tariki

What tariki does

Tariki Limited LLC is a Meriden, New Hampshire-based family-owned ceramic art and design studio founded in 1972, which also operates as the authorized North American distributor for Tagawa Sangyo Co. Ltd. of Japan. The company distributes three core products: Shikkui, a traditional Japanese hydrated lime plaster (slaked lime, seaweed extracts, natural plant fiber, aggregates) used for walls, ceilings, and decorative finishes for over a millennium; Limix, a non-baked compressed tile with marble-like properties that uses 80% less energy than baked ceramic tiles; and Ecopo, a self-setting non-fired ceramic (C2C Silver certified) for education and creative use. All three product lines are Cradle to Cradle Silver certified by MBDC and can contribute toward up to 11 LEED credits, with Tagawa Sangyo actively pursuing Gold certification.

The company's commercial model combines product distribution, in-person training, and bespoke ceramic art commissions. Distribution flows through direct phone sales (603-469-3243), studio visits by appointment, and a small certified applicator network (Austin Ornamental, Errol Towers, Mile Djuric, Mirablis Finishes, MRA Builder); revenue is generated via hardware sales of Shikkui/Limix/Ecopo, professional-services fees from one or two-day Shikkui training sessions, and commissioned sculpture and architectural installations led by principal artist Eric O'Leary and supported by Kevin O'Leary. Tariki's customer base spans architects, interior designers, residential homeowners, public/private/corporate commission clients, certified applicators, and education/creative communities, with Kimball Union Academy cited as a documented installation.

Go-to-market relies on a WordPress website with downloadable C2C certificates, LEED statements, eco-data sheets, carbon-footprint reports, and ASTM test results; a Facebook page (Tariki Limited LLC); a YouTube channel; and event-driven engagement via training sessions and studio visits. Pricing is not publicly disclosed. The business is family-controlled with no institutional investment, no parent company, no disclosed headcount, and no funding rounds, and the website carries no recent strategic activity beyond the 2011 distribution partnership.

Name

tariki

Legal name

Tariki Limited LLC

Website

https://tariki.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Tariki Limited LLC is a family-owned Meriden, NH ceramic art studio and authorized North American distributor of Tagawa Sangyo's Shikkui lime plaster, Limix non-baked tile, and Ecopo products, serving architects, residential builders, certified applicators, and public/corporate art commissions through direct sales, training, and bespoke installations.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMAIAKAA

Architectural & Decorative Painting (Interior/Exterior)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

SECONDARYHSAPAHAF

Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYIMAIAAAK

Industrial & Commercial Painting/Coatings/Surface Treatment

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facilities Management (Integrated FM)

Keywords

• Lime plaster coatings
• Non-baked ceramic tiles
• Sustainable building materials
• Ceramic art installations
• Cradle to cradle materials

Headquarters

HQ city

Meriden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Shikkui and Limix Product Distribution: Tariki Limited LLC operates as the authorized North American distributor for Tagawa Sangyo Co. Ltd., selling Shikkui surface coatings (traditional Japanese hydrated lime plaster) and Limix non-baked tile products to customers.
2. Ecopo Product Sales: Sale of Ecopo (Eco-Pottery) C2C Silver certified self-setting non-fired ceramic kits and materials, developed by Tagawa Sangyo and distributed by Tariki Limited LLC.
3. Product Training Services: The company offers one or two day shikkui training sessions for applicators and customers, generating revenue through training service fees.
4. Ceramic Art and Design Commissions: Eric O'Leary and Tariki Limited LLC create works of art and architectural installations for public, private, and corporate environments, ranging from small to monumental scale sculptures.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tariki Limited LLC is the authorized North American distributor for Tagawa Sangyo Co. Ltd.'s Shikkui traditional Japanese hydrated lime plaster and Limix non-baked tile products, serving architects, builders, contractors, and homeowners with Cradle to Cradle certified sustainable surface coatings and tiles. The company also designs and fabricates custom ceramic art, sculptures, and architectural installations for public, private, and corporate environments, and offers applicator training sessions for Shikkui plaster.

Product overview

Tariki Limited LLC distributes traditional Japanese lime-based building materials produced by Tagawa Sangyo Co. Ltd. The core product line consists of Shikkui Plaster (traditional hydrated lime surface coating for walls and ceilings), Limix Tile (non-baked compressed tile with marble-like properties), and Ecopo (eco-pottery product). These products form a natural lime plaster system designed for walls and ceilings, offering traditional and modern finishes with a focus on environmental sustainability and indoor air quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Shikkui Plaster Traditional Japanese hydrated lime plaster surface coating made of slaked lime, seaweed extracts, natural plant fiber, and natural aggregates. Used for internal and external walls, ceilings, and decorative purposes with zero-VOC, non-toxic, humidity-regulating, antibacterial, and CO2-absorbing properties. Cradle to Cradle Silver certified.
• Limix Tile Non-baked compressed tile formed under extremely high pressure to achieve properties similar to marble while preserving all natural components. Uses 80% less energy than baked ceramic tiles, absorbs 297g of CO2 per kilogram installed, and supports custom colors, textures, and embedded objects.
• Ecopo Eco-Pottery product made with natural slaked lime plaster, clay, and fibers. A self-setting non-fired ceramic material usable by children and adults for educational, creative play, and artistic modeling purposes without requiring kiln firing. Cradle to Cradle Silver certified.
• Shikkui Applicator Training One or two day in-person training sessions conducted at the Tariki studio by appointment, educating applicators and customers on proper installation techniques for Shikkui traditional Japanese lime plaster.
• Ceramic Art and Architectural Installations Custom works of art and architectural installations created by Eric O'Leary and Tariki Limited LLC staff for public, private, and corporate environments, ranging from small to monumental scale sculptures integrating clay with steel, water, light, mixed media, shikkui, and surrounding landscape.

