De Carli

What De Carli does

De Carli is a Brazilian stone fabrication company founded in 1985 in Nova Prata, Rio Grande do Sul, now headquartered in Passo Fundo with a flagship showroom in Porto Alegre (Espaço Essência). The company specializes in high-end marble, granite, quartzite, and engineered stone surfaces for residential, commercial, and corporate environments, distributing both natural stones (Michelangelo marbles from Paraná, Spanish Crema Marfil and Nero Marquina, Decolores quartzites) and premium engineered brands (Dekton and Silestone from Cosentino, Laminam, Euro Terrazzo with Italian Santa Margherita, Corstone, and Portobello ultracompact slabs). Production relies on Italian state-of-the-art cutting, polishing, and finishing equipment installed across 5,000+ m² of owned facilities, with a closed-loop water recycling system supporting sustainable operations.

The business operates a project-based, quote-driven revenue model combining stone product sales and custom fabrication plus installation services. Go-to-market is primarily enterprise field sales executed through its two showrooms and a network of architects, interior designers, and construction companies (named partners include Quadriarq, Construtora UNA, Ícone ECB, TRYGE, and CVF Incorporadora) across Rio Grande do Sul. The company is independently owned and led by the De Carli family (directors Alexandre De Carli in Porto Alegre and Fernando De Carli in Passo Fundo) with 11–50 employees, and has progressively expanded its brand through strategic design partnerships (Real Wood, POZ Design/LAZQA, Gobbi Novelle, Lacava Adegas, Mapei, HB Interientes) and trade show presence such as Cachoeiro Stone Fair and CASACOR RS.

In recent years De Carli has shifted from a pure stone fabricator toward a broader design-surface and lifestyle brand: the 2022 Espaço Essência showroom and Espaço Essência sensory experience in Porto Alegre, the Real Wood concept store in Gramado, and the LAZQA furniture collaboration with POZ Design (upcycled stone remnants) all point to a strategy of monetizing its 40-year brand equity beyond one-off stone sales. The company is also formalizing institutional credentials, issuing its first Sustainability Report (base year 2023) in 2024 and maintaining active leadership roles in industry bodies such as FIERGS, SIMAG/RS, CDL Passo Fundo, and Sinduscon.

Name

De Carli

Legal name

De Carli

Website

https://www.dcmg.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

De Carli is a Brazilian stone fabrication company founded in 1985, providing high-end marble, granite, quartzite, and engineered stone surfaces plus custom fabrication to architects, designers, construction firms, and residential clients across Rio Grande do Sul via showrooms in Passo Fundo and Porto Alegre.

Ownership category

akta.pro rank

Product category

Natural Stone Surfaces and Fabrication

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industry

Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)

Keywords

• Natural stone fabrication
• Marble and granite
• Stone countertops installation
• Engineered stone surfaces
• Ornamental stone works

Headquarters

HQ city

Passo Fundo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Stone Products Sales: Sale of marble, granite, quartzite, and engineered stone materials including Dekton, Silestone, Laminam, and Euro Terrazzo for various applications such as flooring, wall cladding, countertops, and facades
2. Custom Stone Fabrication and Installation: Custom stone fabrication and installation services for residential, commercial, and corporate projects, including detailed finishes and specialized applications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

De Carli is a high-end stone fabrication company that supplies marble, granite, quartzite, and engineered stone surfaces (including Dekton, Silestone, Laminam, Euro Terrazzo, and Corstone) and provides custom fabrication plus installation services for residential, commercial, and corporate projects. Operating from facilities in Passo Fundo and Porto Alegre, the company serves clients across Rio Grande do Sul through showrooms, an architect and designer network, and turnkey project execution.

