iHome
iHome is a Saudi Arabian direct-to-consumer furniture retailer selling living, bedroom, dining, bathroom, kitchen, and decor products online and through four showrooms in Jeddah, Taif, Khamis Mushait, and Jazan.
- Company typePrivate
- Founded2007
- HeadquartersJeddah, Saudi Arabia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What iHome does
iHome (اي هوم للمفروشات) is a Saudi Arabian furniture retailer operating as a sole proprietorship out of Jeddah, with claimed 25 years of presence in the Saudi market. The company sells furniture and home furnishings across more than a dozen categories including living room (sofas, corner sofas, sofa sets), bedroom sets, dining furniture, home decor, lighting, bathroom fixtures, flooring, and kitchens. Its product line spans from low-priced decor items (SAR 4) to premium bedroom sets (SAR 12,000+) and specialty electric relaxation sofas with motorized adjustment and Type-C charging ports.
The company runs a hybrid direct-to-consumer model: an e-commerce storefront on ihomestore.com built on the Salla platform, supported by four physical retail showrooms in Jeddah, Taif, Khamis Mushait, and Jazan, with free delivery and installation within branch cities and nationwide delivery for orders above SAR 5,000. Payment options include mada, credit card, stc pay, Apple Pay, Tamara installments, and cash on delivery. Products are primarily sourced from manufacturers in China and Turkey, with marketing concentrated on Instagram, Snapchat, TikTok, YouTube, email, and a website-wide discount code (iHome5). The company is private, has no disclosed external funding, and reports between 501 and 1,000 employees.
iHome firmographics
Firmographics- Name
- iHome
- Legal name
- iHome for Furniture (اي هوم للمفروشات)
- Website
- https://ihomestore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- iHome is a Saudi Arabian direct-to-consumer furniture retailer selling living, bedroom, dining, bathroom, kitchen, and decor products online and through four showrooms in Jeddah, Taif, Khamis Mushait, and Jazan.
- Ownership category
- akta.pro rank
Where iHome is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices4 records
Markets served
iHome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Product Sales: One-time purchase of furniture items including bedroom sets, sofa sets, dining tables, and home decor. No subscription model. Revenue generated through direct retail sales via e-commerce and physical showrooms. Products are manufactured (primarily from China and Turkey) and sold directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time furniture purchases with tiered pricing based on product category and complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
iHome product offering
Product offeringCore offering
iHome designs, sources, and sells home furniture and furnishings—including bedroom sets, sofa sets, corner sofas, dining tables, home decor, lighting, and bathroom fixtures—directly to Saudi consumers through its e-commerce platform ihomestore.com and four physical showroom branches in Jeddah, Taif, Khamis Mushait, and Jazan. The company bundles complete room solutions and offers free delivery and installation within branch cities or for orders above SAR 5,000, with a 5-year warranty on foam components.
Product overview
iHome is a Saudi Arabian furniture e-commerce company offering a comprehensive range of home furnishings across multiple categories. The company operates as a single unified online store with distinct product categories including living room furniture (sofas, corner sofas, sofa sets), bedroom furniture (complete bedroom sets in double and single configurations), dining room furniture (tables, chairs, buffets), home decor (artificial plants, mirrors, vases, paintings), lighting fixtures, bathroom fixtures (mixers, water heaters, shower systems), and floor materials (parquet, carpet). The company also offers promotional bundles combining multiple furniture categories at discounted prices and features specialty products like electric relaxation sofa sets with motorized adjustment capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture (غرف المعيشة)
Quantifiable outcome
- 5-year warranty on foam components demonstrates confidence in product durability
Companies that use iHome
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
iHome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iHome partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
iHome competitors and assessment
Company assessmentDirect peers
- Danube Home: Saudi-headquartered home furnishings and furniture retailer with multi-category assortment and omnichannel (online + showrooms) model. Closest direct peer to iHome in the KSA market, competing across bedroom, living, and dining categories with overlapping price points.
- Home Centre: Landmark Group's flagship home and furniture retail brand with deep MENA presence including Saudi Arabia. Directly competes with iHome in mid-market furniture, decor, and home accessories with similar omnichannel and value-bundle strategies.
- IKEA Saudi Arabia: Global flat-pack furniture and home accessories retailer with major showrooms in Saudi Arabia. Competes with iHome on bedroom, living, dining, and kitchen categories, though differentiated by self-assembly model and global brand scale.
- Pan Emirates: UAE-headquartered furniture and home furnishing retailer expanding into Saudi Arabia. Competes head-to-head with iHome on multi-room furniture bundles and full-home packages at similar mid-market price points.
- The One: MENA-based home furnishings and furniture retailer with presence in Saudi Arabia and UAE. Offers comparable product breadth across furniture, decor, and lighting with showroom + online model similar to iHome.
- JYSK: Scandinavian discount home and furniture retailer with growing Saudi footprint. Competes with iHome's budget tier on bedroom, living, and outdoor furniture through value pricing and standardized showroom formats.
Broad incumbents
- Ashley Furniture HomeStore: World's largest furniture manufacturer-retailer with MENA franchise presence. Comparable to iHome in furniture category breadth and showroom-driven model, though operating at far larger global scale and assortment depth.
- Wayfair: Global pure-play online furniture and home furnishings retailer. Comparable to iHome as a benchmark for DTC furniture e-commerce operations, assortment scale, and digital marketing maturity in the home category.
Emerging players
- West Elm: Williams-Sonoma-owned DTC home furnishings retailer focused on modern, design-forward furniture. Comparable to iHome's premium SKU strategy (electric recline, premium fabrics) and online showroom integration model.
Others
- Salla: Saudi e-commerce platform on which iHome's ihomestore.com storefront is built. Indirectly comparable as an enabling technology provider for Saudi DTC retail, relevant to assessing iHome's go-to-market cost structure and platform-level risks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
iHome social profiles
Digital presenceiHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
iHome leadership team
Management profileNumber of profiles
iHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iHome
What does iHome do?
iHome designs, sources, and sells home furniture and furnishings—including bedroom sets, sofa sets, corner sofas, dining tables, home decor, lighting, and bathroom fixtures—directly to Saudi consumers through its e-commerce platform ihomestore.com and four physical showroom branches in Jeddah, Taif, Khamis Mushait, and Jazan. The company bundles complete room solutions and offers free delivery and installation within branch cities or for orders above SAR 5,000, with a 5-year warranty on foam components.
Is iHome a public or private company?
iHome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iHome founded?
iHome was founded in 2007. It employs 501 to 1,000 people.
Where is iHome based?
iHome is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does iHome make money?
One revenue line is on record: furniture Product Sales.
Who are iHome's main competitors?
Direct peers on record are Danube Home, Home Centre, IKEA Saudi Arabia, Pan Emirates, The One and JYSK. Broad incumbents are Ashley Furniture HomeStore and Wayfair. West Elm is listed as an emerging player. Salla is listed as an others.
Does iHome have an API?
No public API is recorded for iHome.