Wood Street Walls

What Wood Street Walls does

Wood Street Walls is a UK-registered Community Interest Company (CIC) founded in 2014 and headquartered in Walthamstow, London. Operating from a creative hub at Wood Street Studios (Barrett Road, E17 3FU) created via a crowdfunding campaign, the organization curates and installs public art through collaborations with a network of 30+ world-renowned and local street artists, including Invader, Phlegm, and Conor Harrington. Its core offerings span public art commissions and installations, community co-design projects (e.g., the 160m2 Priory Court Unity Banner animated mural using AR via INSA's GIF-ITI Viewer app), guided street art tours, affordable studio space with reciprocal community workshops, and a Shopify e-commerce storefront selling Walthamstow FC merchandise and prints.

The company's revenue model is multi-modal and project-driven: commissioned murals and installations for clients such as local authorities, housing associations (Clarion Housing Group), and businesses; grant and sponsorship funding for flagship projects (Clarion Futures, Wates Group, Skyjack, Fermax); merchandise sales via Shopify (notably the Admiral x Walthamstow FC x William Morris Gallery kit collaboration); and transaction-fee street art tours via Eventbrite. Marketing is community-led, combining grassroots social media, email newsletters, festival-based event marketing (Paint Your London), and direct commission outreach. The organization targets four primary segments: the Waltham Forest local community (geography), local businesses and pubs hosting murals, housing associations and councils seeking community engagement projects, and football club supporters purchasing branded merchandise. Wood Street Walls employs 1-10 people and discloses no revenue figures, consistent with its small-scale nonprofit CIC structure.

Name

Wood Street Walls

Legal name

Wood Street Walls CIC

Website

https://woodstreetwalls.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood Street Walls is a London-based Community Interest Company that curates public art installations, community co-design projects, and street art tours through collaborations with world-renowned street artists, serving the Waltham Forest community, local businesses, housing associations, and partners like Walthamstow FC and William Morris Gallery.

Ownership category

akta.pro rank

Headquarters

HQ city

Walthamstow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commission Work: Street art murals and installations commissioned by clients including local authorities, businesses, and community organizations. The organization coordinates renowned street artists for these projects.
2. Merchandise Sales: E-commerce sales of branded merchandise including Walthamstow FC x Admiral sportswear collection featuring historical William Morris Gallery patterns. Sold through Shopify storefront.
3. Street Art Tours: Guided tours of local street art with stops at local businesses. Bookable via Eventbrite or direct email contact.
4. Studio Space Provision: Provision of affordable creative studio space to artists in exchange for community workshop participation, creating a sustainable link between local and artistic communities.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wood Street Walls is a London-based creative arts organisation that creates and installs outdoor public art through collaborations with world-renowned and local street artists. It coordinates mural commissions and community co-design projects for clients such as housing associations, local councils, and businesses, while also providing affordable creative studio space, free community workshops, guided street art tours, and a merchandise line including the Admiral x Walthamstow FC x William Morris Gallery kit collaboration.

Product overview

Wood Street Walls is a London-based creative arts organization that works on global projects with world-renowned street artists. The core offering centers on public art installations and commissions, facilitated through a network of over 30 artist collaborations. The organization operates several interconnected products: Public Art Installations & Commissions as the primary service, supplemented by Community Co-Design Projects for large-scale participatory murals, Street Art Tours for guided and self-guided experiences, a Shopify-based merchandise store featuring Walthamstow FC collaborations, and Affordable Studio Space with associated free community workshops. The Paint Your London Festival and Print Shop extend the brand into event and merchandise verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Art Installations & Commissions Coordination and installation of outdoor mural projects on buildings, streets, and public spaces through collaborations with renowned and local street artists, delivered for clients such as local authorities, housing associations, and businesses.
• Community Co-Design Projects Large-scale participatory artwork projects where residents shape the creative outcome through workshops, focus groups, and consultations, resulting in permanent public installations such as the 160m2 Priory Court Unity Banner.
• Street Art Tours Guided tours of street art in Walthamstow with stops at local businesses, available as Eventbrite bookings or downloadable self-guided walking maps.
• Walthamstow FC x Admiral x William Morris Gallery Kit Collection Sportswear and merchandise collection, including home and away kits and training apparel, produced under a collaboration with Admiral and Walthamstow FC using the William Morris Gallery 'Yare' pattern designed by John Henry Dearle.
• Affordable Creative Studio Space Affordable creative workspace provided to artists at the Wood Street Studios hub in Walthamstow, offered in exchange for delivery of free community workshops.
• Free Community Workshops Workshops led by resident artists at the Wood Street Studios creative hub, offered free to local community participants.
• Print Shop Online retail channel selling limited-edition prints of artwork created by artists associated with the organisation.

