Eric Jans Insurance

What Eric Jans Insurance does

Eric Jans Insurance is a privately held, independent insurance agency founded in 2004 by Eric Jans after a career transition from web design. The firm is based in East Nashville, Tennessee, and operates as a sole-practitioner agency with 2-5 staff, including Eric Jans as the primary agent and his wife Wendy Jans in an ancillary role. The agency holds insurance producer licenses across 17 US states spanning the Southeast, Midwest, and South Central regions, enabling it to serve clients in Tennessee, Alabama, Florida, Georgia, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Carolina, Ohio, South Dakota, Texas, and Virginia.

The agency's core product portfolio spans health insurance (individual, family, and employer-sponsored including ACA-compliant and high-deductible plans), Medicare coverage (Advantage, Supplement/Medigap, and Part D prescription drug plans), life insurance (term, whole, no-exam, and key person policies), long-term care insurance, disability insurance, and supplemental insurance products (accident, critical illness, hospital indemnity, and cancer). As an independent agent, Eric Jans represents multiple carriers and provides comparison-shopping services for clients. The firm serves individuals, families, Medicare beneficiaries, self-employed individuals, and small businesses, with documented client relationships spanning 6+ years for multiple customers.

Revenue is generated exclusively through commissions paid by insurance carriers on policies sold and renewed. The agency provides free consultations with no client-facing fees, and pricing is not publicly disclosed. The technology stack is minimal: a WordPress website, online appointment scheduling via bookme.name, email, and phone. Distribution is direct-to-consumer through phone consultations, email, in-person meetings (often at Ugly Mugs coffee shop in East Nashville), and online booking. Marketing relies on community involvement (HENMA leadership), blog content, radio advertising on Lightning 100 Nashville, social media, and word-of-mouth referrals, with a 5.0 Google rating across 108 reviews.

Name

Eric Jans Insurance

Legal name

Eric Jans Insurance

Website

https://ericjans.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Eric Jans Insurance is a privately held independent insurance agency in East Nashville, Tennessee, founded in 2004. It sells health, Medicare, life, long-term care, disability, and supplemental insurance from multiple carriers to individuals, families, and small businesses across 17 US states.

Ownership category

akta.pro rank

Product category

Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Hybrid Life + LTC (Linked-Benefit) Insurance (FSAIAJAB), Accident Medical Expense Insurance (Supplemental Accident) (FSAIALAE)

Keywords

• Independent insurance agency
• Health insurance brokerage
• Medicare enrollment services
• Life insurance products
• Supplemental insurance plans

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commissions: As an independent insurance agent, Eric Jans earns commissions from insurance carriers for selling and servicing insurance policies. The agency offers multiple insurance product lines including health insurance, Medicare plans, life insurance, long-term care insurance, disability insurance, supplemental insurance, and employee benefits. Revenue is generated through ongoing commissions from policy renewals and new policy sales. The agency compares multiple carriers to find the best fit for each client.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eric Jans Insurance is an independent insurance agency that sells and services health, life, Medicare, long-term care, disability, supplemental, and employee benefit insurance products on behalf of multiple carriers. As an independent agent, Eric compares carriers to match individuals, families, and small businesses with appropriate coverage, provides enrollment assistance, and offers ongoing policy support and advocacy. The agency is licensed in 17 U.S. states and operates primarily from East Nashville, Tennessee.

Product overview

Eric Jans Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products for individuals, families, and employers. The core offerings include Health Insurance (individual, family, and employer-sponsored plans including ACA-compliant options and high-deductible plans), Medicare coverage (Advantage, Supplement/Medigap, and Part D), Life Insurance (term, whole, no-exam, and key person policies), Long-Term Care Insurance, Disability Insurance, and Employee Benefits for businesses. The agency also provides Supplemental Insurance products including Accident Insurance, Critical Illness Insurance, Hospital Indemnity Insurance, and Cancer Insurance, which are designed to fill gaps in primary health coverage by providing cash benefits directly to policyholders. As an independent agent, Eric Jans offers products from multiple carriers and provides guidance to help clients select appropriate coverage based on their needs and budget.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance

Quantifiable outcome

• 5.0 rating from 108 Google reviews
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoHealth: GoHealth is a leading Medicare-focused insurance brokerage that helps consumers compare Medicare Advantage, Supplement, and Part D plans — comparable to Eric Jans Insurance's Medicare brokerage specialty, though operating via a scaled technology and call-center platform.
• HealthMarkets: HealthMarkets is a national independent insurance brokerage that connects individuals, families, and small businesses with health, Medicare, life, and supplemental coverage from multiple carriers — directly mirroring Eric Jans Insurance's independent multi-carrier agency model, but at materially larger scale across more states.
• SmartFinancial: SmartFinancial is an online insurance comparison platform that connects consumers with multiple carriers across health, life, auto, home, and Medicare — directly comparable as an independent brokerage model matching consumers to multiple carriers, though primarily digital.
• SelectQuote: SelectQuote is an online insurance comparison platform specializing in senior-market life and Medicare products, similar in product focus to Eric Jans Insurance but using a digital/direct-response acquisition model rather than community-based referrals.
• Policygenius: Policygenius is an online insurance marketplace specializing in life, disability, and supplemental coverage with an educational content-led funnel — comparable to Eric Jans Insurance's life and supplemental product lines and content-driven approach, but with national digital scale.
• HealthInsurance.com: HealthInsurance.com is an online health insurance comparison and lead platform for individual, family, and Medicare coverage — comparable to Eric Jans Insurance's individual health and Medicare brokerage services from a channel and product-mix standpoint.
• eHealth: eHealth operates one of the largest online health insurance marketplaces, offering individual, family, Medicare, and small-business plans across multiple carriers — directly comparable to the multi-carrier independent brokerage approach of Eric Jans Insurance but at substantially larger digital scale.

Broad incumbents

• State Farm: State Farm is a large multi-line insurance carrier with an extensive captive and exclusive agent network that sells life, health, and other coverage — a broad incumbent competing for the same household insurance dollars that Eric Jans Insurance targets through its independent channel.
• Anthem (Elevance Health): Anthem/Elevance Health is a major U.S. health insurer offering individual ACA, Medicare Advantage, employer, and supplemental plans through direct and broker channels — a broad incumbent whose carrier-direct products compete with the health and Medicare offerings placed by Eric Jans Insurance.
• AARP (UnitedHealthcare Medicare): AARP-endorsed Medicare plans offered through UnitedHealthcare represent a dominant carrier-direct channel in the Medicare Advantage/Supplement market — a broad incumbent that competes with independent Medicare brokers like Eric Jans Insurance on customer acquisition and product visibility.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EricJansInsurance
• LinkedInlinkedin.com/company/eric-jans-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eric Jans Insurance