What amadori spa does

Amadori SpA, legally operating as Gesco Società Cooperativa Agricola, is an Italian agri-food cooperative founded in 1969 and headquartered in Cesena, Italy. The company specializes in poultry, pork, and plant-based protein products, operating an integrated supply chain that spans feed production, breeding, animal raising, slaughter, and processing into finished consumer goods. Its core products span fresh chicken and turkey, processed meats (hamburgers, sausages, frankfurters, meatballs), breaded and frozen foods, ready-to-heat meals, roasted meats, egg products, quail, and a plant-based line branded Veggy & Co. and Appetìplant. Quality-tiered supply chains — Il Campese (slow-growth, outdoor-raised, antibiotic-free), Qualità 10+ (GM-free feed), and Bio Organic — anchor the premium positioning, with gluten-free certification from Associazione Italiana Celiachia across multiple lines.

The business model is consumer packaged goods (CPG): Amadori sells through Italian retail and grocery channels to end consumers, with pricing determined at the retail level. The company operates a horizontal segmentation approach, targeting general Italian retail consumers seeking traceable, quality-assured protein products across daily consumption, ready-to-eat, organic, and celiac-friendly use cases. Distribution is domestic-only (Italy), with no international expansion disclosed. Marketing is conducted through a corporate website (English and Italian), email newsletters, and corporate social media accounts (LinkedIn, YouTube, Facebook, Instagram). The company is privately held as a cooperative (Società Cooperativa Agricola), with no parent company, subsidiaries, funding rounds, or external investment disclosed. No revenue, headcount, or financial figures are publicly available.

Name

amadori spa

Legal name

Gesco Società Cooperativa Agricola

Website

https://amadori.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Amadori is an Italian cooperative (Gesco Società Cooperativa Agricola) founded in 1969 in Cesena that produces poultry, pork, and plant-based protein foods through an integrated farm-to-retail supply chain, selling primarily to Italian retail consumers via supermarkets and grocery chains.

Ownership category

akta.pro rank

Product category

Poultry and Meat Products

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

Keywords

• Poultry production
• Meat processing
• Plant-based proteins
• Integrated supply chain
• Frozen foods

Headquarters

HQ city

Cesena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Poultry and Meat Product Sales: Amadori generates revenue through the production and sale of chicken, turkey, and plant-based protein products. Products include fresh meats, processed foods, frozen products, and ready-to-eat items sold through retail channels.

Distribution channels1 record

Marketing channels3 records

Core offering

Amadori SpA is an Italian agri-food cooperative that produces and sells poultry (chicken, turkey), pork, and plant-based protein foods through an integrated supply chain spanning breeding, feed production, farming, processing, and finished packaged goods. Its offering spans fresh meats, processed and breaded products, frozen foods, frankfurters, ready-to-heat meals, organic (BIO) and antibiotic-free lines, plant-based meat analogues, and egg/specialty products, sold primarily through Italian retail channels.

Product overview

Amadori SpA is a leading Italian agri-food company in the poultry sector with over 50 years of history. The company operates as a synergistic system offering a wide range of protein-based specialities. Its product portfolio is organized around integrated supply chains including: premium Il Campese (slow-growth, outdoor-raised, antibiotic-free chicken), Qualità 10+ (quality-assured chicken and turkey), and Amadori Bio Organic (certified organic chicken) lines. The company also offers processed products including Ready to Heat (pre-cooked meals), Roast Meats (pre-roasted poultry), Breaded Products (nuggets, cutlets, cordon bleu), Frozen Foods (surgelati), Frankfurters/Wurstel (Evviva brand), and Fresh uncooked specialities (hamburgers, sausages, skewers, meatballs). In response to plant-based trends, Amadori launched the Veggy & Co./Appetìplant line offering plant-based meat alternatives. Additional products include ovoprodotti (egg products), Galletto (small chicken), and Quaglia (quail) for professional cuisine. The company maintains full supply chain traceability from farm to finished product.

