What eshares inc. does

eShares, Inc., doing business as Carta, is a US-based private technology company that provides an end-to-end software and services platform for managing equity, funds, and portfolios in private capital markets. The platform serves more than 50,000 companies, 9,000 funds and SPVs, and 1.7M+ equity holders, tracking $4.5T+ in total assets, $220B+ in assets under administration, and $380B+ in portfolio equity value. Operations span the Americas, UK/Europe, and Asia Pacific/Middle East/Africa, with named customers including Airtable, Brex, Notion, Delta-v Capital, Kayne Anderson, and DataTribe.

The platform is organized into three core product suites: Carta Equity Suite (cap table management, 409A valuations, SAFE financings, financial reporting, equity advisory, total compensation, liquidity, and QSBS attestation), Carta Fund ERP (fund administration, forecasting, tax, portfolio valuations, SPVs, loan operations, deal/LP CRM, portfolio analytics, and capital call lines of credit), and Carta Law (compliance, contracts, and fund services). Additional offerings include a free Launch tier for early-stage founders and Carta 401(k) (powered by Vestwell and Morgan Stanley). The technical architecture connects equity management, fund administration, tax, and legal workflows on a unified data model, eliminating manual reconciliation between functions. Carta is positioning itself as an AI-native platform, with agentic monitoring and process automation across the suite, AI-powered contract redlining in Carta Law, and Carta Plugins for Claude that embed live equity and fund data into Anthropic's AI assistant.

Revenue is generated primarily through tiered SaaS subscriptions across Equity Management, Fund Management, and Carta Law, plus professional services revenue from equity advisory. Go-to-market combines a product-led growth motion (free Launch tier, mobile apps, self-serve onboarding) with enterprise field sales targeting private equity firms, venture capital funds, and large corporations via a Request a Demo channel. Distribution is supplemented by an API Developer Platform and a partner ecosystem that includes accelerator partners, integration partners, and technology alliances.

Name

eshares inc.

Legal name

eShares, Inc.

Website

https://www.esharesinc.com

Company type

Private

Operating status

Operating

Short description

eShares Inc. (d/b/a Carta) operates an AI-native software and services platform for private capital markets, providing cap table management, fund administration, portfolio analytics, and legal services to over 50,000 companies, 9,000 funds and SPVs, and 1.7M+ equity holders globally.

Ownership category

akta.pro rank

Product category

Equity Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

akta.pro secondary industries

Distribution Support & Dealer Services (Commissions/Trails, Agreements, Data Feeds) (FSAAAMAJ), Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity) (FSAGAEAJ)

Keywords

• Equity management software
• Cap table management
• Fund administration software
• Private capital platform
• Portfolio management software

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Equity Management: Tiered subscription model for equity management solutions including cap table management, 409A valuations, SAFE financings, and financial reporting. A free Launch tier is available for early-stage founders, with paid tiers scaling based on company size and features.
2. SaaS Subscription - Fund Management: Subscription revenue from fund administration, portfolio valuations, fund forecasting, LP CRM, Deal CRM, and SPV management solutions targeting private equity and venture capital firms.
3. SaaS Subscription - Carta Law: AI-native law firm services including compliance, contracts, and fund services, delivered as subscription offerings.
4. Professional Services - Equity Advisory: Expert tax and equity advisory services providing actionable knowledge to empower teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Carta (eShares, Inc.) provides an end-to-end SaaS platform for private capital markets, delivering software and services for equity management (cap tables, 409A valuations, SAFE financings, equity advisory, total compensation, liquidity, QSBS attestation), fund administration and portfolio analytics for venture capital and private equity firms, and AI-native legal services through Carta Law covering compliance, contracts, and fund services. The platform unifies equity, fund, and legal operations on a single data model with AI-powered workflows, supported by a developer API and integrations such as Carta Plugins for Claude.

