sportbike track gear

What sportbike track gear does

Sportbike Track Gear (STG) is a privately held, family-owned direct-to-consumer e-commerce retailer specializing in motorcycle helmets, riding apparel, race suits, boots, gloves, aftermarket parts, tires, and accessories. The company operates exclusively through its BigCommerce-powered website (sportbiketrackgear.com) from its headquarters at 56844 Mound Road, Shelby, Michigan, led by owner Brian Van. Its core customers are amateur racers, track day participants, street riders, and motorcycle enthusiasts in the United States, with shipping currently limited to the Lower 48 states. The catalog spans nine primary categories and stocks leading brands including Shoei, Arai, AGV, Alpinestars, Bell, HJC, Icon, Scorpion, Sidi, RST, Spidi, Akrapovic, Ohlins, Woodcraft, M4 Exhaust, Michelin, Pirelli, Dunlop, Bridgestone, and Continental.

The business model is straightforward one-time transactional retail: there is no subscription or recurring revenue component, and the company's stated differentiators are authentic rider expertise (staff personally test products on track), a no-hassle return and exchange policy with no restocking fees, free shipping on orders over $99, and an extensive content library of shopping guides, how-to installation videos, and detailed STG Project Bike builds that document installation work on replicas of professional race machines. Pricing varies by product category, with examples ranging from $59.99 gauntlet gloves to $1,699.99 for an airbag-equipped race suit and $1,379.95 for a premium helmet.

The company is bootstrapped with no external institutional investment, no parent company, and no subsidiaries. Its go-to-market is direct-to-consumer only, supplemented by organic marketing through Facebook, X, YouTube, Instagram, an email newsletter, and a content-marketing engine anchored by the Project Bike series and shopping guides. Sportbike Track Gear has built credibility in the enthusiast segment through sponsorships of MotoAmerica SuperSport (2024), the Team Hammer / M4 ECSTAR Suzuki racing team with sponsored rider Jake Lewis, and collaborations with Roadracing World magazine and Chris Ulrich's Geico Honda Road Racing Team on project bike builds; the store carries a 4.8-star rating across 19,000+ customer reviews.

Name

sportbike track gear

Legal name

Sportbike Track Gear

Website

https://sportbiketrackgear.com

Company type

Private

Operating status

Operating

Short description

Sportbike Track Gear is a family-owned e-commerce retailer based in Shelby, Michigan that sells motorcycle helmets, riding apparel, race suits, parts, tires, and accessories from leading brands to amateur racers, track day riders, and motorcycle enthusiasts across the United States.

Ownership category

akta.pro rank

Product category

Motorcycle Gear and Parts Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Motorcycle helmets
• Motorcycle riding gear
• Motorcycle parts
• Motorcycle tires
• Sportbike accessories

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of motorcycle helmets, jackets, riding gear, parts, tires, and accessories to consumers. Revenue is generated through one-time transactional purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sportbike Track Gear is an online retailer that sells motorcycle helmets, jackets, race suits, boots, gloves, aftermarket parts, tires, and accessories from top sportbike and racing brands. The company operates a single e-commerce storefront at sportbiketrackgear.com, supplemented by educational shopping guides and STG project bike build content to help customers select and install gear and parts.

