raymarine

What raymarine does

Raymarine is a marine electronics brand that designs, manufactures, and distributes navigation, communication, and safety systems for recreational and professional boaters worldwide. The company was founded over 80 years ago and operates today as Teledyne Raymarine, a brand under Teledyne FLIR LLC (a subsidiary of NYSE-listed Teledyne Technologies), with European headquarters in Fareham, UK, and additional offices in Espoo (Finland) and Wilsonville, Oregon. The product portfolio centers on the Axiom and Element multifunction chartplotter families running the proprietary LightHouse operating system, supported by a peripheral ecosystem that includes Cyclone, Quantum, and Magnum radar systems; RealVision MAX sonar; Ray90/91 and Ray53/63/73 VHF radios with AIS; Evolution autopilots; Alpha performance instrument displays; YachtSense digital switching and the broader YachtSense Ecosystem (incorporating Maretron vessel monitoring); DockSense assisted docking; and FLIR-branded thermal cameras.

Underlying technology includes 55W solid-state open-array radar with CHIRP pulse compression and RangeFusion, Doppler target tracking, proprietary RayNet and SeaTalk networking protocols alongside NMEA 2000/0183, and integration with third-party engines (Yamaha, Mercury, Suzuki), chart providers (Navionics, C-MAP, LightHouse Charts, NV Charts), audio systems (JL Audio, Fusion, Hertz, Rockford Fosgate, Wet Sounds), and route planning apps (Orca, PredictWind). LightHouse Charts integrate 45,108 marine protected areas globally. Certifications include EN 60945, ICES-003, CFR47 Part 15, IEC 62388, and the EU Radio Equipment Directive.

The business model is primarily one-time hardware sales through a global authorized dealer and installer network, supplemented by subscription-style recurring revenue from LightHouse Charts premium content and periodic software updates, plus OEM partnerships for new vessel construction (e.g., Aquila Catamarans, Beneteau Ship Control). Customer segments span fishing/angling, powerboating, sailing, government/defense/SAR, workboats, and boat builders, with flagship enterprise partnerships including a five-year strategic deal with the UK's Royal National Lifeboat Institution. Distribution runs through three principal channels: authorized dealers (mid-market), OEM boat builders (enterprise), and marine electronics retailers (consumer/SMB).

Name

raymarine

Legal name

Teledyne FLIR LLC

Website

https://raymarine.fi

Company type

Private

Founded year

1940

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marine Electronics

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH), Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)

Keywords

• Marine electronics
• Marine navigation equipment
• Chartplotters and radar
• Sonar fishfinders
• Marine autopilots

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marine Electronics Hardware: Sale of chartplotters, radar systems, sonar/fishfinders, autopilots, VHF radios, displays, and related marine navigation electronics as one-time hardware purchases with typical dealer/installer distribution
2. LightHouse Chart Subscriptions: Premium chart features and updates available through subscription, including LightHouse Charts premium content and cartography updates
3. Software Updates: Periodic software updates for chartplotters and connected devices, distributed through dealer network and online channels

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Raymarine manufactures and sells marine electronics including multifunction chartplotters (Axiom, Element), radar systems (Cyclone, Quantum, Magnum, HD Radome), fishfinding sonar modules (RealVision MAX, RealBathy), autopilots (Evolution), VHF radios (Ray53/63/73, Ray90/91), AIS transceivers, instrument displays (Alpha, i40-i70), assisted docking (DockSense), thermal imaging cameras (FLIR Marine), and digital switching systems (YachtSense). The portfolio targets recreational boaters, anglers, sailors, and boat builders via global dealer and OEM channels.

Product overview

Raymarine is a marine electronics company manufacturing a comprehensive portfolio of navigation, communication, and safety systems for recreational and professional boaters. The product lineup centers on Axiom and Element multifunction chartplotter displays running the LightHouse operating system, supported by a range of peripheral devices including Cyclone, Quantum, and Magnum radar systems, fishfinding sonar modules with RealVision MAX technology, VHF radios (Ray90/91, Ray53/63/73), Alpha performance instrument displays, and Evolution autopilot systems. Digital capabilities are extended through YachtSense digital switching and the broader YachtSense Ecosystem incorporating Maretron vessel monitoring. The portfolio also includes DockSense assisted docking technology, thermal cameras (under the FLIR Marine brand), AIS transceivers, and LightHouse proprietary cartography. Products communicate via RayNet, SeaTalk, and NMEA 2000 networking protocols, enabling integration with third-party marine electronics from Yamaha, Mercury, Navionics, and various audio manufacturers. Raymarine operates as part of Teledyne's Maritime division following acquisitions including Maretron and integration of Saab's TransponderTech AIS/GNSS technology.