Product overview

De Carli is a high-end marble and stone company operating in Rio Grande do Sul for 40 years with over 5,000m² of facilities between Passo Fundo and Porto Alegre. The company offers a comprehensive portfolio of natural stones including marbles (Michelangelo, Crema Marfil, Nero Marquina), quartzites (Decolores brand, Mont Blanc, Bronzite, Ijen Blue), and granites. Additionally, De Carli distributes premium engineered stone brands including Dekton (ultra-compact surface), Silestone (quartz with bacteriostatic protection), Laminam (large-format ceramic), Euro Terrazzo (terrazzo in resin and cement), and Corstone. The company also offers custom fabrication services with Italian state-of-the-art equipment and operates LAZQA, a furniture collaboration with POZ Design that upcycles stone remnants into exclusive furniture pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Laminam Large-format ceramic surfaces produced by Laminam, including collections such as Filo, Oxide, I Naturali, Fokos, Calce, Ossido, Collection, Legno Venezia, and IN-SIDE featuring natural stone reproductions and metallic textures for architecture, design, and furniture applications.
• Mármores (Marbles) Natural marble stones sourced primarily from Paraná (Michelangelo brand) and international suppliers including Crema Marfil (Spain) and Nero Marquina (Spain), offered in polished, brushed, and levigato finishes for residential, commercial, and corporate applications.
• Quartzitos (Quartzites) Metamorphic quartz stones known for high mechanical strength, chemical resistance, and solar heat resistance, including exclusive brands such as Decolores and materials sourced from Bahia such as Mont Blanc, Bronzite, Ijen Blue, Da Vinci, and Leblon.
• Granitos (Granites) Igneous volcanic rocks composed mainly of quartz, feldspar, and mica minerals, naturally bright, easy to maintain, and more resistant than marble, for residential, commercial, and corporate applications.
• Euro Terrazzo Terrazzo materials produced through a strategic partnership between De Carli, Euro Terrazzo Brasil, and Italian Santa Margherita, including Terrazzo Resina and Terrazzo Cimento collections for floors, countertops, wall coverings, furniture, facades, and custom applications.
• Dekton Industrial stone surface made from a sophisticated mixture of raw materials used for glass, porcelain, and quartz surfaces; the most scratch-resistant surface on the market, stain-proof, heat-resistant, and more abrasion-resistant than granite, suitable for kitchen countertops, sinks, floors, wall coverings, facades, and outdoor areas.
• Silestone Quartz surface brand by Cosentino with bacteriostatic protection using next-generation silver technology; non-porous, highly stain-resistant, with 25-year warranty, including Loft Series and Sunlit Days collections.
• Corstone Versatile stone coating technology allowing creative diversification, with products including various quartzites, sodalites, opals, onyx varieties, malachite, and labradorite in multiple finishes (opaque, translucent, and Open Book).
• LAZQA Furniture Collection Furniture collaboration between POZ Design and De Carli Love Stones, made from conscious reuse of noble stone offcuts, transforming what would be discarded into exclusive design objects, including the bloQ project (lamp, bookshelf, book support) and stone-covered sofas and center tables.
• Custom Stone Fabrication and Installation Services Custom stone fabrication and professional installation services for residential, commercial, and corporate projects, using Italian state-of-the-art cutting, polishing, and finishing equipment, executed by a highly specialized workforce.