Quantifiable outcome

• Tagawa Sangyo's diatomite reduces relative humidity by up to 30% better than wallpaper (Comparative Study on Diatomite, PanaHome, 2010)
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tagawa Sangyo Co. Ltd.coreChannel Partner/ Reseller/ DistributorTariki Limited LLC is an authorized North American distributor for Tagawa Sangyo Co. Ltd., distributing Shikkui Surface Coatings (traditional Japanese hydrated lime plaster), Limix non-baked tile, and Ecopo products. Tagawa Sangyo is a C2C Silver certified company based in Japan. Tariki Limited LLC was the catalyzing force that encouraged Tagawa Sangyo to go through the C2C certification process. Tagawa Sangyo is currently working toward Gold certification.
• Grotont TimberworksminorStrategic or Co-development PartnerListed as Tariki Limited's 'design build partner' on the company website, indicating a collaborative relationship for design-build architectural commissions.
• Austin OrnamentalminorChannel Partner/ Reseller/ DistributorListed as a Shikkui applicator partner. Provides professional Shikkui plaster application services for customers in the field.
• Errol TowersminorChannel Partner/ Reseller/ DistributorListed as a Shikkui applicator partner based in NH, providing clay plastering application services.
• Mile DjuricminorChannel Partner/ Reseller/ DistributorListed as a Shikkui applicator partner providing professional plaster application services.
• Mirablis FinishesminorChannel Partner/ Reseller/ DistributorListed as a Shikkui applicator partner, described as offering Venetian finish application services.
• MRA BuilderminorChannel Partner/ Reseller/ DistributorListed as a Shikkui applicator partner providing building and construction services with Shikkui plaster.

Scale indicators2 records

Recent moves6 records

Emerging players

• Tierrafino: Tierrafino produces natural clay plasters and finishes for healthy building interiors in Europe. Comparable to Tariki as a niche natural plaster supplier focused on indoor air quality and sustainable construction.

Direct peers

• Romabio Paints: Romabio produces mineral lime-based paints for masonry and interiors. Comparable to Tariki as a North American supplier of lime-based, zero-VOC, breathable coatings emphasizing natural ingredients and historic restoration use cases.
• American Clay Enterprises: American Clay Enterprises markets natural clay plasters for interior wall finishes in North America. Directly comparable to Tariki as a domestic distributor of healthy, natural lime/clay-based decorative wall coatings targeting architects and homeowners.
• Vasari Plaster & Stucco: Vasari manufactures and distributes lime-based plasters and mineral finishes for interior and exterior architectural applications. Comparable to Tariki as a North American specialty plaster brand offering Venetian and decorative finishes with a sustainability positioning.

Regional players

• Clayworks (UK): Clayworks manufactures and supplies natural clay plasters primarily in the UK and Europe. Comparable to Tariki in natural plaster systems for healthy interiors, but operating in a different geography.
• Earthborn paints (Lakeland Paints): Earthborn offers eco-friendly, low-VOC interior paints and natural finishes in the UK. Comparable in sustainability-led coatings positioning to Tariki, though regionally focused on the UK market.

Broad incumbents

• KEIM Mineral Paints: KEIM is a leading European manufacturer of silicate mineral paints known for longevity and breathability. Comparable to Tariki in the mineral/silicate coating category, though at much larger scale and broader geographic reach.
• Beeck's Mineral Paints (BEECK): BEECK manufactures silicate and lime-based mineral paints for historic and sustainable architecture. Comparable to Tariki as an established mineral-coating supplier with similar zero-VOC and breathability characteristics, though broader portfolio and European focus.

Others

• Tagawa Sangyo Co. Ltd. Tagawa Sangyo is the Japanese manufacturer of Shikkui and Limix and Tariki's exclusive supplier. Included as a peer because it produces the underlying products Tariki distributes and shares the C2C Silver certification.
• Grotont Timberworks: Grotont Timberworks is Tariki's listed design-build partner for architectural commissions. Adjacent peer rather than a direct competitor; relevant because it illustrates the type of bespoke architectural project channel through which Tariki's installation services are delivered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tagawasangyo
• Facebookfacebook.com/TarikiLimitedLLC
• LinkedInlinkedin.com/company/tariki-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tariki