, hand hygiene, and cleaning standards across all OZO properties. ECOLAB's expertise ensures that OZO maintains industry-leading health and safety measures compliant with international standards.
- Doi Chang CoffeeminorLocal producer of ethical coffee capsules used in OZO guest rooms as part of sustainability initiatives. Supports local producers while providing guests with quality coffee products.
- SCB (Siam Commercial Bank)minorSCB Card X collaboration with ONYX Dining offering 10% off food and beverages plus extra 5% when registering for ONYX Rewards (up to 15% savings). Exclusive SCB Signature Mocktail available at OZO Phuket THIRST restaurant.
- Tourism Authority of Thailand (TAT)coreGovernment tourism body that has certified OZO's Thailand properties under the SHA (Safety and Health Administration) certification program, including SHA PLUS and SHA Extra PLUS tiers, demonstrating compliance with enhanced health and safety standards.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
OZO Hotels competitors and assessment
Company assessmentBroad incumbents
- Anantara Hotels, Resorts & Spas: Minor Hotels' upscale-resort brand with strong Thailand and Southeast Asia presence. Comparable on destination portfolio and Thai hospitality DNA, but operating in a higher price tier above OZO's midscale positioning.
Direct peers
- Centara Hotels & Resorts: Thailand-headquartered hotel group operating midscale to luxury resorts across Thailand, Maldives, Vietnam, and other Asian destinations. Direct competitor in Thai beach destinations and comparable midscale-resort positioning.
- Mercure Hotels (Accor): Accor's midscale hotel brand with strong presence across Southeast Asia (including Thailand). Comparable on midscale tier, local-discovery positioning, and resort-friendly footprint in the same competitive set as OZO.
- Dusit Thani Hotels & Resorts: Thailand-based hotel group operating midscale to upper-upscale hotels across Thailand and Southeast Asia, including beach destinations (Pattaya, Phuket, Koh Samui). Comparable Thai hospitality heritage and mid-market resort positioning.
- Ibis Styles (Accor): Accor's design-focused economy-to-midscale brand with widespread Asia-Pacific presence. Direct competitor in the value-to-midscale tier, particularly in Thailand and Malaysia.
- Holiday Inn Express (IHG): IHG's midscale brand with extensive Asia-Pacific footprint including Thailand and Hong Kong. Comparable on price tier, sleep-and-connectivity functional focus, and limited-service urban/resort model.
- Park Hotel Group: Singapore-headquartered regional boutique hotel operator with properties across Asia-Pacific. Comparable on regional boutique positioning, midscale price tier, and Asian urban/leisure footprint.
- Moxy Hotels (Marriott): Marriott's youthful, playful midscale lifestyle brand with a 'fun-focused' value proposition. Direct comparable to OZO's 'Unpack. Good. Vibes.' positioning and similar target guest and price point.
- Amari Hotels & Resorts: Sister brand under ONYX Hospitality Group operating midscale and upscale hotels across Thailand, Malaysia, and other Asian destinations. Most directly comparable in terms of parent, geography, and target customer (Asian leisure + business travelers).
- Aloft Hotels (Marriott):
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OZO Hotels social profiles
Digital presenceOZO Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
OZO Hotels leadership team
Management profileNumber of profiles
OZO Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OZO Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OZO Hotels
What does OZO Hotels do?
OZO Hotels operates a portfolio of hotel properties offering accommodation, on-site food and beverage outlets (EAT, THIRST, PREGO), meeting and event spaces, and curated stay packages across Thailand, Malaysia, and Hong Kong. The brand sells directly to guests through its official website, ONYX Rewards mobile app, and phone reservations, supported by a cross-property loyalty program (ONYX Rewards) and a Best Rate Guarantee.
Is OZO Hotels a public or private company?
OZO Hotels is a private company. It is classified as corporate owned and is currently operating.
When was OZO Hotels founded?
OZO Hotels was founded in 2020. It employs 251 to 500 people.
Where is OZO Hotels based?
OZO Hotels is headquartered in Ko Samui, Thailand, in the Asia region.
How does OZO Hotels make money?
Four revenue lines are on record. Room Reservations are the primary driver. The others are food and Beverage, meetings and Events and hotel Packages and Promotions.
Who are OZO Hotels's main competitors?
Anantara Hotels, Resorts & Spas is listed as a broad incumbent. Direct peers are Centara Hotels & Resorts, Mercure Hotels (Accor), Dusit Thani Hotels & Resorts, Ibis Styles (Accor), Holiday Inn Express (IHG), Park Hotel Group, Moxy Hotels (Marriott), Amari Hotels & Resorts and Aloft Hotels (Marriott).
Does OZO Hotels have an API?
No public API is recorded for OZO Hotels.
What industry is OZO Hotels in?
OZO Hotels's product category is Mid-Range Hotel Hospitality Services. Its primary akta.pro industry code is THAGADAJ, Boutique Resorts (Small-Scale Resorts). Its NAICS code is 72111.