Colonial Chemical Company

What Colonial Chemical Company does

Colonial Chemical Company is a privately held specialty and commodity chemical manufacturer founded in 1970 and headquartered in Tabernacle, New Jersey. The company operates a 50,000 sq ft facility with 50+ employees and produces Diesel Exhaust Fluid (DEF), urea-based reagents, sulfuric acid, and a portfolio of custom industrial chemicals. Its core product platform centers on DEF — a 32.5% urea solution used in selective catalytic reduction systems for diesel engines — alongside sulfuric acid-based chemistries and toll-manufactured specialty products for industrial customers. Colonial holds the first API Certification License for DEF and participated in the development of the ISO 22241 global specification, giving it specification-aligned positioning in the regulated emissions-control supply chain.

The company sells through a multi-channel model that combines direct sales to power generation, transportation, industrial, and environmental customers with a national distributor network and a branded consumer channel (Blue Wave DEF). Distribution is supported by both truck and rail logistics with redundancy for just-in-time delivery. Beyond branded DEF, Colonial generates revenue from private-label DEF supply, custom and toll manufacturing, and adjacent chemistries such as heat-transfer fluids, biocides, odor-control products, and water-treatment reagents. A proprietary telemetry offering for real-time DEF inventory monitoring extends the product sale into a recurring service relationship with high-volume buyers.

Colonial's business model is primarily volume-driven on commodity DEF and sulfuric acid, with margin lift from custom manufacturing and branded packaging. Customer concentration risk appears moderated by diversification across four end markets and a multi-channel go-to-market approach. The firm is privately held with no disclosed revenue, ownership, or external funding, and its growth orientation is best characterized as measured expansion of product breadth, channel coverage, and service adjacencies rather than rapid scaling.

Name

Colonial Chemical Company

Legal name

Colonial Chemical

Website

https://colonial-chemical.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Colonial Chemical Company is a privately held, New Jersey-based manufacturer of Diesel Exhaust Fluid, sulfuric acid, urea-based reagents, and custom industrial chemicals, supplying power, transportation, industrial, and environmental customers through direct sales, distributors, and its Blue Wave brand.

Ownership category

akta.pro rank

Product category

Specialty Industrial Chemicals

NAICS

Chemical Manufacturing (325), Other Chemical Product and Preparation Manufacturing (3259), Basic Chemical Manufacturing (3251), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Packaging, Filling & Repacking Services (bottling, bagging, relabeling) (AFABAIAG)

Keywords

• Diesel exhaust fluid
• Urea ammonia reagents
• Custom chemical blending
• Sulfuric acid dilution
• NOx abatement chemicals

Headquarters

HQ city

Township Of Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diesel Exhaust Fluid (DEF) Sales: Manufacturing and distribution of Diesel Exhaust Fluid in various packaging options from small bottles (1 & 2.5 gallon) to drums, totes, and bulk quantities. Colonial Chemical has been manufacturing DEF since 2005.
2. Urea and Ammonia Reagents: Supply of high quality urea in quantities ranging from single bags or drums to full railcars. They deliver over 150,000 tons of Urea and Ammonia each year to the power industry.
3. Sulfuric Acid Products: Diluted sulfuric acid for industrial use and battery electrolyte for the lead-acid battery industry. Concentrations available at 78% and below, custom packaged in any size.
4. Custom Chemical Manufacturing & Packaging Services: Formulating, blending, and packaging liquid chemical products for companies without in-house capabilities. Services include contract packaging from 2 oz bottles to 5,000 gallon tankers, private label, and environmental remediation chemicals.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels3 records

Core offering

Colonial Chemical Company manufactures, blends, packages, and distributes industrial chemical products including Diesel Exhaust Fluid (DEF) under the Colonial™ and Blue Wave™ brands, urea and ammonia reagents for NOx abatement in the power industry, custom-formulated specialty chemicals (heat transfer fluids, electrolytes, biocides, water treatment chemicals, deicers, environmental remediation chemistries), and diluted sulfuric acid including battery electrolyte. Products are sold to fuel and lubricant distributors, truck stops, OEMs, large fleets, retail/fuel outlets, power generation operators, and industrial customers who require custom blending and private-label/contract packaging services.

Product overview

Colonial Chemical Company is a chemical formulator, blender, packager, and distributor offering both commodity and specialty chemicals for industrial and consumer applications. The company's product portfolio centers on four main areas: (1) Colonial™ DEF and Blue Wave™ DEF diesel exhaust fluid products for NOx abatement in SCR systems; (2) Urea and Ammonia Reagents including Urea Solution, NOxOUT® Urea Solution, dry granular/prilled urea, anhydrous ammonia, and aqua ammonia for power industry NOx reduction; (3) Custom Products encompassing chemical blending (500-10,000 gallon batches), private label/contract packaging, and specialty formulations including heat transfer fluids, specialty electrolytes, biocides, water treatment chemicals, deicer formulations, and environmental remediation chemicals; and (4) Diluted Sulfuric Acid and Battery Electrolyte for industrial acid and lead-acid battery applications. Products are available in packaging ranging from 2-ounce containers to 5,000-gallon tanker trailers, with processing and warehousing across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Wave DEF: Diesel Exhaust Fluid brand marketed in the Southeastern United States.

