danish red cross

What danish red cross does

Danish Red Cross (Røde Kors i Danmark) is a non-profit humanitarian organization founded in 1876 and headquartered in Copenhagen (Blegdamsvej 27, 2100 København Ø), operating as part of the international Red Cross and Red Crescent movement across 192 countries. Domestically, it operates 200+ local branches staffed by 40,000 volunteers delivering first aid training, social support services for vulnerable families, refugee and migrant integration assistance, loneliness alleviation programs, and emergency preparedness. On behalf of the Danish Government, it holds a monopoly role operating asylum centers across the country and runs Røde Kors Asyl under mandate from Udlændingestyrelsen. Internationally, it deploys emergency humanitarian assistance in active conflict and disaster zones including Ukraine, Gaza, Yemen, and Sudan, coordinated with the ICRC and IFRC.

The organization's core digital assets are the rodekors.dk information and donation platform, the Røde Kors Parat mobile app for on-demand volunteer-beneficiary matching with MitID identity verification, the rodekorsgenbrug.dk e-commerce webshop for secondhand goods, and the Røde Kors Shop for merchandise and educational materials. Service delivery is organized through the local branch network, the Røde Kors Genbrug physical thrift stores, and government-contracted asylum centers. Affiliated self-governing entities include Ungdommens Røde Kors (youth), Færøsk Røde Kors (Faroe Islands), and Grønlandsk Røde Kors (Greenland), with Røde Kors Hovedstaden as the Copenhagen regional branch.

Revenue is generated across six streams: individual donations and membership contributions, the Røde Kors Lottery, webshop and thrift store retail sales, paid first aid courses for individuals and workplaces, government contracts for asylum center operations, and bequests/testamentary gifts. In 2025, the organization deployed 2,235 million DKK to humanitarian and social work in Denmark and internationally. The go-to-market is community-led, relying on 200+ branches for direct service delivery and on digital channels, direct mail, the annual national collection (Landsindsamling), and corporate partnerships via the Erhvervsklub for fundraising.

Name

danish red cross

Legal name

Røde Kors i Danmark

Website

https://rodekors.dk

Company type

Private

Founded year

1876

Operating status

Operating

Short description

Danish Red Cross (Røde Kors i Danmark) is a non-profit humanitarian organization providing emergency aid, asylum center operations, social support services, and first aid training in Denmark and internationally, supported by 40,000+ volunteers across 200+ local branches.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Resettlement, Relocation & Repatriation Support (BPADAHAD), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Refugee, Migration & Displacement Support (BPAGABAH)

Keywords

• Humanitarian aid
• Social support services
• First aid training
• Volunteer coordination
• Asylum operations

Headquarters

HQ city

Copenhagen (København)

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Contributions: Individual donors contribute money to support humanitarian and social work both in Denmark and internationally.
2. Røde Kors Lottery: Lottery product generating revenue for charitable activities.
3. Webshop Sales: Sale of donated goods through thrift shops and online webshop, generating funds for humanitarian work.
4. First Aid Courses: Revenue from first aid training courses offered to individuals and workplaces.
5. Asylum Center Operations: Government-funded operation of asylum centers in Denmark.
6. Bequests and Wills: Inheritance and testamentary gifts from supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Danish Red Cross (Røde Kors i Danmark) is a humanitarian non-profit organization providing emergency aid in armed conflicts and disasters (Ukraine, Gaza, Yemen, Sudan), asylum center operations under government contract, social support services for vulnerable families, refugees, and lonely individuals, first aid training courses, and a volunteer-driven network of 200+ local branches and thrift stores across Denmark. It is part of the International Red Cross and Red Crescent Movement operating in 192 countries, with 40,000 volunteers in Denmark and 2,235 million DKK allocated to humanitarian work in 2025.

Product overview

Danish Red Cross operates as a humanitarian organization offering social services, disaster relief, and volunteer coordination. Its digital portfolio includes the Røde Kors Parat mobile application (a volunteer matching platform with MitID identity verification), the main rodekors.dk informational website, e-commerce platforms for secondhand goods (rodekorsgenbrug.dk) and merchandise (shop.rodekors.dk), and a network of 200+ local chapter websites. The Parat app serves as the core volunteer management tool, while the web platforms support donations, first aid training enrollment, and program information.

