What Alliance Advisors does

Alliance Advisors is an independent, employee-owned proxy solicitation and shareholder advisory firm headquartered in Little Falls, New Jersey, with global operations across nine cities in North America, Europe, Asia-Pacific, and Africa. The firm advises boards, general counsels, corporate secretaries, and fund executives on complex shareholder matters including annual and special meetings, proxy contests, M&A and activism situations, executive compensation, governance, and sustainability. It serves two primary customer segments: public companies navigating contested votes and governance scrutiny, and mutual funds, ETFs, and closed-end funds managing proxy communications across fragmented retail investor bases.

The firm's core technology consists of two proprietary platforms. Invictus is a voting and governance platform that delivers real-time vote progression dashboards to executive teams throughout proxy campaigns, leveraging 20+ years of proprietary institutional shareholder data and retail voting analytics. Invictus Sentinel is a stock surveillance platform that monitors institutional and retail ownership shifts in real time to detect activist accumulation, arbitrage activity, or base erosion before it becomes public. Together, these platforms sit atop a data franchise built across more than 1,400 annual assignments and 113 completed transactions across 20 countries in 2025.

Alliance Advisors generates revenue through professional services fees for proxy solicitation, advisory engagements, and proxy logistics, supplemented by subscription revenue from the Invictus Sentinel stock surveillance offering. Pricing is quote-based and tailored to engagement scope. The firm sells directly to enterprise clients through relationship-based engagement, emphasizing its employee-owned, transfer-agent-free status as a structural advantage in a market where conflicts of interest are a material buyer concern. A multi-language website in English, French, Spanish, Chinese, Korean, and Japanese supports cross-border client acquisition.

Name

Alliance Advisors

Legal name

Alliance Advisors

Website

https://allianceadvisorsllc.com

Company type

Private

Operating status

Operating

Short description

Alliance Advisors is an independent, employee-owned proxy solicitation and shareholder advisory firm serving public companies and mutual funds globally. It combines proprietary Invictus voting and stock surveillance platforms with 20+ years of institutional ownership data to advise on proxy contests, M&A votes, activism, and governance.

Ownership category

akta.pro rank

Product category

Proxy Solicitation and Shareholder Advisory Services

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (52394)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Proxy solicitation services
• Shareholder engagement
• Stock surveillance
• Corporate governance advisory
• Proxy logistics

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Proxy Solicitation Services: Fees for proxy solicitation services including shareholder meeting advisory, vote projection, institutional shareholder identification and dialogue, and retail engagement strategies for public companies and mutual funds.
2. Advisory Services: Advisory fees for shareholder engagement, compensation and governance advisory, M&A and activism advisory, and sustainability consulting for boards and executive teams.
3. Stock Surveillance Services: Subscription-based access to the Invictus Sentinel platform providing real-time institutional and retail ownership monitoring and analytics.
4. Proxy Logistics and Virtual Meetings: Fees for end-to-end proxy logistics including proxy material production, distribution, virtual meeting technology, and vote tabulation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alliance Advisors is a proxy solicitation and shareholder advisory firm that helps public companies and mutual funds execute shareholder meetings, proxy contests, M&A votes, activism defense, and executive compensation campaigns. The firm combines institutional shareholder intelligence with retail investor outreach to deliver vote projections, stock surveillance, and data-driven campaign execution. It operates globally with integrated teams across North America, Europe, and Asia-Pacific.

Product overview

Alliance Advisors operates as a unified advisory platform offering a comprehensive suite of shareholder services. The core technology offerings include the Invictus proprietary voting and governance platform and the Invictus Sentinel stock surveillance platform, both of which leverage 20+ years of proprietary institutional shareholder data. The firm's service portfolio spans shareholder meeting advisory and proxy solicitation, mutual fund proxy solicitation, compensation and governance advisory, M&A and activism advisory, proxy logistics and virtual shareholder meetings, stock surveillance, investor relations, and retail shareholder engagement. These services work together to help clients understand their investor base, forecast voting outcomes, and execute data-driven shareholder campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Invictus: Proprietary voting and governance platform that delivers real-time vote progression dashboards to executive teams throughout proxy campaigns.
• Invictus Sentinel

