Pro 2 Customs
- Company typePrivate
- Founded2013
- HeadquartersAndersonville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Pro 2 Customs firmographics
Firmographics- Name
- Pro 2 Customs
- Legal name
- We Plead the 2nd, LLC
- Website
- https://wepleadthe2nd.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
Pro 2 Customs industry classification
Industry- Product category
- Firearms Customization Services
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
Keywords
Where Pro 2 Customs is headquartered
LocationHeadquarters
- HQ city
- Andersonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro 2 Customs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Firearms & Custom Builds: Complete firearms sales and custom build services including IWI Galil ACE rifles and IWI Uzi Pro handguns with various Cerakote finishes
- Firearm Accessories: Sale of custom magazines (AK47/74, AR15, 9mm, PKM), Kydex holsters (concealed carry, outside carry, competition), and firearm parts
- Custom Finishing Services: Cerakote coating, grip stippling, milling, and laser engraving services billed per item or project
- OEM Services: Large batch solutions and white-label manufacturing for industry partners
- Morale Patches & Swag: Branded merchandise including morale patches, stickers, and novelty items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IWB Kydex Holster - $60.00 |
| Unit Pricing | Pay-as-you-go | Grip Stippling Services - $100.00-$130.00 |
| Unit Pricing | Pay-as-you-go | Custom Magazines - $35.00-$50.00 |
| One time/ perpetual license | Pay-as-you-go | IWI Uzi Pro - $1,329.00 |
| One time/ perpetual license | Pay-as-you-go | Galil Ace 13" Gen 1 - $1,824.99 |
| One time/ perpetual license | Pay-as-you-go | IWI Z15 18" SPR Rifle - $1,290.00 |
| Unit Pricing | Pay-as-you-go | Galil ACE Handguards - $238.00-$350.00 |
| Unit Pricing | Pay-as-you-go | Morale Patches - $3.00-$30.00 |
| Other | Pay-as-you-go | Cerakote Coating Services - Quote-based |
| Other | Multi-year contract | OEM Services - Inquiry-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pro 2 Customs product offering
Product offeringCore offering
Pro 2 Customs (legal entity We Plead the 2nd, LLC) is a firearms customization shop that applies Cerakote coatings to firearms, fabricates custom Kydex holsters, performs grip stippling, builds custom firearms, supplies extended magazines, and offers CNC milling and laser engraving services. The shop sells directly to individual gun owners through an online BigCommerce storefront and its Andersonville, Tennessee workshop.
Product overview
Pro 2 Customs is a firearms customization and manufacturing company operating as a subsidiary of We Plead the 2nd, LLC. The company offers a portfolio of complementary products and services centered on firearm customization: custom magazines (AK 47/74, AR15, 9mm, PKM) with various finish options; Kydex holsters for concealed carry, outside carry, and competition use; complete firearms and custom builds (IWI Galil ACE, IWI Uzi Pro, Zion Z-15); firearm parts and accessories including proprietary Pro 2.0 ACE adjustable gas blocks; finishing services including certified Cerakote ceramic coatings, grip stippling, and milling/laser engraving. The business also sells branded merchandise (Beskar patches, swag). The product ecosystem is unified by the company's in-house fabrication capabilities and Cerakote certification, enabling one-stop customization from raw parts to finished firearms.
Differentiator
Problem solved
Functional benefit
Products and services
- Cerakote Firearm Coatings
Companies that use Pro 2 Customs
Customer profileSegments4 records
Ideal customer profiles1 record
Pro 2 Customs technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pro 2 Customs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- We Plead the 2nd, LLCparentPro 2 Customs is a subsidiary company under We Plead the 2nd, LLC (WPT2). This is the parent holding company structure for the firearms customization business.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Pro 2 Customs competitors and assessment
Company assessmentDirect peers
- Wilson Combat: Long-established custom firearms manufacturer and finishing shop offering complete pistols, rifles, and customization services — directly comparable to Pro 2 Customs' custom build and Cerakote finishing business.
- Nighthawk Custom: Boutique custom 1911 and precision firearms builder with in-house finishing and Cerakote services — comparable as a custom shop competing for the same high-end firearms enthusiast customer.
- Spike's Tactical: Custom AR-platform firearms and accessories manufacturer — comparable in custom build services, platform specialization, and direct-to-consumer sales of customized firearms.
- Les Baer Custom: Custom precision firearms manufacturer focused on 1911s and AR-platform rifles — directly comparable custom-shop model with in-house finishing and high-touch customer relationships.
- ZRO Delta: Custom firearms parts and accessories maker with proprietary components and finishing — overlaps with Pro 2 Customs in custom parts, proprietary accessories, and direct-to-consumer firearms customization.
- Ed Brown Products: Custom 1911 firearms manufacturer with hand-fitting and premium finishing — competes in the same premium custom firearm segment and shares the custom-shop, made-to-order model.
- Taran Tactical Innovations: Custom firearms builder and accessories maker specializing in competition and tactical platforms — overlaps with Pro 2 Customs in custom builds, firearm modifications, and enthusiast branding.
Broad incumbents
- Magpul Industries: Large-scale firearms accessories manufacturer with broad platform coverage — broader incumbent that overlaps with Pro 2 Customs in firearm accessories but at much greater scale and product breadth.
- Primary Arms: Major online firearms retailer and accessories brand with proprietary product lines — overlaps with Pro 2 Customs in direct-to-consumer e-commerce, accessories, and branded merchandise.
- Daniel Defense: Established firearms manufacturer with custom finishing capabilities and direct-to-consumer e-commerce — a larger incumbent operating in adjacent custom firearm and accessories space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pro 2 Customs social profiles
Digital presencePro 2 Customs compliance and trust
Trust signalCompliance1 record
Pro 2 Customs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro 2 Customs leadership team
Management profileNumber of profiles
Profiles1 record
Pro 2 Customs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro 2 Customs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro 2 Customs
What does Pro 2 Customs do?
Pro 2 Customs (legal entity We Plead the 2nd, LLC) is a firearms customization shop that applies Cerakote coatings to firearms, fabricates custom Kydex holsters, performs grip stippling, builds custom firearms, supplies extended magazines, and offers CNC milling and laser engraving services. The shop sells directly to individual gun owners through an online BigCommerce storefront and its Andersonville, Tennessee workshop.
Is Pro 2 Customs a public or private company?
Pro 2 Customs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro 2 Customs founded?
Pro 2 Customs was founded in 2013.
Where is Pro 2 Customs based?
Pro 2 Customs is headquartered in Andersonville, United States, in the North America region.
How does Pro 2 Customs make money?
Five revenue lines are on record. Firearms & Custom Builds are the primary driver. The others are firearm Accessories, custom Finishing Services, OEM Services and morale Patches & Swag.
Who are Pro 2 Customs's main competitors?
Direct peers on record are Wilson Combat, Nighthawk Custom, Spike's Tactical, Les Baer Custom, ZRO Delta, Ed Brown Products and Taran Tactical Innovations. Broad incumbents are Magpul Industries, Primary Arms and Daniel Defense.
Does Pro 2 Customs have an API?
No public API is recorded for Pro 2 Customs.
What industry is Pro 2 Customs in?
Pro 2 Customs's product category is Firearms Customization Services. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail. Its NAICS code is 332994 and its SIC code is 3480.