Differentiator

Problem solved

Functional benefit

Products and services

• Røde Kors Parat Volunteer Network Mobile app and volunteer network platform that connects volunteers with people in vulnerable situations for acute, time-limited help requests. Includes MitID-based volunteer identity verification using CPR numbers.
• Røde Kors Genbrug Webshop Online retail platform selling secondhand clothing (children's, women's, men's), furniture, and home accessories. Proceeds support Danish Red Cross humanitarian and social work.
• Røde Kors Shop Online store for Red Cross merchandise, first aid course materials, and educational resources for schools (skoleshop).
• First Aid Courses (Førstehjælpskurser) Paid first aid training courses offered to individuals and workplaces across Denmark, with publicly available unit pricing and one-time billing.
• Asylum Center Operations (Røde Kors Asyl) Operation of asylum centers across Denmark on behalf of the Danish government (Udlændingestyrelsen), providing shelter, support, and integration assistance to asylum seekers.
• Røde Kors Lottery (Røde Kors Lotteri) Lottery product sold to the Danish public with proceeds supporting humanitarian and social work activities.
• Local Chapter Network (Lokalafdelinger) Over 200 local branches across Denmark delivering community-specific volunteer activities including first aid training, visits to lonely individuals, Christmas assistance, integration support, and emergency preparedness programs.
• Røde Kors Erhvervsklub (Corporate Business Club) Membership program for corporate partners providing financial support to Danish Red Cross humanitarian work, with workplace engagement opportunities including employee volunteering.

Quantifiable outcome

• 2,235 million DKK allocated to humanitarian and social work in 2025
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and major.

• Kammeradvokaten (Attorney General)coreOthersRøde Kors has established its whistleblower system in collaboration with Kammeradvokaten, who handles the initial processing of reports. This partnership ensures independent and confidential handling of whistleblower reports.
• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerUmbrella organization for the 192 national Red Cross and Red Crescent societies. Røde Kors Denmark is part of this global network, collaborating on disasters and development aid.
• ICRC (International Committee of the Red Cross)coreStrategic or Co-development PartnerThe International Committee of the Red Cross works in crisis, conflict, and war situations. The Geneva Conventions give ICRC the mandate to work independently in warring countries.
• Danish Government (Udlændingestyrelsen)coreStrategic or Co-development PartnerRøde Kors operates asylum centers on behalf of the Danish government, providing shelter and support to asylum seekers in Denmark.
• Ungdommens Røde Kors (Youth Red Cross Denmark)majorStrategic or Co-development PartnerYouth organization under Røde Kors Denmark, engaging young people in humanitarian activities and volunteer work.
• Corporate Business Partners (Erhvervsklub)majorGTM or Marketing PartnerCorporate partners who support Røde Kors' humanitarian work through the business club, providing financial support and workplace engagement.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Finnish Red Cross (SPR): Finland's national Red Cross society, structurally and operationally near-identical to Danish Red Cross in scale, Nordic welfare context, volunteer model, and humanitarian/refugee service mix.
• Dutch Red Cross (Rode Kruis): Dutch national society offering an essentially identical service portfolio (refugee support, disaster preparedness, first aid training, social programs) under similar Western European welfare-state and donor dynamics.
• British Red Cross: UK national society providing refugee support, emergency response, and community social services under the same IFRC umbrella, with a comparable volunteer-driven operating model and similar reliance on donations and government contracts.
• Swedish Red Cross (Svenska Röda Korset): Sweden's national Red Cross society delivers the same humanitarian aid, refugee support, and social services portfolio under the same global IFRC framework and a near-identical Scandinavian operating environment.
• German Red Cross (Deutsches Rotes Kreuz): One of the largest national Red Cross societies in Europe, operating a similar mix of asylum/refugee support, social services, first aid training, and international disaster relief — directly comparable in service breadth and revenue diversification.
• Norwegian Red Cross (Røde Kors Norge): The Norwegian national Red Cross society operates the same humanitarian model (volunteer-driven, government asylum contracts, international disaster relief) in a closely comparable Nordic regulatory and welfare context, making it the most direct functional peer.

Emerging players

• Danish Refugee Council (Dansk Flygtningehjælp): Denmark's other major humanitarian NGO, focused specifically on refugees, IDPs, and displacement. It directly competes with Røde Kors for refugee-related donor funds and government contracts in Denmark and internationally.
• Médecins Sans Frontières (MSF): Globally active medical humanitarian NGO competing for the same pool of international humanitarian donations and emergency response visibility. MSF's conflict-zone work and private-donor fundraising model are directly comparable to Røde Kors' international disaster portfolio.

Broad incumbents

• International Committee of the Red Cross (ICRC): Mandated under the Geneva Conventions to operate in conflict zones. While specializing in armed-conflict work, ICRC is the institutional peer of Røde Kors in the same global movement and shares branding, principles, and operational DNA.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Umbrella body coordinating all 192 national Red Cross and Red Crescent societies. Røde Kors Denmark is a member; IFRC operates at the global network level, setting standards, channeling disaster funds, and providing coordination rather than direct services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about danish red cross