annuities exchange

What annuities exchange does

Annuities Exchange (also doing business as Financial Products Corporation) is a privately held insurance distribution company founded in 1984 and headquartered in Milwaukee, Wisconsin. The company operates a national brokerage platform that connects insurance agents, financial advisors, and investment brokers with annuity and life insurance products from multiple insurance carriers. Its core product is the Annuities Exchange Platform, which encompasses indexed annuities and life insurance product categories, supported by a Rate Review System that provides contracted brokers with ongoing interest rate updates and competitive product comparisons. A password-protected Broker Information Portal grants contracted professionals access to detailed product listings.

The company generates revenue through commissions paid by insurance carriers on annuity and life insurance products placed through its broker network. Its go-to-market is exclusively indirect: it recruits and contracts financial professionals nationwide via direct outreach, offering them access to competitive product listings and rate reviews as the value proposition for joining the platform. Annuities Exchange also performs ongoing monitoring of carrier financial strength and customer service quality to support brokers' product selection decisions. The firm operates as a long-tenured intermediary in a mature distribution channel, with no disclosed technology platform integrations, funding rounds, or technology-focused strategic initiatives.

Name

annuities exchange

Legal name

Annuities Exchange™/Financial Products Corporation

Website

https://indexedannuities.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Annuities Exchange is a privately held Milwaukee-based insurance distributor founded in 1984 that connects a nationwide network of insurance and investment brokers with competitive annuity and life insurance products, earning commissions on policies placed through its platform.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Annuity Distribution

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Fixed Annuities (FSAIACAA)

akta.pro secondary industries

Variable Annuities (VA) (FSAIACAC), Qualified Annuities (Retirement Plan/IRA) (FSAIACAG), Non-Qualified Annuities (After-Tax) (FSAIACAH)

Keywords

• Annuity distribution
• Life insurance brokerage
• Insurance product distribution
• Indexed annuities
• Broker contracting services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Product Distribution: The company acts as an intermediary between insurance carriers and financial professionals, earning commissions on annuity and life insurance products placed through their network. Revenue is generated through commissions paid by insurance companies on products distributed via their broker network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Annuities Exchange distributes annuity and life insurance products to a nationwide network of contracted insurance and investment brokers. The company provides brokers with access to competitive product listings, rate reviews, and interest rate updates through a password-protected portal, while continuously monitoring the financial strength and product quality of the insurance carriers it represents.

Product overview

Annuities Exchange (also doing business as Financial Products Corporation) operates as a national brokerage platform that provides insurance and investment brokers with access to competitive annuity and life insurance products. The platform offers a secured broker portal for contracted professionals to access rate reviews and interest rate updates. The main product is the Annuities Exchange Platform itself, which encompasses indexed annuities and life insurance products as key product categories, supported by a Rate Review System service for broker access to competitive product information.

Differentiator

Problem solved

Functional benefit

Products and services

• Indexed Annuities A specific category of annuity products offered through the Annuities Exchange platform, featuring interest rates tied to market indices, distributed to contracted insurance and investment brokers.
• Life Insurance Products Life insurance products available through the Annuities Exchange network, distributed to contracted brokers for placement with end consumers.
• Broker Information Portal A password-protected online portal for contracted brokers to access product listings and detailed information about available annuity and life insurance products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Emerging players

• CreativeOne: Independent marketing organization and broker-dealer providing financial professionals access to annuity, life, and wealth products across multiple carriers, a partial overlap with Annuities Exchange's product mix and broker-channel GTM.

Broad incumbents

• American Equity Investment Life Insurance Company: Major US issuer of fixed and indexed annuity products that uses independent broker-dealers and IMOs for distribution, representing the carrier side of the channel Annuities Exchange sits within.
• Integrity Marketing Group: One of the largest independent distributor platforms for life and annuity products in the US, operating a multi-carrier brokerage model comparable to Annuities Exchange but at vastly greater scale and with deeper technology and carrier relationships.

Direct peers

• Ash Brokerage: Wholesale distributor focused on life insurance, annuities, and long-term care products placed through independent advisors, sharing Annuities Exchange's carrier-to-broker distribution approach.
• Crump Life Insurance Services: Wholesale brokerage distributing life insurance and annuity products through independent financial professionals nationally, directly comparable to Annuities Exchange's broker-intermediary model.
• M Financial Group: Member-owned distribution firm providing independent financial advisors with access to life insurance, annuity, and disability products from multiple carriers, operating a similar multi-carrier brokerage model.
• Brokers International: Insurance marketing organization distributing annuities and life insurance through a network of independent agents, closely aligned with Annuities Exchange's contract-with-brokers, commission-based revenue model.
• Advantage Compendium (dba AC Group): Independent marketing organization distributing annuity and life insurance products through financial professionals nationwide, operating the same type of broker-intermediary distribution model as Annuities Exchange.
• Annuity Net: Multi-carrier annuity distribution platform serving financial professionals with quoting, contracting, and product access, directly comparable to Annuities Exchange's broker-facing annuity distribution focus.

Others

• FIS (Fidelity National Information Services): Provides back-office and platform technology for annuity carriers and distributors; relevant adjacent comparator as Annuities Exchange would likely rely on similar infrastructure vendors if it modernizes its broker portal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about annuities exchange