REALTORS Association of Citrus County

What REALTORS Association of Citrus County does

REALTORS Association of Citrus County (RACC) is a 501(c)(6) professional trade association serving real estate practitioners and business partners in Citrus County, Florida. Headquartered at 714 S Scarboro Ave in Lecanto, RACC operates as the local tier of a three-tier trade association structure, affiliated with Florida REALTORS and the National Association of REALTORS, which licenses the federally trademarked REALTOR brand to qualifying members. Its core constituency consists of licensed REALTOR members practicing within the county and Business Partner members drawn from ancillary real estate service providers such as lenders, title companies, and home inspection firms.

The association's product surface is membership-driven and centered on professional infrastructure rather than proprietary technology. Core offerings include access to the Stellar MLS service — becoming the exclusive MLS for members in Fall 2026 following RACC's transition to Corporate Shareholder status — plus a Member Directory, a Legal Hotline, a Tech Helpline, Market Reports, Leadership Academy programming, and free Professional Development classes introduced in February 2025. Charitable giving and community advocacy, including Fair Housing Month positioning, round out the value proposition.

RACC generates revenue principally through annual REALTOR membership dues and Business Partner membership fees, supplemented by ancillary services such as venue rental. Governance is led by an annually rotating President — with Jeanne Pickrel serving as 2024 President and Lynn Harris as 2025 President — supported by CEO Marsha Coleman and committee leadership. The association reinvests in member services, education, and community impact, evidenced by $143,000+ in cumulative charitable contributions since 2020, including a record $43,128 in 2025. Underlying market conditions in Citrus County — 341 single-family home sales and $116M in transaction volume in April 2026 — provide a stable transactional backdrop for member renewals.

Name

REALTORS Association of Citrus County

Legal name

REALTORS Association of Citrus County

Website

https://raccfl.com

Company type

Private

Operating status

Operating

Short description

REALTORS Association of Citrus County is a 501(c)(6) trade association representing real estate professionals and business partners in Citrus County, Florida, affiliated with Florida REALTORS and the National Association of REALTORS and funded through membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Lecanto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: The primary revenue stream is membership dues from REALTOR members and Business Partner members, which fund the association's operations, professional development, advocacy, and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

REALTORS Association of Citrus County (RACC) is a professional trade association providing membership, advocacy, professional development, and resources to licensed real estate professionals in Citrus County, Florida. It is affiliated with Florida REALTORS and the National Association of REALTORS (NAR), offering MLS access, continuing education, market data reports, ethical standards enforcement, networking events, and community charitable programs funded by annual member dues.

Product overview

RACC is a professional trade organization offering a unified portfolio of member services for real estate professionals in Citrus County. The core offerings center on Stellar MLS (becoming exclusive MLS provider in 2026), professional development and education (free for members through The CE Shop and Florida Realtors partnerships), the Leadership Academy for developing industry leaders, and a Market Reports Center providing monthly housing data. Members also access REALTOR® Legal Hotline, Tech Helpline, and venue rental services. The association facilitates networking through signature events like YPN Bingo Bash, Junk N' Treat Fall Festival, and Charity Golf Tournament.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership

Quantifiable outcome

• Record $43,128 charitable donation in 2025, highest since 2020
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core.

• Stellar MLScoreTechnology or IntegrationRACC has officially become a Corporate Shareholder of Stellar MLS. Beginning Fall 2026, Stellar MLS will become the exclusive MLS provider for RACC members.
• Florida REALTORScoreStrategic or Co-development PartnerState-level professional association providing courses, legal resources, advocacy, and research support. RACC is affiliated with Florida REALTORS.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational professional association providing standards, advocacy, education resources, and the REALTOR brand. RACC is affiliated with NAR.
• The CE Shop (RACCFL.TheCEShop.com)coreImplementation/ SI/ Consulting PartnerEducation partnership providing continuing education courses for REALTOR members through The CE Shop platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Florida REALTORS: Florida's statewide REALTOR trade association that RACC is affiliated with, providing state-level courses, the REALTOR Legal Hotline, advocacy at the Florida legislature, and shared education platforms (e.g., the LearnUpon store referenced by RACC).
• Stellar MLS: Multiple Listing Service provider and RACC's MLS partner; RACC is a Corporate Shareholder and Stellar MLS becomes RACC's exclusive MLS provider in Fall 2026, making it both a service infrastructure peer and a strategic equity partner.
• National Association of REALTORS (NAR): The national trade association that RACC is affiliated with and through which RACC members access the REALTOR brand, Code of Ethics, federal advocacy, and shared education resources — the umbrella body governing local REALTOR associations across the U.S.

Direct peers

• Miami Realtors: Large Florida local REALTOR association operating the same trade-association model (membership dues, MLS, education, advocacy, charitable work) at much greater scale — useful for benchmarking how RACC's service mix and member benefits compare at scale.
• Pinellas Realtors: Local Florida REALTOR association serving Pinellas County with the same membership-dues model, MLS provision, professional development, and advocacy focus as RACC — a direct geographic and operational peer.
• Naples Area Board of REALTORS: Local Florida REALTOR association serving the Naples market, offering a directly comparable member-services portfolio (MLS, education, advocacy, networking) targeting a similarly coastal/Central-Florida demographic profile.
• Greater Fort Myers REALTORS: Local Florida REALTOR association serving the Fort Myers coastal market with comparable member services, MLS access, and community-engagement programs — directly comparable in structure and scale to RACC's Citrus County footprint.
• Orlando Regional REALTOR Association: One of the largest local REALTOR associations in Florida, offering a directly comparable member-services model (MLS access, education, advocacy, networking) to a defined Central Florida territory — the closest large-scale analog to RACC's local-association structure.

Others

• The CE Shop: Real-estate-specific online continuing-education platform that RACC partners with to deliver the free professional development benefit to members — an enabling technology peer rather than a direct competitor.

Regional players

• Citrus County Chamber of Commerce: Local membership-based business organization serving the same Citrus County geography as RACC, competing for member mindshare, local sponsorships, and event attendance from Citrus County businesses and professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/raccfl
• Facebookfacebook.com/RACCFL
• LinkedInlinkedin.com/company/realtors-association-of-citrus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REALTORS Association of Citrus County