What Collectif En Vérité does

Collectif En Vérité is a French non-profit association (loi 1901) recognized as being of general interest, founded in 2022 and headquartered in Venelles, France. It convenes more than 60 food industry actors spanning the full value chain — producers, manufacturers, distributors, restaurateurs, and consumer representatives — who collectively represent over €2 billion in combined turnover. Its stated mission is to structure common transparency tools, valorize the investments of committed companies, and transform pioneering initiatives into durable competitive advantages. Daily operations are led by President David Garbous (formerly of Fleury Michon) and General Delegate Juliette Decaudin, with strategic direction set by a Board of Directors composed of executives from member companies that meets twice monthly.

Name

Collectif En Vérité

Legal name

Association En vérité

Website

https://en-verite.fr

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Venelles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: Collectif En Vérité is funded primarily through membership fees paid by its 60+ member companies (food producers, industrials, distributors, restaurateurs). Members pay to join the association and gain access to collective working groups, influence over policy positions, and the right to use the En Vérité label within the bounds of the charter.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Collectif En Vérité is a French non-profit association that brings together 60+ food industry actors (producers, manufacturers, distributors, restaurateurs) to co-design and promote common food transparency standards. Its main deliverable is the Origin'Info labeling system, which displays ingredient origin and transformation location on packaging, complemented by advocacy work supporting Nutri-Score, environmental impact labeling, and fair value distribution, as well as consumer research studies and policy engagement.

Product overview

Collectif En Vérité is an advocacy organization rather than a product company. Its core offering is Origin'Info, a transparency labeling system that displays ingredient origin and transformation location on food packaging. The Collectif complements this with advocacy work supporting mandatory Nutri-Score, developing environmental impact display frameworks, and promoting fair value distribution. The organization also conducts consumer research studies (e.g., with Appinio, BVA) and engages in policy lobbying to establish transparency standards as market norms.

Differentiator

Problem solved

Functional benefit

Products and services

• Origin'Info Labeling System Visual transparency labeling system that displays the origin of main ingredients and the place of transformation on food packaging. Co-designed with food industry actors and consumers, adopted by over 3,000 products and major French brands (d'Aucy, Les 2 Vaches, Panzani, Lesieur, Biocoop, Fleury Michon, Coopérative U, Carrefour, Paysan Breton), and officially endorsed by French public authorities (Bercy) in 2024.

