Apex Supply
Apex Supply is a wholesale distributor of HVAC, plumbing, and industrial supplies serving HVAC and plumbing contractors across Georgia, Tennessee, and South Carolina through seven branch locations and the Supply Zone mobile ordering app, operating as a subsidiary of Hajoca Corporation.
- Company typePrivate
- Founded1949
- HeadquartersMarietta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Apex Supply does
Apex Supply is a wholesale distributor of HVAC equipment, plumbing supplies, parts, and related products headquartered in Marietta, Georgia. Founded in 1949 (with predecessor operations dating to 1912), the company operates seven physical branch locations concentrated in Georgia (Marietta, Lawrenceville, Lithia Springs, Forest Park, Conyers, Dalton) and Tennessee (Chattanooga), serving the Southeast US market with distribution across an additional South Carolina service area. Apex Supply distributes products from over 60 manufacturer brands including Rheem, Mitsubishi, Honeywell, Kohler, Delta Faucets, and Moen across categories spanning HVAC equipment, plumbing equipment, parts and supplies, indoor air quality products, tools, and accessories.
The company operates a B2B trade-account model targeting HVAC and plumbing contractors for installation, repair, maintenance, and new construction projects. Its proprietary technology layer is the Supply Zone mobile application (iOS and Android), which provides existing trade customers with 24/7 account access, account-specific pricing visibility, online ordering, and order history. Apex Supply complements its physical branches with a web-based customer login portal (SupplyWeb) and a searchable branch locator. Marketing and customer engagement are supported through a Google Calendar-integrated HVAC technical training and certification program.
Apex Supply is a private subsidiary of Hajoca Corporation, acquired on September 12, 2011 after a prior period of ownership by The Home Depot and HD Supply beginning in 1999. Revenue is generated through product markup on wholesale distribution of manufacturer goods, with no public pricing — customers must establish trade accounts and request login credentials to access pricing and ordering. The company has twice been recognized as 'Wholesaler of the Year' by Supply House Times (1984 and 1998).
Apex Supply firmographics
Firmographics- Name
- Apex Supply
- Legal name
- Apex Supply
- Website
- https://apexsupply.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Apex Supply is a wholesale distributor of HVAC, plumbing, and industrial supplies serving HVAC and plumbing contractors across Georgia, Tennessee, and South Carolina through seven branch locations and the Supply Zone mobile ordering app, operating as a subsidiary of Hajoca Corporation.
- Ownership category
- akta.pro rank
Where Apex Supply is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Apex Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale HVAC/Plumbing Distribution: Apex Supply generates revenue through wholesale distribution of HVAC equipment, plumbing supplies, and related products to contractors and trade professionals. Revenue is derived from product markup on manufacturer goods purchased from brands like Rheem, Mitsubishi, Honeywell, Kohler, Delta, and Moen. They operate on a B2B account-based model with no public pricing listed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Account-based B2B pricing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Apex Supply product offering
Product offeringCore offering
Apex Supply is a wholesale distributor of HVAC equipment, industrial pipe, fittings, plumbing equipment, faucets, fixtures, indoor air quality products, parts, tools, and accessories. The company sells products from over 60 manufacturer brands (including Rheem, Mitsubishi, Honeywell, Kohler, Delta, and Moen) to HVAC and plumbing contractors through seven physical branch locations across Georgia and Tennessee, supplemented by the Supply Zone mobile app for 24/7 account access, pricing visibility, and online ordering.
Product overview
Apex Supply is a wholesale plumbing and HVAC distribution company offering a unified platform combining the Supply Zone App (for 24/7 account access, pricing, and online ordering) with an extensive catalog of HVAC equipment, parts & supplies, plumbing equipment, faucets & fixtures, indoor air quality products, tools, and accessories. The company distributes products from over 60 manufacturer brands including Rheem, Mitsubishi, Kohler, Delta Faucets, Moen, and Honeywell. Additional offerings include a customer login portal for order management, branch locator services, and account request functionality. Apex Supply operates multiple physical branch locations across Georgia and Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Supply Zone App Mobile application (iOS and Android) that provides established trade customers with 24/7 account access, pricing visibility, and online ordering for HVAC and plumbing supplies across Apex Supply's branch inventory.
- HVAC Equipment Heating, ventilation, and air conditioning equipment from manufacturers including Rheem, Mitsubishi, First Company, Aspen, Aprilaire, Sterling, Heat Controller, and JRJ Manufacturing, distributed wholesale to HVAC contractors for installation, service, and replacement projects.
- Plumbing Equipment Plumbing equipment including pipes, valves, fittings, water heaters, and drainage products from manufacturers such as Honeywell, HydraPro, InSinkErator, Mansfield Plumbing Products, NIBCO, Rheem, Saniflo, Sioux Chief, Watts, and Uponor, distributed to plumbing contractors.
- Faucets and Fixtures Bathroom and kitchen faucets, sinks, and fixtures from Delta Faucets, Kohler, Luxart, and Moen, supplied wholesale to plumbing contractors and trade professionals.
- Indoor Air Quality (IAQ) Products Indoor air quality solutions including air purifiers, UV lights, and ventilation products from RGF Environmental, PremierOne, Fresh-Aire UV, Ultravation, and Honeywell, distributed to HVAC contractors.
