The West Hants Club

What The West Hants Club does

The West Hants Club is a non-profit private members sports, fitness and health club founded in 1926 and headquartered at Roslin Road South, Talbot Woods, Bournemouth (BH3 7EF), United Kingdom. It is constituted as a company limited by guarantee with charitable status (Charity No: 1204064, Company No: 13692644), governed by a Board of Trustees, with no directors receiving payment or dividend. The club operates from a single integrated facility comprising 19 international tournament-standard tennis courts (artificial grass, American clay and acrylic, with indoor bubble coverage in winter), three padel courts (the first in Dorset, opened May 2018), four squash courts, a gym, a 17m heated indoor pool with sauna and steam room, air-conditioned fitness studios, a dedicated Reformer Pilates studio, a bar/restaurant and a club shop. Approximately 85 staff support operations led by Chief Executive Peter D Elviss and Club Chairman Edwin Bessant.

The club generates revenue from a diversified set of streams: tiered recurring monthly membership subscriptions (Full, Fitness, Junior, Family, Social, Concessionary, Parent, Under 21/28) on a no-contract direct-debit basis; coaching and course fees (12-week term programmes across tennis, padel, squash and fitness); personal training from £40 per hour; club shop retail and racket re-stringing; bar and restaurant including private functions; and guest fees (£5 junior / £12.50 adult). Go-to-market is direct-to-consumer via the membership team, facility tours, website, newsletter, Facebook and Instagram, with a Business Partnership Scheme enabling outreach in local schools and partnerships with Talbot Heath and Bournemouth Collegiate schools for the Tennis Academy.

Its competitive position is anchored by LTA High Performance Centre status since October 2004 (one of six nationally at the time, partnered with LTA academies at Loughborough and Bath) and renewed LTA Regional Player Development Centre status in 2025, supporting elite junior tennis development. The 1994 LTA freehold acquisition and leaseback (with the freehold set to revert to membership once the interest-free LTA loan is repaid) and the 1999 £5 million redevelopment underpin the long-tenured asset base.

Name

The West Hants Club

Legal name

The West Hants Club

Website

https://westhants.co.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

The West Hants Club is a non-profit private members sports club in Bournemouth, UK, founded 1926, offering tennis, padel, squash, gym, swimming, Reformer Pilates and coaching via tiered monthly subscriptions to individuals and families in the Bournemouth–Poole catchment.

Ownership category

akta.pro rank

Product category

Sports & Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Private members club
• Tennis club facilities
• Padel tennis courts
• Fitness gym memberships
• Swimming pool facilities

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: The club generates primary revenue through various membership categories including Full, Fitness, Junior, Family, Social, and Concessionary memberships. Monthly direct debit payments with no contracts or tie-ins. Discounted rates for under-28s.
2. Coaching and Course Fees: Revenue from tennis, padel, squash, and fitness coaching programmes. Courses run on a 12-week term basis for both juniors and adults.
3. Personal Training: One-to-one personal training sessions with certified trainers, starting from £40 per hour.
4. Club Shop: Retail sales of sports equipment including rackets, kit, clothing, footwear, and re-stringing services.
5. Bar and Restaurant: Food and beverage sales including bar menu, restaurant dining, private functions, and special event catering.
6. Guest Fees: Non-members may have a maximum of 6 individual lessons before becoming members. Guest fees apply: Juniors £5 and Adults £12.50.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The West Hants Club operates a private members sports and fitness club offering tennis (with LTA Regional Player Development Centre status), padel, squash and racketball, a fully equipped gym, swimming pool with sauna and steam room, group studio classes including Reformer Pilates, and a bar and restaurant. It sells tiered memberships (Full, Fitness, Junior, Family, Social, Concessionary, Parent) on monthly direct debit with no contracts, plus pay-as-you-go coaching, personal training, a club shop, and racket re-stringing services.

