profile racing
Profile Racing is a privately held, family-owned US manufacturer of high-end BMX, mountain, track, road, cyclocross, and e-bike components (hubs, cranksets, sprockets, chainrings), CNC machined in-house at its St. Petersburg, Florida facility and sold globally through e-commerce, dealers, and 11+ regional distributors.
- Company typePrivate
- Founded-
- HeadquartersSt. Petersburg, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What profile racing does
Profile Racing, Inc. is a privately held, family-owned manufacturer of high-end bicycle components founded in 1968 in Flemington, New Jersey and relocated to St. Petersburg, Florida in 1971. The company pivoted from racecar chassis fabrication to bicycle components in the late 1970s after the Alley family discovered BMX racing, and it has manufactured in-house at its St. Petersburg facility continuously since 1981. The core technology is CNC precision machining of aluminum and chromoly steel into hubs, cranksets, sprockets, stems, bottom brackets, and chainrings for BMX, mountain bike, track, road, cyclocross, and e-bike disciplines; the Z-Coaster coaster brake hub is protected by U.S. Patent No. 9,599,172 and the 48-spline 3-piece chromoly axle introduced in 1979 became the industry standard for BMX bicycles.
The product portfolio spans two branded lines: the premium Profile line (Elite, Mini, Totem, Z-Coaster, and AC-2 hub series; No Boss and Column cranksets; Galaxy sprockets; Direct Mount chainrings; titanium upgrade components) and the value-tier Madera sub-brand, both manufactured in the same factory. Profile claims to be the single largest, most capable, and most sophisticated manufacturer of high-end BMX bicycle components in the United States, operating 16 CNC machines across 34,000+ sq ft of manufacturing and warehouse space, with a limited lifetime warranty on chromoly cranks and spindles plus a crash replacement program.
Revenue is generated through a horizontal mix of channels: direct-to-consumer e-commerce via profileracing.com, an authorized bike shop and dealer network, and a wholesale distribution network of 11+ regional distributors covering the USA, Canada, France, Spain, Germany, Austria, the UK, Australia, Japan, China, and Colombia, with selected distributors trained as authorized service centers. Go-to-market is community-led and event-driven, anchored by three sponsored rider teams (Freestyle US Family with 30+ riders, Freestyle Global Family with 15+ riders, and Factory Race Team with 5 riders), the 'Profile Notes from Underground' documentary-style content series, and active social media presence. Pricing is unit-based, ranging from $24.95 apparel items to $1,141.99 premium Elite wheelsets, with no subscription or recurring revenue model.
profile racing firmographics
Firmographics- Name
- profile racing
- Legal name
- Profile Racing, Inc.
- Website
- https://profileracing.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Profile Racing is a privately held, family-owned US manufacturer of high-end BMX, mountain, track, road, cyclocross, and e-bike components (hubs, cranksets, sprockets, chainrings), CNC machined in-house at its St. Petersburg, Florida facility and sold globally through e-commerce, dealers, and 11+ regional distributors.
- Ownership category
- akta.pro rank
profile racing industry classification
Industry- Product category
- Bicycle Components Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where profile racing is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
profile racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Profile Racing sells directly to consumers through their e-commerce website profileracing.com, offering their full product catalog including BMX components, MTB components, apparel, and accessories with online order processing and direct shipping.
- Wholesale/Distribution: Profile Racing distributes through a network of international distributors including JD Cycle Supply (USA), Timeless BMX Distribution (Canada), ABP Import (France), Action Wheels (Spain), Countrybikes (Germany/Austria), PRE Distribution (UK), Elite Cycle Imports (Australia), and others worldwide.
- Bike Shop/Dealer Sales: Products sold through local bike shops and authorized dealers, with several distributors trained as authorized service centers at the St. Petersburg, FL factory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NO BOSS RACE CRANKSET - Premium BMX crankset with lifetime warranty |
| Unit Pricing | Pay-as-you-go | Galaxy Spline Drive Sprocket 22mm - CNC machined aluminum sprocket |
| Unit Pricing | Pay-as-you-go | Elite Hub Complete Wheelsets - Premium BMX/MTB wheelsets |
| Unit Pricing | Pay-as-you-go | Titanium Components - Premium lightweight upgrades |
| Unit Pricing | Pay-as-you-go | Apparel - Hats and t-shirts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
profile racing product offering
Product offeringCore offering
Profile Racing designs, engineers, and manufactures high-end precision-machined bicycle components — cranksets, hubs (Elite, Mini, Totem, Z-Coaster, AC-2 series), sprockets, stems, bottom brackets, wheelsets, and chainrings — for BMX, mountain bike, track, road, cyclocross, and E-bike disciplines. The company operates two product brands: Profile Racing (premium) and Madera BMX (value), all manufactured in-house at its St. Petersburg, Florida facility, and sold direct to consumers and through a worldwide distributor and bike shop network.