Product overview

Carta is an end-to-end private capital management platform consisting of three core product suites: Carta Equity Suite (cap table management, 409A valuations, SAFE financings, financial reporting, equity advisory, total compensation, liquidity, and QSBS attestation), Carta Fund ERP (fund administration, forecasting, tax, portfolio valuations, SPVs, loan operations, deal CRM, LP CRM, portfolio analytics, and capital call lines of credit), and Carta Law (compliance, contracts, and fund services). Additional offerings include Carta Launch (free tier for early-stage founders) and Carta 401(k) (powered by Vestwell and Morgan Stanley). The platform is AI-powered with Carta Plugins for Claude and connects private capital stakeholders including companies, funds, LPs, and law firms.

Differentiator

Problem solved

Functional benefit

Brands

• Carta Equity Suite: Cap table management, 409A valuations, SAFE financings, financial reporting, equity advisory, total compensation, liquidity, and QSBS attestation
• Carta Fund ERP
• Carta Law
• Carta 401(k)
• Carta Plugins for Claude

Products and services

• Carta Equity Suite

Quantifiable outcome

• Automated data sync between fund administration and tax - 'I don't have to do anything: Carta has our master data and automatically syncs it between administration and taxes.'
• +2 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• VestwellcoreTechnology or IntegrationVestwell powers Carta 401(k) solution, providing the underlying retirement plan infrastructure for Carta's 401(k) offering to startups and private companies. This integration enables Carta to offer a complete employee benefits package alongside equity management.
• Morgan StanleycoreTechnology or IntegrationMorgan Stanley partners with Carta on the 401(k) solution, providing wealth management expertise and institutional backing for retirement plan offerings to Carta's customer base of startups and growth companies.
• Anthropic (Claude)coreTechnology or IntegrationCarta Plugins for Claude embed deep equity and private capital expertise directly into Anthropic's Claude AI assistant, enabling Carta users to query live books, model scenarios, and automate Cap Table, Fund Admin, and CRM tasks within their AI workspace.
• Avantia LawcoreStrategic or Co-development PartnerCarta acquired Avantia Law to launch Carta Law, an AI-native law firm that transforms transactional workflows. This acquisition brings attorney-led legal services directly integrated into Carta's platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pulley: Pulley offers cap table management, 409A valuations, and equity plan administration targeted at startups and investors—directly overlapping Carta Equity Suite's core product surface for early-stage and growth companies.
• Juniper Square: Juniper Square provides investor reporting, fund administration, and CRM tools for private equity and real estate fund managers—directly comparable to Carta Fund ERP's LP CRM, Deal CRM, and fund administration modules.
• iCapital: iCapital operates an end-to-end platform for alternative investments, connecting asset managers, LPs, and advisors—comparable to Carta's effort to connect funds, LPs, and portfolio companies on a single technology stack.
• AngelList (AngelList Venture): AngelList offers fund formation, SPV management, and LP deal syndication for venture funds and syndicates—directly overlapping Carta's SPV, fund administration, and LP CRM capabilities in the private markets stack.
• Altvia: Altvia provides CRM, investor reporting, and data management software specifically for private equity fund managers—directly comparable to Carta Fund ERP's Deal/LP CRM and investor reporting features.
• Capdesk: Capdesk delivers cap table management, EMI scheme administration, and equity plan tooling for European startups and scaleups—competing with Carta's Equity Suite for cross-border private companies.

Broad incumbents

• Shareworks (Computershare): Computershare's Shareworks is a longstanding employee equity plan and cap table platform serving large public and private issuers—overlapping Carta's equity management but as part of Computershare's much broader corporate services portfolio.
• Addepar: Addepar is a large wealth and alternative-investments platform serving family offices, RIAs, and institutional investors; its private-markets analytics and reporting capabilities overlap with Carta's LP Portfolio Analytics on a broader wealth platform.

Emerging players

• Canoe Intelligence: Canoe uses AI to automate alternative investment data extraction and document workflows for institutional investors—adjacent to Carta's AI-native strategy across fund admin and LP reporting.

Others

• Vestwell: Vestwell powers Carta 401(k) as the underlying retirement plan infrastructure—listed because it is both a Carta partner and a comparable retirement/benefits technology provider serving the same startup and SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eshares inc.