tripac

What tripac does

Tri-PAC (legal entity: Triple Protection Auto Care, Inc.) is a privately held US automotive aftermarket company founded in 1990 and headquartered in Centennial, Colorado. It operates as a B2B2C Finance & Insurance (F&I) product and platform provider for automotive dealerships across the United States and Canada, selling protection products, training, and marketing technology that dealerships in turn offer to vehicle buyers through their F&I departments. Its portfolio spans vehicle service contracts (including the 2019-launched Monthly Subscription VSC and the 2024-launched Affordable Option), lease-end protection (Peace of Mind, Excess Wear and Tear, Interior & Exterior, Complete Care), ancillary products (Paintless Dent Repair, Key Replacement, Tire and Wheel, Windshield Repair, Battery4Life, Loyalty Maintenance), theft and identity protection (Identitheft, Information Defense, IdentiCar, BluSignal, RecovR), tiered bundles (Platinum Assistance, Convenient Care, Elite Care, Elite Shield), and dealer enablement tools (Get A Lot More marketing, ACES Training).

Tri-PAC's underlying technology stack centers on an AI-validated service contract platform integrated with 40 dealer management systems, a private-label ancillary administration platform with mobile claims processing (pioneered in 2002), and a digital sales process and menu tool supporting Single Point of Contact and traditional F&I workflows. BluSignal, launched in 2026, is a next-generation theft-recovery product designed without complex installations, and the QR Code Marketing tool (also 2026) extends lead capture to lot-walk traffic. The Single Point of Contact sales process developed by Tri-PAC is currently being used by Amazon to sell Hyundai vehicles online, representing a non-traditional channel extension.

Tri-PAC monetizes through a mix of subscription/recurring revenue (Monthly Subscription VSC, subscription theft protection) and one-time contract revenue (ancillary, lease-end, bundled protection products), plus professional services revenue from ACES training and Get A Lot More marketing tools. Pricing is quote-based through dealership partners and not publicly disclosed. The company distributes exclusively through automotive dealership networks via direct enterprise field sales, demo scheduling through HubSpot, and DMS-embedded workflows, and is recognized nationally as Agency of the Year for Top Performance, Risk Management, and Training under its predecessor agency DCS. No funding rounds, institutional investors, headcount figures, or financials are disclosed.

Name

tripac

Legal name

Triple Protection Auto Care, Inc.

Website

https://tripac.net

Company type

Private

Operating status

Operating

Short description

Tri-PAC is a privately held US automotive aftermarket company that sells vehicle service contracts, ancillary protection products, theft recovery, training, and marketing tools to automotive dealerships across the United States and Canada through DMS-integrated F&I platforms.

Ownership category

akta.pro rank

Product category

Automotive F&I Protection Products

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Vehicle service contracts
• Automotive F&I products
• Dealer protection plans
• Vehicle theft recovery
• Dealership training services

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Service Contracts (VSC): Vehicle service contracts including subscription-based monthly options and traditional VSC products marketed through dealer management systems post-purchase.
2. Ancillary Protection Products: Paintless Dent Repair, Key Replacement, Tire and Wheel, Windshield Repair, Battery, and Maintenance protection products sold through automotive dealerships.
3. Lease-End Protection Products: Peace of Mind, Excess Wear and Tear, Interior & Exterior, and Complete Care products for lease protection.
4. Theft Protection Products: Identitheft, Information Defense, IdentiCar, and BluSignal theft recovery solutions.
5. Training and Marketing Services: ACES Training for dealership staff and Get A Lot More marketing tools for lead capture.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Tri-PAC provides automotive dealerships with a complete F&I platform combining vehicle service contracts, ancillary protection products (paintless dent repair, key replacement, tire and wheel, windshield, battery, maintenance), lease-end protection plans, theft recovery and identity protection solutions, dealer staff training, and marketing/lead-capture tools. Its proprietary technology includes an AI-validated monthly subscription VSC integrated with 40 dealer management systems and the BluSignal next-generation vehicle theft recovery solution.

