MRH Trowe
MRH Trowe is a privately held German insurance brokerage and financial services group with over 2,000 employees and 26+ branches, delivering a 360° advisory platform spanning Insurance, Benefits, and Finance to mid-market, corporate, and private clients.
- Company typePrivate
- Founded1950
- HeadquartersFrankfurt am Main, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What MRH Trowe does
MRH Trowe is a privately held German insurance brokerage and financial services group, legally organized as Mesterheide Rockel Hirz Trowe AG Holding and headquartered at Walther-von-Cronberg-Platz 6 in Frankfurt am Main. The company traces its origins to 1950 and operates today with over 2,000 employees across more than 26 branches in Germany plus a Vienna office, delivering a "360°" advisory offering across three pillars: Insurance (corporate, real estate, motor, cyber, financial lines, liability, legal expenses, property, technical, transport, and specialty lines for 13 verticals including architects/engineers, healthcare, IT/Hightech, logistics, jewellery, railway, financial institutions, and M&A warranty & indemnity), Benefits (health insurance, disability, CancerSecure, occupational pensions/bAV, actuarial services, HR consulting, compensation benchmarking, pay equity), and Finance (credit insurance, surety/bonds, factoring, leasing, debt advisory, construction financing with access to 300+ lenders, and collections).
The company operates an asset-light broker model: revenue is generated primarily through brokerage commissions paid by insurance carriers as a percentage of placed premiums, supplemented by fee-based professional services in Benefits and Finance and underwriting agency economics from subsidiaries such as TravelProtect and TAS Touristik Assekuranz-Service. Distribution combines a direct enterprise field-sales force via the branch network with strategic channel partnerships — most notably three joint ventures with Sparkassen savings banks (MRH TROWE Global in Hessen/Thüringen/Rheinland-Pfalz from 2017, MRH Trowe NordWest in Westphalia-Lippe from 2018, and Sicher gut betreut with SV SparkassenVersicherung from 2022). The company has executed an aggressive M&A program — over 60 acquisitions since 2012 — to add regional broker capabilities, specialty verticals, and adjacent services, with a notable 2025 entry into corporate debt advisory via Debt Advisory Partners GmbH and an ongoing Credit & Finance buildout. Private equity sponsors Vitruvian Partners, TA Associates, and AnaCap Financial Partners hold supervisory board seats alongside founders' family representatives, indicating institutional backing for the consolidation strategy.
MRH Trowe firmographics
Firmographics- Name
- MRH Trowe
- Legal name
- Mesterheide Rockel Hirz Trowe AG Holding
- Website
- https://sht-group.de
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Short description
- MRH Trowe is a privately held German insurance brokerage and financial services group with over 2,000 employees and 26+ branches, delivering a 360° advisory platform spanning Insurance, Benefits, and Finance to mid-market, corporate, and private clients.
- Ownership category
- akta.pro rank
MRH Trowe industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where MRH Trowe is headquartered
LocationHeadquarters
- HQ city
- Frankfurt am Main
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
MRH Trowe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commission: As an insurance broker, MRH Trowe receives brokerage fees from insurance companies for mediation and advisory activities. The brokerage fee is part of the insurance premium. For net products, separate client remuneration is agreed.
- Corporate Finance Advisory: Debt Advisory and financial consulting services including credit insurance, surety bonds, factoring, and corporate finance solutions
- Benefits Administration: Occupational pension provision (bAV), actuarial services, investment consulting, and HR consulting for corporate clients
- Travel Insurance (Assekuradeur): Underwriting agency services for travel insurance products, including online distribution of travel insurance through subsidiaries like TravelProtect GmbH
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Insurance brokerage services included in insurance premium |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
MRH Trowe product offering
Product offeringCore offering
MRH Trowe is an independent insurance broker and financial services firm providing a 360° corporate protection approach covering Insurance (corporate, real estate, motor, cyber, financial lines, liability, property, technical, transport, and 13 specialty verticals), Benefits (occupational pensions, health protection, actuarial services, HR consulting), and Finance (credit insurance, suretyship, factoring, debt advisory, leasing) for mid-market and large enterprises, with selected offerings for private clients.
Product overview
MRH Trowe is a German insurance broker and financial services company offering a comprehensive 360° consulting approach covering Insurance, Benefits, and Finance. The company operates as a multi-subsidiary holding structure with over 26 branches nationwide. Insurance products include corporate solutions, real estate, motor, and specialty lines (Cyber, Financial Lines, Liability, Legal Expenses, Property, Technical, Transport). Specialty insurance covers sectors like Architects & Engineers, Healthcare, IT & Hightech, Fine Art, and M&A transactions. Benefits offerings encompass health protection (HealthProtect⁺, CancerSecure), pension administration, actuarial services, and HR consulting. Finance products include credit insurance, suretyship, factoring, debt advisory, and leasing. The company provides digital services through a 24/7 client portal and MCC (Motor Claim Control) digital claims management system. Through its acquisition strategy, MRH Trowe has expanded into specialized segments including tourism insurance, corporate finance advisory, and occupational pension solutions.
