NaughtOne
NaughtOne designs and manufactures contract furniture for commercial collaboration and breakout spaces, selling exclusively through MillerKnoll's authorized dealer and specifier network across the UK, North America, Europe and Asia with localized manufacturing on three continents.
- Company typePrivate
- Founded-
- HeadquartersHarrogate, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What NaughtOne does
NaughtOne designs and manufactures contract furniture for commercial collaboration and breakout spaces, founded approximately 2004-2005 in Yorkshire, UK and now operating as an independent brand within the MillerKnoll collective of brands since 2019. The company sells exclusively through authorized MillerKnoll dealers and specifier channels (architects and interior designers), with dedicated regional sales teams covering the US, UK, and International markets. Its product portfolio spans modular seating systems (Pullman, Hatch, Rhyme), lounge and dining chairs (Lotti, Mimo, Pippin, Percy, Fin, Ever, Fiji, Hush, Always, Viv, Polly, Ruby, Penny, Pinch, Lasso), tables (Tier, Morse, Ali, Dalby, Tun, Hue, Riley, Knot, Sweep, Trace), and accessories (Truffle Pouf, Sideboard, Hudson), totaling 70 products with extensive customization across colours, materials and finishes as standard.
The company's underlying technology combines upholstery and modular seating engineering with proprietary circular-design features (tool-free disassembly on Ever, Pippin, Lotti), plant-based Bio-Pur foam offering up to 75% carbon savings versus conventional foam, and a Product Configurator tool enabling specifiers to configure, save and quote online. Manufacturing is localized across three continents (UK, North America, Asia) with 90% of products manufactured in the same region as the end user, supported by facilities in Batley (UK) and partnerships in China and India. Sustainability credentials include ISO 14001:2015, FISP, FSC C028824, SCS Indoor Advantage Gold, and HPD certifications.
NaughtOne operates showrooms in London (Old Trading House, Clerkenwell), Chicago (Fulton Market), New York (Flatiron District, within MillerKnoll's flagship), and a Manchester partnership with Material Source, employing nearly 100 people across the UK, Europe, Asia and the USA. North America accounts for over 60% of revenue. The business model is B2B contract furniture sales through specification, with GSA-approved products available to MillerKnoll dealers for US federal contracts. Customer concentration is dispersed across Technology (Google, Microsoft, Etsy, LinkedIn, Twitter), Finance (Capital One, KPMG, PWC, Danske Bank), Education, Hospitality (Finnair, W Hotel), and other sectors. The company is privately held as a subsidiary of MillerKnoll.
NaughtOne firmographics
Firmographics- Name
- NaughtOne
- Legal name
- NaughtOne Ltd.
- Website
- https://naughtone.com
- Company type
- Private
- Operating status
- Operating
- Short description
- NaughtOne designs and manufactures contract furniture for commercial collaboration and breakout spaces, selling exclusively through MillerKnoll's authorized dealer and specifier network across the UK, North America, Europe and Asia with localized manufacturing on three continents.
- Ownership category
- akta.pro rank
NaughtOne industry classification
Industry- Product category
- Contract Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Office Furniture (2520), Household Furniture (2510)
- akta.pro primary industry
- Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
Keywords
Where NaughtOne is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
NaughtOne business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contract Furniture Sales: Manufactures and sells furniture exclusively for commercial/contract markets. Products include chairs, sofas, tables, modular seating, booths, and pods for workplace, education, hospitality, and government sectors. Revenue generated through direct dealer network and specification sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full product catalog available via download |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
NaughtOne product offering
Product offeringCore offering
NaughtOne designs and manufactures contract furniture for commercial environments, producing chairs, sofas, stools, tables, modular seating systems, booths, and acoustic pods. Products are sold through an authorized global dealer network to architects, interior designers, and corporate, education, hospitality, and public-sector end customers, with customization of finishes, bases, and upholstery offered as standard.