Product overview

The West Hants Club is a multi-sport health and fitness club offering a comprehensive portfolio of racket sports, fitness, and leisure facilities. The core offering centres on tennis (with 19 courts including indoor facilities), padel tennis (3 courts), and squash/racketball (4 courts), complemented by a fully equipped gym, swimming pool with sauna/steam room, and studio fitness classes including a dedicated Reformer Pilates studio. The club operates a tiered membership system and provides additional services including personal training, a club shop, and bar/restaurant facilities. A tennis academy and Regional Player Development Centre status support elite junior development. The club utilises ESP Elite Live for online bookings and Clubspark LTA for coaching course registrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Internationally recognised tennis programme with 19 international tournament-standard courts across artificial grass, American clay, and acrylic surfaces. Features indoor centre with bubble coverage in winter, comprehensive coaching for all ages, and competitive leagues. Available to members.
• Padel Tennis Padel tennis played on 20m x 10m outdoor courts with walls, blending elements of tennis, squash, and racketball. The club was the first to bring padel to Dorset and now operates three courts. Exclusively for Full Members.
• Squash & Racketball Four squash courts including one glass-backed court that hosts regular tournaments, with internal leagues, club nights, and Dorset League team competitions.
• Gym State-of-the-art fitness facility with cardiovascular, resistance, and free weights equipment from leading brands including Cybex and Nautilus. Includes complimentary induction and personalised fitness programme for new members.
• Studio Classes (including Reformer Pilates) Wide range of group fitness classes including Body Balance, Pure Stretch, Spinning, Zumba, Body Pump, Midline Xpress, and Pilates, led by experienced instructors in air-conditioned fitness studios with sprung floors. A dedicated Reformer Pilates studio launched in 2025 offers beginner, intermediate, and advanced level sessions on specialized Reformer machines.
• Swimming Indoor heated pool (17m x 8m) suitable for both serious and leisurely swimmers, with sauna and steam room facilities.
• Personal Training One-to-one training sessions with a team of certified personal trainers offering tailored exercise programmes. Sessions start from £40 per hour; non-members pay guest fee in addition.
• Club Shop Retail shop selling Bull Padel bats, Dunlop rackets and kit, tennis/squash/racketball/padel equipment, fitness clothing, footwear, and accessories. Offers professional racket re-stringing service from £18-£48 depending on string.
• Restaurant & Bar Bar and restaurant facilities with freshly prepared dishes ranging from light bites to hearty meals. Happy Hour 6pm-8pm every Friday. Available for private functions ranging from intimate gatherings to large parties with bands or discos.
• Tennis Academy (Regional Player Development Centre) High Performance Centre programme for elite junior tennis players, partnered with Talbot Heath and Bournemouth Collegiate schools. Includes a dedicated High Performance Gym for academy athletes and operates as an LTA Regional Player Development Centre.
• Membership Various membership categories including Full, Fitness, Under 21, Under 28, Family, Junior, Parent, Social, and Concessionary, providing access to club facilities on monthly direct debit with no contracts or tie-ins.
• Junior Holiday Camps Summer and holiday camps for children aged 5-17 including Tennis & Squash camps, Bronze/Silver/Gold sessions, and club mornings for juniors.
• Online Live Fitness Classes Live online group fitness classes streamed via Zoom, including Body Pump and Body Balance sessions. Originally launched during the COVID-19 pandemic and offered to members.

Quantifiable outcome

• British Hardcourt Championships held at the club between 1928 and 1983, featuring legends such as Fred Perry, Rod Laver, and Virginia Wade.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• The Harbour Hospital (Circle Health Group)minorGTM or Marketing Partner · 1 January 2025Healthcare partnership offering West Hants members 10% off hospital fees, fast access to MRI, CT, and self-referral physiotherapy. Partnership includes free expert-led events at the Club in 2026.
• Peter Harding Wealth ManagementminorGTM or Marketing Partner · 1 January 2023Business Partnership Scheme member providing wealth management services. Part of the club's business partnership programme supporting sport in the community.
• GoodOaks HomecareminorGTM or Marketing Partner · 1 January 2023Award-winning homecare company partnered with the club. Part of the Business Partnership Scheme supporting community sport and health.
• Cadbury PhysiotherapyminorStrategic or Co-development Partner · 1 January 2023Physiotherapy services partnership providing rehabilitation and sports injury treatment for club members.
• Katy's Swim SchoolminorStrategic or Co-development Partner · 1 May 2018Swimming lessons provided by Katy's Swim School operating at the club. Offers private and group lessons for babies through to adults. Contact via [email protected].
• Padel Coach Nick MaceyminorChannel Partner/ Reseller/ Distributor · 1 May 2018Dedicated padel coach offering lessons at selected times. Coaching sessions available for all levels with a maximum group size of three plus one coach.
• Talbot Heath SchoolcoreStrategic or Co-development Partner · 1 October 2004Educational partnership for the Tennis Academy and High Performance Centre programme. Students from the school access elite tennis training at the club as part of the academy programme.
• Bournemouth Collegiate SchoolcoreStrategic or Co-development Partner · 1 October 2004Educational partnership for the Tennis Academy and High Performance Centre programme. Students from the school access elite tennis training at the club as part of the academy programme.
• LTA Academies (Loughborough and Bath)majorStrategic or Co-development Partner · 1 October 2004Working in conjunction with LTA's two academies at Loughborough and Bath, the High Performance Centres were at the forefront of British tennis to produce more and better players.
• Lawn Tennis Association (LTA)coreStrategic or Co-development Partner · 1 January 1994The LTA acquired and leased back all freehold assets to West Hants LTC in 1994. The LTA's investment resulted in a fully refurbished club. The club is repaying an interest-free loan to the LTA, with the freehold ultimately reverting to membership upon repayment. The LTA grants HPC and Regional Player Development Centre status to the club.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Queen's Club: London-based private members club founded in 1886 with elite tennis, squash, and rackets heritage. Direct comparable to West Hants on racquet sports-led membership model and historic tournament pedigree, though at larger scale and central London catchment.
• Roehampton Club: Premium South West England private members club offering tennis, squash, gym, swimming, and F&B. Closest direct competitor on multi-sport member club model, similar facility breadth, and family-oriented positioning.
• Edgbaston Priory Club: Leading Birmingham private members club with national tennis pedigree, hosting the Edgbaston Priory Club tournament. Highly comparable on tennis-led identity, multi-sport facilities, and regional premium positioning.
• The Hurlingham Club: Iconic London private members club offering tennis, croquet, swimming, and fitness with a long-standing heritage. Analogous on traditional members club format, premium pricing, and historical sports-venue status.

Broad incumbents

• David Lloyd Leisure: UK's largest premium multi-sport chain with tennis, swimming, gyms, and family facilities across 100+ sites. Comparable offering but commercial, multi-site, and broader market — competes for the same families and fitness-minded members at a national scale.
• Nuffield Health: UK-wide health and fitness provider combining gyms, swimming, fitness classes, and physiotherapy/radiology services. Overlaps with West Hants' fitness, swimming, and studio offering as a healthcare-adjacent alternative.
• The All England Lawn Tennis Club (Wimbledon): The home of The Championships at Wimbledon and the LTA's flagship tennis venue. Comparable on elite tennis identity and LTA affiliation, but operates at a vastly different scale as a major tournament venue rather than a members club.

Emerging players

• Game4Padel: UK padel-dedicated venue operator rapidly expanding indoor and outdoor padel courts across multiple cities. Emerges as a specialist competitor for padel players who might otherwise join West Hants for its leading padel facility in Dorset.
• Reform Pilates: Specialist Reformer Pilates studio chain in the UK. Functions as an emerging specialist alternative for the Reformer Pilates programming West Hants recently launched in a dedicated studio.

Regional players

• Third Space: Premium London-only boutique fitness club offering gym, swimming, classes, and spa. Comparable on premium positioning and facility quality, but differentiated by London focus and stronger fitness (rather than racquet sports) identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westhantsclub
• Instagraminstagram.com/west_hants_club
• Xx.com/WestHantsClub
• LinkedInlinkedin.com/company/the-west-hants-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The West Hants Club