- Parts and Supplies HVAC and plumbing parts, accessories, and consumable supplies from manufacturers including ATCO, Gray Metal South, DiversiTech, Hart & Cooley, RectorSeal, Regal Beloit America, Southwire, Nu-Calgon, and others.
- Tools Professional HVAC and plumbing tools from Fieldpiece, NAVAC, Malco, Hilmor Tools, Ritchie Engineering, Veto Pro Pac, and JB Industries.
- Controls and Thermostats HVAC controls, thermostats, and accessories from EWC Controls, ecobee, Pro1, Nest, and Intermatic.
Companies that use Apex Supply
Customer profileSegments2 records
Ideal customer profiles2 records
Apex Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Apex Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hajoca CorporationcoreOn September 12, 2011, Apex Supply was acquired by and joined Hajoca Corporation, returning to independent wholesale distribution. Hajoca is one of the largest privately-held wholesale distributors of plumbing, HVAC, and waterworks equipment in the United States. This partnership enabled Apex Supply to re-establish its independent operations while benefiting from Hajoca's resources and national scale.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Apex Supply competitors and assessment
Company assessmentDirect peers
- Hajoca Corporation: Apex Supply is a wholly-owned subsidiary of Hajoca Corporation, the parent organization. Hajoca operates the largest privately-held US wholesale distributor network for plumbing, HVAC, and waterworks supplies, and serves as the direct comparison anchor for Apex's role within a multi-region distribution platform.
- Winsupply: Winsupply is a large privately-held US wholesaler of plumbing, HVAC, and electrical supplies with a decentralized branch model serving independent contractor customers. The peer model is structurally similar to Apex Supply's trade-account, branch-based approach to HVAC and plumbing distribution.
- Johnstone Supply: Johnstone Supply is a US wholesale distribution cooperative focused exclusively on HVAC equipment, parts, and supplies serving HVAC contractors. It is directly comparable to Apex Supply's HVAC contractor focus, multi-brand assortment, and trade-counter branch model.
- AC Pro: AC Pro is a US wholesale distributor of heating, ventilation, air conditioning, and refrigeration products serving contractors. It is directly comparable to Apex Supply in HVAC-focused wholesale distribution with multi-brand manufacturer relationships and trade-account ordering.
- US Air Conditioning Distributors (USACD): USACD is a US wholesale distributor of HVAC products serving contractors across multiple western and southwestern states. It is comparable to Apex Supply in its pure-play HVAC distribution focus with multi-brand manufacturer relationships and trade-account pricing.
Broad incumbents
- Ferguson Enterprises: Ferguson (NYSE: FERG) is the largest US distributor of plumbing, HVAC, and waterworks supplies with a national branch network and extensive contractor customer base. It is the dominant broad-line competitor to regional wholesalers like Apex Supply across most US metros.
- HD Supply (now White Cap / The Home Depot Pro): HD Supply was the prior corporate parent of Apex Supply (under The Home Depot from 1999–2011) and is a large-scale US distributor of construction, industrial, and HVAC products. It is comparable as a former owner/operator of Apex's wholesale business and as a major competitor in the Southeast.
Regional players
- Famous Supply: Famous Supply is a regional wholesale distributor of HVAC, plumbing, and building products serving contractors across the Mid-Atlantic and Ohio Valley. It is comparable to Apex Supply as a multi-branch regional trade wholesaler targeting HVAC and plumbing contractor customers.
- Locke Supply: Locke Supply is a regional wholesale distributor of plumbing, HVAC, and electrical supplies serving contractors across the South-Central US. It is comparable to Apex Supply as a regional trade wholesaler with branch-based contractor focus and multi-line product assortment.
- APR Supply Co. APR Supply is a regional wholesale distributor of plumbing, HVAC, and hydronics products serving contractors across the Mid-Atlantic and Northeast. It is comparable to Apex Supply as a regional trade wholesaler with similar product categories, contractor customer base, and branch-based fulfillment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Apex Supply social profiles
Digital presenceApex Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Supply leadership team
Management profileNumber of profiles
Profiles2 records
Apex Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Supply
What does Apex Supply do?
Apex Supply is a wholesale distributor of HVAC equipment, industrial pipe, fittings, plumbing equipment, faucets, fixtures, indoor air quality products, parts, tools, and accessories. The company sells products from over 60 manufacturer brands (including Rheem, Mitsubishi, Honeywell, Kohler, Delta, and Moen) to HVAC and plumbing contractors through seven physical branch locations across Georgia and Tennessee, supplemented by the Supply Zone mobile app for 24/7 account access, pricing visibility, and online ordering.
Is Apex Supply a public or private company?
Apex Supply is a private company. It is classified as corporate owned and is currently operating.
When was Apex Supply founded?
Apex Supply was founded in 1949. It employs 1,001 to 5,000 people.
Where is Apex Supply based?
Apex Supply is headquartered in Marietta, United States, in the North America region.
How does Apex Supply make money?
One revenue line is on record: wholesale HVAC/Plumbing Distribution.
Who are Apex Supply's main competitors?
Direct peers on record are Hajoca Corporation, Winsupply, Johnstone Supply, AC Pro and US Air Conditioning Distributors (USACD). Broad incumbents are Ferguson Enterprises and HD Supply (now White Cap / The Home Depot Pro). Regional players are Famous Supply, Locke Supply and APR Supply Co..
Does Apex Supply have an API?
No public API is recorded for Apex Supply.