Honk

What Honk does

Honk Technologies, Inc. is a San Francisco-headquartered, privately held software company that operates an AI-enabled, cloud-based roadside assistance platform connecting vehicle owners in need of help with a nationwide network of towing and roadside service providers. Founded in 2014 by CEO Corey Brundage, the company has built its platform over roughly a decade around a proprietary dispatch algorithm and machine learning optimization layer that match service requests to the closest available provider while balancing speed, cost, and quality. The technology stack includes a REST API and SDK for white-label embedding, native iOS and Android consumer apps, a separate driver app for service-provider partners, and supporting modules for policy management, billing automation, fraud prevention, and reimbursement processing.

The platform is sold primarily to enterprise customers on a tiered subscription basis — Core, Enhanced, Enterprise, and Custom — with additional transaction-fee economics on services rendered through the marketplace and licensing-style revenue from API/SDK integrations. Honk targets six core verticals: insurance carriers, automotive OEMs and dealers, fleet and rental operators, logistics management firms, collision repair and salvage operators, and F&I/after-sales/membership programs, with adjacent distribution through car-sharing platforms. Service-provider supply comes from a network of thousands of local towing and roadside companies, which the company onboards free of charge in exchange for same-day payment terms and access to incremental job flow.

In April 2026, Honk announced a combination with CurbsideSOS, framed as an effort to accelerate innovation in roadside and towing services and consolidate two competing platforms. Beyond roadside dispatch, the company has expanded into adjacent workflows including catastrophe event management, specialized vehicle support for motorcycles, EVs, and RVs, accident and vehicle release management, bulk vehicle logistics, and a cloud-based claims reimbursement portal for insurance and fleet clients. Operational footprint is concentrated in North America, with carrier-grade SMS reach across Tier 1 and select Tier 2 U.S. mobile networks; the company does not publicly disclose revenue, headcount, funding history, or ownership structure.

Name

Honk

Legal name

Honk Technologies, Inc.

Website

https://roadstruck.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Honk provides an AI-enabled, cloud-based roadside assistance platform that connects insurance carriers, OEMs, fleets, and other enterprises with a nationwide network of towing providers via white-label APIs, mobile apps, and tiered subscriptions.

Ownership category

akta.pro rank

Product category

Roadside Assistance Software Platform

NAICS

Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)

SIC

Trucking & Courier Services (No Air) (4210), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Technology / IT Services BOP (FSAJAFAK)

akta.pro secondary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Roadside assistance platform
• Towing dispatch software
• Fleet management software
• Insurance roadside solutions
• Vehicle logistics software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Transaction Fees: HONK operates as a marketplace platform connecting users needing roadside assistance with service providers. The company earns revenue through transaction fees or take rates on services rendered through their platform.
2. Enterprise/B2B Subscriptions: Tiered subscription plans (HONK Core, HONK Enhanced, HONK Enterprise, HONK Custom) for insurance companies, automotive OEMs, fleet operators, and other enterprise clients requiring white-labeled roadside assistance solutions.
3. API/SDK Integration Services: Revenue from white-labeled cloud-based solutions with API/SDK integrations embedded within client applications, enabling seamless roadside assistance services within partner platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Honk provides a cloud-based, AI-powered roadside assistance platform that connects enterprise customers (insurance carriers, automotive OEMs, fleet/rental operators, logistics companies) with a nationwide network of thousands of local towing and roadside service providers. The platform combines a proprietary machine-learning dispatch algorithm, white-labeled mobile applications, and full API/SDK integration to deliver roadside assistance, accident management, catastrophe event management, vehicle logistics, specialized vehicle support, and digital claims reimbursement.

Product overview

HONK is a cloud-based, AI-powered roadside assistance platform providing a comprehensive suite of services and modules. The core offering consists of roadside assistance dispatch and management, supported by platform modules for Management (policy management, service portal, billing automation), User Experience (order automation, dispatch automation, service management), and Integrations & Insights (data access, multi-entity support, network performance). The platform operates through subscription tiers (HONK Core, Enhanced, Enterprise, Custom) and serves multiple industries (Insurance, Automotive/OEM, Fleet/Rental, Logistics Management, Collision Repair & Salvage, F&I/After-Sales/Membership). Key products include the Mobile App for consumers, Driver App for service providers, and the Claims Reimbursement Portal for insurance/fleet companies.

Differentiator

Problem solved

Functional benefit

Products and services

• HONK Platform
• Roadside Assistance
• Specialized Vehicle Services
• Accident Management
• Catastrophe Event Management
• Vehicle Logistics
• Reimbursement Solutions
• Claims Reimbursement Portal
• HONK Mobile App (Consumer)
• HONK Driver App

Quantifiable outcome

• NPS 83+ (industry high)
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• CurbsideSOScoreStrategic or Co-development Partner · 6 April 2026Honk and CurbsideSOS combined to accelerate innovation in roadside and towing services, announced April 6, 2026.
• Thousands of Local Towing CompaniescoreChannel Partner/ Reseller/ DistributorHONK works with thousands of local towing and roadside companies nationwide ranging from single owner-operators to companies with multiple dispatchers and trucks. These partners grow their businesses through additional jobs from the HONK platform. Partners receive faster dispatch, more accurate job details, and industry-leading same-day payment.
• Car-Sharing CompaniescoreTechnology or IntegrationHONK provides API integration for car-sharing platforms to embed roadside assistance directly within their apps. Services include 24/7 roadside assistance through qualified service providers, real-time tracking, and transparent pricing with no hidden fees.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honk