Differentiator
Problem solved
Functional benefit
Brands
- TecLine & Marine: Technical and marine insurance specialty division
- MCC (Motor Claim Control)
- M.A.R.K.
- H+W Financial Solutions Group
Products and services
- Corporate Insurance Solutions Comprehensive business insurance coverage for construction projects, service companies, trading, and manufacturing (wood, plastics, food, metal processing) under a corporate protection framework.
- Real Estate Insurance Insurance solutions for national and international real estate investors, property owners, and housing companies covering property risks.
- Motor Insurance Vehicle fleet insurance for auto dealerships, car rental companies, automotive suppliers, and corporate fleets including digital claims management.
- Cyber Insurance Coverage for cyber risks and digital threats to businesses, led by the dedicated Cyber division.
- Financial Lines Insurance Management liability, professional indemnity, and financial risk coverage for organizations.
- Liability Insurance General, product, and professional liability coverage for businesses, led by the Casualty division.
- Legal Expenses Insurance Legal cost coverage and protection policies for businesses and individuals.
- Property Insurance Coverage for buildings, contents, and business assets against damage and loss, led by the Property team.
- Technical Insurance Equipment breakdown, machinery, and technical risk coverage including TecLine & Marine specialty.
- Transport Insurance Coverage for goods in transit, cargo, and transport logistics risks.
- Specialty Insurance - Architects & Engineers Specialized coverage for architectural and engineering firms including professional liability, delivered via MRH TROWE Insurance Brokers for Architects & Engineers GmbH.
- Specialty Insurance - Healthcare (Heilwesen) Tailored insurance solutions for healthcare providers and medical practices, delivered via MRH Trowe MED GmbH.
- Specialty Insurance - IT & Hightech Coverage solutions for technology companies and digital businesses.
- Specialty Insurance - Fine Art & Lifestyle Coverage for valuable items including art, jewellery, and collectibles, supporting wealthy private clients and entrepreneurs.
- M&A Warranty & Indemnity Insurance Transaction protection insurance covering representations, warranties, and indemnities in mergers and acquisitions.
- Benefits Administration Employee benefits management including administration, disability insurance, health protection, and salary extras for corporate clients.
- HealthProtect⁺ Enhanced health insurance protection supplement for employees.
- CancerSecure Specialized cancer coverage providing financial protection and support services for employees.
- Actuarial Services Actuarial consulting for pension schemes, risk assessment, financial calculations and CTA Services.
- Pension & bAV Solutions Company pension schemes and occupational retirement planning including investment consulting, risk analysis, international consulting and manager concepts.
- HR Consulting Human resources advisory services including benchmarking, pay equity, and compensation transparency.
- Credit Insurance Protection against default by buyers, covering commercial credit risks for corporate clients.
- Suretyship/Bond Insurance Bond and guarantee coverage including contract bonds and payment guarantees, plus BürgschaftGo digital solution.
- Factoring Accounts receivable financing and invoice management services for corporate clients.
- Debt Advisory Corporate finance advisory for debt structuring, refinancing, and capital solutions, delivered via Debt Advisory Partners GmbH.
- Leasing Services Equipment and asset leasing solutions including hire-purchase (Mietkauf) and purchasing financing (Einkaufsfinanzierung) for businesses.
- Private Client Insurance Comprehensive personal insurance including liability, home, vehicle, horse, health and art coverage for high-net-worth individuals and families.
- Travel Insurance Assekuradeur (TAS Touristik Assekuranz-Service, TravelProtect) Underwriting agency services for travel insurance products, including online distribution of travel insurance through TAS Touristik Assekuranz-Service and TravelProtect GmbH subsidiaries.
- Construction Financing (Baufinanzierung via H+W Financial Solutions Group) Construction financing brokerage offering access to 300+ lenders with €200+ million in loan volume placed in recent years.
Quantifiable outcome
- Over €200 million in loan volume placed in construction financing through H+W Financial Solutions Group
- +3 more outcomes
Companies that use MRH Trowe
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
MRH Trowe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
MRH Trowe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Debt Advisory Partners GmbHcoreStake acquired effective January 1, 2025, entering the corporate finance market. Debt advisory boutique advises medium-sized enterprises and PE investors on debt and equity solutions for refinancings, acquisitions, restructurings, revenue-based financing.
- BAVARIA AGminorPartnership creating complete offering for entrepreneurs and wealthy private clients. BAVARIA AG focuses on yachts, private aircraft, classic cars and vacation properties.
- Lurse AGcorePartnership with leading HR and company pension scheme (bAV) provider to bundle company pension business and joint market positioning. MRH Trowe & Lurse GmbH founded in 2017.
- Sicher gut betreut Versicherungsvermittlung GmbH (Joint Venture)coreJoint venture founded 2022 with SV SparkassenVersicherung Holding AG managing insurance products for private customers previously outside SV SparkassenVersicherung's brokerage scope.