Products and services

• Invictus Voting and Governance Platform Proprietary voting and governance platform that delivers real-time vote progression dashboards to executive teams throughout proxy campaigns, featuring 20+ years of proprietary institutional shareholder data and retail voting analytics.
• Invictus Sentinel Stock Surveillance Platform Stock surveillance platform that monitors institutional and retail ownership shifts in real time, tracking changes that signal activist accumulation, arbitrage activity, or base erosion before they become public knowledge.
• Shareholder Meeting Advisory & Proxy Solicitation Strategic planning and vote projection services that include institutional shareholder identification, institutional dialogue, and retail engagement strategies to ensure votes are delivered without surprises. Designed for public companies and mutual funds navigating annual and special meetings.
• Mutual Fund Proxy Solicitation Proxy advisory and retail engagement solutions for open-end mutual funds, ETFs, closed-end funds, business development companies, and alternative investment vehicles, managing complex shareholder meetings with large concentrations of retail shareholders.
• Compensation, Governance & Sustainability Advisory Advisory services helping companies get executive compensation plan votes passed, including proxy statement analysis, vote projections, governance benchmarking, sustainability disclosures, and alignment with major institutional shareholders like ISS, Glass Lewis, BlackRock, State Street, and Vanguard.
• M&A, Activism & Special Situations Advisory Advisory services for boards and executive teams facing activist threats or merger votes requiring shareholder approval, including activism preparedness advisory for targeted companies and support for activists targeting companies, with rapid mobilization and institutional relationship maintenance.
• Proxy Logistics & Virtual Shareholder Meetings End-to-end operational services including proxy material production, distribution, virtual meeting technology, and vote tabulation for shareholder meetings.
• Stock Surveillance Service Monitoring services providing companies with institutional and retail ownership insights to anticipate activist approaches, predict vote outcomes, and engage the right holders at the right time.
• Investor Relations Services helping public companies target the right investors, build investor communications infrastructure, reduce vulnerability, and support long-term shareholder ownership.
• Retail Engagement Coordinated solicitation tools and omni-channel outreach strategies to reach retail shareholders across communication preferences, improve participation, and support timely vote delivery.

Quantifiable outcome

• Handles more than 1,400 assignments annually
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lazard: Lazard is a global financial advisory firm offering M&A advisory, shareholder activism defense, and strategic advisory to public companies. While its mandate is much broader than proxy solicitation, it frequently competes with specialist firms like Alliance Advisors for M&A and activism advisory mandates.

Emerging players

• Institutional Shareholder Services (ISS): ISS is the dominant proxy advisor providing voting recommendations and governance research to institutional investors. While not a direct solicitation competitor, ISS's recommendations materially shape the outcomes Alliance Advisors campaigns to influence, making it a closely adjacent ecosystem participant.
• Glass Lewis: Glass Lewis is a leading proxy advisory firm providing independent voting recommendations to institutional investors. Like ISS, it is not a direct solicitation competitor but its recommendations are central to the engagement strategies Alliance Advisors designs for clients.

Direct peers

• Georgeson: Georgeson is the largest dedicated proxy solicitation and corporate advisory firm globally, offering proxy solicitation, strategic shareholder advisory, M&A services, and ownership intelligence — directly overlapping Alliance Advisors' core mandate across public companies and mutual funds.
• D.F. King & Co. D.F. King is a long-standing proxy solicitation and corporate advisory firm providing proxy services, M&A advisory, and ownership intelligence to public companies and funds — a closely comparable direct peer with overlapping service lines and client base.
• Morrow Sodali: Morrow Sodali is a global advisory firm specializing in proxy solicitation, shareholder engagement, M&A and activism defense, and corporate governance — a direct competitor to Alliance Advisors across both institutional and retail investor outreach.
• Okapi Partners: Okapi Partners is a proxy solicitation and strategic advisory firm focused on activism defense, M&A, and shareholder engagement — overlapping with Alliance Advisors' M&A, activism, and special situations practice.
• Innisfree M&A: Innisfree M&A is a specialized proxy solicitation and shareholder advisory firm focused on M&A, activism, and contested situations, with comparable service offerings to Alliance Advisors in the proxy and activist defense segment.
• MacKenzie Partners: MacKenzie Partners is a proxy solicitation and corporate advisory firm serving public companies with shareholder engagement, M&A advisory, and proxy logistics services — a direct competitor in the North American proxy advisory market.

Regional players

• Sodali & Co: Sodali & Co is a shareholder communication and proxy advisory firm with strong presence in Europe and emerging markets, providing proxy solicitation and governance advisory services that overlap with Alliance Advisors' international mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-advisors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Advisors