Differentiator

Problem solved

Functional benefit

Brands

• Axiom: Chartplotter and multifunction display product line
• Element
• Cyclone
• Quantum
• Alpha
• LightHouse
• YachtSense
• DockSense

Products and services

• Axiom Chartplotters Family of multifunction chartplotter displays combining navigation, fishfinding, radar, autopilot, and video integration for recreational and professional boaters.
• Element Chartplotters Budget-friendly multifunction display with built-in sonar and GPS for anglers and recreational boaters.
• Cyclone Radar 55W solid-state open-array radar with CHIRP pulse compression, Doppler target tracking, and up to 72 NM range for high-performance maritime detection.
• Quantum Radar Compact radome radar with CHIRP pulse compression and optional Doppler motion tracking (Quantum 2) for recreational and mid-range maritime detection.
• Magnum Radar High-power magnetron open-array radar for extended range detection in commercial and offshore applications.
• HD Radome Radar Dome-style radar antenna with digital signal processing for recreational marine applications.
• Alpha Performance Displays High-brightness 7" and 9" sailing instrument displays with touchscreen, HydroTough nano-coating, polarized-glass-friendly screens, and Evolution autopilot integration for sailing navigation.
• i40/i50/i60/i70 Instrument Series Digital instrument displays for depth, speed, wind, and navigation data, integrating with NMEA 2000 marine networks.
• Ray90/Ray91 VHF Radio Modular black-box marine VHF radio with DSC, GPS, and AIS receiver (Ray91), supporting wireless RayMic controllers and NMEA 2000/0183 networking.
• Ray53/Ray63/Ray73 VHF Radio Fixed-mount marine VHF radios with DSC and GPS; Ray73 includes AIS receiver, hailer, and intercom functionality.
• DockSense Assisted Docking Assisted docking technology with object detection and collision avoidance, available as DockSense Control (active steering) and DockSense Alert (passive monitoring).
• LightHouse Charts Proprietary cartography with global coverage including 45,108 marine protected areas, LightHouse Gen2 bathymetry, and 3D building visualization for environmental compliance navigation.
• AIS Transceivers and Receivers Automatic Identification System transceivers and receivers for vessel tracking and collision avoidance, with expanded capabilities through TransponderTech integration.
• YachtSense Digital Control Systems Digital switching system for centralized control of boat electrical systems including lighting, pumps, and navigation equipment.
• YachtSense Ecosystem Integrated digital boat management platform combining YachtSense digital switching, Maretron vessel monitoring, engine integration, and third-party device control.
• FLIR Marine Thermal Cameras Maritime thermal imaging cameras (M300 series, M500, M232) for night vision, search and rescue, and collision avoidance with pan-tilt-zoom control.
• RealVision MAX Sonar 3D sonar imaging technology for detailed underwater visualization and fish finding, available on Axiom 2 Pro RVM chartplotters.
• RealBathy Sonar Mapping Personal sonar mapping system that generates real-time 1-foot bathymetric contours from vessel sensor data for custom chart creation.
• Evolution Autopilots Marine autopilot systems with ACU actuation control units and EV-1/EV-2 sensor cores for automated heading and navigation control.
• Maretron Vessel Monitoring Comprehensive vessel monitoring sensors and displays for engine, fuel, battery, and environmental data, integrated with Raymarine systems.
• Smart Wind Transducer Wind monitoring system with digital transducer providing accurate wind angle and speed data for sailing navigation.
• LightHouse Operating System (LightHouse 4) Chartplotter operating system powering Axiom multifunction displays with anchor mode controls, multi-constellation GNSS support, enhanced basemaps, and integration with third-party navigation apps.

