Parkwood Equestrian Center

What Parkwood Equestrian Center does

Parkwood Equestrian Center is a privately-held, full-service equestrian facility based in Idaho Falls, Idaho, founded in 2013 and operated by owner-trainer Sally Parks. The business delivers horse training and boarding services, individual and small-group riding lessons, horse sales, and consignment services targeting competitive and recreational hunter/jumper riders in the regional Idaho Falls market. Operational infrastructure includes a heated indoor arena with Tru-Tex footing, enabling year-round training, and barns that support full-board horse care including customized feeding, coordinated farrier and veterinary services, daily turnout, and stall management.

Revenue is generated through three primary streams: recurring monthly training and boarding packages priced at $1,250 per month; pay-as-you-go riding lessons at $65 per session; and horse sales/consignment, where the facility charges a $1,250 monthly consignment fee plus a 15% commission on completed transactions. The customer base spans competitive riders pursuing A-level show circuits, recreational and youth riders enrolled in the riding school, and horse buyers/sellers using the brokerage service. Go-to-market is direct and local — phone-based contact, on-site visits at 1800 E. 49th S., participation in regional horse shows, and an informational website (parkwoodjumpers.com) supplemented by Facebook, Instagram, and YouTube channels.

The operation is small and capacity-constrained, with only two trainers (Sally Parks, 20+ years experience; Jessie Klingler, 15+ years tenure) and total headcount between 1–10. The business is founder-owned with no disclosed external investment, no proprietary technology platform, and no digital product surface beyond its website and social profiles. There are no partnerships, certifications, or institutional arrangements recorded in the source data, and geographic scope is limited to the Idaho Falls region.

Name

Parkwood Equestrian Center

Legal name

Parkwood Equestrian Center

Website

https://parkwoodjumpers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Parkwood Equestrian Center is a privately-held, full-service equestrian training facility in Idaho Falls, Idaho, founded in 2013, offering horse boarding, riding lessons, sales, and consignment services to regional competitive and recreational hunter/jumper riders through two trainers.

Ownership category

akta.pro rank

Product category

Equestrian Training and Horse Sales Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Horse training services
• Equestrian riding lessons
• Horse boarding
• Horse consignment sales
• Hunter jumper training

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Training and Boarding Services: Monthly training and boarding services at $1250 per month. Includes full board and training with individualized attention, customized feeding program, coordinated farrier and veterinary service, daily turnouts/blanketing, flexible training/lessons schedule, basic clip, daily stall cleaning, and laundry. This is the primary recurring revenue stream.
2. Riding Lessons: Individual riding lessons at $65 per session. Initial lessons include personal trainer assessment and goal discussion. Offers both private and small group lessons for all skill levels in hunters, jumpers, and Western disciplines.
3. Horse Sales and Consignment: Consignment services with 15% commission on horse sales. Monthly consignment fee of $1250 includes full board and training. Owner responsible for farrier, veterinary, advertising, and transportation costs. Also provides horse show service from local circuits to A-level shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Parkwood Equestrian Center is a full-service horse and rider facility offering horse training and boarding at $1,250 per month, riding lessons at $65 per session, horse sales (categorized under $25k and over $25k), and consignment services with a 15% sale commission. The center operates from a heated indoor arena with Tru-Tex footing in Idaho Falls, Idaho, specializing in hunter, jumper, and Western riding disciplines.

Product overview

Parkwood Equestrian Center is a full-service horse and rider facility offering a unified portfolio of equestrian services. The core offerings include training services ($1250/month) providing customized training packages for horses with individualized care, riding lessons ($65/lesson) for all skill levels in a heated indoor arena, horse sales split into Under $25k and Over $25k categories, and consignment services ($1250/month plus 15% commission) that handle full board, training, marketing, and representation. The center specializes in hunter/jumper disciplines with two professional trainers and has sold numerous horses including recent January 2026 sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Training and Boarding Services Full-service horse training and boarding package offered at $1,250 per month. Includes full board and training with individualized attention, customized feeding program, coordinated farrier and veterinary service, daily turnouts and blanketing, flexible training/lessons schedule, basic clip, daily stall cleaning, and laundry. Designed for horse owners seeking professional training and premium care.
• Riding Lessons Professional riding lessons priced at $65 per session, offered in a heated indoor arena with Tru-Tex footing. Includes private and small group lessons for all skill levels in hunter, jumper, and Western disciplines. Initial lessons include a personal trainer assessment and goal discussion to design a program suited to the rider's needs.
• Consignment Services Horse consignment service handling preparation, marketing, and representation of horses for sale. Monthly consignment fee of $1,250 includes full board and training; a 15% commission is charged on completed sales. Owner remains responsible for farrier, veterinary, advertising, and transportation costs. Includes horse show service for transportation to and showing at local circuits through A-level shows.
• Horse Sales - Under $25k Inventory of horses for sale priced under $25,000, including listings such as Dawson, Cool Step, Hugh, Chancellor, Normie, and Un Poco Salveje. Designed for buyers seeking affordable, trained horses.
• Horse Sales - Over $25k Premium horse sale inventory priced over $25,000, including listings such as Riviera, Optimize, Traveler, Benny Z, Confidential, Darla, Meadowbrooks Biscotti, Kinnan Du Soho, Gwen Stefani, Dubai Z, Foreign Affair, Bellissima, and Presto. Targeted at competitive riders and buyers seeking higher-end show horses.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Spy Coast Farm: Hunter/jumper training, sales, and lesson operation with a similar service mix (training, lessons, sales, show representation) to Parkwood, though at a larger and more nationally prominent scale. Direct business model overlap.
• Wild Turkey Farm: Hunter/jumper training, breeding, and sales operation offering lessons and show representation. Similar hunter/jumper focus and customer base, with sales as a meaningful revenue stream like Parkwood.
• Beacon Hill Show Stables: Hunter/jumper training and sales barn offering lessons, training, boarding, and horse sales. Closely comparable service mix and target customer (competitive amateur and junior riders) to Parkwood.
• Woodside Stables: Hunter/jumper training, lesson, and sales operation in the Bay Area offering a comparable service bundle to Parkwood. Operates at a larger trainer bench and facility footprint but addresses the same competitive-rider customer segment.

Broad incumbents

• World Equestrian Center: Large multi-discipline equestrian venue (Ocala and Wilmington) offering hunter/jumper training, boarding, lessons, shows, and horse sales. Far larger scale and breadth than Parkwood but addresses the same hunter/jumper customer need set.
• Tryon International Equestrian Center: Major equestrian destination resort offering training, boarding, lessons, and horse sales across multiple disciplines. Operates at significantly larger scale than Parkwood but serves the same hunter/jumper competitive rider segment.

Emerging players

• Hilltop Equestrian Center: Smaller-scale hunter/jumper training and lesson barn with a comparable service profile to Parkwood, focused on a regional market and competitive rider pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/parkwoodjumpers?feature=watch
• Facebookfacebook.com/parkwood.equestrian
• Instagraminstagram.com/parkwoodequestrian
• LinkedInlinkedin.com/company/parkwood-equestrian-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkwood Equestrian Center