WiZink

What WiZink does

WiZink Bank, S.A.U. is a digital-only consumer finance bank operating across the Iberian Peninsula (Spain and Portugal), with the parent entity headquartered in Madrid and a Portuguese branch in Lisbon registered with the Bank of Portugal as entity 272. The company was formed in 2016 through the transformation of Banco Popular-e and the acquisition of Citibank and Barclaycard's Iberian credit card portfolios, and serves more than two million customers with a 25% share of the Portuguese revolving credit card market. Its core product is a fee-free revolving credit card offered in several variants (WiZink Flex, WiZink Rewards, plus co-branded editions with SL Benfica and Moeve Gow), priced at a TAN of 18.03% and TAEG of 18.5%, and supplemented by installment payment features (Transação Repartida, terms of 3 to 96 months on transactions above €200), personal loans launched in February 2022 (four product variants, exclusively for existing cardholders), and own-brand general insurance distributed through iptiQ (Swiss Re Group). The product stack also incorporates two acquired capabilities: Aplazame (2018 acquisition) for instant POS installment financing up to €6,000, and Lendrock (March 2021 acquisition) for digital used automobile financing, plus the WiZink Extra partner discount network spanning 30+ brands.

Name

WiZink

Legal name

WiZink Bank, S.A.U.

Website

https://wizink.pt

Company type

Private

Founded year

2016

Operating status

Operating

Short description

WiZink is a digital-only consumer finance bank operating in Spain and Portugal, offering revolving credit cards, personal loans, insurance, and loyalty benefits to over two million retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Card Interest Income: Primary revenue stream from revolving credit card balances. Customers who carry balances pay interest based on TAN of 18.03% (TAEG 18.5%). Interest income generated from credit limit utilization, cash advances, and installment financing.
2. Personal Loans: Personal credit products launched in February 2022, exclusively for existing credit card holders. Four distinct financing options for different needs, 100% digital application and approval process.
3. Co-branded Card Partnerships: Revenue from co-branded credit cards including SL Benfica (over 40,000 active cards) and Moeve/Cepsa Gow cards, generating interchange fees and brand partnerships.
4. Insurance Distribution: General insurance products offered to cardholders including purchase protection, travel insurance, payment protection plans, and free insurance offerings. WiZink acts as insurance mediator.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WiZink is a digital bank that provides consumer credit cards, revolving credit, personal loans, installment financing, and digital account management in Portugal and Spain. Its portfolio also includes co-branded credit cards, Aplazame point-of-purchase financing, Lendrock used-automobile financing, WiZink Extra benefits, and general insurance products offered through iptiQ of the Swiss Re Group.

Product overview

WiZink is a digital bank specializing in consumer financing solutions across Spain and Portugal. The product portfolio centers on credit cards (WiZink Flex, WiZink Rewards, co-branded Benfica and Moeve Gow cards, Interpass), personal loans, and insurance products. Digital channels include WiZink Online and App WiZink. Key features include Transação Repartida for installment payments and WiZink Extra loyalty program. The company expanded through acquisitions of Aplazame (installment payments) and Lendrock (auto financing), and partnerships with Benfica and iptiQ/Swiss Re for insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• WiZink Flex Flexible credit card for customers who want customizable use of funds for purchases, withdrawals, and transfers; it is exempt from the card availability commission.
• WiZink Rewards Points-based credit card on which each €1 spent earns one point redeemable for offers; it is exempt from the card availability commission.
• Cartão de Crédito Benfica Co-branded credit card for SL Benfica members and supporters, offering 2% cashback for members and 1% for supporters, credited to the Benfica Virtual Wallet up to €156 per year, with no annual fee.
• Cartão de Crédito Moeve gow Co-branded fuel credit card for Moeve customers, providing fuel discounts and mobility benefits through the Moeve gow loyalty relationship.
• Cartão de Crédito Interpass Credit card offering for Interpass network customers with specific card benefits.
• Crédito Pessoal WiZink Personal loan product with four financing options for different needs, available exclusively to existing WiZink credit card customers and managed through a fully digital application process.
• Aplazame Instant financing solution for online and offline purchases that allows customers to pay up to €6,000 in installments without reimbursement commissions.
• Lendrock Digital financing platform for used automobiles in Spain.
• WiZink Extra Benefits service for WiZink credit card holders that provides discounts and special conditions from partner brands across day-to-day, travel and leisure, home and decor, fashion, beauty and wellness, technology, culture and entertainment, and social and environmental categories.
• Seguros WiZink General insurance products offered under the WiZink brand in partnership with iptiQ of the Swiss Re Group, including purchase protection, travel insurance, and payment protection insurance.