Differentiator

Problem solved

Functional benefit

Brands

• Il Campese: 100% Italian slow-growth chicken, raised outdoors without antibiotics and fed an exclusively vegetable and GM-free diet
• Qualità 10+
• Amadori Bio Organic
• Plant Based Products (Veggy & Co.)
• Le Birbe
• Appetìplant
• CuorLeggeri
• Fidatissimi

Products and services

• Il Campese Premium 100% Italian slow-growth chicken line; birds are raised outdoors without antibiotics and fed an exclusively vegetable and GM-free diet as part of Amadori's integrated premium supply chain.
• Qualità 10+ 100% Italian chicken and turkey line raised without antibiotics and fed exclusively vegetable and GM-free feed, representing Amadori's core quality-assured supply chain.
• Amadori Bio Organic Certified organic chicken line: 100% Italian birds raised outdoors without antibiotics and fed with organically farmed cereals and legumes.
• Plant-Based Products (Veggy & Co. / Appetìplant) Plant-based meat analogue line including veggie burgers, nuggets, cutlets, and other alternatives positioned as 100% Qualified Plant Based and 100% As Tasty As Meat, marketed under the Veggy & Co. and Appetìplant brands.
• Ready to Heat Pre-cooked sliced poultry products (chicken breast, turkey kebab, spicy chicken wings) ready to heat, made from Italian meat for quick meal preparation.
• Roast Meats Complete line of roasted chicken and turkey offered whole or sliced, including roast turkey breast, roast chicken breast, and whole turkey breast.
• Breaded Products Breaded products made with 100% Italian turkey and chicken including chicken fillets, chicken nuggets, escalopes, cordon bleu, fried chicken, and chicken pops.
• Frozen Food (Surgelati) Frozen poultry product range including cordon bleu, gran burger, chicken fillet, escalope with spinach, crunchy cutlet, chicken fingers, chicken nuggets, kebab, and chicken wings.
• Frankfurters (Wurstel) Frankfurters made with chicken and turkey meat from birds hatched and raised exclusively in Italy, including Evviva chicken/turkey frankfurters with cheese, halal turkey frankfurters, and parizer varieties; certified gluten-free and a source of iodine with no added polyphosphates.
• Fresh, Uncooked Specialities Fresh uncooked poultry and pork products including chicken bundles, classic hamburgers, turkey and pork burgers, meatballs, halal sausages, pork sausages, royal skewers, turkey rollé, meatloaf rolls, chicken mini-roulades, and ground turkey; Italian Classics line (hamburgers, sausages, meatballs) is certified gluten-free and iodized.
• Ovoprodotti (Egg Products) Fresh, nutritious egg-based products.
• Galletto Small chicken product targeted at high-cuisine recipes.
• Quaglia (Quail) Quail product positioned for gourmet cooking.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Plukon Food Group: European poultry processor active in fresh and processed chicken across multiple countries. Direct overlap with Amadori in poultry processing capabilities, retailer supply, and European private-label/branded poultry market.
• Tyson Foods: Global integrated poultry and prepared foods company operating at much larger scale. Comparable vertically integrated poultry model and processed meat portfolio, but serves broader geographies and customer segments than Italy-focused Amadori.
• Pilgrim's Pride: Major US and European poultry processor producing fresh, prepared, and value-added chicken products. Comparable in processing capabilities, prepared chicken categories (breaded, ready-to-heat), and retail supply relationships.
• 2 Sisters Food Group: UK-headquartered integrated poultry and ready-meal manufacturer. Comparable in vertically integrated operations, private-label and branded poultry, and ready-to-eat meal categories targeting European retailers.

Direct peers

• Gruppo Cremonini: Italian food group with significant operations in beef, processed meats, and foodservice distribution (Marr). Overlaps with Amadori in processed meat categories and Italian food service/retail channels; broader portfolio but same national market.
• Gruppo Veronesi: One of Italy's largest integrated poultry and animal feed producers (Aia, Veronesi brands) operating a similar farm-to-shelf supply chain. Directly comparable to Amadori in product categories, distribution through Italian retail, and vertically integrated poultry model.
• Fileni: Italian integrated poultry group producing chicken, turkey, and processed meat products with a strong focus on antibiotic-free and organic supply chains. Closest peer to Amadori in terms of premium positioning, sub-brands, and Italian retail distribution.
• AIA - Agricola Italiana Alimentare: Veronesi-owned retail poultry brand competing head-to-head with Amadori on Italian supermarket shelves. Direct competitor across fresh chicken, processed meats, and value-added poultry products in the Italian market.

Regional players

• Eurovo Group: European egg and ovoproduct leader also operating in Italian retail. Adjacent peer through shared retail protein categories and Italian distribution overlap, particularly with Amadori's egg product line (Ovoprodotti).

Emerging players

• Campofrio Food Group: European processed meats company producing frankfurters, deli meats, and convenience products. Overlaps with Amadori's Evviva frankfurters and processed meat categories, particularly in southern European retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amadori
• Facebookfacebook.com/AmadoriPeopoll/?locale=it_IT
• LinkedInit.linkedin.com/company/amadori
• Instagraminstagram.com/amadori.official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amadori spa