Product overview
NaughtOne is a British furniture designer and manufacturer offering a comprehensive portfolio of contract furniture for commercial spaces. The product range includes modular seating systems (Pullman Modular, Pullman Booth, Pullman Chair, Pullman Sofa, Pullman Desk, Hatch, Rhyme, Symbol), lounge and accent chairs (Lotti, Mimo, Pippin, Percy, Fin, Ever, Fiji, Hush, Hush Low, Always, Always Lounge), café and dining chairs (Viv, Viv Wood, Polly, Polly Wood, Ruby, Ruby Wood, Penny, Pinch, Lasso), tables (Tier, Morse, Ali, Dalby, Tun, Hue, Riley, Knot, Sweep, Trace), and accessories (Truffle Pouf, Sideboard, Hudson Coatstand). Products feature extensive customization with choice of colours, materials, and finishes as standard. The company operates showrooms in London, Chicago, and New York, and offers a Product Configurator tool, downloadable CAD/Revit resources, a Global Take-Back Programme for end-of-life returns, and GSA-approved products for US federal contracts. All products are backed by a 10-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Pullman Modular
Quantifiable outcome
- 26,830kg of virgin material saved through recycled polypropylene in Polly, Ruby, and Viv chairs
- +3 more outcomes
Companies that use NaughtOne
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
NaughtOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NaughtOne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MillerKnollflagshipNaughtOne has been part of the MillerKnoll collective of brands since 2019. MillerKnoll is a global leader in design and manufacturing of contract furniture. NaughtOne operates as an independent brand within the MillerKnoll portfolio, maintaining its own design identity while benefiting from the collective's global distribution network and resources.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
NaughtOne competitors and assessment
Company assessmentDirect peers
- Allermuir: UK-based contract furniture manufacturer designing and producing workplace seating, tables, and modular systems for commercial spaces. Directly comparable to NaughtOne in segment focus (commercial office), UK design heritage, and contract-channel GTM through dealers and specifiers.
- Boss Design: British contract furniture manufacturer specializing in seating, tables, and acoustic solutions for workplace, hospitality, and education. Comparable to NaughtOne in commercial contract segment, UK design heritage, and focus on collaboration and breakout furniture.
- Modus Furniture: UK contract furniture manufacturer producing chairs, tables, and soft seating for workplace, education, and hospitality. Comparable to NaughtOne in UK design heritage, contract-channel focus, and emphasis on design-led commercial furniture for specifier-driven projects.
- Senator International: UK-headquartered global contract furniture manufacturer with extensive seating, tables, and storage ranges for workplace and education markets. Comparable to NaughtOne in commercial contract focus, UK origin, and global distribution through dealer networks.
Broad incumbents
- Steelcase: Global leader in office furniture and workspace solutions with broad portfolio across seating, desks, and architectural products. Larger scaled incumbent competing with NaughtOne in workplace contract furniture but with significantly broader product range and deeper R&D resources.
- Haworth: Privately-held global office furniture manufacturer offering seating, desks, walls, and storage for commercial workplaces. Directly competes with NaughtOne in the workplace contract segment with broader portfolio and significantly larger scale.
- Humanscale: Global ergonomic office furniture manufacturer specializing in seating, desks, and monitor arms. Comparable to NaughtOne in workplace contract segment with similar design-led positioning, though focused more on task ergonomics than soft seating and collaboration.
- Vitra: Swiss designer furniture company with strong contract office, residential, and accessories portfolio. Comparable to NaughtOne in design-led contract furniture for commercial spaces, with deeper brand heritage and broader product range.
- Teknion: Canadian office furniture manufacturer offering workplace seating, desks, architectural interiors, and accessories. Comparable to NaughtOne in commercial contract segment with broader portfolio and larger scale, particularly strong in North American markets.
- Kimball International: US-based commercial furniture manufacturer offering workplace, education, and hospitality furniture under Kimball, National, and ID brands. Comparable to NaughtOne in commercial contract segment and education vertical, with broader portfolio and larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
NaughtOne social profiles
Digital presenceNaughtOne compliance and trust
Trust signalCompliance5 records
NaughtOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaughtOne leadership team
Management profileNumber of profiles
Profiles1 record
NaughtOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaughtOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaughtOne
What does NaughtOne do?
NaughtOne designs and manufactures contract furniture for commercial environments, producing chairs, sofas, stools, tables, modular seating systems, booths, and acoustic pods. Products are sold through an authorized global dealer network to architects, interior designers, and corporate, education, hospitality, and public-sector end customers, with customization of finishes, bases, and upholstery offered as standard.
Is NaughtOne a public or private company?
NaughtOne is a private company. It is classified as corporate owned and is currently operating.
When was NaughtOne founded?
NaughtOne was founded in -1.
Where is NaughtOne based?
NaughtOne is headquartered in Harrogate, United Kingdom, in the Europe region.
How does NaughtOne make money?
One revenue line is on record: contract Furniture Sales.
Who are NaughtOne's main competitors?
Direct peers on record are Allermuir, Boss Design, Modus Furniture and Senator International. Broad incumbents are Steelcase, Haworth, Humanscale, Vitra, Teknion and Kimball International.
Does NaughtOne have an API?
No public API is recorded for NaughtOne.
What industry is NaughtOne in?
NaughtOne's product category is Contract Furniture. Its primary akta.pro industry code is EDAEAIAA, Classroom & Student Furniture (Desks, Chairs, Tables, Storage). Its NAICS code is 3372 and its SIC code is 2520.