What Civita Mostre e Musei does

Civita Mostre e Musei S.p.A. is a privately-held Italian cultural enterprise founded in 1987 and headquartered in Rome, operating as the apex entity of Gruppo Civita. The company designs and manages exhibitions, museum services, territorial cultural projects, and digital cultural experiences for public institutions, corporate museums, and international clients. Its core service portfolio covers four integrated lines: full-service exhibition production (concept design, art lending management, transport, insurance, PR, marketing, ticketing), comprehensive museum management (reception, ticketing, multilingual call centers, educational programs, bookshop operations, event organization), cultural territorial planning (UNESCO management plans, feasibility studies, PNRR consulting), and event venue management. Notable clients include Pinacoteca di Brera, Castello Sforzesco, Gallerie d'Italia (Intesa Sanpaolo), Museo Lavazza, Parco Archeologico della Neapolis, and Castel Sant'Angelo, with international venues including Mint Museum Uptown in Charlotte.

The company monetizes through professional services contracts with public administrations and private cultural institutions, supplemented by visitor-facing exhibition ticketing (typically €10-€17 per ticket), bookshop retail operations, and managed museum services. Revenue is distributed across five named streams: exhibition production services, museum management services, cultural territorial planning, bookshop retail, and event venue management. Distribution operates through direct B2B enterprise sales to cultural institutions, ticketing via own website and third-party platforms (Vivaticket, Coopculture), and physical museum bookshops. The company is led by President Luigi Abete and CEO Giorgio Sotira, with operational offices in Rome, Milan, Palermo, Turin, Naples, and Siracusa, plus international engagement in France, Saudi Arabia, and Egypt.

Civita's technology stack centers on a digital cultural heritage platform incorporating AR/VR/MR applications, multimedia installations, and e-commerce capabilities. Proprietary products include BINOCOLART (an augmented reality panoramic binocular system with pending patents), Virtual Tour platforms for sites like Palazzo Branciforte, Bottega Brera e-commerce for Pinacoteca di Brera, and the STEP FuturAbility District immersive museum experience. The company holds ISO 9001:2015, ISO 14001:2015, and PdR125 Gender Equality certifications. Civita Sicilia (Sicily-focused subsidiary, founded ~2008) and Civita ArtMaster (technology-focused benefit corporation, founded 2022) complete the group structure.

Name

Civita Mostre e Musei

Legal name

Civita Mostre e Musei S.p.A.

Website

https://www.civita.art

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Civita Mostre e Musei is a private Italian cultural enterprise that designs and manages exhibitions, museum services, and territorial cultural projects for public institutions, corporate museums, and government bodies across Italy and internationally.

Ownership category

akta.pro rank

Product category

Museum and Exhibition Services

NAICS

Museums (71211), Museums (712110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Art Museums (THAJADAA), Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Exhibition production services
• Museum management services
• Cultural heritage consulting
• Territorial cultural planning
• Digital cultural experiences

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Exhibition Production Services: Full-service exhibition production including concept design, art lending management, transport, insurance, PR, marketing, ticketing, and execution for public and private museums and cultural institutions.
2. Museum Management Services: Comprehensive museum services covering reception, ticketing, pre-sales, multilingual call centers, educational programs, visitor assistance, bookshop management, cultural enhancement activities, and event organization.
3. Cultural Territorial Planning: Strategic planning, feasibility studies, UNESCO management plans, impact analysis, and PNRR (National Recovery Plan) consulting for public administrations and cultural destinations.
4. Bookshop Retail Operations: Management of museum bookshops with specialized, exclusive merchandise aligned with collections and exhibition programming, including e-commerce operations.
5. Event Venue Management: Congress and corporate event organization in prestigious exhibition and monumental venues, including concept design, logistics, and personnel management, often within sponsorship frameworks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Civita Mostre e Musei designs, produces, and manages exhibitions and cultural projects for public museums, private cultural institutions, and public administrations. Core services include full exhibition production (concept, art lending, transport, insurance, PR, marketing, ticketing), comprehensive museum management (reception, ticketing, education, bookshop, call center, events), cultural territorial planning and consulting, and digital cultural experiences through proprietary AR/VR products.

Product overview

Civita Mostre e Musei is a cultural and creative enterprise offering an integrated portfolio of museum, exhibition, and cultural heritage services rather than a traditional software product. The core offering includes exhibition production and management services (complete from concept design through execution), comprehensive museum management services (reception, ticketing, education, bookshop, events), cultural territorial planning, and innovation services. Digital products include BINOCOLART (augmented reality panoramic binoculars), Virtual Tour platform for heritage sites, Bottega Brera e-commerce, and STEP FuturAbility District immersive museum experience. The company manages museum services at major Italian institutions including Pinacoteca di Brera, Castello Sforzesco, Gallerie d'Italia, and Lavazza Museum.

Differentiator

Problem solved

Functional benefit

Brands

• Civita ArtMaster: Company dedicated to creative and productive know-how for cultural heritage valorization using new technologies, operating as a benefit corporation.
• Civita Sicilia