Quantifiable outcome

• 40,000+ active Benfica co-branded cards issued within 3 years of launch
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or Integration · 16 June 2026Strategic cloud infrastructure partnership with AWS. WiZink completed migration of its mainframe banking systems to AWS cloud, achieving 30-40% infrastructure cost reduction, 75% improvement in time-to-market, and significantly reduced carbon footprint. The migration serves 2+ million customers across Spain and Portugal without service interruption.
• Junior Achievement PortugalminorOthers · 14 February 2023WiZink initiated volunteer program with Junior Achievement Portugal called 'Construir uma Sociedade Digital' (Building a Digital Society). 28 volunteers trained approximately 300 students in digital skills to improve their professional integration.
• iptiQ (Swiss Re Group)coreStrategic or Co-development Partner · 1 February 2022Insurance partnership launched February 2022 entering general insurance market with own-brand products. Simple, personalized offerings targeting specific needs of credit card customers. WiZink acts as insurance mediator distributing policies underwritten by Swiss Re.
• SL BenficacoreStrategic or Co-development Partner · 1 June 2021Official sponsor and payment media partner since June 2021. Co-branded Benfica credit card launched offering 2% cashback for members and 1% for supporters, credited to Benfica Virtual Wallet up to 156 euros annually. Card exceeded 40,000 active cards within 3 years. Partnership includes stadium branding and fan engagement initiatives.
• AplazamecoreStrategic or Co-development Partner · 1 January 2018Acquired Spanish startup in 2018 for instant financing solution for online and offline purchases. Aplazame enables customers to pay purchases up to 6,000 euros in installments without commission fees. Launched in Portugal expanding WiZink's digital financing capabilities.
• Moeve (formerly Cepsa)coreStrategic or Co-development Partner · 1 January 2017Long-standing fuel partnership spanning nearly 12 years. Co-branded Cepsa/Moeve Gow credit card and discount program offering up to 12 cents/liter fuel discounts at 270+ Moeve stations in Portugal. Partnership includes loyalty program integration with Moeve gow program.
• WiZink Extra Partner NetworkcoreGTM or Marketing PartnerDiscount and benefits program with 30+ partner brands including retail (IKEA, Samsung, Rowenta, Moulinex, DeLonghi), travel (Vila Galé, Top Atlântico, Hotelopia, Hertz, Goldcar), health (Farmácias Progresso, Institutoptico, Mais Óptica, Clínicas Persona), entertainment (Dino Parque, Quantum Parks, Vivafit), fuel (Moeve), and lifestyle brands. Valid until December 31, 2026.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Starling Bank: UK digital bank with consumer cards, lending, and marketplace offerings. Similar product-led, branchless model and technology-led cost structure.
• Cobalt: Digital banking platform focused on Iberian Peninsula, offering consumer credit and card products. Operates in the same geography and customer segment as WiZink.
• Revolut: European digital bank offering credit cards, payments, and personal finance to consumers across multiple markets, including Iberia. Similar product-led digital-first model and target customer base as WiZink.
• Monzo: UK digital challenger bank offering consumer cards and personal finance management. Comparable as a digital-first retail bank with branchless operations.
• N26: Mobile-first European digital bank with credit and debit cards, serving retail consumers. Comparable in being a branchless digital bank with consumer credit as a core product line.
• Bunq: European digital bank with consumer cards, savings, and personal accounts. Branchless digital model and similar consumer credit focus make it a direct peer.
• Cofidis: European consumer credit specialist with strong presence in Portugal and Spain, offering credit cards and installment financing. Comparable in specializing in revolving and installment consumer credit.
• Cetelem (BNP Paribas Personal Finance): Major consumer credit provider in Spain and Portugal offering credit cards and personal loans. Directly comparable in product mix and consumer credit specialization in Iberia.

Broad incumbents

• Openbank: Santander's digital-only bank offering credit cards, consumer loans, and deposits in Spain and Portugal. Larger incumbent with broader product suite but similar digital-first and Iberia-focused positioning.

Emerging players

• Klarna: BNPL and consumer credit provider expanding into consumer banking super-apps. Adjacent in the European consumer credit space, increasingly competing with credit card installment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiZink