Manulife
Manulife Investment Management Timber & Agriculture (MIMTA) manages over 170,000 acres of U.S. farmland and timberland for Manulife, leasing acreage to farm operators and selling non-exclusive recreational access licenses to individual hunters and anglers via a self-serve web platform.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Manulife does
Manulife Investment Management Timber & Agriculture (MIMTA) is the real-assets land-management division of Manulife, the Canadian financial services group (TSX/NYSE: MFC), specializing in the development and management of timberland and farmland portfolios across North America. MIMTA operates two customer-facing businesses through its website, manulifeimlanduse.com: a Farm Leasing business that leases over 170,000 acres of farmland to agricultural operators across the United States, and a Recreation License business that grants non-exclusive, terminable temporary access to private timberland and farmland for hunting, fishing, and other outdoor recreation. The Farm Leasing line is handled through direct email relationships with Farm Managers, who review applicant balance sheets and negotiate annual leases, while Recreation Licensing runs as a self-service e-commerce platform where registered users browse parcels on an interactive map, submit bids against published minimums, and pay via PayPal, with bids reviewed on a rolling 10–14 business-day basis.
The underlying technology stack is a conventional web platform rather than a differentiated software product: an interactive map interface, user account management, an online bidding engine, PayPal-based payment processing, PDF generation for licenses and topographic maps, optional multi-factor authentication, and an opt-in Mailchimp email integration. Licensees can upload property maps into the third-party Avenza Map App for real-time GPS tracking on-site. Revenue is generated through per-license auction-style one-time fees, recurring annual farm leases, and recurring annual add-on fees for campsites ($500/year) and additional structures ($400/year each). All fees are nonrefundable, and the service is explicitly restricted to U.S. and Canadian residents. MIMTA operates as a privately held division of Manulife, and its financials are not separately disclosed; it serves two primary segments — individual recreational land users (hunters, fishermen, outdoor enthusiasts) and commercial farm operators — through a vertically segmented approach.
Manulife firmographics
Firmographics- Name
- Manulife
- Legal name
- Manulife Investment Management Timberland and Agriculture Inc
- Website
- https://hancockrecreation.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Manulife Investment Management Timber & Agriculture (MIMTA) manages over 170,000 acres of U.S. farmland and timberland for Manulife, leasing acreage to farm operators and selling non-exclusive recreational access licenses to individual hunters and anglers via a self-serve web platform.
- Ownership category
- akta.pro rank
Manulife industry classification
Industry- Product category
- Land Management Services
- NAICS
- Timber Tract Operations (113110), Support Activities for Forestry (1153), Timber Tract Operations (11311)
- SIC
- Forestry (800), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Timberland Asset Management & Consulting (AFAMAAAI)
- akta.pro secondary industries
- Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation) (AFAMAKAD), Real Assets — Timberland & Forestry (FSAHAIAJ), Natural Resources — Timberland (FSAAAKAH)
Keywords
Manulife business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Recreation Licenses: The company generates revenue through non-exclusive recreational licenses granting temporary access to private timberland and farmland properties for hunting, fishing, and other recreational activities. Customers bid on licenses through an online auction system, with license fees being nonrefundable.
- Farm Leasing: The company leases over 170,000 acres of farmland to agricultural operators across the United States. Farm managers review applications including balance sheets and work directly with lessees to arrange lease agreements.
- Campsite Add-ons: Optional add-on service for recreation license holders. Campsites are charged at $500 per campsite per year and include area for one structure. Additional structures can be added at $400 per structure per year. Fees are charged regardless of seasonal usage.
- Dog Hunting Exemptions: Annual exemption fees for historical dog hunting clubs to use dogs for deer hunting on licensed properties, in addition to the base recreation license fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Recreation licenses are priced through a competitive bidding system where customers submit bids exceeding a minimum amount. |
| Subscription | Annual | Campsite add-on fee covering temporary structures within designated hunting license areas. |
| Subscription | Annual | Additional temporary structures within approved campsites. |
| Subscription | Annual | Farm leasing rates are negotiated individually through contact with Farm Managers. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Manulife product offering
Product offeringCore offering
Manulife Investment Management Timber & Agriculture leases more than 170,000 acres of farmland across the United States to agricultural operators and sells North American Access Licenses that grant temporary, non-exclusive recreational access (hunting, fishing, and outdoor recreation) to private timberland and farmland properties through an online bidding platform. License holders can add campsites ($500 per year) and additional structures ($400 per structure per year) and download topographic maps usable in the Avenza Map App for GPS navigation.
Product overview
Manulife Investment Management Land Use is a platform offering two main services: Farm Leasing (managing 170,000+ acres of farmland for agricultural operators) and a Recreation License system (granting temporary access to private timberland and farmland through the North American Access License). The recreation platform allows users to browse available parcels on an interactive map, purchase licenses through an online bidding system, and add optional campsites and structures. Payments are processed through PayPal. The platform supports multi-factor authentication for enhanced account security.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Leasing Leases over 170,000 acres of farmland across the United States to agricultural operators on negotiated annual terms. Farmers contact Farm Managers via [email protected], submit applications with balance sheets, and work directly with lessees to arrange lease agreements for crop and livestock operations.
- North American Access License (Recreation License) Non-exclusive, terminable license agreement granting limited permission to access private timberland or agricultural properties for hunting, fishing, and other recreational purposes. Includes rights of ingress and egress, purchased through an online bidding system with minimum bid amounts that vary by property and nonrefundable license fees.
- Campsites Optional add-on for recreation license holders; licensees select areas within their hunting license for placing temporary structures. Charged at $500 per campsite per year (nonrefundable) and includes area for one structure, billed annually regardless of seasonal use.
- Structures Optional additional temporary structures within approved campsites (recreational vehicles, tents, covered storage areas, lean-tos, animal processing structures). Charged at $400 per structure per year, nonrefundable, billed annually regardless of seasonal use.
Companies that use Manulife
Customer profileSegments2 records
Ideal customer profiles2 records
Manulife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Manulife partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PayPalcorePayPal is used as the payment processor for all license and campsite transactions on the website. Accepts debit and credit cards including American Express and Discover. For payments greater than $50,000, special arrangements are made via email.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Manulife competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Manulife social profiles
Digital presenceManulife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manulife leadership team
Management profileNumber of profiles
Manulife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manulife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manulife
What does Manulife do?
Manulife Investment Management Timber & Agriculture leases more than 170,000 acres of farmland across the United States to agricultural operators and sells North American Access Licenses that grant temporary, non-exclusive recreational access (hunting, fishing, and outdoor recreation) to private timberland and farmland properties through an online bidding platform. License holders can add campsites ($500 per year) and additional structures ($400 per structure per year) and download topographic maps usable in the Avenza Map App for GPS navigation.
Is Manulife a public or private company?
Manulife is a private company. It is classified as public and is currently operating.
When was Manulife founded?
Manulife was founded in -1.
How does Manulife make money?
Four revenue lines are on record. Recreation Licenses are the primary driver. The others are farm Leasing, campsite Add-ons and dog Hunting Exemptions.
Does Manulife have an API?
No public API is recorded for Manulife.
What industry is Manulife in?
Manulife's product category is Land Management Services. Its primary akta.pro industry code is AFAMAAAI, Timberland Asset Management & Consulting, with a secondary code of AFAMAKAD, Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation). Its NAICS code is 113110 and its SIC code is 800.