Cham Bakery
Cham Bakery is a third-generation, family-owned St. Louis bakery producing clean-label pocket pita and zatar bread using an 86-year Damascus recipe and a traditional high-heat oven, distributed nationally through Walmart, Whole Foods, UNFI, and KeHE.
- Company typePrivate
- Founded1940
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cham Bakery does
Cham Bakery is a privately held, third-generation family-owned pita bakery headquartered at 4421 Ridgewood Ave., St. Louis, Missouri, producing clean-label pocket pita and Damascus-style zatar bread. The company is built on an 86-year family recipe originating in Damascus, Syria, passed from grandfather to father (Fiaz Alderie) to current operator Alaa Alderie, and brought to the US through a fully automated production facility that bakes pita at 1,100°F for 6 seconds in a traditional Middle Eastern oven, yielding an airy pocket texture. The product portfolio comprises three SKUs: White Pocket Pita, Whole Wheat Pocket Pita, and Zatar Bread, all made with five simple ingredients (organic flour, organic sugar, salt, yeast, and water), Kosher and Halal certified, with 2 grams of protein per serving, 20-day ambient shelf life, and 9-month frozen shelf life. Reported throughput is one loaf every four seconds.
The business operates a B2B/B2C packaged goods model, selling through major retail grocery chains (Walmart, Whole Foods, Dierbergs Markets, Fresh Thyme Market, Global Foods Market, Local Harvest), a university foodservice channel (Saint Louis University, Washington University), and national food distributors (UNFI as primary national distributor for Midwest and East Coast since 2025, KeHE as 2024 Trendfinder partner, plus Tony's Fine Foods and Fox River Dairy). The go-to-market motion is event-driven, with national distribution unlocked by winning the Walmart Open Call 2023 Golden Ticket and reinforced by the 2024 KeHE Trendfinder selection. The company is privately held, family-controlled, with no external investors or parent company identified, and operates with a lean team of 1-10 employees.
Cham Bakery firmographics
Firmographics- Name
- Cham Bakery
- Legal name
- Cham Bakery
- Website
- https://chambakery.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cham Bakery is a third-generation, family-owned St. Louis bakery producing clean-label pocket pita and zatar bread using an 86-year Damascus recipe and a traditional high-heat oven, distributed nationally through Walmart, Whole Foods, UNFI, and KeHE.
- Ownership category
- akta.pro rank
Cham Bakery industry classification
Industry- Product category
- Bakery Products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Cham Bakery is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cham Bakery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Bread Sales: Cham Bakery generates revenue through selling pita bread and zatar bread products to retailers and through retail distribution channels. Products are sold as packaged goods through grocery stores and specialty retailers.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Cham Bakery product offering
Product offeringCore offering
Cham Bakery manufactures and wholesales traditional Middle Eastern pita bread and zatar bread using a family recipe originating in Damascus, Syria over 86 years ago. Products are baked in a traditional Middle Eastern oven at 1100 degrees for 6 seconds and include white pocket pita, whole wheat pocket pita, and zatar flatbread. The bakery distributes nationwide through major retailers (Walmart, Whole Foods) and food distributors (UNFI, KeHE).
Product overview
Cham Bakery is a 3rd generation family-owned bakery producing clean-label pita bread and zatar bread using traditional recipes originating from Damascus, Syria over 86 years ago. The product portfolio consists of White Pocket Pita, Whole Wheat Pocket Pita, and Zatar Bread - all baked using a traditional Middle Eastern oven at 1100 degrees for 6 seconds. Products are Kosher and Halal certified, with 2 grams of protein per serving, and are distributed through retailers including Walmart, Whole Foods, and UNFI.
Differentiator
Problem solved
Functional benefit
Products and services
- White Pocket Pita 8-inch white pocket pita bread made with 5 simple all-natural ingredients using the Alderie family recipe. Kosher and Halal certified, 2 grams of protein per serving, shelf-stable for 20 days at ambient temperature or 9 months frozen. Sold through grocery retailers and distributors.
- Whole Wheat Pocket Pita 8-inch whole wheat pocket pita bread with soft fluffy texture and original flavor. Kosher and Halal certified, 2 grams of protein per serving, shelf-stable for 20 days at ambient temperature or 9 months frozen. Sold through grocery retailers and distributors.
- Zatar Bread Damascus-style flatbread topped with thyme, sesame seeds and olive oil. Best-selling product at farmers markets. Distributed through retail grocery partners.
Quantifiable outcome
- Walmart Open Call 2023 Golden Ticket winner leading to national distribution
- +3 more outcomes
Companies that use Cham Bakery
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
Cham Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cham Bakery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, regional and minor.