Product overview

Sportbike Track Gear is an e-commerce motorcycle gear and parts retailer operating as a single unified online storefront. The company offers a comprehensive portfolio of motorcycle equipment organized into core product categories: helmets (sportbike, race, touring, dual sport styles from AGV, Arai, Shoei, Bell, HJC, Icon, Scorpion, Shark, Alpinestars), riding gear (jackets, race suits, boots, gloves, pants from RST, Alpinestars, Spidi, Cortech, RS Taichi, Sidi, TCX), motorcycle parts (exhausts from Akrapovic/M4/Yoshimura/Graves/Hindle, suspension from Ohlins/K-Tech, bodywork from Hotbodies/Armour Bodies, frame protection from Woodcraft/GB Racing, and components from Vortex/Driven/Lightech), tires (sportbike, track, race, sport touring from Michelin/Dunlop/Bridgestone/Pirelli/Continental/Metzeler/Avon), and accessories (Bluetooth communicators, cameras, security, stands, tools). The STG sub-brand provides educational shopping guides and detailed project bike builds demonstrating installation procedures for various motorcycle models. Closeout sections offer discounted inventory across categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full range of motorcycle helmets including sportbike, race, touring, dual sport, full face, half, modular, open face, and off-road styles from brands such as AGV, Alpinestars, Arai, Bell, HJC, Icon, Scorpion, Shark, and Shoei, sold direct to consumers.
• Motorcycle Jackets Leather, textile, and mesh motorcycle jackets in sportbike, touring, adventure, and cruiser configurations from brands such as AGV Sport, Alpinestars, Cortech, Icon, REV'IT!, RST, RS Taichi, Scorpion, and Spidi, sold direct to consumers.
• Motorcycle Race Suits One-piece and two-piece leather race suits featuring D3O armor, airbag technology, and kangaroo leather from RST, Alpinestars, RS Taichi, Spidi, Cortech, Held, and REV'IT!, sold to track day riders and amateur racers.
• Motorcycle Boots Sport and race boots from Sidi, TCX, and other brands designed for motorcycle riding with protective features and performance-oriented construction.
• Motorcycle Gloves Racing and sport gloves offering grip, protection, and dexterity for motorcycle riders across various riding conditions.
• Motorcycle Parts Aftermarket parts including exhaust systems (Akrapovic, M4, Yoshimura, Graves, Hindle), suspension (Ohlins, K-Tech), brakes, chains, sprockets, bodywork, frame sliders, rearsets, and engine covers from brands such as Woodcraft, Vortex, Driven Racing, Hotbodies Racing, GB Racing, and Lightech.
• Motorcycle Tires Tires for sportbike, track day, race, sport touring, OEM replacement, cruiser, dual-sport, off-road, scooter, vintage, and supermoto applications from Avon, Bridgestone, Continental, Dunlop, Metzeler, Michelin, and Pirelli.
• Motorcycle Accessories Accessories including accessory mounts, backpacks, battery chargers, bike covers, Bluetooth communicators, cameras, gear bags, hydration packs, security devices, stands, tools, and chemical products from brands such as Motion Pro, Motorex, Maxima, Motul, AiM Sportline, Pitbull, Sena, and GoPro.
• Closeout and Clearance Products Discounted closeout items including helmets, race suits, jackets, boots, gloves, pants, and protection gear from various brands at reduced prices, plus Van's Garage Sale section.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Precision Track DaysminorGTM or Marketing PartnerPartnership for track day promotion. Sportbike Track Gear promotes Precision Track Days events on their website, suggesting a marketing collaboration to drive track day participation among their customer base.
• MotoAmerica SuperSportcoreGTM or Marketing PartnerSportbike Track Gear is a sponsor of the MotoAmerica SuperSport series. They feature sponsored riders and provide coverage of the racing season. This partnership positions the company within professional motorcycle racing and builds brand credibility among serious enthusiasts.
• Team Hammer / M4 ECSTAR SuzukicoreGTM or Marketing PartnerSportbike Track Gear works with Team Hammer and the M4 ECSTAR Suzuki racing team, featuring Jake Lewis as a sponsored rider. The company builds project bikes as replicas of professional race machines, leveraging this association for marketing authenticity and credibility.
• Sportbike Track TimeminorGTM or Marketing PartnerSTG rides with Sportbike Track Time at various tracks, creating content and building project bikes. This partnership provides testing opportunities and content creation material while promoting track day participation.
• Roadracing WorldcoreGTM or Marketing PartnerPartnership with Roadracing World magazine for project bike builds. The companies collaborated on Honda CBR1000RR project bike giveaways, building replicas of Chris Ulrich's Roadracing World Honda CBR1000RR race bike. This partnership provides technical support and marketing exposure.
• Geico Honda Road Racing TeamminorGTM or Marketing PartnerChris Ulrich's Geico Honda Road Racing Team provides technical support for STG project bike builds, lending professional racing expertise and credibility to the company's content and product testing programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• RevZilla: RevZilla is the leading DTC motorcycle gear and parts e-commerce retailer in the US, founded on a sportbike focus and content-led model that closely mirrors STG's positioning. Direct overlap in helmets, jackets, race suits, gloves, boots, and aftermarket parts, with similar shopping-guide and video content strategies.
• Cycle Gear: Cycle Gear is a large motorcycle apparel, parts, and accessories retailer now operating under Comoto Holdings alongside RevZilla. Overlaps directly with STG in helmets, jackets, gloves, boots, and accessories, with a broader cruiser/touring mix but shared premium-brand distribution model.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a major powersports e-commerce retailer offering motorcycle, ATV, and UTV gear, parts, and tires. Directly comparable to STG in tires, parts, and riding apparel categories, with a larger overall scale and broader powersports coverage.
• MotoSport: MotoSport is an online powersports retailer specializing in motorcycle, dirt bike, and ATV gear, parts, and accessories. Overlaps with STG on riding gear, parts, and tires, with a heavier off-road/dirt-bike emphasis but the same DTC e-commerce model and premium brand assortment.
• ChapMoto: ChapMoto is an e-commerce retailer focused on motorcycle aftermarket parts, exhausts, suspension, and accessories. Direct overlap with STG's parts category, with comparable premium-brand partnerships (Akrapovic, Yoshimura, Ohlins) and project-bike-style content marketing.
• BikeBandit: BikeBandit is a long-running online motorcycle and ATV parts and accessories retailer with a large OEM and aftermarket parts catalog. Comparable to STG's parts and accessories business model and DTC distribution, with broader vehicle coverage.
• Riders Discount: Riders Discount is a motorcycle apparel closeout and discount retailer that competes directly with STG's closeout/clearance vertical. Comparable pricing-led positioning across helmets, jackets, gloves, and race suits, with similar premium-brand discount inventory.

Broad incumbents

• Amazon: Amazon is the dominant generalist e-commerce marketplace and competes with STG across helmets, jackets, gloves, parts, tires, and accessories. As a broad incumbent, Amazon offers deeper assortment and faster shipping but lacks sportbike-specific curation, rider expertise, and content authority.
• eBay: eBay operates a large motors marketplace where aftermarket parts, used gear, and accessories are transacted. Competes with STG's parts and accessories business via a broad incumbent marketplace model, though without curated retail experience or brand-authorized distribution.

Others

• Alpinestars: Alpinestars is a premium motorcycle apparel, race suit, and protective gear manufacturer that STG retails extensively. As a brand that increasingly sells DTC through its own site, Alpinestars is both a key supplier and an adjacent competitor for the same end customer in the race suit, jacket, and glove categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/stg_moto
• YouTubeyoutube.com/user/Sportbiketrackgear
• Facebookfacebook.com/SportbikeTrackGear
• Instagraminstagram.com/sportbiketrackgear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportbike track gear