Product overview

TRI-PAC Triple Protection Auto Care is a comprehensive F&I (Finance & Insurance) platform designed for automotive dealerships, offering a portfolio of protection products, dealer-focused training, high-impact marketing tools, and integrated technology. The product portfolio includes: (1) Core VSC products - Onust, Affordable Option, and BluSignal (intelligent theft recovery); (2) Bundle packages - Platinum Assistance, Convenient Care, Elite Care, and Elite Shield (Ford Only); (3) Lease protection products - Peace of Mind, Excess Wear and Tear, Interior & Exterior, and Complete Care; (4) Ancillary products - Paintless Dent Repair, Key Replacement, Tire and Wheel, Windshield Repair, Loyalty Maintenance, and Battery4Life; (5) Theft protection - Identitheft, Information Defense, IdentiCar, and RecovR; (6) Marketing and training tools - Get A Lot More and Aces Training. The platform combines premium protection products with dealer-focused training, high-impact marketing tools, and integrated technology to improve customer engagement, increase F&I performance, and drive consistent results.

Differentiator

Problem solved

Functional benefit

Brands

• BluSignal: Next-generation vehicle theft recovery solution combining discreet technology, streamlined activation, and recovery assistance.
• Get A Lot More
• Aces Training

Quantifiable outcome

• Higher product penetration and maximized profit per deal
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Amazon (Hyundai Online Sales)notableTechnology or IntegrationAmazon utilizes Tri-PAC's digital sales process and menu tool to sell Hyundai vehicles online. The Single Point of Contact (SPOC) and traditional sales methods developed by Tri-PAC are being applied in Amazon's automotive e-commerce initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Assurant: Assurant is one of the largest providers of vehicle service contracts, extended warranties, and ancillary protection products sold through automotive dealerships, directly overlapping Tri-PAC's core F&I product offering and dealer-channel distribution model.
• EasyCare (by Assurant): EasyCare is an F&I product provider (now part of Assurant) selling service contracts, GAP, and ancillary products through franchised auto dealers — a near-direct comparable in product catalog, dealer-distribution, and claims administration.
• Protective Asset Protection: Protective Asset Protection offers F&I products including vehicle service contracts, GAP, and ancillary protection through automotive dealerships, directly competing in Tri-PAC's primary category and dealer-channel go-to-market.
• Allstate Dealer Services: Allstate's dealer services arm (now largely part of Assurant) provided VSCs and protection products through auto dealers, making it a direct comparable for Tri-PAC's vehicle service contract and ancillary product portfolio.
• AmTrust Financial Services: AmTrust is a significant provider of warranty products, service contracts, and specialty insurance including automotive F&I offerings — competing with Tri-PAC in dealer-distributed protection products and warranty administration.

Broad incumbents

• Zurich Insurance (F&I / Dealer Services): Zurich provides extended service contracts and dealer protection products through its North American automotive business; it is a larger incumbent offering overlapping dealer-channel F&I capabilities, though as part of a much broader insurance portfolio.
• CDK Global: CDK Global is a leading dealer management system provider; Tri-PAC's 40-DMS integration footprint includes comparable platforms, making CDK a relevant ecosystem peer for technology and distribution overlap.
• Reynolds and Reynolds: Reynolds and Reynolds is a major dealer management system and retail technology provider to automotive dealers; it represents another DMS counterpart to Tri-PAC's integration footprint and a broader incumbent in dealer technology.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides DMS and F&I software to dealerships — a broader incumbent that intersects with Tri-PAC's dealer-channel technology and F&I workflow footprint.

Others

• RouteOne: RouteOne is an F&I platform connecting dealers, lenders, and F&I product providers; it operates in the same automotive F&I ecosystem as Tri-PAC and is relevant as a complementary technology channel, though not a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tripac