Quantifiable outcome

• 3-year warranty coverage when product registered within 90 days of purchase
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature12 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• RNLI (Royal National Lifeboat Institution)flagshipStrategic or Co-development Partner · 23 July 20265-year strategic partnership announced July 2026. Teledyne Raymarine and Teledyne FLIR Marine providing navigation and thermal imaging technology to RNLI lifeboat fleet. Shannon class all-weather lifeboats and Atlantic 85 inshore lifeboats first to receive Axiom chartplotters, Quantum Radar, and YachtSense systems. Partnership includes training, technical support, and awareness campaigns for maritime safety. Gregoire Outters, Teledyne Marine Group leader, stated pride in supporting RNLI's life-saving mission.
• SAR Rauma (Finnish Lifeboat Institution)coreStrategic or Co-development PartnerCase study partnership with Rauman Meripelastusyhdistys ry, part of Finnish Lifeboat Institution. SAR Rauma's Merihelppi rescue vessel equipped with Raymarine Axiom 12 Pro RVM, Cyclone Radar, Ray 90 VHF, and FLIR M232 thermal camera. In 2025, performed 31 rescue missions. Captain Mikko Väisänen cited product reliability, system compatibility, and integration features as key selection criteria.
• Saab AB - TransponderTechcoreTechnology or IntegrationTeledyne Technologies agreed to acquire TransponderTech business from Saab AB in Q4 2025. Transaction integrates TransponderTech's AIS, VDES, and GNSS solutions into Teledyne FLIR's Maritime division under Raymarine. Expands Raymarine's maritime navigation and communication technology portfolio.
• Aquila CatamaransminorOEM/ Whitelabel/ Licensing PartnerAquila Catamarans integrating Raymarine marine electronics into new 45 Sport power catamaran debuting at Miami International Boat Show February 2026. Boat features advanced double-stepped hull technology, twin Mercury Verado engines, and integrated smartphone connectivity.
• FLIR MarinecoreTechnology or IntegrationRaymarine operates under the same leadership as Teledyne FLIR Marine, combining navigation electronics with thermal imaging technology. Michelle Hildyard serves as CEO of both brands. Products integrated on common platforms for enhanced maritime safety applications.
• ScanStrut, Edson, Questus, SeaViewminorChannel Partner/ Reseller/ DistributorThird-party mount and accessory manufacturers recommended for radar and marine electronics installation. Companies including ScanStrut, Edson, Questus, and SeaView offer compatible mounting solutions for Raymarine products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brunswick Corporation: Brunswick owns Boston Whaler, Sea Ray and other boat brands as well as marine technology ventures. It is a major OEM buyer of marine electronics and operates Mercury Marine, representing both a customer and adjacent technology ecosystem for Raymarine.
• Teledyne FLIR: Teledyne FLIR is Raymarine's sister brand under Teledyne Technologies, manufacturing maritime thermal cameras (M232, M300, M500) that are integrated with Raymarine displays. The two brands are co-led by CEO Michelle Hildyard.

Direct peers

• Garmin: Garmin's marine division manufactures chartplotters, radar, sonar, autopilots and VHF radios across GPSMAP, Fantom and Striper lines. It is the most direct head-to-head competitor to Raymarine's Axiom/Cyclone/Quantum/Evolution product portfolio in recreational and OEM marine electronics.
• Icom: Icom is a leading manufacturer of marine VHF radios with built-in AIS, DSC and hailer functions, directly comparable to Raymarine's Ray90/Ray91/Ray73 VHF lineup. Both companies target the same fixed-mount marine communication category.
• Furuno: Furuno manufactures marine radar, sonar, navigation and communication equipment widely used in commercial and higher-end recreational markets. Its commercial radar and ECDIS offerings overlap with Raymarine's Cyclone/Magnum commercial-targeted radar products.
• Navico (Simrad, Lowrance, B&G): Navico owns Simrad, Lowrance and B&G, all of which compete directly with Raymarine in chartplotters, sonar and radar. It serves the same recreational and OEM customers as Raymarine, with comparable NMEA 2000-based integration across product lines.
• Standard Horizon (Yaesu): Standard Horizon, a Yaesu brand, makes fixed and handheld marine VHF radios with AIS and GPS, directly overlapping Raymarine's Ray53/Ray63/Ray73 product lines in the recreational and small-commercial VHF segment.

Others

• C-MAP (Navico): C-MAP is a marine cartography provider integrated with Raymarine's Axiom displays, comparable to LightHouse Charts and Navionics. It is part of the same ecosystem in which Raymarine competes.
• Navionics (Garmin-owned): Navionics provides marine cartography and is integrated with Raymarine's Axiom displays. As a chart data supplier rather than equipment maker, it functions as a partner/competitor adjacent to LightHouse Charts.

Emerging players

• Humminbird: Humminbird focuses on fishfinders and chartplotters for the freshwater and coastal angling market, overlapping with Raymarine's Element and RealVision MAX sonar products. It is a more specialized peer focused on the fishing use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Raymarine
• YouTubeyoutube.com/user/RaymarineInc
• Facebookfacebook.com/Raymarine
• LinkedInlinkedin.com/company/raymarine
• Instagraminstagram.com/raymarine

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raymarine