Quantifiable outcome

• Purchase intentions can be multiplied by 2 to 10 for brands that clearly display origin information (Appinio study, October 2023).
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Vertigo LabcoreStrategic or Co-development Partner · 24 April 2026Vertigo Lab, a research and consulting firm specializing in ecological transition for 15+ years, joined the Collectif as a member in April 2026. It contributes expertise in lifecycle analysis (ACV), carbon footprint, biodiversity diagnostics (SBTN, TNFD frameworks), and socio-economic impact measurement, strengthening the Collectif's evidence base across its four pillars.
• Bercy (Ministry of the Economy)flagshipStrategic or Co-development PartnerThe French Ministry of the Economy (Bercy) adopted Origin'Info as the official transparency device for ingredient origin in 2024, following the Collectif's co-construction and advocacy. This government endorsement represents the Collectif's most significant policy achievement and validates its approach as a model for national labeling policy.
• Ilec, FNSEA, Mouvement Impact France, Institut Veblen (and others)coreStrategic or Co-development PartnerIn December 2025, the Collectif co-published a collective tribune with Ilec, FNSEA, Mouvement Impact France, Institut Veblen, and other organizations calling to strengthen origin labeling. This broad coalition demonstrates cross-sector legitimacy for transparency policy and amplifies the Collectif's advocacy impact.
• BVA (Consumer Research Institute)coreStrategic or Co-development PartnerBVA conducted a landmark consumer study with the Collectif on French consumer expectations for environmental labeling on food products. The study, presented at the National Assembly in January 2023, provided critical evidence for the Collectif's policy positions on pesticide indicators, origin, and farming methods.
• AppiniocoreStrategic or Co-development PartnerAppinio partnered with the Collectif to conduct a consumer study on the impact of origin display on purchase intentions. Results showed purchase intent could be multiplied 2 to 10 times for brands that clearly display origin. The study was unveiled at a public event in October 2023.
• YukaflagshipStrategic or Co-development PartnerYuka, the popular food transparency mobile app with 75 million global users, joined the Collectif in November 2025 to form a strategic alliance against ultra-transformation. The partnership aims to co-develop labeling systems to identify ultra-processed foods, incentivize recipe reformulation, and mobilize legislators for mandatory transparency rules.
• BIO DE FrancecoreStrategic or Co-development PartnerAt the Salon International de l'Agriculture 2026, RESAN (member of the Collectif) formalized a strategic partnership with BIO DE France to deploy its farm transformation model (J'achète Fermier!) in the organic sector. This expands the Collectif's impact on fair value distribution from conventional to organic farming.
• Nudj and AgroParisTechcoreStrategic or Co-development PartnerThe Collectif co-organized the first Ultra-Transformation Forum with Nudj and AgroParisTech in February 2025 to make the health impact of ultra-processed foods intelligible and to discuss operational responses for food companies.
• Convention des Entreprises pour le Climat (CEC)minorStrategic or Co-development PartnerVertigo Lab's participation in the CEC's Agri-Agro pathway led to its introduction to the Collectif En Vérité and several of its members over more than a year of collaboration, ultimately resulting in Vertigo Lab's membership.
• Institut du CommerceminorStrategic or Co-development PartnerThe Institut du Commerce joined the Collectif's Collège Parties Prenantes in early 2024, bringing stakeholder expertise in commercial practices and supporting the Collectif's advocacy for fair value distribution.
• Ministry of Ecological Transition (MTE)flagshipStrategic or Co-development PartnerThe Collectif fully supports the government environmental score (Score Environnemental) carried by public authorities in connection with the Ministry of Ecological Transition. The Collectif participates in the Comité des Partenaires on environmental labeling and advocates for a robust, discriminating score based on pesticide use, farming method, and origin.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Foodwatch: International consumer advocacy NGO campaigning for transparency in food production, labeling, and corporate practices. Operates a comparable mission of consumer-facing food transparency advocacy with media campaigns and policy pressure, though from an NGO rather than industry-coalition stance.
• Ilec (Institut de Liaison et d'Études des Industries de Consommation): French industry association representing consumer goods companies in regulatory and policy dialogue. Explicitly cited as a coalition partner of En Vérité (co-publishing a tribune in December 2025) and operates the same model: member-funded, advocacy-driven, and engaged with French and EU policymakers on labeling and sustainability.
• Fairtrade International / Fairtrade France: Multi-stakeholder coalition that co-designs and certifies ethical sourcing standards for food products, then advocates for their adoption as market norms. Highly comparable to En Vérité's model of industry-wide transparency standards with consumer-facing labels, though focused on fair-trade criteria rather than origin/environmental disclosure.
• Institut Veblen: French think tank promoting ecological transition through monetary, financial, and economic reform. Named as a coalition partner on the December 2025 tribune and operates in the same space of policy advocacy for sustainable food systems in France.
• Mouvement Impact France: French network of social enterprises and committed businesses advocating for impact-driven economic models. Named as a coalition partner and shares En Vérité's member-based advocacy structure targeting French and EU policymakers on sustainable business practices.
• B Lab (B Corp): Non-profit network certifying companies on social and environmental performance, with a strong French presence (B Lab France). Operates a similar member-driven, label-based model where companies pay fees, adopt a charter, and gain access to a recognized transparency mark — directly comparable to En Vérité's membership and Origin'Info approach.

Regional players

• FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): France's leading farmers' union and a named coalition partner of En Vérité. Operates as a member-funded industry association conducting policy advocacy in the food/agriculture space, though representing producers specifically rather than the full value chain.

Emerging players

• U.S. Roundtable for Sustainable Beef: Multi-stakeholder coalition developing sustainability indicators for the U.S. beef value chain. Mirrors En Vérité's coalition-based, value-chain-wide approach to co-designing transparency/sustainability standards, though operating in a different geography and commodity.
• Roundtable on Responsible Soy (RTRS) / Roundtable on Sustainable Palm Oil (RSPO): Multi-stakeholder international roundtables that develop sustainability standards for agricultural commodities via member-driven governance and certification. Conceptually comparable to En Vérité's coalition model applied to commodity-level transparency, though focused on specific raw materials rather than finished food products.

Broad incumbents

• BEUC (European Consumer Organisation): Brussels-based umbrella consumer advocacy group that lobbies EU institutions on food safety, labeling, and consumer rights. En Vérité engages similar policy terrain on the producer side and targets the same regulatory venues, making BEUC a structurally comparable counterpart rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/collectif-en-v-rit-
• Xx.com/asso_enverite

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Collectif En Vérité