Product overview
Profile Racing is a manufacturer of high-end bicycle components, primarily serving the BMX, mountain bike, track/road, and cyclocross cycling markets. The company produces two branded product lines: Profile BMX (premium) and Madera BMX (value-oriented), both manufactured in-house at their St. Petersburg, Florida facility. Core products include cranksets, hubs (Elite, Mini, Totem, Z Coaster, AC-2 series), sprockets, stems, bottom brackets, wheels/wheelsets, and chainrings across multiple disciplines. The company also offers titanium upgrade components for weight reduction, E-Bike specific products, and branded apparel. All products are 100% made in the USA with a limited lifetime warranty on chromoly crankarms and spindles.
Differentiator
Problem solved
Functional benefit
Brands
- Madera BMX: A sub-brand of Profile Racing offering BMX components including hubs, cranks, stems, and sprockets. Madera components are manufactured in the same factory as Profile products with the same craftsmanship and engineering, but with simpler aesthetic designs that make them less expensive than Profile components.
Products and services
- Profile BMX Components The flagship premium BMX component line from Profile Racing, encompassing hubs (Elite, Mini, Totem, AC-2, Z-Coaster series), 3-piece chromoly cranksets, spline-drive sprockets, stems, bottom brackets, wheels/wheelsets, and freewheels for BMX racing and freestyle riders.
- Madera BMX Components Value-tier BMX component sub-brand manufactured in the same St. Petersburg facility as Profile Racing products, with identical craftsmanship and engineering but simpler aesthetic designs to reduce cost. Includes hubs, stems, cranks, sprockets, and accessories.
- Profile MTB Components Mountain bike component line including cranks, bottom brackets, hubs (Elite MTB with Boost and Super Boost), wheels, stems, sprockets/spiders, and chainrings. Disc brake compatibility and 10/11/12-speed cassette support for trail, XC, and enduro riding.
- Profile Track / Road / Cyclocross Components Specialized components for track cycling, road bikes, and cyclocross, including fixed/free rear hubs, track front hubs, road/cyclocross hubs, freewheels, track fixed chainrings, and cassette drivers.
- Titanium Components Premium lightweight titanium upgrade components including crank axles (GDH 19mm, 22mm Column/Bantam/Elite), cassette hub drivers, hub bolts, flush-mount crank axle bolts, and sprocket/spider bolts.
- Profile E-Bike Components Electric bike-specific components including E-Bike cranks and hubs engineered to handle the increased torque and usage demands of e-bike applications.
- Elite Hub Series Premium BMX hub line with 6-pawl engagement (204 points total) and larger drive-side flange. Available in cassette, disc brake, and 15/20 configurations for race and freestyle applications.
- Mini Hub Series Compact BMX hub line with 4-pawl engagement (96 points), originally released in 2001. Available in multiple colors with 14mm GDH and 3/8-inch axle options, suited for ramp, street, and race applications.
- Z Coaster Hub Coaster brake hub with integrated internal mechanism providing smooth braking through pedal-backward motion. Available in BMX and MTB versions with titanium and steel axle options, protected by U.S. Patent No. 9,599,172.
- No Boss Race Crankset 3-piece chromoly tubular crank set designed for race applications, lacking the sprocket bolt boss to require spline-drive sprockets or spiders. Includes crank arms, 19mm GDH heat-treated chromoly axle, GDH crank bolts, and a lifetime warranty to original purchaser ($286.99–$429.99).
- Galaxy Spline Drive Sprocket 22mm CNC-machined aluminum sprocket for 22mm splined axles with hardened chromoly steel insert for direct power transfer. 1/8-inch tooth width for freestyle/street and single-speed chains. Available in 25t, 28t, and 30t sizes with multiple color options.
- Direct Mount Chainrings (1X & Single Speed) Chainrings for all cycling disciplines with SRAM 8-Bolt mounting interface, precision-machined 7075 T6 aluminum. Available in sizes 20t-45t with 3mm offset, featuring Profile's iconic 'Whippit' design on sizes 24t and up.
- Profile Racing Apparel Branded clothing and accessories including t-shirts ($24.95–$28.95), mesh trucker hats ($25.99–$28.95), snapback hats ($25.99), and patches featuring Profile Racing logos and designs.
- AC-2 Hub Series BMX and MTB hub line with aluminum threaded or through-axle configurations. AC-2 BMX hubs feature disc brake compatibility and multiple frame attachment options (10mm, 15mm, 20mm bolt-on).
Quantifiable outcome
- Z-Coaster hub fills 4'x4'x8' aluminum scrap dumpster in 10-14 days, indicating high-volume production capacity
Companies that use profile racing
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
profile racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
profile racing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- JD Cycle SupplycorePrimary USA distributor for Profile Racing products. Located in Coral Springs, FL. Provides regional distribution coverage for the United States market.
- Timeless BMX DistributioncoreCanada distributor for Profile Racing products. Based in Kelowna, BC, Canada. Provides distribution coverage for the Canadian market.
- PRE DistributioncoreUK distributor for Great Britain, Scotland, Wales, and Northern Ireland. Trained as authorized service center at St. Petersburg factory. Located in Hamble, UK.