- UNFI (United Natural Foods)corePrimary national distributor for Cham Bakery products covering Midwest and East Coast regions since 2025. UNFI delivers authentic clean-label pita bread to retailers across the country.
- KeHE DistributorscoreSelected as 2024 KeHE Trendfinder, recognizing the company as an emerging innovative food brand. KeHE is a leading natural and organic food and beverage distributor.
- WalmartcoreWon Golden Ticket at Walmart Open Call 2023, securing national distribution through Walmart stores. This was a pivotal partnership that launched Cham Bakery into nationwide retail presence.
- Whole Foods MarketmajorPremium natural grocery retailer partner offering Cham Bakery's clean label pita bread products to health-conscious consumers.
- Dierbergs MarketsregionalRegional grocery chain in the Midwest carrying Cham Bakery pita products.
- Fresh Thyme MarketregionalNatural grocery retailer partner serving health-conscious consumers in regional markets.
- Tony's Fine FoodsregionalSpecialty food distributor partner for Cham Bakery products.
- Global Foods MarketregionalInternational grocery retailer serving diverse food markets, carrying Cham Bakery products.
- Fox River DairyminorRegional dairy and food products distributor in the Fox River area.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Cham Bakery competitors and assessment
Company assessmentDirect peers
- Cedar's Mediterranean Foods: Specialty Mediterranean foods maker offering pita, flatbreads, hummus, and dips; directly comparable in Mediterranean-positioned retail SKUs and natural-foods channel presence.
- Pita Pal Foods: Texas-based pita and Mediterranean snack manufacturer; a similarly sized, family-operated specialist competing in branded pita and hummus-driven categories.
- Toufayan Bakeries: Family-owned pita and flatbread manufacturer headquartered in Florida; the most direct U.S. competitor in branded pita with similar retail and foodservice channels.
- Joseph's Bakery: Established U.S. brand producing pocket pita, lavash, and wraps; competes head-to-head with Cham on grocery shelves in the same clean-label pita category.
- Flatout Bread: Flatbread wrap brand targeting health-conscious consumers; competes directly for the same low-carb/wrap occasions and retail bread aisle placement as Cham.
Broad incumbents
- Bimbo Bakeries USA: Largest U.S. commercial baking company with extensive DSD routes and bread brands (e.g., Oroweat, Thomas'); defines the incumbent benchmark Cham must outperform on trade terms and shelf placement.
- Stacy's Pita Chips: Frito-Lay/PepsiCo pita-snack brand; adjacent competitor that monetizes pita in a chips format, leveraging far larger marketing and distribution resources.
- Mission Foods: Largest U.S. tortilla and flatbread manufacturer (GRUMA subsidiary); broad incumbent competing in adjacent flatbread/pita categories with much greater scale and trade spend.
- Krinos Foods: Greek/Mediterranean specialty foods distributor and producer with pita bread and flatbread SKUs; comparable in authentic Mediterranean positioning but a broader portfolio.
- Oroweat (Bimbo Bakeries): Premium packaged bread brand distributed nationally; competes for the same health-conscious bread shopper in the natural/grocery aisle where Cham is positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cham Bakery social profiles
Digital presenceCham Bakery compliance and trust
Trust signalCompliance2 records
Cham Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cham Bakery leadership team
Management profileNumber of profiles
Profiles2 records
Cham Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cham Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cham Bakery
What does Cham Bakery do?
Cham Bakery manufactures and wholesales traditional Middle Eastern pita bread and zatar bread using a family recipe originating in Damascus, Syria over 86 years ago. Products are baked in a traditional Middle Eastern oven at 1100 degrees for 6 seconds and include white pocket pita, whole wheat pocket pita, and zatar flatbread. The bakery distributes nationwide through major retailers (Walmart, Whole Foods) and food distributors (UNFI, KeHE).
Is Cham Bakery a public or private company?
Cham Bakery is a private company. It is classified as family owned and is currently operating.
When was Cham Bakery founded?
Cham Bakery was founded in 1940. It employs 1 to 10 people.
Where is Cham Bakery based?
Cham Bakery is headquartered in St Louis, United States, in the North America region.
How does Cham Bakery make money?
One revenue line is on record: retail Bread Sales.
Who are Cham Bakery's main competitors?
Direct peers on record are Cedar's Mediterranean Foods, Pita Pal Foods, Toufayan Bakeries, Joseph's Bakery and Flatout Bread. Broad incumbents are Bimbo Bakeries USA, Stacy's Pita Chips, Mission Foods, Krinos Foods and Oroweat (Bimbo Bakeries).
Does Cham Bakery have an API?
No public API is recorded for Cham Bakery.
What industry is Cham Bakery in?
Cham Bakery's product category is Bakery Products. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311812 and its SIC code is 2050.