Products and services

• Colonial™ DEF (Diesel Exhaust Fluid) High-purity 32.5% urea solution in de-ionized water used in Selective Catalytic Reduction (SCR) systems to reduce NOx emissions from diesel vehicles. Available in packaging from 1 and 2.5 gallon bottles to drums, totes, and bulk quantities for fuel/lubricant distributors, truck stops, retail, OEMs, and large truck fleets.
• Blue Wave™ DEF Diesel Exhaust Fluid brand marketed in the Southeastern United States, meeting ISO 22241 specifications for SCR systems.
• Urea Solution (70%, 50%, 40%, 32.5%) Manufactured urea mixed with pure demineralized water in concentrations of 70%, 50%, 40%, and 32.5%, used for NOx reduction in power industry applications, supplied in quantities ranging from single bags or drums to full railcars.
• NOxOUT® Urea Solution Urea solution with or without Fuel Tech NOxOUT® additive for SNCR and SCR applications; Colonial is a Qualified NOxOUT® Reagent Supplier covering the entire United States.
• Dry Granular and Prilled Urea Solid urea products for applications including fertilizer, NOx reduction, plastics, animal feed, cleaning agents, and pharmaceutical applications.
• Anhydrous Ammonia Ammonia reagent for NOx abatement applications in the power industry.
• Aqua Ammonia (29%) 29% ammonia solution for industrial and NOx abatement applications.
• Custom Chemical Blending Custom formulating and blending of liquid chemical products to meet or exceed customer specifications, with batch sizes ranging from 500 to 10,000 gallons and a dedicated Quality Control team adhering to Military Spec, FIFRA, and DPCC.
• Private Label & Contract Packaging Household, private label, and industrial packaging services for water-based chemical products, packaging from 2 oz bottles to 5,000-gallon tanker trailers.
• Environmental Remediation Chemicals Bulk and packaged solutions for environmental remediation projects including chemical oxidants such as potassium permanganate, sodium permanganate, and sodium persulfate.
• Diluted Sulfuric Acid Diluted sulfuric acid (H2SO4) in concentrations of 78% and below, custom packaged from small bottles to 5,000-gallon tankers for industrial users.
• Battery Electrolyte Sulfuric acid-based battery electrolyte products for the lead-acid battery industry, meeting customer specifications.

Quantifiable outcome

• Over 150,000 tons of Urea and Ammonia delivered annually
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Fuel Tech (NOxOUT®)coreTechnology or IntegrationColonial Chemical Company is a Qualified NOxOUT® Reagent Suppliers for SNCR and SCR Applications covering the entire United States. They supply urea solutions with or without Fuel Tech NOxOUT Urea Solution additive for emissions reduction processes.
• DEF Equipment ProviderssupportingTechnology or IntegrationColonial has alliances with the leading DEF equipment providers and can offer discounted pricing for storage, handling, and dispensing systems. They recommend proven equipment solutions for various storage, handling, and dispensing applications.
• Blue Wave™ DEF Brand PartnerssupportingChannel Partner/ Reseller/ DistributorColonial markets DEF under the Blue Wave™ DEF brand in southeastern states through distribution partners. They are also looking for additional distributors and partners to help market their products.
• Domestic and Foreign Raw Material ProducerscoreStrategic or Co-development PartnerColonial has excellent relationships with domestic and foreign producers to source low cost raw materials for chemical manufacturing and formulation. They also maintain excellent relations with transportation companies for logistics.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Air Products and Chemicals: Major industrial gases and chemicals supplier with significant ammonia production and emissions-control reagent supply to power and industrial customers. Comparable to Colonial Chemical in ammonia/urea reagent supply for NOx abatement.
• Brenntag: Global chemical distribution leader supplying basic, specialty, and formulated chemicals across industrial end markets. Comparable to Colonial Chemical's wholesale/distribution arm and custom products serving industrial customers.
• Yara International: Global nitrogen and specialty chemical producer with a major DEF and urea reagent presence, including Air1 DEF. Comparable to Colonial Chemical as a large-scale urea/ammonia reagent and DEF supplier serving power generation and transportation customers.
• Univar Solutions: Large North American chemical distributor offering specialty and commodity chemicals, formulation, and private-label services to industrial customers. Comparable to Colonial Chemical as a broad-line chemical supplier with custom blending and distribution capabilities.
• Nutrien: World's largest provider of crop inputs and a major nitrogen/urea producer with downstream specialty product lines. Comparable to Colonial Chemical as a large-scale urea/ammonia supplier with industrial-grade and reagent-grade offerings.

Direct peers

• Old World Industries: Owner of the Peak DEF brand and a significant North American DEF manufacturer/distributor serving retailers, truck stops, and fleets. Closely comparable to Colonial Chemical's Colonial DEF and Blue Wave DEF product lines and distribution channels.
• Hydrite Chemical Co. U.S. custom chemical formulator, blender, and distributor serving industrial and consumer markets with batch manufacturing and private-label capabilities. Comparable to Colonial Chemical's custom products division across blending, formulation, and toll manufacturing.
• Power Service Group: Manufacturer of specialty chemicals including diesel fuel additives and DEF products for the heavy-duty trucking and agricultural markets. Comparable to Colonial Chemical in DEF manufacturing and direct supply to fleets, distributors, and off-road end markets.
• KOST USA: Manufacturer of specialty chemicals including DEF and coolant products distributed through automotive and heavy-duty channels. Comparable to Colonial Chemical in DEF manufacturing and aftermarket automotive fluid distribution.
• CF Industries: Largest North American producer of nitrogen fertilizers and a major merchant supplier of urea and ammonia, including for SCR/SNCR emissions control at power plants. Directly comparable to Colonial Chemical's urea and ammonia reagent business serving the power industry.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colonial Chemical Company