- Elite Cycle ImportscoreAustralia distributor and authorized service center for Profile Racing. Based in Victoria, Australia. Provides both distribution and authorized repair services.
- Countrybikes BMX CompanycoreGermany and Austria distributor and authorized service center. Based in Munich, Germany. Trained at St. Petersburg factory for service support.
- ABP ImportcoreFrance distributor and authorized service center. Based in Cavaillon, France. Provides distribution and authorized repair services for French market.
- Action WheelsminorSpain distributor for Profile Racing products. Based in Madrid, Spain.
- SNAP DistributionminorUK distributor based in East Sussex. Provides additional distribution coverage for the United Kingdom market.
- Motocross International LtdminorJapan distributor for Profile Racing products. Based in Nagoya, Japan.
- Touch DistributionminorChina distributor for Profile Racing products. Based in Shanghai, China.
- RepublicaminorColombia distributor for Profile Racing products. Based in Cali, Colombia.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
profile racing competitors and assessment
Company assessmentDirect peers
- Odyssey BMX: Odyssey is one of the most established BMX component brands, offering hubs, cranks, pedals, and stems comparable to Profile Racing's flagship BMX product line. Both compete head-to-head for the same rider and bike-shop customer in the BMX freestyle and race segments.
- Éclat: Éclat produces premium BMX aftermarket parts (cranks, hubs, sprockets, stems) positioned similarly to Profile Racing's Profile-tier line. It targets the same core BMX freestyle and street riders with comparable price points and rider-sponsorship marketing.
- Shadow Conspiracy: Shadow makes BMX aftermarket parts — sprockets, stems, cranks, and hubs — sold to the same bike shops and riders as Profile Racing. It is part of the same broader BMX parts ecosystem and competes on product breadth and rider sponsorships.
- Rant: Rant is a value-tier BMX parts brand (cranks, hubs, sprockets, stems) that competes most directly with Profile Racing's Madera sub-brand. It serves the entry-level BMX rider with simpler, lower-priced alternatives to premium BMX components.
Emerging players
- Box Components: Box designs drivetrain, hub, and cockpit components for BMX, mountain, and road. Its BMX hubs and cranks overlap with Profile Racing's product line, and its push into 1x drivetrains overlaps with Profile's new Direct Mount Chainring line.
- Chris King Precision Components: Chris King is a premium US-made hub and headset maker. While more road/MTB-focused, its Made-in-USA premium hub positioning and lifetime warranty closely mirror Profile Racing's value proposition for discriminating component buyers.
- Hope Technology: Hope manufactures premium hubs, brakes, and components in the UK, primarily for mountain biking. Its premium hub offering overlaps with Profile Racing's MTB Elite hub line and competes on engineering quality and rider-trust branding.
Broad incumbents
- Race Face: Race Face is a well-established North American manufacturer of mountain bike cranks, bottom brackets, and chainrings. It competes directly with Profile Racing's MTB cranks, bottom brackets, and chainring line in the OEM and aftermarket channels.
- Shimano: Shimano is the world's largest bicycle component manufacturer, covering hubs, cranks, drivetrains, brakes, and more across BMX, MTB, road, and e-bike. It does not specifically focus on BMX like Profile Racing, but its scale, OEM relationships, and brand are the dominant competitive backdrop.
- SRAM: SRAM is a global leader in bicycle drivetrains and components (MTB, road, gravel). Its 1x drivetrain ecosystem and MTB cranks/chainrings compete with Profile Racing's expanded MTB and Direct Mount Chainring lines, especially in OEM and premium aftermarket segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
profile racing social profiles
Digital presenceprofile racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
profile racing leadership team
Management profileNumber of profiles
profile racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
profile racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about profile racing
What does profile racing do?
Profile Racing designs, engineers, and manufactures high-end precision-machined bicycle components — cranksets, hubs (Elite, Mini, Totem, Z-Coaster, AC-2 series), sprockets, stems, bottom brackets, wheelsets, and chainrings — for BMX, mountain bike, track, road, cyclocross, and E-bike disciplines. The company operates two product brands: Profile Racing (premium) and Madera BMX (value), all manufactured in-house at its St. Petersburg, Florida facility, and sold direct to consumers and through a worldwide distributor and bike shop network.
Is profile racing a public or private company?
profile racing is a private company. It is classified as family owned and is currently operating.
When was profile racing founded?
profile racing was founded in -1.
Where is profile racing based?
profile racing is headquartered in St. Petersburg, United States, in the North America region.
How does profile racing make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Distribution and bike Shop/Dealer Sales.
Who are profile racing's main competitors?
Direct peers on record are Odyssey BMX, Éclat, Shadow Conspiracy and Rant. Emerging players are Box Components, Chris King Precision Components and Hope Technology. Broad incumbents are Race Face, Shimano and SRAM.
Does profile racing have an API?
No public API is recorded for profile racing.
What industry is profile racing in?
profile racing's product category is Bicycle Components Manufacturing. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.