invue
InVue, a wholly-owned subsidiary of ASSA ABLOY Group, provides connected retail security, smart access control, and point-of-sale solutions through its OneKEY Ecosystem to global retailers across mobile, consumer electronics, beauty, specialty, and hypermarket verticals.
- Company typePrivate
- Founded1986
- HeadquartersCharlotte, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What invue does
InVue Security Products, founded in 1986 and headquartered in Charlotte, North Carolina, operates as a wholly-owned subsidiary of ASSA ABLOY Group, the global leader in door-opening solutions. The company provides connected retail asset protection, smart access control, and point-of-sale solutions centered on its proprietary OneKEY Ecosystem — a unified platform in which a single physical or mobile key provides access control, merchandise unlocking, and audit/analytics across an entire store. The product portfolio spans merchandise display security (OnePOD Max, Zips, cable locks, sensor tags), smart locking systems (LIVE Locks, OneKEY Locks, LIVE U-Lock), hanging-merchandise security (T1000, Helix, StopLok), and point-of-sale hardware (tablet stands, mobile POS cases, payment-terminal docks), plus specialized products such as MagStand (Qi2 charging security) and Luxe Lock (discreet high-value merchandise security).
InVue generates revenue primarily through enterprise hardware sales (one-time purchase of security devices, locks, and POS equipment) supplemented by recurring extended warranty and support contracts. Go-to-market combines direct enterprise field sales — evidenced by dedicated Contact Us, Request Demo, and Enterprise Partnerships pages — with a global network of business partners and resellers accessible via a 'Find a Partner' locator. The company serves major global retailers across mobile carriers, consumer electronics, health & beauty, specialty retail, hypermarket/grocery, sporting goods, hospitality, banking, and education verticals, with named customers including Walmart, Target, Best Buy, Samsung, Sephora, Staples, T-Mobile, Virgin Mobile, Carrefour, Currys, Telia, Telefónica, Reliance Industries, Swisscom, Bose, emart, and Bic Camera.
In March 2026 InVue acquired Sennco Solutions to expand capabilities, product lines, and innovation capacity in retail smart access, and integrated CLEAR's identity-verification platform to enable verified customer self-service access. Multilingual support across nine languages and a global footprint spanning the Americas, Europe, and Asia-Pacific indicate a mature, distribution-led enterprise hardware business positioned for incremental product, vertical, and geographic expansion rather than venture-stage hyper-growth.
invue firmographics
Firmographics- Name
- invue
- Legal name
- InVue Security Products
- Website
- https://invueapp.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- InVue, a wholly-owned subsidiary of ASSA ABLOY Group, provides connected retail security, smart access control, and point-of-sale solutions through its OneKEY Ecosystem to global retailers across mobile, consumer electronics, beauty, specialty, and hypermarket verticals.
- Ownership category
- akta.pro rank
invue industry classification
Industry- Product category
- Retail Security & Loss Prevention Hardware
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Retail Access Control & Key/Lock Management (Store-level) (BPAKAJAJ)
- akta.pro secondary industries
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Remote Unlock & Visitor Management (Mobile Credentials/Packages) (HSAHAIAL), Alarm Systems & Monitoring Kits Retail (CRAIAMAG)
Keywords
Where invue is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
invue business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Products: InVue generates revenue primarily through the sale of physical security hardware including merchandise display security systems, smart locks (LIVE Locks, OneKEY Locks), sensor tags, cable locks, and POS equipment (tablet stands, payment terminal docks). Products are sold as one-time purchases with optional extended warranty programs.
- Extended Warranty & Support: The company offers extended warranty programs for purchased hardware products, providing ongoing revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/corporate pricing through direct sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
invue product offering
Product offeringCore offering
InVue manufactures and sells connected retail security hardware, smart access control systems, and point-of-sale equipment used by large retailers to protect high-value merchandise on display. Its flagship OneKEY Ecosystem unifies physical and mobile key-based access across stores, linking merchandise display security (OnePOD Max, Zips, cable locks), smart locks (LIVE Locks, OneKEY Locks), and POS solutions (tablet stands, mobile POS cases, payment terminal docks) into a single connected platform.
Product overview
InVue offers a connected portfolio of retail security and smart access products organized around the OneKEY Ecosystem platform. The product lineup includes merchandise display security solutions (OnePOD Max, Zips, cable locks, sensor tags), smart locking systems (LIVE Locks, OneKEY Locks, LIVE U-Lock), hanging merchandise security (T1000, Helix, StopLok), point of sale solutions (tablet stands, mobile POS cases, payment terminal docks), and specialty items (MagStand, Luxe Lock, OneKEY Bottle Cap). The OneKEY Ecosystem serves as the unifying platform enabling single-key physical or mobile access control across the entire store environment, connecting asset protection, access control, and point of sale functionalities.
Differentiator
Problem solved
Functional benefit
Brands
- OneKEY Ecosystem: A connected ecosystem providing physical or mobile key access across retail stores for product security and access control.
- LIVE Locks
- OnePOD Max
- MagStand
- Zips
- Luxe Lock
Products and services
- OneKEY Ecosystem Connected retail platform providing single-key access control across the entire store, enabling physical and mobile keys (mKEY, OneKEY) for product access, associate management, and store operations. Designed for enterprise retailers needing unified key management.
- OnePOD Max Wireless security solution for smartphones and tablets that enables free movement of merchandise display items while preventing theft. Used by retailers of high-value mobile devices.
- LIVE Locks Smart locking solutions with connected access control for merchandise displays, supporting multiple unlock methods including mKEY and OneKEY. Used in retail environments requiring controlled merchandise access.
