Birmingham Athletic Club

What Birmingham Athletic Club does

Birmingham Athletic Club (BAC) is a private, family-focused athletic and social club founded in 1955 by Frederick Matthaei Jr. and located at 4033 W. Maple Road in Bloomfield Hills, Michigan. The club operates a single physical campus comprising 8 clay tennis courts (3 lighted), 5 international singles squash courts plus a doubles court with spectator viewing, 4 heated outdoor paddle tennis courts, pickleball, 2 swimming pools (including a zero-entry toddler pool), a state-of-the-art fitness center with Peloton bikes and personal trainers, and multiple dining venues (Main Dining Room, Racquet Room, Matthaei Room, and Terrace). It hosts the Motor City Open, a Silver-level PSA World Tour professional squash tournament that celebrated its 25th anniversary in 2025, and runs organized ladder play, junior programs, and clinics across racquet sports.

The club generates revenue through recurring membership dues (annual and monthly), dining and catering services for member events and private functions (weddings, Bar/Bat Mitzvahs, corporate events), and tournament-related proceeds. Distribution is exclusively through a membership inquiry process requiring prospective members to be sponsored by an existing member or attend a sponsored event. with 11-50 employees, the club cultivates long-tenure relationships — member testimonials reference families on the roster for 50+ years — supported by a referral-driven go-to-market model and brand presence across Twitter, Facebook, LinkedIn, and Instagram. The club employs Chef Greg Stange, full-time Squash Professional Jon Geekie, Director of Catering and Events Siena Sapio, certified sommeliers, and certified personal trainers. Pricing is not publicly disclosed.

Name

Birmingham Athletic Club

Legal name

Birmingham Athletic Club

Website

https://www.bacmi.net

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Birmingham Athletic Club is a private family-focused athletic and social club founded in 1955 in Bloomfield Hills, Michigan, serving members with racquet sports (squash, tennis, paddle, pickleball), swimming, fitness, full-service dining, event hosting, and the Motor City Open professional squash tournament.

Ownership category

akta.pro rank

Product category

Private Athletic and Social Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Private membership club
• Racquet sports facilities
• Fitness and swimming
• Club dining and catering
• Family social club

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees providing access to athletic facilities, dining, and social events. The club cultivates long-term member relationships spanning decades, with testimonials showing members joined in 1970 and remain active.
2. Dining and Catering Services: Full-service dining across multiple venues including Main Dining Room, Racquet Room, Matthaei Room, and Terrace. Event hosting for weddings, Bar/Bat Mitzvahs, and corporate events with professional catering services and certified sommeliers.
3. Motor City Open Tournament: Hosting the Motor City Open professional squash tournament, a Silver-level PSA World Tour event, which attracts world-ranked players and generates revenue through spectator attendance and sponsorship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Birmingham Athletic Club operates a private family membership club providing year-round access to racquet sports facilities (squash, tennis, paddle tennis, pickleball), a fitness center with certified personal trainers, swimming pools with a junior swim team, full-service dining across multiple venues, and event hosting and catering for weddings, Bar/Bat Mitzvahs, and corporate events. Members gain access through recurring membership fees and are admitted via a sponsorship-based inquiry process.