Quantifiable outcome

• Serving entire state of Rio Grande do Sul from two strategic locations

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Architects and Designers NetworkcoreChannel Partner/ Reseller/ DistributorOngoing partnerships with architects including Ambidestro Arquitetura, Mayresse Arquitetura, and numerous others who specify De Carli materials in their projects.
• Euro Terrazzo BrasilcoreStrategic or Co-development PartnerStrategic alliance between De Carli, Euro Terrazzo Brasil, and Italian company Santa Margherita for exclusive distribution of Santa Margherita Terrazzo Resin and Terrazzo Cement collection in Rio Grande do Sul. The partnership introduces luxurious Italian marble, reengineered with design and sustainability focus, using cutting-edge technology to transform natural stones into customizable, more resistant products.
• Real WoodcoreStrategic or Co-development PartnerPartnership with Real Wood, known for high-end furniture tradition, to offer customers a unique concept in furniture and decoration. The partnership combines De Carli's expertise in stones and surfaces with Real Wood's furniture craftsmanship, with a new store opened in Gramado/RS.
• LAZQA / POZ DesigncoreStrategic or Co-development PartnerLAZQA is a collab between POZ Design and De Carli Love Stones, transforming stone remnants into exclusive furniture pieces and design objects. Products include the bloQ project - innovative pieces that can be lamps, bookends, shelves, or whatever imagination allows.
• CosentinomajorTechnology or IntegrationPartnership for Dekton surfaces distribution. De Carli offers Cosentino's Dekton product line, the most resistant surface to scratches and stains in the market.
• Silestone (Cosentino)majorTechnology or IntegrationDistribution partnership for Silestone quartz surfaces, the only brand with bacteriostatic protection developed by Cosentino using latest-generation silver technology.
• LaminammajorTechnology or IntegrationPioneer in ceramic surfaces, Laminam produces large-format plates with minimal thickness for architecture, design, and furniture applications.
• MonolíticaminorStrategic or Co-development PartnerNew partnership for sculpted stone bathtubs and basins in marble, showcased in the Espaço Essência showroom.
• Gobbi NovellecoreGTM or Marketing PartnerFurniture and decoration company with 25 years in high-end decoration segment. Joint hosting of immersive days for architects visiting De Carli and CASACOR RS.
• Lacava AdegascoreGTM or Marketing PartnerSpecialized in customized climate-controlled wine cellars. Partner in joint events with architects and design professionals.
• MapeiminorGTM or Marketing PartnerFinishes products supplier partnering with De Carli for events showcasing Terrazzo innovations to architects.
• HB InteriorescoreStrategic or Co-development PartnerInterior design firm that designed the Espaço Essência showroom, creating an inspiring space with De Carli stone materials.
• CorstonemajorTechnology or IntegrationSurface coating technology partner offering versatile finishes for various environments.
• Decor+minorGTM or Marketing PartnerArchitecture and design nucleus organizing luxury meetings and events featuring De Carli and partner companies.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Marbrasa Mármores e Granitos: Brazilian marble and granite fabrication company serving residential and commercial markets with custom stone products. Directly comparable to De Carli as a domestic stone fabricator targeting architect-driven, premium interior projects.
• Guidoni Group: One of Brazil's largest producers and exporters of natural stones including granite, quartzite and marble, with finished-products operations for residential and commercial projects. Comparable to De Carli as a vertically integrated Brazilian stone supplier with premium positioning.
• Euro Terrazzo Brasil: Brazilian partner of Italian Santa Margherita producing and distributing premium terrazzo surfaces in Brazil, with a strategic alliance with De Carli. Comparable as a direct peer in the high-end engineered terrazzo category with overlapping customers and showroom-led go-to-market.

Broad incumbents

• Cosentino Group: Spanish global manufacturer of Silestone quartz and Dekton ultra-compact surfaces, distributed in Brazil through partners including De Carli. Comparable as the upstream incumbent whose products De Carli sells and as the dominant premium engineered-surface brand competing for the same architect specifications.
• Santa Margherita: Italian producer of engineered marble, terrazzo and quartz surfaces, partnered with De Carli and Euro Terrazzo Brasil for exclusive Rio Grande do Sul distribution. Comparable as a large international surface manufacturer whose Terrazzo line directly competes in De Carli's premium product mix.
• Laminam: Italian pioneer in large-format ceramic surfaces for architecture, design and furniture applications, distributed by De Carli. Comparable as a major international ceramic-surface producer competing for the same high-end countertop, cladding and facade specifications.
• Portobello: Major Brazilian manufacturer of ceramic tiles, engineered surfaces and Ultracompact slabs (Portobello Shop), whose products De Carli distributes. Comparable as a broad Brazilian surfaces incumbent operating in adjacent premium surface categories with overlapping architect and construction-company customers.
• Eliane Revestimentos: Large Brazilian manufacturer of ceramic tiles, porcelanato and engineered surfaces for residential and commercial construction. Comparable as a broad incumbent in premium architectural surfaces serving overlapping distribution and specification channels in southern Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp5jvyJRFIKpCs5SJGB3Cfw
• Instagraminstagram.com/decarlimarmores
• Facebookfacebook.com/decarlimarmores
• LinkedInlinkedin.com/company/de-carli-marmores-e-granitos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Carli