Quantifiable outcome

• 30+ collaborations with renowned street artists in just over two years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• AdmiralflagshipStrategic or Co-development Partner · 1 July 2023British sports manufacturer Admiral partnered with Wood Street Walls, Walthamstow FC, and William Morris Gallery for a world-first museum-football club collaboration. Admiral produced the 23/24 & 24/25 season kit and training apparel featuring the 'Yare' pattern from the museum's archives, designed by John Henry Dearle around 1892.
• William Morris GalleryflagshipStrategic or Co-development Partner · 1 July 2023William Morris Gallery, a museum in Walthamstow, partnered with Walthamstow FC and Wood Street Walls for a unique collaboration using the 'Yare' pattern from the museum's archives. This is described as a world-first collaboration between a museum and football club.
• Impact RoofingminorStrategic or Co-development Partner · 1 January 2023Impact Roofing donated the use of a scissor lift to enable the Priory Court Unity Banner mural to be painted at the six-storey high location.
• The Digital Story Company CICcoreStrategic or Co-development Partner · 1 January 2023Co-design partner alongside Wood Street Walls CIC for the Priory Court Unity Banner project. Coordinated storytelling workshops and resident engagement as part of the social action project to celebrate the heritage of the community.
• SkyjackcoreStrategic or Co-development Partner · 1 January 2016Skyjack supported the inaugural Paint Your London event as part of their 30 for 30 initiative, providing equipment that enabled painting of over 15 murals to raise awareness for affordable artist workspace.
• FermaxcoreStrategic or Co-development Partner · 1 January 2016Fermax provided sponsorship for Paint Your London event that enabled painting of over 15 murals across Walthamstow to raise awareness for affordable artist workspace in urban areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Create London: East London arts charity supporting creative talent and commissioning projects in public space; comparable geography, nonprofit structure, and focus on affordable creative workspace in London.
• Acme Studios: UK charity providing affordable artist studio space in former industrial buildings; overlaps Wood Street Walls on studio provision and the broader mission of addressing London's affordable creative workspace shortage.
• Living Walls: Atlanta-based nonprofit dedicated to public and street art through conferences, festivals, and murals — closely comparable nonprofit/community-led model for commissioning street artists.
• Global Street Art: London- and globally-based agency that curates and commissions street art murals for commercial and community clients — directly comparable commissioning business model overlapping with Wood Street Walls' services.
• Bow Arts: London-based arts nonprofit providing affordable studio space, public art commissions, and community engagement programs — directly comparable model to Wood Street Walls' creative hub and workshop reciprocity structure.

Broad incumbents

• Pow! Wow! Worldwide: International street art festival organization operating mural programs across multiple cities; comparable as a scaled, multi-jurisdiction mural commissioning and festival operator that Wood Street Walls could grow into.
• Mural Arts Philadelphia: Largest public art program in the US, commissioning murals and running community-led projects; comparable mission and community co-design methodology, though at significantly greater scale and city reach.

Emerging players

• Street Art Cities: Platform/community that maps and curates street art globally and runs mural festivals; comparable curator-and-network role in the street art ecosystem though delivered through a digital platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/woodstreetwalls
• Facebookfacebook.com/woodstreetwalls
• LinkedInlinkedin.com/company/wood-street-walls

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Street Walls