icl-ip america

What icl-ip america does

ICL-IP America is the North American commercial arm of ICL Industrial Products, a division of Israel Chemicals Ltd. (ICL Group), a publicly traded company on the Tel Aviv Stock Exchange. The business develops specialty mineral-based chemicals derived from Dead Sea brine, serving industrial manufacturers and processors across electronics, automotive, construction, food, pharmaceuticals, personal care, energy, and textiles.

The portfolio is organized around four technical pillars: elemental bromine and brominated flame retardants (VeriQuel, TexFRon, FRontier, SAFR); magnesium-based solutions (TextiMag, Dead Sea MAG, PrimeDSM) produced via the proprietary Aman thermal decomposition process; bromine neutralization chemistries (BromoQuel); and food-grade minerals (SalONa). ICL holds the position of the world's largest elemental bromine producer, exploiting co-product economics from potash and phosphate operations alongside solar evaporation of Dead Sea brines. The 2023 FRontier R&D initiative is explicitly oriented toward next-generation flame retardants for advanced PCB and semiconductor applications.

The business operates a B2B specialty chemicals model, monetizing primarily through direct sales to industrial manufacturers on multi-year supply contracts, with supplementary distribution via authorized distributors and, in select consumer-adjacent channels, hardware retailers. Product positioning combines performance specification with regulatory compliance (TexFRon as a decaBDE replacement) and sustainability positioning (PrimeDSM low-carbon magnesium). Operational reach spans Israel, the United States (St. Louis), the Netherlands, and the United Kingdom.

Name

icl-ip america

Legal name

Israel Chemicals Ltd.

Website

https://icl-industrialproducts.com

Company type

Private

Operating status

Operating

Short description

ICL-IP America is the North American arm of ICL Industrial Products, producing specialty mineral-based flame retardants, magnesium, and bromine solutions sourced from Dead Sea resources for industrial manufacturers in electronics, automotive, construction, food, and pharmaceutical sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Chemicals Manufacturing and Sales: ICL Industrial Products generates revenue through the development, manufacturing, and sale of specialty chemicals including flame retardants, industrial chemicals, minerals, and mineral-based products. Revenue comes from direct B2B sales to industrial manufacturers across multiple sectors including electronics, automotive, construction, food, pharmaceuticals, and personal care. The company supplies raw materials and intermediates that serve as essential components in customer products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ICL-IP America develops, manufactures, and supplies specialty mineral-based chemicals, flame retardants, and industrial additives derived primarily from Dead Sea bromine, magnesium, phosphorus, potassium, calcium, and sodium compounds. The company serves industrial manufacturers across electronics, automotive, construction, textiles, food, pharmaceutical, and personal care sectors with raw materials and intermediates that are incorporated into customers' end products. It also supplies branded consumer products such as Dead Sea MAG deicers through retail and distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• VeriQuel®: Advanced line of reactive phosphorus-based flame retardant solutions for polyurethane applications in building & construction and automotive industries.
• TexFRon®
• FRontier
• TextiMag™
• Dead Sea MAG®
• SalONa®
• BromoQuel®
• PrimeDSM
• SAFR®

Products and services

• VeriQuel Flame Retardants Advanced line of reactive phosphorus-based flame retardant solutions for polyurethane applications in building & construction and automotive industries. VeriQuel R100 is a patented phosphorous-rich reactive intermediate that chemically binds into the polymer matrix.
• TexFRon Brominated Flame Retardants Next-generation brominated flame retardants for textile applications, including low-melt polymeric options (TexFRon 4002, 5001, P) for enhanced durability and self-binding to substrate. Oeko-Tex certified.
• BromoQuel Bromine Neutralization System Patented bromine neutralization system using a custom bromine complexing agent that causes free bromine to solidify within minutes for easy collection and recycling during leakage incidents.
• TextiMag Odor Adsorption Technology Magnesium-based odor adsorption technology for textile finishing that keeps fabrics fresher for longer; 93% of surveyed respondents said it counteracted bad smell during sporting activities.
• Dead Sea MAG Deicer

Quantifiable outcome

• Dead Sea MAG causes 26 times less concrete spalling than calcium chloride
• +4 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Amazon Web Services Inc.minorOthersAWS is used as a cloud service provider for website operations and internal business operations. Listed as a service provider authorized to use personal information only as necessary to provide services to ICL.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• K+S Aktiengesellschaft: K+S is a major European potash and salt producer with mineral-based specialty products for agriculture, food, and industry. It is comparable to ICL's potassium and sodium mineral franchises, particularly SalONa and Dead Sea table salt.
• Tronox Holdings plc: Tronox is a vertically integrated mineral and specialty chemicals producer focused on titanium dioxide and zircon, with a mineral-based industrial model analogous to ICL's brine-to-chemicals integration strategy.

Direct peers

• Clariant AG: Clariant is a Swiss specialty chemicals producer serving electronics, automotive, and industrial markets, including flame retardant and additive offerings. It overlaps with ICL in functional additives and high-purity specialty chemistries.
• Lanxess AG: Lanxess is a major German specialty chemicals company with a sizable bromine and flame retardant business (formerly Chemtura). It competes head-to-head with ICL in brominated FRs and is a strong direct comparable in flame retardant chemistry.
• Chemours Company: Chemours is a specialty chemicals company with offerings in fluoroproducts, titanium technologies, and chemical solutions, including products used in electronics, automotive, and industrial applications that overlap ICL's specialty additive portfolio.
• Albemarle Corporation: Albemarle is one of the world's largest producers of bromine (alongside ICL) and a leading specialty chemicals supplier into flame retardants, catalysts, and lithium. It is the most direct comparable for ICL's bromine franchise and downstream FR portfolio.

Broad incumbents

• BASF SE: BASF is the world's largest chemical company, with broad portfolios in flame retardants, performance chemicals, nutrition, and personal care that compete with ICL across multiple of its served verticals.
• Solvay SA: Solvay is a global specialty chemicals incumbent serving electronics, automotive, food, and personal care with a portfolio that overlaps ICL's high-purity minerals, polymer additives, and specialty phosphorous/silica chemistries.
• The Dow Chemical Company: Dow supplies industrial intermediates, polymer additives, and performance chemicals into electronics, construction, and personal care — many of the same end markets ICL serves with its magnesium, phosphorus and bromine chemistries.

Emerging players

• Element Solutions Inc: Element Solutions supplies specialty chemicals — including electronic materials and industrial additives — into electronics, automotive, and industrial customers, partially overlapping ICL's electronic chemicals and FR franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/group_icl
• YouTubeyoutube.com/@ICL-Group-Channel
• Facebookfacebook.com/GROUPICL
• LinkedInlinkedin.com/company/icl-ip
• Instagraminstagram.com/icl__group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about icl-ip america