- MRH Trowe NordWest GmbH (Joint Venture)coreJoint venture founded 2018 advising corporate customers of Sparkassen in Westphalia-Lippe region. Provinzial NordWest Beteiligungsgesellschaft mbH holds over 10% stake.
- MRH TROWE Global Versicherungsmakler GmbH (Joint Venture)coreJoint venture founded January 2017 advising corporate customers of Sparkassen savings banks in Hessen, Thüringen and Rheinland-Pfalate regions. MRH Trowe holds majority stake, SV SparkassenVersicherung AG holds over 10% interest.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
MRH Trowe competitors and assessment
Company assessmentDirect peers
- Ecclesia Group: Ecclesia Group is a major German insurance broker specializing in healthcare, public sector, and corporate clients. It is a direct peer to MRH Trowe given its multi-line broker model serving German institutional and corporate customers with similar product breadth.
- Funk Gruppe: Funk Gruppe is one of Germany's largest independent insurance brokers and risk consultants, headquartered in Hamburg. It is directly comparable to MRH Trowe as a German mid-market broker offering multi-line insurance, benefits, and risk advisory services to corporate clients.
- BCA AG: BCA AG is one of Germany's largest broker pools and financial services networks for insurance intermediaries. It is comparable to MRH Trowe as a multi-line insurance intermediary serving the German market, though it operates a different distribution model.
Broad incumbents
- Arthur J. Gallagher (Germany): Gallagher's European operations include a substantial German brokerage presence. It competes with MRH Trowe in commercial insurance, employee benefits, and risk management services for mid-market German companies and is itself a serial acquirer of regional brokers.
- Aon Germany: Aon's German subsidiary is part of the global insurance and reinsurance brokerage giant. It overlaps with MRH Trowe across risk advisory, commercial insurance brokerage, and benefits consulting but at much greater scale and with global reach.
- WTW (Willis Towers Watson) Germany: WTW provides insurance brokerage, risk management, and actuarial consulting services in Germany. It competes with MRH Trowe in corporate insurance, employee benefits, and pension/benefits administration for German enterprises.
- Marsh Germany: Marsh operates one of Germany's largest insurance brokerage businesses as part of the Marsh McLennan group. It is a broad incumbent peer to MRH Trowe with overlapping corporate insurance, risk management, and benefits consulting capabilities for enterprise and mid-market clients.
- Howden Group: Howden is a fast-growing global insurance broker with a strong DACH presence through acquisitions. It is a comparable peer in commercial insurance brokerage, employee benefits, and specialty lines for German corporate clients.
Regional players
- J.C. Flohr (acquired by Marsh): J.C. Flohr is a German insurance broker for corporate and SME clients, now part of Marsh. It is a relevant historical/regional comparable to MRH Trowe given its mid-market broker profile and German commercial client base.
Others
- VersicherungsMaklerGenossenschaft (VMG): VMG is a German broker cooperative providing support services to independent insurance intermediaries. It is thematically related to MRH Trowe as part of the German broker ecosystem, though it serves as a B2B enabling partner rather than a direct competitor.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MRH Trowe social profiles
Digital presenceMRH Trowe compliance and trust
Trust signalCompliance8 records
MRH Trowe financial estimates
Financial estimateRevenue estimate
Valuation estimate
MRH Trowe leadership team
Management profileNumber of profiles
Profiles21 records
MRH Trowe subsidiaries and ownership
Company hierarchySubsidiaries27 records
MRH Trowe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MRH Trowe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MRH Trowe
What does MRH Trowe do?
MRH Trowe is an independent insurance broker and financial services firm providing a 360° corporate protection approach covering Insurance (corporate, real estate, motor, cyber, financial lines, liability, property, technical, transport, and 13 specialty verticals), Benefits (occupational pensions, health protection, actuarial services, HR consulting), and Finance (credit insurance, suretyship, factoring, debt advisory, leasing) for mid-market and large enterprises, with selected offerings for private clients.
Is MRH Trowe a public or private company?
MRH Trowe is a private company. It is classified as private equity controlled and is currently operating.
When was MRH Trowe founded?
MRH Trowe was founded in 1950.
Where is MRH Trowe based?
MRH Trowe is headquartered in Frankfurt am Main, Germany, in the Europe region.
How does MRH Trowe make money?
Four revenue lines are on record. Insurance Brokerage Commission is the primary driver. The others are corporate Finance Advisory, benefits Administration and travel Insurance (Assekuradeur).
Who are MRH Trowe's main competitors?
Direct peers on record are Ecclesia Group, Funk Gruppe and BCA AG. Broad incumbents are Arthur J. Gallagher (Germany), Aon Germany, WTW (Willis Towers Watson) Germany, Marsh Germany and Howden Group. J.C. Flohr (acquired by Marsh) is listed as a regional player. VersicherungsMaklerGenossenschaft (VMG) is listed as an others.
Does MRH Trowe have an API?
No public API is recorded for MRH Trowe.
What industry is MRH Trowe in?
MRH Trowe's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 5242 and its SIC code is 6411.