Products and services

• Virtual Tour Platform Immersive virtual tour platform for cultural heritage sites, featuring high-definition imagery, interactive exploration of details, and gamified content linked to artwork and collections.
• Exhibition Production and Management Complete exhibition production services including concept design, art lending management, transport, insurance, PR, marketing, ticketing, and on/offline communication for public institutions, national and foreign museums, and private entities.
• Museum Management Services Comprehensive museum services covering reception, ticketing, pre-sales, multilingual call centers, education, visitor assistance, bookshop management, cultural enhancement activities, and event organization for institutions including Pinacoteca di Brera, Castello Sforzesco, Gallerie d'Italia, and Lavazza Museum.
• Cultural Territorial Planning Strategic cultural planning services for regional development, including UNESCO management plans, feasibility studies, impact analysis, and destination experience management for public administrations and private organizations.
• Museum Bookshop Retail Operations Management of museum bookshops with specialized, exclusive merchandise aligned with collections and exhibition programming, including e-commerce operations.
• Event Venue Management Congress and corporate event organization in prestigious exhibition and monumental venues, including concept design, logistics, and personnel management, often within sponsorship frameworks.
• Educational Programs Innovative educational workshops and activities combining cultural content, digital educational platforms, and emotional intelligence aligned with European Commission digital education plans, tailored for school groups and special audiences.
• BINOCOLART Augmented reality panoramic binocular system that overlays mixed reality content onto scenic, historical, and cultural landscapes, serving as an edutainment tool for heritage sites. Developed internally by Civita ArtMaster.
• Bottega Brera E-commerce Online retail platform for Pinacoteca di Brera offering visitor preparation tools, scientific publications, and original products inspired by museum collections.
• STEP FuturAbility District A new museum experience model featuring immersive multimedia installations and immersive spaces for reflection on digital transformation and future technologies, with scientific-cultural programming and educational laboratories for schools.

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Roberto Longhi FoundationcoreStrategic or Co-development PartnerOngoing collaboration for exhibition production, most notably for 'Caravaggio Revolution' featuring masterpieces from the Foundation's collection. The Foundation serves as primary lender of Caravaggio works for international exhibitions.
• Fundació Gala-Salvador DalícoreStrategic or Co-development PartnerCollaboration for 'Dalí e la Moda' exhibition at Palazzo Reale Milano, marking the first major exhibition dedicated to Dalí's influence on fashion. The Foundation provided works and scientific direction through Montse Aguer.
• Mint Museum (Charlotte, USA)coreStrategic or Co-development PartnerHost venue partnership for 'Caravaggio Revolution' American tour, second venue after initial presentation. Collaborative exhibition organization between Civita and the American museum.
• Public Administration Consortia (Italy)coreStrategic or Co-development PartnerPartnership with Italian municipalities and public administrations for PNRR (National Recovery and Resilience Plan) cultural funding applications, feasibility studies, and UNESCO management plans. Includes 63 municipalities in Sud Salento, 18 municipalities in Patto Territoriale Sangro Aventino.
• Most Important Cultural Heritage OrganizationscoreStrategic or Co-development PartnerConsolidated partnerships with the most accredited realities in cultural heritage management at national and international levels, enabling comprehensive service delivery across all operational areas.
• International Consortia (Saudi Arabia, Egypt)majorStrategic or Co-development PartnerInvolved in international consortia for major public art programs in Saudi Arabia (one of the world's most important) and cultural tourism regeneration in Egypt.
• Mario Tozzi, Sergio Grasso, Franco La CeclaminorStrategic or Co-development PartnerCollaboration with notable Italian experts for 'Guide d'Autore' multimedia territorial discovery project in Enna, featuring geological, food anthropology, and religious tradition itineraries.
• Comune di Siracusa and FedercultureminorStrategic or Co-development PartnerCollaborative effort for Syracuse's candidacy dossier as '2024 Italian City of Culture', through a strongly participatory project shared with the local community.
• EniminorStrategic or Co-development PartnerCommission from Eni to support municipalities in the 'Valle del petrolio' in cultural heritage and landscape valorization, and enhancement of cultural, naturalistic, and enogastronomic tourism.
• AICC – Associazione Imprese Culturali e Creative del Sistema ConfindustriacoreStrategic or Co-development PartnerFounding member of the Italian Association of Cultural and Creative Enterprises within the Confindustria system, representing the sector's main industry association.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Arthemisia: Leading Italian exhibition production company producing major shows at venues such as Palazzo Strozzi and Chiostro del Bramante. Direct competitor in the Italian exhibition production and museum services market with a similar B2B/government-institutional customer base.
• 24 Ore Cultura: Italian cultural event and exhibition organizer operating as part of Gruppo 24 ORE. Competes directly with Civita in producing large-scale exhibitions and cultural events for Italian museums and public institutions.
• Electa (Mondadori Group): Italian museum services and exhibition publishing company under Mondadori. Provides exhibition catalogues, museum bookshop services, and cultural publishing, closely overlapping with Civita's bookshop and museum management offerings.
• Skira: International art publisher and exhibition organiser with deep Italian roots. Comparable in producing major exhibitions and producing catalogues for museums and cultural institutions in Italy and abroad.
• Giunti: Italian museum services firm (Giunti Musei) managing bookshops and museum visitor services across major Italian cultural institutions. Direct overlap in museum bookshop management and educational services.
• Creadive: Italian cultural production and event management company. Provides exhibition production, cultural communication, and event services for public institutions and private clients, comparable to Civita's cultural services portfolio.

Emerging players

• Fitzcarraldo: Italian cultural services and event management company specializing in cultural communication and corporate cultural events. Partial overlap with Civita's event organization and cultural heritage services.

Regional players

• Ferrara Arte: Italian exhibition organizer operating primarily in Emilia-Romagna, producing major shows at Palazzo dei Diamanti. Comparable exhibition production model, though focused on a specific regional geography.

Broad incumbents

• Fondazione Palazzo Strozzi: Major Italian cultural foundation producing high-profile exhibitions at Palazzo Strozzi in Florence. Comparable in producing major exhibitions and cultural programming, though operates as a foundation rather than a private company.
• GL events: Major international event management and venue services group. Comparable in providing integrated event services and venue management, though much larger and serving broader commercial events beyond cultural heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/civita.social
• LinkedInlinkedin.com/company/gruppocivita
• Instagraminstagram.com/civita.social

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civita Mostre e Musei