Product overview

Birmingham Athletic Club is a premier private family club offering an integrated set of athletic, fitness, and social services. The core portfolio includes BAC Fitness (state-of-the-art equipment with personal trainers), BAC Swimming (two pools with swim team and lessons), BAC Tennis (8 clay courts with pickleball), BAC Paddle Tennis (4 heated courts), BAC Squash (5 singles + 1 doubles court, major tournament hosting), and BAC Dining & Social (full-service dining across multiple venues with catering for events). The club also operates the Motor City Open professional squash tournament and provides kids' programs and family activities year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• BAC Fitness Year-round fitness facility featuring cardio equipment, weight machines, free weights, Peloton bikes, and certified personal trainers who deliver customized workout programs for members.
• BAC Swimming Summer pool facility with two pools (six-lane pool with diving well and a separate zero-entry infant wade pool), BAC Sharks swim team, private swim lessons, and lap lanes for members.
• BAC Tennis Eight clay tennis courts with three lighted courts enabling evening play, professional instruction, ladder play, inter-club team events, and youth programs with 250+ participants; pickleball was added in 2019.
• BAC Paddle Tennis Four heated outdoor paddle tennis courts with a paddle hut, professional instruction, men's and women's ladder programs, and inter/intra-club competition.
• BAC Squash Five international singles courts and one doubles court with overhead spectator viewing, hosting tournaments including the Motor City Open, Deroy Junior Silver, and Racquet-Up Detroit Summer Junior Gold; 130-men ladder and 50-junior program.
• Motor City Open Professional squash tournament hosted at BAC, recognized as one of the finest squash events in the world; Silver-level PSA World Tour event celebrating its 25th anniversary in 2025.
• BAC Dining and Social Full-service dining with Chef Greg Stange, featuring premium beef, daily fresh fish, rotating seasonal menus, certified sommeliers, and multiple venues including Main Dining Room, Racquet Room, Matthaei Room, and outdoor terrace.
• BAC Event Hosting and Catering Catering and event services for weddings, Bar/Bat Mitzvahs, Sweet 16, Quinceañera, communions, anniversaries, and corporate events with customizable menus and room layouts.
• BAC Kids Programs Family-oriented programming including kids' room activities, Date Nights with supervised entertainment, summer programs, and youth sports leagues such as the Tiger Sharks introductory program.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Detroit Athletic Club: Historic private city athletic club in Detroit offering fitness, racquet sports, dining, and social amenities for an exclusive membership base — directly comparable to BAC in offering breadth, family focus, and Michigan private-club positioning.
• Bloomfield Hills Country Club: Premier private country club in Bloomfield Hills, MI offering golf, racquet sports, swimming, and dining — operates in the same affluent suburban Detroit market as BAC with comparable membership pricing tier and family programming.
• Orchard Lake Country Club: Private country club in Orchard Lake, MI (suburban Detroit) offering golf, tennis, swimming, fitness, and dining under a family-focused membership model — directly comparable geography and service mix to BAC.
• Plum Hollow Country Club: Private country club in Southfield/Bloomfield area of Michigan offering racquet sports, fitness, dining, and family programming — overlaps directly with BAC's racquet-centric positioning and suburban Detroit catchment.
• Indianwood Golf and Country Club: Private country club in Lake Orion, MI (north of Detroit) with golf, racquet sports, and member amenities — comparable suburban Detroit family-club positioning, though golf-primary rather than BAC's racquet-primary model.
• Edgewood Country Club: Private country club in Commerce Township, MI offering golf, tennis, swimming, dining, and family programming — overlaps with BAC on racquet sports and family/multi-generational membership orientation in the Detroit suburbs.
• Knollwood Country Club: Private country club in West Bloomfield, MI with golf, tennis, pool, and dining — comparable affluent suburban Detroit private-club offering with a similar member demographic to BAC.
• Forest Lake Country Club: Private country club in Bloomfield Hills, MI offering golf, racquet sports, pool, and member dining — located in BAC's immediate catchment area with directly overlapping family-programming and private-membership positioning.
• The Country Club of Detroit: Historic private country club in Grosse Pointe Farms, MI offering golf, racquet sports, fitness, and dining — comparable heritage (early 20th century founding), family-focus, and Michigan private-club positioning to BAC.
• Point O'Woods Golf & Country Club: Private family-oriented country club in Benton Harbor/St. Joseph, MI offering golf, tennis, and dining for multi-generational members — comparable membership culture and family-club heritage to BAC, though in a different Michigan region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BACracquets
• Facebookfacebook.com/The-Birmingham-Athletic-Club-1791269664513673
• LinkedInlinkedin.com/company/birmingham-athletic-club
• Instagraminstagram.com/birmingham_athletic_club_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birmingham Athletic Club