- MagStand Qi2 magnetic charging stand for MagSafe-compatible iPhones providing secure display with charging capability. Designed for mobile carrier and consumer electronics retail displays.
- Zips Flexible security solution for small electronics and general merchandise, including Zips Flex Sensor for contoured products. Used to secure connected home devices, small electronics, and general merchandise on display.
- Luxe Lock Discreet intelligent security solution for high-value purses and bags that preserves aesthetic display. Used by health & beauty and specialty retailers.
- Laptop Lock High-security laptop display lock with OneKEY access control. Used by consumer electronics retailers to secure laptops and computers on display.
- Cable Lock Physical anti-theft cable lock for securing merchandise displays. Used across multiple retail verticals for general merchandise protection.
- Cable Lock Anchor Double-sided cable lock with 2-alarm EAS system for fast remerchandising with OneKEY access. Used in retail stores needing rapid product turnover on display fixtures.
- Locking Hook Security hook for hanging merchandise in retail environments. Used to secure packaged goods on peg displays.
- T1000 Hanging merchandise security product for retail displays. Used to secure packaged hanging merchandise on retail pegboard displays.
- Helix Hanging merchandise security hook solution for retail displays. Used by sporting goods, DIY, and specialty retailers.
- StopLok Anti-theft deterrent device for hanging merchandise on retail displays. Used as a passive theft-deterrent solution.
- OneKEY Locks
Companies that use invue
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
invue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
invue partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sennco Solutions, Inc.coreInVue acquired Sennco Solutions, expanding capabilities, product lines, and accelerating innovation. The Sennco team has been welcomed into InVue as the company continues building the future of retail smart access.
- CLEARcoreInVue partnered with CLEAR (identity verification platform) to bring trusted identity to customer self-access in retail environments. This integration enables verified customer self-service access to products, combining InVue's smart access control with CLEAR's identity verification technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
invue competitors and assessment
Company assessmentDirect peers
- Sensormatic Solutions: Sensormatic Solutions (Johnson Controls) is the largest incumbent in retail loss prevention, offering EAS tags, source tagging, RFID, and inventory intelligence — directly comparable to InVue's merchandise display security and smart lock solutions for major retailers.
- Checkpoint Systems: Checkpoint Systems (CCL Industries) is a global provider of retail merchandise availability and loss prevention solutions including EAS, RFID, and apparel tagging — a direct competitor to InVue in store-level retail security and access control.
- Nedap Retail: Nedap Retail provides RFID-based stock visibility and loss prevention solutions for major retailers. Its connected retail platform overlaps with InVue's OneKEY ecosystem vision of unified, data-driven store operations.
- Gunnebo: Gunnebo is a global security solutions provider offering entrance control, safe storage, and retail security solutions. Its portfolio of access control and asset protection products directly competes with InVue's smart locking and access management solutions.
- Vanguard Products Group: Vanguard Products Group is a focused retail security hardware provider offering merchandise display security, locking systems, and EAS solutions — directly comparable to InVue's core product lines in mobile and electronics retail.
- 3SI Security Systems: 3SI Security Systems provides asset protection and loss prevention solutions for retail, banking, and law enforcement. Their smart safes and tracking products overlap with InVue's asset protection and smart locking offerings.
- Kensington: Kensington (ACCO Brands) is a leading provider of physical device security solutions including laptop locks, tablet security, and docking solutions — directly competing with InVue's consumer electronics and laptop security products.
- Universal Surveillance Systems: USS manufactures and supplies EAS hard tags, labels, and security solutions for retail loss prevention. Its tagging and security products compete directly with InVue's sensor tags and detachers business.
Emerging players
- Bouncepad: Bouncepad specializes in secure tablet and iPad mounting solutions for retail, hospitality, and commercial environments. Its secure tablet enclosure products overlap with InVue's mobile POS and tablet display security offerings.
- Hangzhou Century Co. Hangzhou Century is one of China's largest EAS and retail security product manufacturers, offering tags, hard tags, and security systems. It represents a low-cost competitive threat in the global retail security hardware market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
invue social profiles
Digital presenceinvue financial estimates
Financial estimateRevenue estimate
Valuation estimate
invue leadership team
Management profileNumber of profiles
invue subsidiaries and ownership
Company hierarchySubsidiaries1 record
invue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
invue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about invue
What does invue do?
InVue manufactures and sells connected retail security hardware, smart access control systems, and point-of-sale equipment used by large retailers to protect high-value merchandise on display. Its flagship OneKEY Ecosystem unifies physical and mobile key-based access across stores, linking merchandise display security (OnePOD Max, Zips, cable locks), smart locks (LIVE Locks, OneKEY Locks), and POS solutions (tablet stands, mobile POS cases, payment terminal docks) into a single connected platform.
Is invue a public or private company?
invue is a private company. It is classified as corporate owned and is currently operating.
When was invue founded?
invue was founded in 1986.
Where is invue based?
invue is headquartered in Charlotte, United States, in the North America region.
How does invue make money?
Two revenue lines are on record. Hardware Products are the primary driver. The others are extended Warranty & Support.
Who are invue's main competitors?
Direct peers on record are Sensormatic Solutions, Checkpoint Systems, Nedap Retail, Gunnebo, Vanguard Products Group, 3SI Security Systems, Kensington and Universal Surveillance Systems. Emerging players are Bouncepad and Hangzhou Century Co..
Does invue have an API?
No public API is recorded for invue.
What industry is invue in?
invue's product category is Retail Security & Loss Prevention Hardware. Its primary akta.pro industry code is BPAKAJAJ, Retail Access Control & Key/Lock Management (Store-level), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 561621 and its SIC code is 3576.